The Business Intelligence Industry s Leading Products and Services

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1 The Business Intelligence Industry s Leading Products and Services > > > O V E R V I E W

2 Uniting the Enterprise with Business Intelligence Organizations need to keep changing. Globalization is changing the dynamics of the world economy. The internet continues to change customer and supplier relationships. The pace of change is accelerating, placing ever-greater demands to work smarter and stay ahead of the competition. The battleground has shifted from processes to information, as organizations push decision-making responsibilities further from the center to improve customer responsiveness and maintain agility. Business intelligence (BI) is key to staying ahead of the competition. Enabling organizations to access, analyze, and share information can improve operational efficiency, build profitable customer relationships, and develop differentiated product offerings. Combining a recognized lead in technology and vision with a proven track record, Business Objects is the BI industry leader. Business Objects provides the industry's most integrated and comprehensive suite of BI products. With these products, customers can use business intelligence as a force to unite their organization, bringing together data from different sources to provide management and workers with a single vision that can extend beyond the enterprise to embrace customers and partners. Business Objects is now the recommended strategic solution for the delivery of information throughout BP... key benefits will include the ability to track day-to-day operations across all parts of our business, enabling immediate reaction to market opportunities and threats. Business Objects provides an integrated BI platform with advanced business analytic applications. Build and Buy Meeting All BI Needs Today's leading organizations are striving to manage the complexity and cost of information technology through standardization, while not losing the competitive advantages and flexibility to deploy and adapt products to meet their needs. Business Objects addresses this by providing products that let you build and buy applications without losing the advantages of a single integrated enterprise BI solution. BUSINESSOBJECTS TM 2000, a business intelligence platform providing: query, reporting, and analysis; a portal with broadcast functionality; and administrative functions. BUSINESSOBJECTS ANALYTICS, a suite of integrated enterprise analytic applications built on the BUSINESSOBJECTS 2000 BI platform to provide packaged best-practice analytics and a framework for the development of custom analytic applications. Paul Cooke, Manager of British Petroleum Business Intelligence Center of Expertise. 1

3 BUSINESSOBJECTS 2000 An Integrated BI Platform Standardizing on a BI platform that supports both BI tools and analytic applications allows organizations to protect and leverage their BI investment by reducing implementation and training costs and by ensuring that future investments in applications can be seamlessly integrated. The Business Objects BI platform, BUSINESSOBJECTS 2000, is easy to use, secure, scalable, and extensible. A business representation shields users from underlying technical complexities and provides access to information using familiar business language. A common repository and platform-level security let IT control and maintain users and resources. A distributed architecture allows the platform to scale from the workgroup to the enterprise, by the simple addition of processing power. A development suite provides all the tools necessary to adapt BUSINESSOBJECTS 2000 to integrate with your existing environment and with third-party products such as enterprise portals. Adapt BUSINESSOBJECTS to meet your business needs. One of the strengths of Business Objects is the architecture is such that we can use it across other platforms and integrate it with other offerings we have under way. Arthur Cunningham, General Manager of Canadian Pacific Railway Service Excellence Initiative. An Integrated Suite of BI Tools BUSINESSOBJECTS 2000 leads the BI market as the most popular and widely used tool for query, reporting, and analysis. Advanced query technology simplifies data access, while on-screen formatting enables easy creation of professional reports. These reports then become a valuable tool for analysis. Tables can be sliced and diced, calculations added and, without swapping tools, users can drill down into the underlying detail and even to other related reports. To help manage BI information in a timely, secure, and personalized way, BUSINESSOBJECTS 2000 includes a BI portal, BUSINESSOBJECTS INFOVIEW. Users working in a familiar browser environment can create new ad hoc reports, perform analysis, and publish reports to any number of people. BUSINESSOBJECTS INFOVIEW Mobile, the first BI portal for the mobile community allows users access to, and offline analysis of, information through personal digital assistants (PDAs) and mobile phones. Powerful, easy-to-use administration tools enable your IT department to set up, manage, secure, and optimize your entire deployment either centrally or in a distributed environment. 2

4 BUSINESSOBJECTS ANALYTICS Enterprise Analytic Applications All businesses are different but they have many problems in common. Maximizing the value of customers through effective sales and marketing, improving the efficiency of the supply chain, minimizing operational costs, and managing product and service life cycles. Each of these areas generates large quantities of data and has specialists using dedicated systems to manage day-to-day activities. Analytic applications build on the success of traditional business intelligence. Query, reporting, and analysis are taken a step further by adding powerful business analytics and business logic to form analytic applications. These help workers and managers alike to understand and control the key factors driving business performance. Build and Buy Analytic Applications Buying pre-built applications saves valuable implementation time and allows you to take advantage of industry best practice. Building your own applications allows you to create a tight fit with your business and to innovate in ways that gain competitive advantage. Business Objects is the only vendor to deliver an integrated approach that embraces the benefits of both. BUSINESSOBJECTS ANALYTICS is an integrated suite of enterprise analytic applications built on the BUSINESSOBJECTS 2000 BI platform to provide packaged best practice analytics and a framework for the development of custom analytic applications. The suite offers a unique environment to give business users deep insight into their data through a simple web interface. Leveraging best business practice, business rules, and key business metrics and leads to closed-loop decision making with the results of analysis feeding back into enterprise operational systems. For executives, BUSINESSOBJECTS ANALYTICS consolidates these metrics and analytics into enterprise-wide dashboards, giving an at-a-glance view of the whole organization. At the same time, BUSINESSOBJECTS ANALYTICS provides a single, open framework that guarantees a consistent view of data, while making it easy for IT to fine-tune the packaged applications as well as build their own. Custom applications can be built using the same development foundation used by Business Objects to develop the suite of off-the-shelf applications. This avoids the need for complex programming by providing a wizard-style interface to customize predefined analytic techniques. BUSINESSOBJECTS ANALYTICS: an integrated suite of enterprise analytic applications. relevant across the enterprise, BUSINESSOBJECTS ANALYTICS optimizes the decision-making process, 3

5 Extranets Extending the Value Chain The convergence of business intelligence and the internet has created a tremendous opportunity for organizations to share vital business information with customers, partners, and suppliers. Industries in every sector from manufacturing to services, as well as government are finding that opening up their data stores can lower costs, increase profits, improve customer satisfaction, and even transform their data warehouses into profit-making centers. Improve Customer Care By providing customers with easy access to up-to-date information over the web, organizations can reduce the cost of customer care and improve the service they offer. In addition to simple billing and logistics, information such as insurance claims, advertising campaign statistics, or investment information in banking can all be exchanged. Empowering customers to access and analyze this We chose Business Objects because it is the leader in providing extranets that allow companies to create tighter links with their customers, partners, and suppliers via e-business. Aaron Roth, Product Development Manager, PlanetFeedback.com. information interactively can help them to reduce their own costs. This leads directly to improved customer satisfaction and loyalty. Optimize the Supply Chain Experience has shown that by sharing information, organizations can help both their customers and their suppliers. Indeed, many organizations already have processes in place to share information externally, in the form of paper reports. Web-enabling these processes can lead to cost savings and increased profits right along the supply chain, and help organizations find new synergies and forge stronger relationships. WISDOM the Business Objects extranet deployment by Owens & Minor. Deliver Internet-Based Self-Service Extranets can allow customers, suppliers, and partners self-service access to information, which they can tailor to their specific needs. Seamless integration with an existing web site and other web applications can provide these extranet users with a personalized, easy-to-use interface. Users get quick access to the precise information they require, without needing extensive training. 4

6 Business Objects Intelligent Enterprise Dozen Most Influential IT Companies DM Review Readership Award #1 Company for BI Products Infoworld Readers Choice Award for Product of the Year Technology Marketing Corporation CRM Excellence Award The Company Founded in 1990, Business Objects pioneered the modern BI industry by inventing a patented semantic layer that insulates users from the complexity of databases. With millions of users in over 14,000 organizations across more than 80 countries using our products, and with hundreds of business partnerships, Business Objects stands ready to meet your business intelligence needs. Worldwide Customer Support Business Objects provides product support to customers throughout the world. All customer support centers benefit from a common system for call tracking and solution reporting, thus enabling support engineers to leverage their knowledge in meeting customers needs. Customer Education and Training Business Objects offers a comprehensive education and training program, with courses ranging from entry-level for users to advanced courses for IT professionals. Customers can choose between standard classes and custom courses tailored to specific needs, either at the Business Objects training facilities or at a customer s site. Consulting Services Business Objects staff and certified partners provide consulting services to customers throughout the world. All consultants have wide-ranging industry, operational, and technical knowledge as well as in-depth knowledge of Business Objects products. Americas Business Objects Americas Inc Tel: Australia Business Objects Australia Pty Ltd Tel: Belgium Business Objects BeLux SA/NV Tel: Canada Business Objects Canada Inc Tel: France Business Objects SA Tel: Germany Business Objects GmbH Tel: Italy Business Objects Italia SpA Tel: Japan Business Objects Nihon BV Tel: Netherlands Business Objects Nederland BV Tel: Singapore Business Objects Asia Pacific Pte Ltd Tel: Spain Business Objects España SL Tel: Sweden Business Objects Nordic AB Tel: Switzerland Business Objects Switzerland SA Tel: United Kingdom Business Objects (UK) Ltd Tel: Distributed in: Argentina Austria Bahrain Brazil Chile China Colombia Costa Rica Croatia Czech Republic Denmark Ecuador Egypt Finland Greece Hong Kong SAR Hungary Iceland India Israel Korea Kuwait Lithuania Luxembourg Malaysia Mexico Morocco Netherlands Antilles New Zealand Nigeria Norway Oman Pakistan Peru Philippines Poland Portugal Puerto Rico Qatar Republic of Panama Russia Saudi Arabia Slovak Republic South Africa Taiwan Thailand Turkey UAE Venezuela Printed in France and the United States October 2001 (Author: T. Pritchett) PT# BR 324. The Business Objects product and technology are protected by US patent numbers 5,555,403 and 6,247,008. The Business Objects logo, the Business Objects tagline, and BUSINESSOBJECTS are trademarks or registered trademarks of Business Objects S.A. in the United States and/or other countries. All other company, product, or brand names mentioned herein, may be the trademarks of their respective owners. Specifications subject to change without notice. Not responsible for errors or omissions. Copyright 2001 Business Objects S.A. All rights reserved.