Benchmark & Events Calendar Online Tools
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1 Benchmark & Events Calendar Online Tools Rafael Pacheco 1 Special Olympics
2 Online Communication Tools E-Newsletter Marketing: BENCHMARK Target Audience Benchmark vs. Outlook How Benchmark Works Polls and Surveys Reporting Newsletters Events Management: EVENTS CALENDAR Target Audience How the Calendar Works Distribution of Events When to Use the Calendar How to Register an Event Content Management: RSS Feeds Target Audience How RSS Feeds Work How to Subscribe to an RSS Feed How to Set Up a RSS Feed 2 Special Olympics
3 Target Audience Benchmark Resources & Public Calendars RSS Feeds SOI Headquarters SOI Regions SOI Programs In the Movement (Not Donors) SOI Headquarters SOI Regions SOI Programs In the Movement Not in the Movement SOI Headquarters SOI Regions SOI Programs In the Movement Not in the Movement 3 Special Olympics
4 Target Audience Resources Calendar Public Calendar SOI Headquarters SOI Regions SOI Headquarters SOI Regions SOI Programs In the Movement Not in the Movement 4 Special Olympics
5 E-Newsletter Marketing Tool: BENCHMARK 5 Special Olympics
6 Benchmark vs Outlook Benchmark Subscribers Content is not sent from an individual's address Does not support Reply messaging Newsletters are on a publication schedule Outlook Address Book Content is an individual's address Supports back and forth messaging s are not scheduled No Reporting capabilities Reporting capabilities Polls & Surveys 6 Special Olympics
7 How Benchmark Works Subscribers Newsletters Reports Surveys & Polls 7 Special Olympics
8 Reports: Newsletters How many people received it Reports How many people opened it Who opened it Who did not receive it What links were clicked on after it was opened. 8 Special Olympics
9 Reports: Polls & Surveys Individual Results Responses from individual recipients. Reports Detailed Results Collection of survey responses from individual recipient. Overall Results Total Number responses for each question. Ratio % 9 Special Olympics
10 Distribution: Polls & Surveys Surveys & Polls Blogs Social Media Website 10 Special Olympics
11 Newsletters The Latest Score Sender: Headquarters Audience: SOI Worldwide Staff, Programs Regional Newsletters Sender: Regional Staff Audience: Communications & Marketing SOI Staff, Regional Programs, Interested Parties The Healthy Athletes Sender: Healthy Athletes Staff Audience: Volunteers, SOI Worldwide Staff, Health Experts, Policy Makers 11 Special Olympics
12 Newsletters Available Newsletters Africa Europe/Eurasia North America Latin America Latest Score Healthy Athletes Project Unify Youth Activation Asia Pacific Sign-up at resources.specialolympics.org 12 Special Olympics
13 Newsletters: Latest Score Staff Surveys SOI Resources Updates Stories News Upcoming Events Best Practices Announcements Important Dates 13 Special Olympics
14 Newsletters: Spirit Spirit Newsletter Donor/Potential Donor 14 Special Olympics
15 Newsletters: Latest Score To feature your content on the latest score, you need: Image Title Small blurb that describes the content The URL of where the content is located. Who to contact Amy Roden, Senior Manager of Internal Communications 15 Special Olympics
16 Events Management Tool: EVENTS CALENDAR 16 Special Olympics
17 How the Calendar Works Event Providers Where Events Displayed SOI Staff Programs *Online Form Name of Event Worldwide Events Calendar Program Locator Public Stakeholders Event Location Dates Description Contact Info Internal or External **Resources Calendar Press Room *All events are reviewed before they are posted. Events with incomplete info are not posted. **If event is internal, info will only display on Resources Calendar 17 Special Olympics
18 How Events Are Distributed Submitted events go into a central database s Events are displayed according to the target audience and event location. At the highest level, the WWW site shows all events At the Program Locator level, the page shows only events that apply to that Program. Resources calendar shows both public and nonpublic events in a single grid display that helps with event planning. 18 Special Olympics
19 How Events are Distributed Worldwide Events Calendar 19 Special Olympics
20 How Events are Distributed Program Locator 20 Special Olympics
21 How Events are Distributed Resources Calendar 21 Special Olympics
22 How Events are Distributed Press Room 22 Special Olympics
23 Why Use the Calendar? Reach a large audience Post Public and Private Events Efficient Review Process Calendar Feeds 23 Special Olympics
24 When to Enter an Event Criteria Applies to group that is outside of your office Event has at least one week of lead time Event can be disclosed to the public Event of importance to SO movement, even if it s not open to the public. You have complete info on date, time, exact location and address. 24 Special Olympics
25 Where to find it Footer 25 Special Olympics
26 Where to find it Home Page 26 Special Olympics
27 Where to find it Resources 27 Special Olympics
28 Register Your Event 28 Special Olympics
29 Register Your Event 29 Special Olympics
30 Content Distribution Tool: RSS FEEDS 30 Special Olympics
31 Really Simple Syndication Publisher enters content into a collection Distributes content automatically and is displayed via Feed Reader Blog Entries Stories Resources News Slideshows Videos 31 Special Olympics
32 Subscribe to a RSS Feed Explanation A user subscribes to the RSS feed, much like you would subscribe to a newspaper, and then can read the updates delivered from "feed reader. Feed Reader A feed reader, or feed aggregator, is just a really simple way to view all your feeds at one time via one interface. Examples: Google Reader, NewsGator, Bloglines, My Yahoo 32 Special Olympics
33 Google Reader 33 Special Olympics
34 Newsletter Format 34 Special Olympics
35 Special Olympics RSS Feeds Press Releases Headquarters Africa Asia Pacific Stories Africa Asia Pacific East Asia Resources News Open Water Swimming Europe/Eurasia Latin America Mid East-N. Africa North America Europe/Eurasia Latin America Mid East-N. Africa North America 35 Special Olympics
36 Special Olympics RSS Feeds Where do I sign up? Do search on the website and type in the words newsfeeds. Who to contact to set up an RSS Feed Rafael Pacheco, e-communications Product Manager rpacheco@specialolympics.org 36 Special Olympics
37 Which Tool & When Calendar Promote events within Special Olympics Promote events relating to Special Olympics movement Promote internal events Benchmark & Newsletters Send announcements such as News, Updates, Messages, Resources, etc. 37 Special Olympics
38 Which Tool & When Cont Benchmark & Newsletters Get up-to-date info about news, resources, messages, initiatives that are part of or relate to Special Olympics. RSS Feeds Get real-time updates on Press Releases, Stories and Resources about Special Olympics. Get information out easily, efficiently and quickly to list of subscribers. 38 Special Olympics
39 Questions 39 Special Olympics
40 Newsletters: Latest Score Send in your office s updates, news, stories or resources for the Latest Score Easy way to get out info to all SOI staff which includes the Regions. Has over a 40% open rate 60% of subscribers do not open the , therefore newsletters should not be the only source of promoting your information. Goes out twice a month 40 Special Olympics
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Index Index School Jotter Manual Logging in Getting the site looking how you want Managing your site, the menu and its pages Editing a page Managing Drafts Managing Media and Files User Accounts and Setting
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