Driving competitive advantage in the era of Smart

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1 Driving competitive advantage in the era of Smart

2 On a Smarter Planet, everyone is connected to everything. The result? Single transactions to personalized engagement Millions of PCs to Structured data to billions of mobile devices massive amounts of unstructured data Static applications to dynamic services Rigid infrastructure to an elastic cloud infrastructure Reactive security to intelligent, proactive protection 2013 International Business Machines Corporation 2

3 In this new era, four key shifts create complexity and competitive advantage 90% 1billion of the data in the world today has been created in the last two years alone. employees, customers and partners will be using smartphones and tablets by 2014.* 81% of customers depend on social sites for advice on potential purchases. 54% of executives believe cloud represents enhanced revenue opportunities. * Forrester, Great mobile experiences are built on systems of engagement, Ted Schadler and John McCarthy, November 16, International Business Machines Corporation 3

4 To differentiate themselves, leading organizations need to: Engage customers, citizens and employees as individuals Capitalize on big data to know and act Engage anyone, anytime, anywhere Smarter Commerce Smarter Cities Social Business Big Data & Analytics Mobile Speed delivery of new products and services Use cloud to drive strategic change Protect the brand and future Business Process and Integration Expert Integrated Systems DevOps and Product Development Cloud Security 2013 International Business Machines Corporation 4

5 IBM has a rich portfolio of capabilities to help achieve these business goals Need Capabilities Need Capabilities Engage customers, citizens and employees as individuals Commerce Enterprise Content Management Enterprise Marketing Management Procurement Smarter City Operations Social Collaboration Talent and Workforce Management Unified Communications Web Experience Speed delivery of new products and services Application Infrastructure Business Process Management Connectivity, Integration and Service-Oriented Architecture Application Lifecycle Management Product and Systems Development Enterprise Modernization Expert Integrated Systems Capitalize on big data to know and act Big Data Business Analytics Data Management Data Warehousing Information Integration and Governance Use cloud to drive strategic change Asset and Facilities Management Cloud and IT Optimization Enterprise Endpoint Management Engage anyone, anytime, anywhere Mobile Development and Connectivity Mobile Insights and Analytics Mobile Management and Security Protect the brand and future 2013 International Business Machines Corporation 5 Application Security Data Protection Identity and Access Management Infrastructure Protection Security Intelligence and Compliance Analytics

6 IBM capabilities help deliver measurable outcomes for clients Engage customers, citizens and employees as individuals Speed delivery of new products and services 35% reduction in marketing costs and 3x the customer response. 60% increase in virtual machine capacity, lowing costs and accelerating business. Capitalize on big data to know and act Use cloud to drive strategic change 26% increase in customer retention by identifying at-risk customers 22% increase in revenue through increased responsiveness to market opportunities Engage anyone, anytime, anywhere Protect the brand and future 40% increase in sales year over year and increased productivity 6 years of intrusion prevention achieved 2013 International Business Machines Corporation 6

7 Four primary focus areas will help define the way forward 1 Differentiate using key disruptive technologies: Big Data & Analytics, Mobile, Social and Cloud 2 Engage customers, citizens and employees as individuals Speed delivery of new products and services 3 4 Protect the brand and future 2013 International Business Machines Corporation 7

8 However, most clients tell us they are underprepared to apply these key technologies Technology Trends Most Impacting Competitiveness 40% Explosion of unstructured data 42% Mobile device proliferation 42% Collaboration across the ecosystem 36% Cloud platforms and solutions Organizations Underprepared for Technology Trends 73% 78% 82% 82% Big Data & Analytics Mobile Social Business Cloud 2013 International Business Machines Corporation 8

9 Capitalize on big data to know and act Big Data & Analytics Convert the world's new natural resource into value for your organization. The industry s only purpose-built platform for big data, combined with best in class analytic solutions with the embedded expertise to deliver immediate business value at the point of impact. Attract, grow and retain customers Transform financial processes to drive performance Make risk-aware decisions and manage compliance Optimize operations, prevent threat and fraud and monetize data Gain IT efficiency and scale and enrich your information base 2013 International Business Machines Corporation 9

10 IBM delivers true market leadership in Big Data & Analytics 28 of 30 Placed in 28 of 30 Gartner Big Data categories 1 3 years Named the leader in Completeness in Vision three years running in the Gartner Magic Quadrant for BI & Analytics Platforms 2 Forrester Wave Named a Leader in Forrester Wave report for Predictive Analytics Solutions Working with 200+ schools globally on big data & analytics skills education 1. Hype Cycle for Big Data, July 2012 by Gartner 2. Garnter Magic Quadrant for BI & Analytics Platforms, 2011, 2012, Forrester Wave: Big Data Predictive Analytics - Jan International Business Machines Corporation 10

11 And we offer a rich spectrum of solutions through a broad technology ecosystem 2012 Q Q Q1 InfoSphere BigInsights & Streams Accelerators DB2 with BLU Acceleration Sales Performance Management Big Data Discovery Big Data Exploration Analytic Decision Management Analytic Answers PureData System for Analytics & for Operational Analytics Social Media Analytics 9 th Analytics Solution Center Opens in Ohio PureData System for Hadoop 2012 Q Q Q International Business Machines Corporation 11

12 Engage anyone, anytime, anywhere Mobile Provide insight-driven interactions with customers, employees and partners. IBM MobileFirst solutions help turn interactions into opportunities, combining deep industry expertise with powerful analytics, cloud, social, and security technologies. Transform strategy and operations by reimagining every interaction in a mobile first context Optimize mobile experience and deepen engagement by delivering multi-platform mobile apps Securely extend mobile to the enterprise with device, data, network and application integration and management 2013 International Business Machines Corporation 12

13 IBM delivers competitive advantage in Mobile Market leadership enterprise clients use IBM Mobile products, services & solutions 50% of Top Ten US Insurance, 20% of the largest US banks 125+ patents for wireless inventions in mobile experts deployed globally A Leader in Mobile App Design and Managed Services by Forrester and Gartner International Business Machines Corporation 13

14 And we offer a rich ecosystem to meet your needs Enriched capabilities Jan 2012 Cross-platform mobile app development without lock-in June Mobile user experience instrumentation & analytics Feb 2013 Software testing and service virtualization March Secure device management [IBM Endpoint Manager] Oct User access protection from mobile devices [IBM Security Access Manager for Cloud and Mobile] 1. The Forrester Wave : Enterprise Mobility Services, Q1 2013, Forrester Research, Inc., February 15, International Magic Quadrant Business for Global Digital Machines Marketing Corporation Agencies, October 2012 by Gartner 14

15 Engage customers, citizens and employees as individuals Social Business Empower your workforce and deliver a more compelling customer experience. The only enterprise social platform to combine social networking, analytics, content management and integration capabilities. Create a smarter workforce Deliver an exceptional customer experience Integrate social into your business processes 2013 International Business Machines Corporation 15

16 IBM delivers competitive advantage in Social Market leadership 50,000+ clients including more than 60% of the Fortune of 10 of the top banks and retailers boast exceptional web experiences 39,000+ partners in IBM s social business ecosystem SaaS Forester named IBM a leader in cloud based collaboration solutions and strategies #1 Market Share for Enterprise Social Software International Business Machines Corporation 16

17 And we offer a rich ecosystem to meet your needs Enriched capabilities May 2012 November January 2013 IBM Connections v4.0 IBM SmartCloud Docs IBM Notes and Domino Social Edition v9.0 v8.0 announced IBM Social Media Publisher v1.0 announced September December IBM Social Media Analytics Solution March IBM Connections v4.5 Acquired by IBM 2013 International Business Machines Corporation 17

18 Use cloud to drive strategic change Cloud Rethink IT. Reinvent business. An open platform with a full range of security-rich, enterpriseclass cloud services, featuring advanced cloud management and integrated security. Reduce IT complexity and cost Scale virtual resources to accommodate growth Deliver cloud-based services to meet customer demand Free resources to focus on innovation 2013 International Business Machines Corporation 18

19 IBM delivers competitive advantage in Cloud Market leadership Business Process as a Service Software as a Service Platform as a Service Infrastructure as a Service 60+ SaaS offerings new private cloud clients in 2012 Design Deploy Consume 190+ optimized solutions from 170 IBM Business Partners 45+ commits to OpenStack by 600+ contributors MSPs joined as IBM Business Partners in International Business Machines Corporation 19

20 And we offer a rich ecosystem to meet your needs Enriched capabilities Jan Software testing & service virtualization April Cloud-ready, workload optimized systems [IBM PureSystems] Sept Interoperable cloud ecosystem & standards Storage planning software & storage migration tools Cloud infrastructure & platform [SmartCloud Foundation] Lifecycle collaboration & management [SmartCloud Continuous Delivery] Feb June 2013 International Business Machines Corporation 20

21 Create exceptional experiences for customers and citizens Customers Citizens 86% of leading organizations say customer experience is their top priority. 49% of U.S. households received some type of government benefit in International Business Machines Corporation 21

22 Engage customers, citizens and employees as individuals Smarter Commerce Your customer in context. Smarter Commerce enables businesses/organizations to deliver exactly the right experience at exactly the right moment resulting in delighted customers and the profits to match. Drive adaptive procurement and optimized supply chain Enable targeted and personalized marketing across all channels Deliver seamless crosschannel customer experiences Anticipate behavior and provide flawless customer service 2013 International Business Machines Corporation 22

23 IBM delivers competitive advantage in Commerce Market leadership Smarter Commerce Services BUY Core Business Solutions and Processes MARKET SELL SERVICE Business Analytics IBM SmartCloud Solutions, Computing & Infrastructure 50+ SaaS offerings 30,000+ global trading entities connected for IBM clients 60,000+ users of IBM digital marketing tools send 130M+ s per month 5.5M daily transactions exchanged via IBM B2B cloud 2000 dedicated consultants across the globe 1. The Forrester Wave : Enterprise Mobility Services, Q1 2013, Forrester Research, Inc., February 15, International Magic Quadrant Business for Global Digital Machines Marketing Corporation Agencies, October 2012 by Gartner 23

24 And we offer a rich ecosystem to meet your needs Enriched capabilities 2013 International Business Machines Corporation 24

25 Engage customers, citizens and employees as individuals Smarter Cities Innovate to meet citizens growing demand for services. City leaders are embracing new ideas and solutions to turn vast amounts of data into insight to deliver sustainable economic growth and enhanced quality of life for citizens. Leverage information to make better decisions Anticipate problems to resolve them proactively Coordinate resources and processes to operate effectively 2013 International Business Machines Corporation 25

26 IBM delivers competitive advantage in Cities Market leadership Market leadership Thousands of implementations Unparalleled strength City-specific solutions Range of deployment choices people working to help cities 2013 International Business Machines Corporation 26

27 And we offer a rich ecosystem to meet your needs Market leadership Enriched capabilities April 2011 Intelligent Operations Center first cityspecific solution Oct 2012 Intelligent Video Analytics, Intelligent City Planning and Operations Enriched capabilities World-class asset management June Dec 2011 Intelligent Transportation, Intelligent Water International Business Machines Corporation 27

28 The demand for innovation vs. the realities of IT Only 1in5 organizations allocate more than 50 percent of their IT budgets to new products 99% of CIOs with mandates to transform the business are looking to drive better processes* 44% of companies require up to three months to make a single-line software code change *IBM CIO 2013 Study International 2011 Business Machines Corporation 28

29 Speed delivery of new products and services Expert Integrated Systems Expertise: Pure and Simple. The IBM PureSystems family is a set of expert integrated systems that are built for cloud, big data & analytics. They simplify the entire IT lifecycle to reduce time, cost and risk and help rapidly meet new demands like mobile and social. Improve IT efficiency by simplifying the IT lifecycle Accelerate new applications, big data and analytics Simplify cloud application platforms and infrastructure 2013 International Business Machines Corporation 29

30 IBM delivers competitive advantage in Expert Integrated Systems Market leadership 4,000+ systems sold in 90+ countries 200+ client and business partner references 380+ customized software patterns from 275+ ISVs Having the complete system that manages the load for you, that comes ready to run out of the box, that has software, selfmanaging, that is the future of IT. Charles Phillips, CEO, Infor 2013 International Business Machines Corporation 30

31 And we offer a rich ecosystem to meet your needs Enriched capabilities Simplifying cloud, big data & analytics April 2012 Oct 2012 April 2013 System for Transaction System for Operational Analytics System for Analytics System for Hadoop 2013 International Business Machines Corporation 31

32 Speed delivery of new products and services Business Integration Require a flexible and secure integration model Derive and deliver value through internal and external interaction, with a business and IT design that integrates back-office systems to front office engagements. Launch an end-to-end mobile strategy where you prioritize continuous development, know your users and receive continuous feedback Drive customercentricity into day- today business operations where processes are instant, insightful and seamless Amplify innovation by embracing partnerships with other organizations, business partners and communities Capture insights from interactions and instrumented endpoints across channels and transform them into business opportunities Apply continuous insights within and across business processes and applications 2013 International Business Machines Corporation 32

33 IBM delivers competitive advantage in Business Integration Market leadership More than 20,000 Application Infrastructure and 10,000 Connectivity and Integration customers with 1,600+ WebSphere Core authorized resellers #1 share position in the Application Infrastructure and Middleware market category as defined by Gartner #1 Market share in Message Oriented Middleware, B2B Middleware, Appliances, and TPM 90% of the 100 largest corporations use WebSphere Application Server 2013 International Business Machines Corporation 33

34 And we offer a rich ecosystem to meet your needs Enriched capabilities May 2010 April 2012 April 2013 IBM launches lightweight application server IBM acquires Sterling Commerce IBM launches a solution for creating, proxying, assembling, securing, and scaling web APIs. May 2010 IBM launches high volume mobile & M2M messaging appliance International Business Machines Corporation 34

35 Speed delivery of new products and services Business Process Reinventing business operations IBM offers the industry s most comprehensive business process platform, integrated with mobile and big data capabilities, delivered through deep industry expertise and managed services. Simplify business operations to build customer engagement Acquire and retain customers through operational excellence Increase straightthrough processes to improve the customer experience 2013 International Business Machines Corporation 35

36 IBM delivers competitive advantage in Business Processes Market leadership active implemented customers and 800+ business partners Leader in Gartner s Magic Quadrant for Intelligent Business Process Management Suites and Forrester Waves for BPM Suites and Dynamic Case Management #1 market share in Business Process Management and Business Rule Management Systems according to Gartner, Forrester and IDC 650+ experts by June 2013 at the Global Smarter Process center of competence (CoC) 2013 International Business Machines Corporation 36

37 And we offer a rich ecosystem to meet your needs Enriched capabilities May 2011 March 2011 IBM named leader in Gartner s new Magic Quadrant, Intelligent Business Process Management Suites (ibpms) Announcement of IBM Smarter Process, a cross-ibm initiative across SWG, GBS and GTS Integration of Lombardi and WebSphere Process Server into IBM BPM Oct 2012 SWG and GBS launched a joint global CoC April International Business Machines Corporation 37

38 Speed delivery of new products and services DevOps Seize market opportunities and reduce time to customer feedback. IBM DevOps leverages an open standards-based platform, continuous feedback loop, comprehensive delivery analytics and is designed to integrate into existing environments. Obtain fast-mover advantage with quicker time to value of software-based innovation Increase capacity to innovate by reducing waste and rework in software delivery Deliver a better customer experience by implementing a continuous feedback loop Anticipate behavior and improve quality, predictability and service level performance with better lifecycle visibility 2013 International Business Machines Corporation 38

39 IBM delivers competitive advantage in DevOps Market leadership Market leadership Customers DevOps Lifecycle Business Owners Development/Test Operations/ Production Named the #1 vendor in Application Development software by Gartner for the 12th consecutive year Highest scores among all reviewed vendors by Forrester for strategy in application life cycle management tools as well as ALM current offerings. #1 in Evans Data Corporation User's Choice Survey for Software Development Platforms, for the 6th time in 7 years International Business Machines Corporation 39

40 And we offer a rich ecosystem to meet your needs Market leadership Enriched capabilities April 2008 Systems and embedded software delivery Jan 2012 Software quality and test virtualization solutions Oct 2012 SmartCloud Continuous Delivery for lifecycle collaboration and management Cross-platform mobile app development without lock-in Customer Behavior Analysis Jan 2012 June International Business Machines Corporation 40

41 Speed delivery of new products and services Product Development Manage complexity throughout the product and systems lifecycle. Provides a complete, collaborative systems and software engineering solution to help deliver high quality products and systems, on time and with reduced risk. Design products and systems that are innovative, yet safe, secure and reliable Improve product quality and demonstrate compliance to regulations Accelerate the design, development and delivery of complete families of products Visualize, organize and analyze your engineering data to accelerate innovation 2013 International Business Machines Corporation 41

42 IBM delivers competitive advantage in Product Development Market leadership All Top 10 WW Industrial and Communications Companies use Rational Enterprise Tools Requirements Definition Management Analysis, Design and Construction Change and Configuration Management Project and Portfolio Management Quality Management 2013 International Business Machines Corporation 1. The Forrester Wave : Enterprise Mobility Services, Q1 2013, Forrester Research, Inc., February 15, Magic Quadrant for Global Digital Marketing Agencies, October 2012 by Gartner

43 And we offer a rich ecosystem to meet your needs Enriched capabilities Smarter Products and Services IBM Rational Team Concert IBM Rational Design Manager Smarter Physical Infrastructure Smarter Lifecycle Asset Management IBM Systems and Software Engineering Solution (SSE) Industry Accelerators and Solution IBM Rational Engineering Lifecycle Manager (RELM) IBM DOORS Next Generation Product Line Engineering Solutions 1. The Forrester Wave : Enterprise Mobility Services, Q1 2013, Forrester Research, Inc., February 15, International Magic Quadrant Business for Global Digital Machines Marketing Corporation Agencies, October 2012 by Gartner 43

44 Protecting the brand involves the front and back office Nearly 50% Of all companies that allow bring your own device (BYOD) have experienced a data breach.** $5.5 The average cost of a data breach for U.S.-based companies is US$5.5 million. million * Forrester, Great mobile experiences are built on systems of engagement, Ted Schadler and John McCarthy, November 16, ** Decisive Analytics, Mobile Consumerization Trends & Perceptions IT Executive and CEO Survey, August *** IBM, The business of social business, November, International Business Machines Corporation 44

45 Protect the brand and future Security Security intelligence. Think integrated. A comprehensive, cost-effective framework delivering integrated capabilities that use intelligence to enable a stronger enterprise security posture. 1 Manage user identities and access privileges throughout their lifecycles Safeguard the network and its servers and endpoints from a wide range of evolving threats Secure web and mobile applications throughout their lifecycles Gain Manage real-time user identities insight into and threats access and privileges compliance throughout risks through their lifecycle advanced to protect intelligence data, web sites and applications 2013 International Business Machines Corporation 45

46 IBM delivers competitive advantage in Security Market leadership 10 Leader in virtually all of the markets we target, according to Gartner, IDC and Forrester IBM X-Force Award-winning security research 64,000 One of the industry s largest vulnerability databases Double digit growth year-to-year of Security Systems Deployment Accredited Business Partners 2013 International Business Machines Corporation 46

47 And we offer a rich ecosystem to meet your needs Enriched capabilities Jan 2012 Formed IBM Security Systems division May Integration across domains [IBM Security QRadar, IBM Security Network IPS] Oct Controlling privileged user access [IBM Security Privileged Identity Manager] Mar ios Mobile Application Security [IBM Security AppScan] acquired Enhanced identity management [IBM Security Identity Manager Role and Policy Management] NextGen network security [IBM Security Network Protection] Big data security analytics [Security Intelligence with Big Data] March Aug Jan International Business Machines Corporation 47

48 IBM Software brings the experience of thousands of engagements plus IBM systems, technology services, business services, business partners and financing 2013 International Business Machines Corporation 48

49 A transformed software portfolio IBM meets clients business and IT needs by industry and role Industries Banking Energy Government Healthcare Education Transportation Retail Communications Functions/roles Marketing CMO Finance CFO Business and IT needs Human resources CHRO Supply chain CSCO Executive CEO IT CIO Engage customers, citizens and employees as individuals Capitalize on big data to know and act Engage anyone, anytime, anywhere Speed delivery of new products and services Use cloud to drive strategic change Protect the brand and future 2013 International Business Machines Corporation 49

50 Where s the opportunity for you? Engage customers, citizens and employees as individuals Capitalize on big data to know and act Engage anyone, anytime, anywhere Smarter Commerce Smarter Cities Social Business Big Data & Analytics Mobile Speed delivery of new products and services Use cloud to drive strategic change Protect the brand and future Business Process and Integration Expert Integrated Systems DevOps and Product Development Cloud Security 2013 International Business Machines Corporation 50

51 Copyrights and trademarks IBM Corporation 2013 IBM, the IBM logo, and ibm.com are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with the appropriate symbol ( or ), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the web at Copyright and trademark information at Other company, product, and service names may be trademarks or service marks of others. References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates International Business Machines Corporation 51

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