Video: The Most Powerful Tool For Your Truck Dealership

Transcription

1 Video: The Most Powerful Tool For Your Truck Dealership Sean V. Bradley CEO Dealer Synergy Audubon, New Jersey

2 The views and opinions presented in this educational program and any accompanying handout material are those of the speakers, and do not necessarily represent the views or opinions of NADA. The speakers are not NADA representatives, and their presence on the program is not a NADA endorsement or sponsorship of the speaker or the speaker s company, product, or services. Nothing that is presented during this educational program is intended as legal advice, and this program may not address all federal, state, or local regulatory or other legal issues raised by the subject matter it addresses. The purpose of the program is to help dealers improve the effectiveness of their business practices. The information presented is also not intended to urge or suggest that dealers adopt any specific practices or policies for their dealerships, nor is it intended to encourage concerted action among competitors or any other action on the part of dealers that would in any manner fix or stabilize the price or any element of the price of any good or service. 2

3 What you ll learn: upon completion of this workshop, you will know: o The importance of video o How to use video s o How to use video communication o The power of video search engine optimization The Importance of Video o 78 percent of people watch a video at least once a week o 55 percent watch video everyday o By 2017, 90 percent of Internet traffic will be video o 80 percent of Internet users remember the videos they watch o 80 percent of Internet users remember the video ads they watch online o Website visitors are 64 percent more likely to buy a product on an online detail site after watching a video YouTube: the Number-Two Search Engine after Google o Over six billion hours of video are watched on YouTube each month o More than one billion unique users visit YouTube each month The Different Types of Online Video o How To s o Informational o Promotional o Product Video 3

4 The Power of Video 1 second of video 30 frames per second 60 seconds 1,800,000 words Video is Everywhere o Internet Videos o Mobile Devices o Video On-Demand o Video App The Science of Communication 4

5 Social Media and Video o Facebook o Vine o Instagram o Snapchat Video on Mobile o Mobile makes up almost 40 percent of YouTube s global watch time o 23 percent of all Netflix subscribers say they have watched on smartphones o 92 percent of mobile video viewers share videos with others o User-generated content such as YouTube videos, accounts for 24.3 percent and 33.8 percent of viewing on tablets and mobile phones, respectively Why Video s are Important o Video s can increase click-through rate by 96 percent 5

6 Categories for Truck Dealerships o Customer testimonials o Truck walk-around o General tips o Introductions to staff o Sales/specials o Personal thank-you messages o How to s o Mission statements o Truck-comparison videos o What we do o Referral program o Value packages Video Resources o Looxcie o istabilizer o Final Cut o imovie Real-Time Communication o Real-time communication means that you reach out to customers and prospects through video software o Video guarantees that you are taking advantage of all the aspects of the science of communication 6

7 The Benefits of Video o You are able to read body language o Being face-to-face creates trust and builds rapport o It uses sight /sound/motion o Takes advantage of recording features o Allows multiple attendees/callers Depth of Real-Time Communication o You are not stuck at your desk! o Demos o Shows o On the lot o You can use video like you use your phone Everyone is Using Video Communication o Senior citizens are using video communication to connect with family o Millennials are using video in mobile apps such as Snapchat, Instagram, and Oovoo to communicate 7

8 Software and Apps o Skype o There are 47 million users in the US and 300 million worldwide. Skype allows you to group chat, schedule meetings, and more. o Oovoo o Allows you to share up to 5Mb and have group chats o Go to Meeting o Allows you to share keyboard and mouse control, switch presenters, and more o Web Ex o Allows you to schedule and manage online meetings o Join.Me o Offers unlimited audio, up to 250 participants, and one-click scheduling o Apple Facetime o Allows you to video call on your iphone, ipad, ipod touch, and Mac o Google Hangouts o Allows you to video call, have group chats, and also works on Android as well as Apple devices o Qik o Video-streaming app designed to live broadcast from your smartphone Video Search Engine Optimization o Because people prefer videos, Google s algorithms favor video content o Videos index higher in a search o Videos begin indexing faster than any other web content Strategy/Philosophy o Googleopoly o SEO is like playing a game of Monopoly o You cannot just have one property and win 8

9 Search Statistics o 80 percent of people use Google search o The click-through rate for a pay-per-click ad is six percent o Five percent of people don t look past the first page of results Zero Moment of Truth o Moment between initial stimulus and the point-of-purchase o Catching people here allows you to influence decisions at the first moment, rather than after opinions have been made How to Optimize a Video o Each video must be: o Compelling o Relevant o VSEO content needs to match the video o Video-SEO terms must include o Subject/header o Description/anchor text o Meta tags o Category tags o Keywords o Links (names) 9

10 Conclusion o Video is only going to get more powerful and more prominent. Don t be left in the dust. Sources o o o o o o 10