How To Win An International Business Degree At European University Of Europeand Cesa

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1 IE Fellows Program Spring 2013 All programs IE

2 An IE Fellow Award, or more simply put a fellowship, provides top candidates with the opportunity to obtain financial assistance towards their tuition fees in exchange for their contributions to an on-campus project in one of various areas at IE. Students will collaborate from 2.5 up to 5 hours per week on average. Among the benefits of collaborating as a fellow, students will find: work one-onone with faculty researchers, contribute to the creation of knowledge, sharpen critical and analytical thinking skills, complement and extend classroom learning, enhance confidence in personal abilities, and explore their interests and clarify their career goals. In addition, IE Fellows are invited to join the IE Fellows Program groups from Facebook and LinkedIn as a way of expanding their networking and continuous professional development during their studies and after graduation! Please find in the following pages the ongoing fellowships for Spring Note that this list may expand in the event that new projects arise.

3 Title Description Department Coordinator 1 Research assistant Research and writing assistance in the preparation of a new teaching case and teaching note. The case will build on an existing case about a high technology venture in Australia. The venture was backed by Venture Capital investment. The new case will document the way this investment was negotiated and implemented. Entrepreneurship Peter Bryant 2 Research editor To Edit a book on accounting. Skills required: the current textbook is complete, however, there are a lot of tables, graphs, that need to be constructed, and made pretty. Formatting is needed. No accounting skills are required, just basic skills using Excel and MS Word. They need to be able to start work in January. They can be an undergraduate, graduate, or any student, from any background and enrolled in any degree program. The work will start in January, and will finish in early April. Accounting Garen Markarian 3 Assistant for benchmarketing analysis The fellow will undertake a thorough benchmarking study of blended programs (structures, designs, delivery formats, components, curriculum, etc. etc. etc.) around the globe, presenting results and comparative data of what different schools are doing around the world, in the field of blended programs. IMBA students preferred. Blended Programs Camino de Paz 4 Program design assistant This team of fellow will work on designing a creative and innovative blended MBA program, including and considering all aspects and components of the program (learning technologies, different delivery formats, pedagogical aspects, etc.). The project requires a lot of out-of-the box thinking and a keen interest for education, blended education, learning technologies, program design, etc. Blended Programs Teresa Martinez 5 6 Communication Executive Sales and Publishing Executive Elaborar un plan de comunicación para difundir internamente y externamente las novedades en materia de publicaciones, libros y conocimiento del IE. Desarrollo un nuevo newsletter: estructura y contenidos. Detección de posibles mejoras en cuanto a la presentación de contenidos en la web IE Publishing y alimentación de contenidos. Elaboración y edición de vídeos web relativos al departamento y contenidos multiformato relacionados con la Tienda- Librería IE. Colaboración con la empresa subcontratada para una posible creación de plataforma web de venta de libros. Contribución a la detección y desarrollo posibles mejoras en la disposición de productos de nuestra tienda así como en el diseño de nuevos productos. Elaboración del newsletter y otros comunicados. Contribución a la web de la tienda-librería. Publishing Publishing Víctor Cantavella Víctor Cantavella

4 Benchmarking del posicionamiento comercial de nuestros competidores en cuanto a venta de materiales docentes y propuesta de nuevos productos y precios en base al estudio. Estudio de potenciales mercados tanto para nuestro material docente como para nuestro material editorial. 7 Finance and statistic expert The fellow would work in a project to analyze the profitability of European listed Family Firms. The project is partially funded by Banca March, a 100% private family owned bank and the most solvent bank in Europe. The project aims at determining the drivers of value creation in family firm using multiple indicators : financial variables, corporate governance variables and others. The fellow should have basic knowledge of statistics (Excel, SPSS). Entrepreneurship Cristina Cruz 8 Case study assistant The fellow would collaborate with the professors in writing two cases about family business: the first one the case about the selling of the Wall Street Journal. The second one is about an Indian family firm facing a family feud. Entrepreneurship Cristina Cruz 9 Islamic finance expert I would need someone to collaborate in the Saudi-Spanish center for Islamic economics and finance. The work will consist in finding the latest news in the industry to feed the blog and help in elaborate information on existing courses and certificates in Islamic finances. SCIEF Celia de Anca 10 Case study assistant How can companies successfully create viral campaigns? To find the answer to this question, join this project and help in the development of a Consumer Behavior/Viral Campaign case study. The case will be about the role of consumers' motivations in the success of a viral campaign on Facebook. The fellow will help to gather company and industry information and will participate actively in writing the case. More information about the company, the industry, and the country will be provided to interested candidates. Marketing Dilney Goncalves 11 Research assistant Data crunching, literature reviews, simple statistics for papers on women empowerment (female entrepreneurs) and economic growth. Economic Environment Patricia Gabaldón 12 Research assistant Assistance in IE s strategic project of engaging in research and activities with social impact, related to financial literacy. Identification of potential partners and sponsors to launch the initiative. Identification of other relevant initiatives promoting financial literacy worldwide including their scope, objectives, structure, action plans, and any existing performance indicators of such initiatives. Participation in the project for the design of financial literacy survey in Spain. Literature review. Data collection. Vicedeanery of Research Marco Trombetta

5 13 Wordpress website designer Design a wordpress website that pulls together the best resources available regarding managing people and leading change. This website will serve as a reference for all students while they are in IE programs, as well as be available to them after they graduate. It will include free and fee-based online assessments, links to online textbooks, lists of books such as Good to Great and the Learning Organization, and links to IE multimedia exercises and other developmental resources. Requires creative skills as well as technical (wordpress), and an interest in leadership development. Organizational Behavior and Human Resources Tara Wernsing 14 Lawyer Centro de Estudios Europeos/IE Centro de Estudios Europeos/IE Isabel Garcés 15 Program Design/Research Assistant Creative, out-of-the-box thinker to help contribute to the development of training methodologies in the area of behavioral judgment and decision making (the intersection of behavioral economics and the psychology of decision making). IMBA student preferred. IE School of Social & Behavioral Sciences Lee Newman 16 Market Researcher Project involves doing research on how Mindfulness training is currently being used by companies (and business schools) in leadership/management development programs. IE School of Social & Behavioral Sciences Lee Newman 17 Admissions assistant The fellow will help in the design of a business development strategy for international markets, including a competitors' benchmark and the identification of new sales and communication channels. Admissions Mar Hurtado de Mendoza Crespo 18 Perfil Editorial/Comercial/Tien da-librería Contribución a la detección y desarrollo posibles mejoras en la disposición de productos de nuestra tienda así como en el diseño de nuevos productos. Elaboración del newsletter y otros comunicados. Contribución a la web de la tienda-librería. Benchmarking del posicionamiento comercial de nuestros competidores en cuanto a venta de materiales docentes y propuesta de nuevos productos y precios en base al estudio. Estudio de potenciales mercados tanto para nuestro material docente como para nuestro material editorial. Publishing Department Teresa González, Cynthia Fernandez 19 Benchmarking assistant The fellow will undertake a thorough benchmarking study of campus life services (student s organizations, clubs, extracurricular activities, procedures, delivery formats, etc. etc. etc.) around the globe, presenting results and comparative data of what different schools are doing around the world, in this field. MIM IMBA students preferred Dean of Programs Office Patricia Magdalena

6 20 Data mining assistant Help with data mining and codification of information form a database of Spanish entrepreneurs. Entrepreneurial management Rachida Justo The Internet and collaborative technologies have contributed to the emergence of crowdsourcing, where tasks that are traditionally performed by employees are outsourced to a group of people the so-called crowd. One type of crowd-sourcing is open innovation, which firms rely on to reduce the costs and shorten the time associated with innovation activity. 21 Research assistant Innovation activity is laden with assorted risk factors even when that activity is conducted in the traditional way i.e., kept in-house. Introducing open innovation to carry out innovation activity potentially changes both the set of risk factors and the level of any single risk factor. Key management challenges are to understand how both the set and levels of risk factors change, and to minimize these risks through a collection of risk mitigation strategies. The research fellow will join a research team that is currently investigating the research issues described above. The research tasks will include, but are not limited to, literature review, data collection and data analyses activities. A deliverable will be a written case study on a client firm s open innovation initiatives. The case study is an in-depth examination of real open innovation initiatives with a focus on the risk factors that present, the risk mitigation strategies used in response, and a post-audit assessment of those strategies effectiveness. The research fellow will learn a lot about open innovation as a means to carry out innovation activity, the risks and risk mitigation strategies associated with open innovation, and the platforms (vendors) that facilitate crowd-sourcing for open innovation for client firms. Information Systems and Technology Gregory Truman 22 Fellow for social networking sites We are looking for a fellow with perfect English who will be in charge of adding information to the following social network sites: - LinkedIn - IE Europe & CIS - Facebook - IE Europe & CIS - Twitter The idea of these sites is to be informative, creative and commercial and is aimed at IE students, alumni and potential candidates, either living in the region, or who have lived in the region previously or with an interest due to their nationality. Their contact for LinkedIn and Facebook is Andra Cioara. During the first month, all texts that are not written by a member of the Europe team, i.e. found on alternative websites/blogs, should be sent to Andra for approval. Business Development Andra Cioara GENERAL TASKS 1) The fellow must tell all Europe and CIS office employees and the Europe team in

7 Madrid the dates by which, they should send a text to the fellow, so he/she can publish it on the blog. Therefore on a weekly basis the fellow will receive a written text, possibly with photos, videos or website links. 2) The fellow should review the IE events website for all upcoming Master Classes and Theme events. Three weeks before he should ask the responsible office for information on the event (photo of the speaker, address, text). The fellow can look for the registration link on the IE website. 3) The fellow should review the IE events website, but for Virtual events, open days, campus days etc. 4) The fellow should ask the responsible office for a very brief summary after each event, with photos/videos/press articles. 5) The fellow should sign up to the Weekly briefs in order to find relevant European news. 6) The fellow should check other IE blogs (esp. those marked with ***) for relevant news, such as at: Alumni News *** Arts & Humanities Diversity Economy Entrepreneurship *** Europe & CIS *** Family Business Financial Aid *** International MBA International Relations Marketing Masters in Finance *** Master in International Management *** Blended Students' Blog Technology 7) The fellow should check the IE Europe & CIS blog and share any interesting material on LinkedIn or Facebook SPECIFIC TASKS LINKEDIN To open an account and be promoted to group manager by Kim. Must revise all new members and potential texts for revision. Once a week - Add an upcoming Master Class and Theme event- 2 weeks before the event - Add Virtual events, open days, campus days etc. - Add 1-2 interesting articles/website links/blog text- can be past events too FACEBOOK Once a week - Add upcoming and past events. Should be mainly past events. Include the photos/videos/press articles. - Add Virtual events, open days, campus days etc. - Add 1-2 interesting articles/website links/blog text- can be past events too

8 23 Website coordinator Gather information, translate and prepare it for website School of Architecture & Design Martha Thorne 24 Communication executives Profesionales con una carrera destacada de más de 10 años. La beca consiste en escribir 3 posts mensuales en blogs del IE, sobre sus experiencias y dinamizar grupos de LinkedIn que serán asignados según sus perfiles. Profesionales junior para los cuales no necesitamos ninguna experiencia previa per se. Alguna experiencia en comunicación o manejo de bases de datos es deseable. Alumni María Quesada / Virginia Ríos

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