The Good Idea Fund Marketing Packet

Transcription

1 The Good Idea Fund Marketing Packet Available Marketing Tools Timeline of Marketing Plan Stylistic Guidelines Marketing Images &12 All marketing materials are to be submitted to TGIF for approval before being sent out The Good Idea Fund Logo MUST be on all promotional materials used by an applicant or organization

2 Available Marketing Tools Tier 1 Electronic Social Media Advertisement on Dragon Link Info Net Advertisement Drexel Calendar Print Flyers A- Frames Other Tier 2 Electronic Social Media Drexel Calendar Mass s to target audiences Drexel NOW Advertisement on Dragon Link Info Net Advertisement Print Flyers A- Frames The Triangle Advertisement Posters Other Speaking Engagements o Only if a larger event Tier 3 2

3 Electronic Social Media Drexel Calendar Mass s to target audiences Drexel NOW Advertisement on Dragon Link Info Net Advertisement Drexel Homepage Advertisement or Story Drexel Quarterly o Please contact TGIF directly if you want this Print Flyers A- Frames Posters The Triangle Advertisement and/or Story Other Recreation Center Windows Press Release Speaking Engagements* o Think about appropriate audiences Creese Display Case Expanded Information on Marketing Tools: Social Media o REQUIREMENTS: Must have profile picture and background/cover image Create hashtag Consider creating an event page Drexel Calendar o Submit at drexel.edu/events Info Net Advertisements o Submit at drexel.edu/infonet o Launched Tuesdays and Fridays 3

4 Drexel NOW o Must be on the Drexel Calendar o Submit by Monday 9 a.m. o For student send out, send to nds37@drexel.edu Sent out on Tuesdays o For faculty/staff, send to nds37@drexel.edu Sent out Tuesdays and Thursdays Mass s o FSL, Commuter and Transfer, Seniors, CEO LEAD, Student Organization Presidents, Inclusion and Culture, Custom (major, year, undergrad, etc.) o Include: Event Title, Date, Time, Description, Location o For information on communications contact nds37@drexel.edu or call (215) Flyers o 8.5 x11 or 11 x17 dimensions o Get approval at Creese front desk o Posted in: Approved bulletin boards- 60 All academic Residence Halls- 180 Need approval from Towers Hall 1 st floor A- Frames o Printed in Office of Campus Activities o Submit poster at least 3 business days before printing o Contact Office of Campus Activities for reserving A- Frames First come, first serve basis Submit to Sheena Henry- front desk Contact askoca@drexel.edu for extra assistance o Posted in: Creese Lobby Bookstore Lobby SORC o Only washable chalk can be used on campus o Chalking is not permitted in certain areas around campus: On pavers (bricks), such as the Korman Quad, 4

5 Ross Commons Patio, Rush Building Courtyard, North Hall Fountain area, Drexel Park, Papadakis Integrated Sciences Building, Mario statue and the courtyard between CAT and Lebow Engineering Center Chalking is not permitted on the side of any building, with the exception of the chalk walk at Nesbitt Hall Additionally, chalking is not permitted on the ground area outside of MacAlister Hall between the Bookstore entrance, Mandell Theater entrance and the Dining Hall atrium. The Triangle advertisements- Tier 3 only o Call o business@thetriangle.org o Visit thetriangle.org/about/advertising for information and pricing Press Release- Tier 3 only o Contact nds37@drexel.edu with full event details at least 3 weeks prior to your event Recreation Center Windows- Tier 3 only o Can be painted or have window cling attached o Contact reccenter@drexel.edu o Cost for printing/clean up will apply Creese Display Case o The Creese lobby o To reserve the case, complete the Lobby Display Case Request Form at /Forms/ 5

6 Marketing Timeline Tier 1 2 Weeks Prior Post full event to Drexel Calendar Slow push onto Social Media o Save the Date o Create hashtag o Ensure you meet all social media requirements Begin design needs o A- Frames and Flyers need approval before print, focus on these designs first o Make sure to get approval ASAP so they can be printed Submit Info Net advertisement Ask TGIF to post advertisement on Dragon Link o If organization post on own Dragon Link Continue slow Social Media push Receive approval for Flyers and A- Frames 1 Week Prior Increase Social Media push o Make sure to be continually using hashtag Make sure Flyers and A- Frames are around campus Week of Event Social media reminders and updates o See appropriate chalking areas Tier 2 3 or 4 Weeks Prior Post event to Drexel Calendar o Event details can be added later Reach out to The Triangle for possible advertisement 6

7 o Decide if interested once prices and opportunities have been received Info Net advertisement submitted Ask TGIF to post advertisement on Dragon Link o If organization post on own Dragon Link Slow push onto Social Media o Save the Date o Create hashtag o Ensure you meet all social media requirements Begin design needs o A- Frames, Flyers, and Posters need approval before print, focus on these designs first o Info Net advertisement Consider possible speaking engagement venues depending on event o Applicable to larger Tier 2 events o Reach out to see if possible venues for speaking are available or interested 2 Weeks Prior Receive approval/print Flyers, Posters, and A- Frames Complete Drexel Calendar with complete details Submit to Drexel NOW Submit Info Net advertisement Start increasing social media push o Use hashtag o Share event in as many groups and with as many people as possible Draft mass (s) and decide proper audience(s) o Send to proper referenced above 1 Week Prior Increase Social Media push o Make sure to be continually using hashtag Make sure Flyers and A- Frames are around campus Will appear in Drexel NOW this week Confirm venues if speaking engagements are happening Week of Event Social media reminders and updates 7

8 o Use hashtag o See appropriate chalking areas Tier 3 ASAP Post event to Drexel Calendar o Event details can be added later Request Creese Display Case Contact Natalie about possible Drexel homepage advertisement and story Inquire about Drexel Quarterly placement 1 Month Prior Request press release Start social media release o Save the Date o Create hashtag o Ensure you meet all the social media requirements Reach out to The Triangle for possible advertisement and story Begin design needs o Posters, Flyers, A- Frames need approval before printing o Info Net advertisement Rent Recreational Center Windows o Inquire about prices and availability 3 Weeks Prior Complete Drexel Calendar details Ask TGIF to post advertisement on Dragon Link Continue slow social media push o Don t overwhelm your supporters Consider possible speaking engagement venues depending on event o Reach out to see if possible venues for speaking are available or interested Submit to Drexel NOW Submit to Info Net advertisements 8

9 2 Weeks Prior Receive approval/print Flyers, Posters, and A- Frames Will be posted on this weeks Drexel NOW Submit again for the following week s Drexel NOW Start increasing social media push o Use hashtag o Share event in as many groups and with as many people as possible Confirm that speaking engagements are definite Draft mass (s) and decide proper audience(s) o Send to proper referenced above 1 Week Prior Increase Social Media push o Make sure to be continually using hashtag Make sure Flyers and A- Frames are around campus Will appear in Drexel NOW this week Week of Event Social media reminders and updates o Use hashtag o See appropriate chalking areas 9

10 Times Should be written as shown below: 1-2 p.m. 11 a.m p.m. 1 to 2 p.m. Stylistics Guidelines Dates Spell out the month when using alone or when using with just a year. If a phrase lists only the month and the year do not separate them with a comma. Only use comma in- between the date and year. Nov. 11, 2013 Nov. 11 November 2013 Co- op Use cooperative education or co- op when referencing the act of being on co- op. Phone Numbers Can only be written one way Terms/Seasons Lower case always with terms and seasons unless it is a formal event, ex: Fall Fest or Spring Fest. The fall quarter ends in December Sentence Spacing Always use one space between sentences, no exceptions. 10

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