MOUNT SAINT MARY S UNIVERSITY Los Angeles MBA PROGRAM SYLLABUS. Foundations. BUS 206: Essentials of Marketing

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1 MOUNT SAINT MARY S UNIVERSITY Los Angeles MBA PROGRAM SYLLABUS Foundations BUS 206: Essentials of Marketing Fall Semester, 2015 Building & Room TBD Physical class meeting dates and times: Sunday, September 13, :00 PM 5:00 PM Saturday, October 10, :00 PM 6:00 PM Saturday, October 31, :00 PM 6:00 PM Faculty: Prof. Keith Gosselin kgosselin@msmu.edu (310)

2 SYLLABUS INTRODUCTION The course syllabus is one aspect of good pedagogy: It sets out information about the course as well as course expectations. From the faculty member s standpoint, it provides an easy-to-use form setting out the components and requirements so there is clear communication with the students. From the students point of view, the syllabus gives an overview of the coverage as well as the requirements, so they have a good sense of what the course entails from the beginning of the semester. Any surprises should be in the satisfaction of learning and the joys of being in an educational environment that values all the participants students and faculty. At Mount Saint Mary s University, we are guided by the Mount Mission to further the development of the whole person. The syllabus helps make that evident. The syllabus has two major functions: 1. THE SYLLABUS IS A STATEMENT OF COURSE EXPECTATIONS The syllabus sets out the course requirements, the grading scale, and the methods of assessment. It is intended to provide the students with sufficient information about the course expectations, along with due dates, and a class schedule. After the add/drop period, instructors should not redistribute points unless it is to the advantage of the student (e.g., reducing the homework/reading, removing a specific requirement, such as a quiz). The syllabus should be consistent with the catalog description. 2. THE SYLLABUS IS A PERMANENT RECORD The syllabus is a permanent record for the student, instructor, the department, and the institution. As such, it is both a professional and personal document. The syllabus provides a record of course content, grading methods, and information vital for equivalency transfers, as well as for the evaluation of a course or instructor. Subsequently, both faculty and students should retain course syllabi for future reference. Module Prefix and Number Module Title Module Description: Statement of Module Objectives and Learning Outcomes BUS 206 Essentials of Marketing This module concentrates on the role of Marketing in satisfying consumers needs while examining the components of the marketing process, sources and uses of marketing intelligence, consumer behavior and marketing research. Upon completion of this course, the student will have achieved the following course objectives and learning outcomes. He or she will be able to: 1. Be familiar with fundamental marketing concepts and practices. 2. Appreciate the importance of basic marketing management skills. 3. Be aware of environmental factors that influence marketing decisions. 4. Understand the types of decisions a marketing manager must make and learn how to proceed systematically in making them. Be able to conduct secondary and primary research to solve a marketing problem Module and MBA Program Learning Outcomes Upon completion of this module, students should also be able to demonstrate competency in all module objectives which, in turn, support achievement of one or more of the following MBA Learning Outcomes: Critical thinking

3 Global business acumen Ethics Communication skills Entrepreneurship and innovation Strategic planning Teamwork Required Textbooks and Materials Required readings and videos for the September 13 th class will be posted on the course s Angel Website in the Lessons section by September 1 st, Selected pages from M. J. Polonsky and D. S. Waller, Third Edition of Designing and Managing a Research Project: A Business Student s Guide. Sage Publications, Inc ISBN Faculty Availability Assignment Submissions: 24 hours by and phone message (I check messages and will return your call within 24 hours). Weekly Skype chat sessions can also take place after the first week s class session, per request. To receive credit for your assignments, deposit a copy of each assignment in the Angel Drop Boxes provided for this course. Schedule of required readings, class preparations and assignments, lectures, discussions, student presentations, and exams: Date: Topics to be Covered Assignments Due Great M&Ms Experiment Discuss course structure Formally Define Marketing Conduct in-class discussion about pre-class assignments Introduce STP Concept Watch DVD on Targeting the Premium Dog Market: Cashing in on Doggy Love Discuss Using Press Releases for Negative Publicity Ethical Dilemmas Discussion and Random Assignment Before beginning pre-class assignment, first watch #1, #2 & #3 MP4s posted in the Materials for Class Session #1 folder located in the Lessons section of the Angel website. Pre-class assignment, submitted via Turnitin drop box by 1:00 pm on Watch MP4s #4 - #14 posted on Angel for class session

4 Online Not Applicable Submit team Ethical Dilemma paper via Turnitin drop box by 11:59 pm on Post Press Release on Discussion Board by 11:59 pm on Online Not Applicable Post a comment on at least one other team s thread on the Ethical Dilemma Discussion Board by 11:59 pm on Respond to all posts on your team s Ethical Dilemma Discussion Board thread by 11:59 pm on Toilet Paper Demonstration Discuss Challenges of Press Release Assignment Watch Promoting Kentucky Tourism DVD Read Chapters 7 & 8 in Text! Watch MP4s posted on Angel for class session Definition of Marketing Research Mock Interview of Singles Dinner Club Founder Secondary Research Review Research Project Discuss Who Invented Body Odor Watch Collecting Quality Information for Marketing Decisions DVD Discuss Macy s Survey Questionnaire Development Research Data Analysis Secondary Research Summary Paper, submitted via Turnitin drop box by 1:00 pm on Read Chapters in Text! Watch MP4s posted on Angel for class session Communicating the Research Results

5 Online Not Applicable Submit survey draft via to instructor by 11:59 pm on Online Not Applicable Distribute online surveys via SurveyMonkey (input by instructor) by 11:59 pm on Online Not Applicable Final Research Report submitted via Turnitin drop box by 11:59 pm on Post PPT Presentation for Final Report on the Final Report Discussion Board by 11:59 pm on Online Not Applicable Post a comment on at least one other team s thread on the Final Report Discussion Board by 11:59 pm on Respond to all posts on your team s Final Report Discussion Board thread by 11:59 pm on Assignments and Percentage Allocations: Assignments and point (percentage) allocations: DUE DATE ASSIGNMENT DESCRIPTON PERCENTAGE OF GRADE INDIVIDUAL OR GROUP September 13, 2015 Pre-Class Assignment 20 INDIVIDUAL September 25, 2015 Ethical Dilemma Paper 20 GROUP

6 September 25, 2015 Ethical Dilemma Discussion Board Post Press Release on board by 11:59 pm on Post a comment on at least one other team s thread on the Ethical Dilemma Discussion Board by 11:59 pm on Respond to all posts on your team s Ethical Dilemma Discussion Board thread by 11:59 pm on GROUP October 31, 2015 Secondary Research Summary paper 20 GROUP November 21, 2015 Final Research Report 20 GROUP November 21, 2015 Final Research Report Discussion Board - Post PPT Presentation on board by 11:59 pm on Post a comment on at least one other team s thread on the discussion board by 11:59 pm on Respond to all posts on your team s discussion board thread by 11:59 pm on GROUP All class meetings Participation - Includes attendance in-class (60 points) in-class participation (40 points) 10 INDIVIDUAL TOTAL: 100

7 Student Credit Hour Policy A credit hour is an amount of work represented in intended learning outcomes and verified by evidence of student achievement that reasonably approximates not less than: (1) One hour of classroom or direct faculty instruction and a minimum of two hours of out-of-class student work each week for approximately fifteen weeks for one semester, or the equivalent amount of work over a different amount of time; or (2) At least an equivalent amount of work as required in paragraph (1) for other academic activities, including laboratory work, internships, practica, studio work, and other academic work leading to the award of credit hours. PLEASE NOTE: Wikipedia is NOT an acceptable reference for work due in this module. As a graduate student, you need to use scholarly resources/references. You may locate scholarly articles through EBSCO Host or GOOGLE Scholar which can be accessed at the MSMU library. WRITTEN WORK: Writing Requirements: All assignments must be typed and spell/grammar checked. Note: while this is not a writing class, it is a graduate level course and, as such, failure to proofread submissions for spelling and grammar will result in a significantly lower grade being assigned. Also, grades will be significantly reduced for papers that either are less than or exceed the stated guidelines for length. Papers are also to be well written with a logical flow of thought. Submit your papers double-spaced with 1" margins. Include a title page that identifies the assignment, the day it is due, the module name and number and your name. Papers should be in 12-pitch font. Indent paragraphs five spaces to indicate a new paragraph. Please include a title page on all papers. Please staple your papers together in the upper left hand corner. Observations and conclusions incorporated in written assignments should be supported by facts and analysis, not just thoughts and feelings. The papers should be tied into the related reading materials. Please contact the Graduate Writing Tutor at the Learning Center for additional information about writing skills. Note: In this class, you will be marked down for incorrect grammar and/or spelling. Plagiarism (discussed later in this syllabus) will result in a number of consequences including a grade of F for your paper. GROUP ASSIGNMENTS. When an assignment or in-class project is designated group, ALL group members are required to contribute to the group assignments. Failure of all members to participate will result in a reduced grade for every member of the group. GRADING SCALE: CRITERIA AND GUIDELINES GRADING SCALE - Criteria and Guidelines: All assignments must be completed within the required time frame in order to pass this module.

8 Please see Mount Saint Mary s Catalog and the Graduate Student Handbook for additional information regarding grading, required GPA, academic probation and other policies. Grading Scale A A B B B C C C D BELOW 60 F GRADING (Additional information) In addition to the specific assignment requirements described in this syllabus the following guidelines will be used as a guideline for grading assignments: WRITTEN ASSIGNMENTS (individual and group) Item Description 1 Content and conceptualization 2 Logical organization of thoughts, ideas and structure 3 Spelling, grammar, APA format, etc. INDIVIDUAL ORAL PRESENTATIONS (if applicable) Item Description 1 Relevancy to class objectives 2 Clarity and conciseness of principles stated

9 3 Evidence of preparation, including the ability to field questions 4 Presentation skills, including compliance with time limits GROUP ORAL PRESENTATIONS (if applicable) Item Description 1 Relevancy to stated objectives 2 Appropriateness of examples as an illustrative vehicle 3 Evidence of contribution of each team member 4 Creativity 5 Presentation skills including compliance with time limits 6 Evidence of substantive research 7 Identification of principles 8 Practical applications 9 Mechanics of presentation Participation and Punctuality Grading Criteria. You must be in class to earn any participation points for a class meeting. You have the opportunity to earn up to 100 points (10% of your grade) through your active participation. In consideration of your fellow students, it is expected that you will arrive on time, return from break(s) on time and stay in class until it ends. Participation is graded on individual contribution to class discussions and participation in your study team(s). The development of communication skills, both oral and written, is given a high priority in this module. The classroom should be considered a laboratory where you can test your ability to interact and interface effectively with your professors and your peers. Please avoid the following: Example of things that cause one not to earn the full amount of participation points: Surfing the Internet in class Not reading assigned material Being disruptive and/or not participating in class activities Not listening actively or being uncivil/rude to others in the class Arriving late, leaving early Cell phone/pagers going off during class

10 Text-messaging during class Eating a complete meal in class instead of listening and participating USE OF LAPTOP COMPUTERS ipads and other electronic devices IN THE CLASSROOM: I understand that some students use their laptop computers or other digital devices to take notes during class. In this class we may have class activities where you need to access the Internet and on-line research sites. HOWEVER, there are times when I will ask you to refrain from using your laptop or other electronic device. For example, during class discussions and when others are presenting, your laptop should be CLOSED. These are times for interactions. If you want to take notes during this time, please do so the old fashioned way. You can convert your notes to electronic format later. Thank you. ADDITIONAL POLICIES: Respect and Civility: Active participation in class requires a safe and trusting environment. It is important for us to respect the views and comments made by others, even if we disagree with such comments. I encourage debate and critical discussion, yet it must be respectful, polite, and professional. Confidentiality: Confidentiality is required in order to foster a safe environment for active discussion of business related topics. Student discussions may involve experiences from their jobs or personal experiences. Therefore all discussions of business or personal experiences are expected to be treated respectfully and confidentially. Students should not share proprietary information without permission from their employer. Academic Integrity/Plagiarism: All student-submitted materials are expected to be the product of the student s own thought process. Information from other sources may be used; however credit must be given, by using in-text citations or footnotes. A reference list should be attached to the paper to further identify the sources utilized. Please refer to the Mount Saint Mary s Catalog section on Academic Integrity for a complete discussion of cheating, failing to hand in original work, plagiarism, falsification or misrepresentation, and theft (pp. 4-47). If the work of someone else (whether it is quoted or paraphrased) is not properly cited (or footnoted) in the assignment and if there is not a reference list giving the details of the work, THAT IS PLAGIARISM. If work is plagiarized in this course, the student will be subject to the consequences outlined in the Catalog which states, The penalty for an act of dishonesty could range from a grade of F on an examination or assignment, a reduced or failing grade for the course in question, probation, suspension or expulsion from the University. Repeated acts of academic dishonesty will be treated more gravely (p.47).

11 Other Requirements: The requirements and conditions established by Mount Saint Mary s University, as enumerated in the Graduate Student Handbooks, Catalog, and Department of Business Administration policies, are incorporated in this syllabus, in their entirety, by this reference. Deadlines: One of the things you will learn in this class is the effect of timeliness on your success or failure. Accepting assignments late reinforces bad time management and procrastination. Therefore no late assignments will be accepted. Deadlines apply to both paper assignment and assignments to be completed on the e-learning webpage (Angel). Both will suffer the same penalties for late work. EXTRA CREDIT: There is no extra credit in this course, so please plan your time to be certain you are prepared for all class discussions and oral presentations and that all assignments are turned in on time. Americans with Disabilities Act: MSMU, in compliance with state and federal laws and regulations, does not discriminate on the basis of disability. If you are student with a documented disability, please contact Mark Forte at The Learning Center (mforte@msmu.edu) to make arrangements for classroom accommodations. Additional disability related information and policies can be found in the Graduate Student Handbook and in the College Catalog. COURSE CHANGES: The Instructor reserves the right to change assignments, as needed, to achieve the learning objectives of the course. Students will be informed, in writing, of these changes. No changes will require additional work on the part of the student(s).