NOVEMBER 4-6, 2014 SANTA CLARA CONVENTION CENTRE Santa Clara, CA

Transcription

1 NOVEMBER 4-6, 2014 SANTA CLARA CONVENTION CENTRE Santa Clara, CA Future of the with P2P (Peer-to-Peer) RTC (Real-Time Communication) Presented by Robin Raymond [ Chief Architect Hookflash.com / OpenPeer.org :35am - IoT Developer WebRTC Summit

2 What will the future look like? Sometimes we get it right. The future of RTC as envisioned in Sort-of... Predicting the future is hard. Source: Overview

3 Impact of Peer-to-Peer on the What will the future of the cloud look like with Peer-to-Peer RTC now made more accessible with WebRTC? Overview

4 PSTN into the PSTN is becoming increasingly virtualized into the cloud... PSTN into the

5 Phone Numbers will become Identities The cloud will be a place to create, call and dispose of phone numbers at will. This will ironically push usage away from PSTN. PSTN into the

6 PSTN Telemarketers and Fraud The introduction of VoIP has made mass dialing every PSTN number cheap. This has been made worse by: robo dialers (calls 1000s of people at once) "natural language" artificial intelligence dialers Fraudsters using workers from anywhere on the planet with the cheapest labour costs to place VoIP calls Caller-ID spoofing PSTN into the

7 PSTN Signal to Noise Ratio These "solutions" have failed: - Do not call lists - Call blocking - Government Complaint Agencies While phone is ubiquitous but people aren't going to keep paying for PSTN service once RTC alternatives become realistic. PSTN into the

8 Social Identities and RTC The cloud will become the place to find and make P2P RTC calls via various online identities. Peer-to-Peer RTC PSTN into the

9 becomes the Directory Many social identity services already offer contacts via a RESTful APIs. Apple contacts already integrates Facebook. Social directories will become ubiquitous. PSTN into the

10 Corporate Directories Corporations will offer their own RESTful directories just like social networks for employees, suppliers, as well as customers. PSTN into the

11 RTC Applications will tie Directories Together Applications are the glue that bring disparate directories services together. Peer-to-Peer RTC PSTN into the

12 With WebRTC Websites are Applications = PSTN into the

13 IMS / 3GPP / PSTN vs Ecosystem What benefit do IMS based services offer WebRTC (beyond legacy interop)? RTC related cloud services are being innovated fast with an active emergent ecosystem. The real world use cases for IMS versus the web services powered by cloud services is become ever less valuable. The web moves quickly and old world protocols can't keep up. PSTN into the

14 PSTN into the Conclusion Traditional PSTN will become cloud virtualized into eventual non existence Social / corporate identities will become the new "phone number" directory services will be used by applications to locate and connect peers Every website is a potential RTC application and consumer of cloud identity and directory services Web service offerings move quickly, old protocols can't keep up PSTN into the

15 Future P2P RTC Use Cases If you think this is WebRTC, then you'd be wrong: Future P2P RTC Use Cases

16 RTC Services for Every Industry With WebRTC, rich communication capabilities are now in every browser and in every phone on the planet. Expect RTC innovation in every industry imaginable, and the cloud will be used to deliver those innovations. Future P2P RTC Use Cases

17 Real-time Data is as important as Voice/Video From game play data, medical device monitoring, to remote home monitoring, RTC isn't just about the media. P2P data interaction will be equally important as the standard voice/video communications. Future P2P RTC Use Cases

18 What RTC Interactions can be Serviced better by the? Connecting with specialized skills or expert consultations Geographically dispersed employees, customers, or supply chains Human social interaction Customer inquiries / outreach Medical supportive care Distanced education / training Collaborative work environments Gaming and entertainment Connectivity with travelling and mobile workforce Vertical niches (e.g. financial, insurance, manufacturing, energy) Future P2P RTC Use Cases

19 Telecommunication vs Specialization Expect RTC usage in cloud services for every industry to be greater than traditional telecommunications: > Future P2P RTC Use Cases

20 RTC Infrastructure RTC Infrastructure

21 Home are Impacting the As RTC becomes more common, the work from home trend will continue expanding more than ever. Why spend hours each day commuting when you can accomplish the same work from home? RTC Infrastructure

22 Distributed and Mobile Workforce Specialized labour skills, outsourcing, and increased mobility are all contributing towards a global distributed workforce. Mobile usage has now outpaced desktop usage. RTC Infrastructure

23 Onsite RTC moving into the The need to support offsite / mobile workers in combination with the cost savings from "on demand" transactional services will drastically move companies from onsite RTC infrastructure to shared cloud infrastructure. RTC Infrastructure

24 Only the can Service the World The world of RTC is global, distributed, and mobile. The distribution and mobility of customers, suppliers, and employees demand a new type of RTC infrastructure than the era of old. RTC Infrastructure

25 RTC Infrastructure Simplified IaaS (Infrastructure as a Service) (Social Login, Identity, Directory Services) PaaS (Platform as a Service) SaaS (Software as a Service) RTC Infrastructure (RTC Communication Services) (Auxiliary related services, e.g. payment, SMS, billing, SFU)

26 RTC Infrastructure Reality IaaS (Infrastructure as a Service) PaaS (Platform as a Service) SaaS (Software as a Service) offerings rarely fit neatly into a single box and the layering and relationships are complex. RTC Infrastructure

27 RTC Infrastructure Costing Peer-to-Peer RTC uses a customers existing internet service provider bandwidth making the cloud hosting per minute costs virtually nothing. IaaS / PaaS cloud RTC services are moving towards fractional transactional cost models and away from billed minutes. RTC Infrastructure

28 RTC Scalability - Each service is specialized - Rigorous specialization testing - Rich developer API toolsets - Faster time to market - Resilience across infrastructures - Scaling at each point - Cost sharing / efficiency Service - RTC data is not in the cloud - Innovation at each point Future RTC in the cloud looks bright! Software Software Infrastructure Infrastructure Service Software Infrastructure Service Software Software Service Software RTC P2P TRAFFIC DATA RTC Infrastructure Service Software Software

29 RTC Federation Consumer demand will ensure that one cloud service offering will interoperate with another to create a global RTC network. Fast adoption of problem solving innovative web technologies is likely to win versus much slower standardization processes. Service Service RTC Infrastructure Service Service Service

30 RTC Trends Global RTC needs are pushing cloud solutions On-demand transactional shared cloud services Mobile and distributed workforces and customer interaction identity and social sign-on Efficiencies, reduce costs, expanded service capabilities, increased scalability will be born out of the cloud Innovation and adoption of new technologies will drive federation faster than standardization RTC Infrastructure

31 Information Security / Privacy Consumers are becoming increasingly worried about information passing through or being stored in the cloud. Information Security / Privacy

32 Government Surveillance and the The Snowden revelations has shown that information in the cloud creates an attractive information source for government surveillance. Information Security / Privacy

33 Hackers Love Data The recent celebrity photo hacking of Apple's service "The Flappening" shows no cloud service is immune. Information Security / Privacy

34 All about the Meta Data services in the future will increasingly keep sensitive RTC data out of the cloud, opting for "meta data" instead of real data. DATA META ( Storage) DATA (sent P2P ) Information Security / Privacy Meta-data is of little value for hackers to target.

35 Stored Data is Encrypted Outside If sensitive data needs to be present in the cloud, clients will opt to encrypt data where keys aren't known to the cloud service. A DAT A T DA ( Storage) DATA (sent P2P) Information Security / Privacy Data is a valuable target for hackers but keys are not known to cloud service.

36 Meta Data Anonymization RTC meta-data can be highly valuable information. Who conversed with whom, when, how long, where, and related resources are all valuable. Anonymization of meta-data will be vital to protect customer privacy in the cloud. ATA -D META META-DATA ( Storage) META-DATA Anonymization Information Security / Privacy Meta-data is stripped of identifying information.

37 RTC Emergency Services and the What happens to 911 emergency service as consumers move away from PSTN into cloud only communication models using WebRTC service offerings? RTC Emegency Services and the

38 911 per Subscriber Fees Imagine if every WebRTC website was required by law to offer 911 emergency services using today's 911 subscriber fee models. There would be no WebRTC. Per subscriber fees for 911 would be prohibitively expensive for most sites and consumers will be repeatedly billed. RTC Emegency Services and the

39 911 in the Future 911 service will need to be unbundled from the strict ties to the PSTN. Possible models: Direct consumer 911 SaaS (Software as a Service) offerings Bundled 911 SaaS offerings with consumer/business Internet packages Transactional based 911 PaaS (Platform as a Service) providers to integrate 911 services (with associated APIs) Bottom line: 911 subscriber models need to change to become part of WebRTC. The good news is that it is changing. RTC Emegency Services and the

40 Future of the with P2P RTC Wrap Up PSTN will be virtualized into the cloud RTC will accelerate PSTN's demise Social and corporate identities will replace phone numbers Websites are RTC applications IMS / 3GPP are going to be out innovated by cloud services WebRTC will disrupt every industry, some more than others Specialized RTC + RTC data will outstrip traditional communications Expect efficiencies, innovation, scalability, to come from cloud RTC will become increasingly for "meta" data, or pre-secured data Emergency services needs to move from PSTN subscriber models Wrap up

41 Thank you Thanks to the Computing Expo and Hookflash for allowing me to present.