7 Success Factors to Winning with Voice Broadcasting. Sylvain Charron Marketing Manager, Protus Voice Protus IP Solutions.

Transcription

1 7 Success Factors to Winning with Voice Broadcasting Sylvain Charron Marketing Manager, Protus Voice Protus IP Solutions October 19, 2006

2 Agenda Voice Broadcasting Facts Today s Political Communication Challenges 7 Success Factors to Winning with Voice Broadcasting Protus IP Solutions Overview Build Cost-effective Political Campaigns with Protus Voice. Easy as 1-2-3! Questions & Answers

3 Introduction With today's numerous communication mediums a simple personal phone call can make a huge difference. Leveraging personal communication is the key to every successful campaign Overwhelming traffic and time constraints cause message response delays Phone calls prompt an immediate response If you receive a phone call or a voice mail message, chances are you will listen and react. Great tactic for fundraising events Proof positive why voice broadcasting should be an integral part of every political campaign's marketing plan!

4 Voice Broadcasting Facts The most accessible method to effectively target your audience The majority of households have either a phone or answering machine or both. A proven GOTV strategy The fundraising campaigns using telephone media reported a 24% response average rate. Source: 2005 DMA Response Rate Report A proven, effective way to reach thousands or even millions of voters instantly.. The most cost-effect marketing campaign to execute. Pennies a call! Flexible! Build large last-minute communication campaign bursts. Easy to setup! requires no hardware or software install. Quick! A broadcast can be sent out within minutes.

5 7 Success Factors to Winning with Voice Broadcasting

6 sr5 7 Success Factors to Winning with Voice Broadcasting 1. Select an easy-to-use web-based voice campaign management solution Watch out for significant, upfront investment and setup fees Are there hardware\software requirements & costs? Make sure the service is accessible from anywhere, with only a web connection. Inquire on service accessibility and ease of use for making updates and changes. Research your service provider! Find out the level of reliability of the service as well as call handling stats. PROTUS Voice offers the easiest online service to manage entirely your voice broadcast campaign right from the web. Easy as Simple, Reliable, Cost-Effective.

7 Slide 6 sr5 Sylvain, you may want to position the selection as not only wanting an "easy to use", but a "reliable" service srutherford, 10/13/2006

8 7 Success Factors to Winning with Voice Broadcasting 2. Record a strong targeted voice message with flexible message controls Take this step seriously it s one of the most critical step in your campaign! Research outlines you have less than 30 seconds to deliver a compelling, convincing message that captures attention! Review the quality of your voice message. Record a different message for answering machines vs. live person pick up. Enable key presses for people to replay the message, opt-out completely, etc. This will make the experience more friendly and increase your chances of voter action. PROTUS Voice Recording System provides a quick and easy way to record your voice message, store it and retrieve it anytime to use in your broadcast, deliver a high-quality consistent message every time!

9 7 Success Factors to Winning with Voice Broadcasting 3. Optimize your chances to connect with a live person Make sure your broadcast campaign includes a "Hot Transfer" feature. Prepare live campaign support teams ready to handle live calls during broadcast times. Implement hot key transfers for: Live operator assistance Voice message with polling station hours, location and other local area information. Speaking directly to voters will increase the number of 'turn-around' votes! PROTUS Voice can deliver a customized dial schedule based on your targeted campaign list to maximize your audience reach and increase your response rates.

10 7 Success Factors to Winning with Voice Broadcasting 4. Knowing what matters most to your voters is critical! An automated survey poll can be taken quickly & provides you instant feedback on key issues affecting the community. Poll your voters and get immediate private results and insight to your campaign effectiveness! Determine candidate position by vote. Get an understanding of your campaign strengths and weaknesses. PROTUS Voice provides the ability to create interactive voice questionnaires to get instant feedback from voters. Track progress and view results online.

11 7 Success Factors to Winning with Voice Broadcasting 5. Track instantly your voice broadcast campaign and adjust as-you-go. Ensure you have instant, real-time access to reports either online or via . Understand the report type provided. Detail data is good, but comprehensive summary reports are better! Make sure you can access reports anytime at your convenience. Self-serve web online login Review your campaign detail results on-the-fly and make modifications as required to optimize your next broadcast job. PROTUS Voice automatically sends detailed comprehensive reports.

12 7 Success Factors to Winning with Voice Broadcasting 6. Working with a service provider that has strong compliancy adherence measures will protect you! Ensure your service provides list management screening against the do-not call list. Make sure your provider respects schedule allowablehours calling. Does your provider have an opt-out management processing in place? When targeting current customers, well-defined data selection is critical to the success of your marketing campaign. The more defined your data, the higher your response rate. PROTUS Voice has compliancy adherence measures in place and provides automated donot-call & opt-out management processing, as well as automated schedule allowable-hours calling

13 7 Success Factors to Winning with Voice Broadcasting 7. Voice Broadcasting Effectively Supports Direct Mail Campaigns Use voice broadcast messages as follow up to campaigns to help increase awareness and reach more voters, or Alert your audience that they will be receiving important voting information from you in the mail within the next few days. Only about 20% of direct mail ever actually gets opened. Using voice broadcasting to support direct mail is proven to double your mailing response rates! PROTUS Voice service is much less intrusive than a "live" telemarketer. The audience is much more receptive to your voice recording message and can be heard 100% of the time!

14 Protus Overview Internet-based messaging solutions for business, founded on international faxing in 1997 Develop, own and operate service on tap ASP business model focused on delivering highest quality of service via the most competitive cost structure Market our solutions to businesses globally

15 Build Cost-Effective Political Campaigns With Protus Voice; Easy as Introducing Protus Voice! Protus Voice is a simple, self-serve web-based service. The service is easy as Create your voice campaign Launch it through Protus web site Track live results

16 Create your voice campaign Build Cost-Effective Political Campaigns With Protus Voice; Easy as

17 Select Message Interactivity Build Cost-Effective Political Campaigns With Protus Voice; Easy as

18 Build Cost-Effective Political Campaigns With Protus Voice; Easy as Choose Message Preferences & Submit your broadcast.

19 Build Cost-Effective Political Campaigns With Protus Voice; Easy as Protus Voice is the most powerful message broadcasting solution for political campaigners. Quick, easy to sign-up and get going! Easy to use, no hardware or software required. Cost-effective, great impact for your dollar investment. High volume connect capacity to meet your needs. Unmatched service reliability. Accessible, friendly 24\7 customer service. Compliancy adherence measures.

20 Try It today FREE! Sign-up now and get a FREE TRIAL broadcast. *Broadcast limit to one list; maximum 100 recipients. Call ext 1 For more information about Protus Voice Visit: Toll-free: ext 1 sales@protus.com Thank You

21 Question and Answer Session QA Session