Background. Position. Description. Profile and Technical Requirements:

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1 Background The company is a startup developing a Social News Network, a news and discussion platform that will be developed for various platforms (web, application / plug-in for news /social media partners, tablet, mobile, etc.). The company is funded by a top-tier VC. Position 1. CTO / Head of Engineering Description The CTO / Head of Engineering will be responsible for: - Strategic and conceptual product development together with founding team. - Participate in assembling engineering / programming team. - Evaluate and select appropriate architecture and technologies for various platforms. - Collaborate with VP Product to maintain product roadmap, timeline. - Evaluate and identify appropriate technology platforms (including web application frameworks) for delivering the product. - Establish and supervise the software development process, setting short-term objectives and assessing progress as defined by the selected software development methodology. - Manage future product development (platforms, expansion, partnerships). Profile and Technical Requirements: M.Sc. or higher in computer science. Extensive web programming experience. Extensive product development experience. Knowledge and experience in Facebook environment preferred. Knowledge and experience with mobile and tablet environments preferred. Previous experience in building large consumer facing products. Experience with news or social media projects will be considered an advantage. Experience with strategic partnerships and product integration with third party sites an advantage. Excellent communication skills, both written and verbal.

2 Background The company is a startup developing a Social News Network, a news and discussion platform that will be developed for various platforms (web, application / plug-in for news /social media partners, tablet, mobile, etc.). The company is funded by a top-tier VC. Position 2. VP Product Development / Product Manager the position is a member of the founding team. Description The VP Product Development will be responsible for: - Strategic and conceptual product development together with founding team. - Involvement in assembling design and engineering team. - Alignment of product specification / functionality to go-to-market and distribution strategies. - Evaluate and select appropriate architecture and technologies for each distribution platform. - Manage and oversee production process, engineering team. - Collaborating on o Defining and implementing product roadmap o Consumer marketing plan o IP strategy / assist in OCS process o Marketing strategy development o Focus groups and user surveys - Developing and supervising QA / testing program. - Managing future product development (platforms, expansion, partnerships). Profile and Technical Requirements: Appropriate educational background (preferred minimum B.Sc. in computer science, MBA). At least 3 years in leading product development positions. Previous experience in building large consumer facing products. Strong UX orientation. Proven experience in developing interactive user platforms. Experience with news or social media projects will be considered an advantage. Experience with strategic partnerships and product integration with third party sites an advantage. English fluency required. Excellent communication skills, both written and verbal. Location The company is located in Jerusalem.

3 UIU Job Description: Product Manager Report to: CEO Job Description The Product Manager is responsible for product definition and planning according to customer s needs and requirements. This includes the product detailed definition, managing the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision and manage the User Experience definition and implementation phase up to delivering a winning product. The Product Manager is expected to: Research and evaluate market and customer needs Deliver product concept that will answer target markets needs in the form of MRD Prioritized features for development Manage User experience to assure vision and execution are aligned with product vision Be an expert with respect to the competition Defining product roadmap Required experience and knowledge: Minimum of 3 years experience as a Product Manager Demonstrated success defining and launching products with mobile consumer oriented 2+ years of experience in a job in the Mobile market Proven experience in understanding consumer needs and requirements Technical background, with experience in Android products an advantage Excellent written and verbal communication skills (English & Hebrew) Bachelor's degree Highly motivated individual Excellent communication and learning skills Excellent teamwork skills Proven ability to influence cross-functional teams without formal authority Examples and at least one sample of an effective document delivered in the past

4 UIU Job Description:R&D Manager Report to: CEO R&D Manager 1. Knowledge and understanding of the Mobile market drivers and technologies 2. Knowledge & experience in development of C, Java and some Web scripting language (could be PHP or PHYTON) 3. 5 Years experience as R&D Manager (leading a team which is bigger than 5 people). 4. Experience & understating of development on mobile devices in mobile environment. 5. Experience & understating of development of Web systems (Not Web site or applications). 1. Position: I Phone developer Requirements: At least 5 years of experience with developing customer facing rich client GUI applications. 1 Year Experience in iphone development Other mobile OS(s) - Advantage Relevant experience in client-side GUI design, implementation and deployment Experience with: Objective C, XML, JSON, REST, Web Services Creative thinker, self-motivated, team player, able to drive projects to completion User facing approach. Responsible for: Developing Karaboo Flagship iphone product serving Karaboo end users. Making design decisions, determining usage of frameworks and libraries Solving performance/tuning issues Building a world-class GUI end-user experience app for iphone. Take major part in the design and development process, working directly with graphic designers and server-side engineers

5 Taotown (CityPulse) CityPulse is an innovative startup, leveraging personalization, information retrieval and NLP technologies, as well as a fresh approach to omnipresent user experience, providing a new lifestyle tool, celebrating city life, matchmaking people s interests with aggregated content and exposing them to new experiences, tailored to their particular taste. Senior Server Programmer Requirements: At least 4 years experience with: Java, J2EE, Spring Fluent in Web Technologies Strong object oriented analysis / design experience. Experience with configuring, maintaining and modifying Open Source software packages (e.g., SOLR, Cassandra) Google Experience in server-side integration with 3d party Web Services, e.g., Yahoo! BOSS, A degree in computer science from a major university is preferred Creative thinker, self-motivated, team player, able to drive projects to completion Responsible for: Development of server-side software in the areas of web crawling, entity extraction, search Server Integration of Open Source packages and external 3d party services into the CityPulse Making design decisions, determining usage of frameworks and protocols Solving performance/tuning issues Comes from: Any company that is based on Open Software, and which integrates a third party search engine, e.g.: Answers.com, ynet, walla, Britannica Knowledge Systems

6 2. QA Tester Experienced JOB DESCRIPTION: Full time position located in Jerusalem Design, Develop and Perform automated tests for web and mobile application. Perform manual tests. Reporting to QA Manager Requirements: 1-2 years experience in similar position in a web/mobile QA team Extensive understanding of WEB environment and architecture Experience in writing automated test scripts Experience in writing STD and STP Experience in performing functional system testing SQL Proficient Familiarity with testing and bug tracking methodologies and management tools Team player Attentive to details Ability to work independently Quick learning abilities Knowledgeable in MS Office applications Fluent in English Commitment for at least 1 year Advantages: Computer Science or Industrial Management studies Experience in performance testing (load, stress, etc) - methodology and tools Passion for Internet and Media Previous experience in mass consumer website testing Previous experience in mobile website/application testing Please send CV to danae@jvpvc.com