BUSINESS PLAN FOR. CROYDON SLIMMING AND COSMETIC CLINIC (CSC CLINIC Ltd) 1-COMPANY SUMMARY. Company Ownership. Dr.

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1 BUSINESS PLAN FOR CROYDON SLIMMING AND COSMETIC CLINIC (CSC CLINIC Ltd) 1-COMPANY SUMMARY Company Ownership Dr.Mardan Ali Mahmood Location and Facility Rear of 38 London Road, West Croydon, CR0 2TA Tel Fax Opening days and time 6 days a week 9 am- 1pm 2pm- 6pm Registration Premesis registration 1- Croydon council- D1 use 2- Quality Care Commission (CQC) Doctor registration 1- Full General Medical Council Registration 2- BMA registration optional 3- Insurance with MDU or other Start-up Summary The capital required is about 70,000 which I will be able to afford without a bank loan. I shall use this money for building, restoration and decoration costs. Start-up Expenses The all start up capital for the clinic is about 30,000 which I will be able to afford without a bank loan. This will provide the costs for all the basic materials and equipment required to run the clinic. Product Description The products I will sell are A- Slimming tablets for overweight, obese and very obese patients. B- Cosmetic materials like Botox and Restylane filler for the face C- The future service will be Laser hair (IPL) removal and dermatological treatments.

2 Service Descriptions A- Slimming services B- Cosmetic services 2-MARKET ANALYSIS SUMMARY Market Segmentation My target markets are A- Very obese, obese, and overweight patients including male and female age between years B- Patients with wrinkles and spots in their face, hands or other parts of their body Target Market Segment Strategy Our marketing strategy to get new patients mainly will depend on advertising and recommendations through service. Market Trends In general the direction of the business at the beginning will be up and down, this isn t a problem as I am not dependent upon the money made from the business. Main Competitors Our main competitors are about 20 miles away from Croydon, their strength is that they are well established, but their weaknesses are: A- They depend on hired doctors, which sometimes are very difficult to get and may have very limited experience. B- Changing doctors C- Pricing In the case of CSC clinic, these points won t be a problem as I will be the main doctor dealing with the patients. This means that they will receive a much more personalised service which will lead to better results and hence, more recommendations. 3-STRATEGY Market Strategy Our market strategy will depend on the following below Pricing Strategy Our prices will depend on the economy of the area we are servicing and we have to take into consideration all the affordability of our patients. Our prices will be cheaper than our competitors, due to the fact that I will be working as the doctor and i also own the building and there shall be no rent costs to consider.

3 Promotion Strategy We are planning a grand opening with special discounts on our opening day. We will also offer special deals for new customers. By doing so, we will be able to attract the new customers on a discounted price. Competitive Edge The reasons why Customers will come to our clinic are: A- There are no other slimming clinics in the Croydon area. Currently, patients are travelling nearly miles to find a slimming clinic. This may discourage many people from joining a clinic in the first place, so we would be able to serve those customers. B- Good management and communication skills. Our strategy for the treatments we will provide is to maintain good communication with the patients so they feel that they are looked after and cared for. C- Good treatment skills. As an experienced doctor who has worked in this sector before, I will be able to combine my experiences to provide a wholesome service to customers. D- Pricing. As explained in the point above. Web Strategy The web is becoming more important for businesses; we are going to use this medium in our business by showing and explaining every aspect of overweight, obesity and cosmetic treatment as recommended by the Royal College of Physicians. By doing so, we can then suggest typical treatments for the problems discussed. The web is a key aspect of promotion for the business and will be used gain maximum exposure. Strategic Alliance We are going to work with well known and reputable slimming and cosmetic companies. These include: A- Cambridge Healthcare B- Health Exchange Pharmacy C- Allergan (USA) D- Q- Med. (Swedish). 4- MANAGEMENT SUMMARY Management Team Doctor(myself). Clinic manager Clinic assistant 5- STRATEGIC DIRECTION Strength of the Business A- Excellent quality product B- Good management skills C- Good ability to extract information

4 Weakness of the Business A- New player B- Lack of systems means the Company needs to develop systemised and sales techniques. 6- MARKETING PLAN Advertising Sales Force A- Develop a corporate brochure B- Develop business cards C- Create basic website as a tool to promote services D- Advertise in local publications We may employ telemarketing staff Lost Customers To contact monthly all past customers that have not re-ordered to ask why and see whether we can win back their business. Follow up Enquiries To contact all customers monthly and determine if they have purchased from a competitor and if so, why? Existing Customers A- To follow up all new customers two weeks after their purchase to ensure they are satisfied with the product and have good results. B- To send quarterly newsletter to existing customers to keep them informed of our other products Sales Promotion To develop an ongoing sales promotion by text messages or s to target existing customers 7- FINANCIAL STRATEGY Cash Flow To eliminate cash shortage in the traditional tight period of month to month Payment Days Maintain payment of bills and other outgoing Expenses To develop and implement new policies on approval and signatories on expenses Leases To payoff the existing lease on capital equipments, thus reducing the monthly financial burden Wages

5 To pay all wages on a monthly basis instead of weekly New Equipment To O=organise funding for the expenditure on new equipments if needed Rent Our premises is freehold so there will be no rent charges. Bank Charges To negotiate with the bank about the bank charges 8- HUMAN RESOURCE STRATGEY To develop policies and procedure manual To employ one marketing assistant To have a chartered accountant 9- TRAINING To carry out training needs To organise monthly meetings to follow up tasks