By: Sandi Krakowski, Wordpress & Copywriting Coach
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1 Exclusive Special Repor t The Biggest Mistake People Make With A Wordpress Site - 95% of people make a single mistake with Wordpress that costs them huge losses in their business! By:SandiKrakowski,Wordpress&CopywritingCoach
2 It seasytosetup Youcanhaveabusinesssiteinunder59minutes! Butifyoumakethiscriticalmistake youcankissyour businessfuturegoodbye. So whatisthatmistake. Letmesharewithyouastoryofanewbusinessownerwho hadagreatideatocreateawebsitetomarkethispassionand blogatthesametime.perfectplanwithwordpress.perfect platformtouse. WithoutevenknowingHTML,hardcodingoranyother technicalaspectsofinternetpublishinghecanhaveawebsite up,running,creatingorganictraffic,connectedtosocialmedia andinbusinessquickly! But..whenhemakeshisfirst$25,000onlinehegetsanother greatideaandthinksthebestthinghecandoisjustgocreate anotherwordpresssite.itwassimpleenoughthefirsttime, he sworkedhiswaythroughsomebugs,isbecomingquite proficient.soitmakessense,orsohethinks,tojustcreate anotherwordpresssite. Thisisacriticalmistakeandwillcosthisorganictraffic,his currentresultsandhisseogreatly. Majornono.
3 He smakingasinglemistakethat couldcosthimafortuneintime, moneyandlongtermresults. Anotherclientofminehadagreatonlinebusinessbuilt marketinginternetmarketingandbusinessproducts.they specializedinhelpingbusinessownerswiththeironline business.asthecompanygrewpast$20milliondollarsand hadover140,000peopleontheirhouse list,theybegan toexpandtheirwordpresssite.whatwasonceaportalsite thathadallproducts,servicesandofferingsinoneplace becameaseparatebrandedentity.productsoneachdomain, servicesonanotherdomain,anythingtheylaunchedonit s domain. Thismighthaveworkedinthelate90 swhenibuiltmyfirst onlineecommercestoreandyoucreatecompetitorsfor yourselfinanattempttoslamdunkyourowncompetitors.but thissame trick donetodayislifethreateningtoyourbusiness. IwascalledinwhenthiscompanysawtheirAlexaRankinggo from120,000to489,000inunder4months.theythoughtit mightbethebranding.maybeitwasthegraphics.werepeople confused?allofthesequestionsandmoreweregivenasthe reasonforsuchtragedy. AsIbegantoresearchthesetupofthedomains,whatthey usedtodoverseswhattheyweredoingnow,wheretheywere 2yearsagoandwheretheyweretoday oneverydrastic mistakebecauseevident.
4 ItwasthesinglebiggestmistakeIkeep seeingoverandoveragain. Clientshavecontactedmetowritebettersalescopy,create strong s,helpbuildanewlistanddoleadgeneration. ButallofthesemeasurescombinedplusaTVshowanda massivemediacampaignthroughpodcasts,radioandmore wouldn tfixit. Thedamagewasdone.Nowtheyhadtorebuild,refocusand restructure. IfyouarenewtoWordpressorevenifyouaren t thisone mistakecouldcostyouthefutureofyourbusiness. Somecompanieshavehadtolaypeopleoff,redistributetheir assetsandevenconsidergoingintoanothernichewhenthey seewhatdamagethiscancreate. I veseenithappenoverandoveragain. Firstoff,letmesettherecordstraight. Thekeytosucceedinginbusinessistotellyourselfthetruth. Toreadthedata,betruthfulandhonestandthentakeaction. Sohere sabignewsflashforyou. It snottherecession! It sbiggerthanthat.
5 Eveniftheeconomyhada450%jumpinthenext6monthsit wouldn tfixthisproblem. It sthatserious. Thesinglebiggestmistakebusinessownersaremakingaffects allbusinessesusingwordpress. Ifyou reacontentwebsite,anaggregatorsiteoramarketing site itdoesn tmatter. Thissinglemistakeknowsno boundaries,knowsnolimitsandislike aparasitetoyourprofits,yourtraffic andallofyourhardwork! Thismistakelookslikethis. YoubuildoneWordpresssiteandyougetaseparatedomain andbuildanother.youtakeyourveryowntrafficawayfrom yoursuccessfulwebsiteandyousenditelsewhere. Howareyousendingitelsewhere? Youcreatedanewsite,anewbusinessreallyinGoogle smind andnooneinthe robot headquartersofspideringserversat Googleknowsit syou. Theydon tknowyouaretheownerofbothsites.theydon t knowyouareworkinghardtobuildabigportfolio.
6 Googledoesn tknowyouownbothsites.theydon tcare!all theyseeisreducedtraffic,crashonone,andanothersitedoing well. Youtookonebigmansionandpurchasedthreetrailers.Itisn t goingtofeelthesame,thetrafficwon taffectyourrankthe sameandsorrytobreakittoyou,amansionandatrailer aren tresilientinthesameways. Whenanewcompetitorrisesupandtheyseewhatyou ve doneyouarescrewedroyally. Younowlookliketwoseparatebusinessownerstothesearch engines.alexathinksyouaretwoseparatebusinessowners. Everythingyoudo,allyourhardworkisnowgoingoutthe doorbecauseyouarenowrunningmultiplewebsiteswitha goaltocompetewithothersandyoujustpulledyourown freakingplug! So haveyoudonethisbigmistake? Areyousittinghererightnowwithyourheadhangingdown wondering, WhatthehelldoIdonow?!? I msorrytohavetobreakthisinformationtoyoubutsomeone hadto.themoreisawthisoccurring,themoreclientswould burstwithexcitementaboutalltheamazingwordpresssites theyweregoingtocreateiknewthiswasabiggerproblem thanifirstanticipated. ThenIbegantohearaboutitonlargeforums.Largeinternet marketerstalkingaboutit.jackschmow*lostsomuchtraffic andhewasscrewed.
7 Googlewasn tspideringmaryjanesmith*anymoreandshe wasconsideringgoingintowriting.maybeitwastimetowrite herbook. Nowyouknow. TheSingleBiggestMistake Hereareafewsimplestepsthatyoucantakeimmediatelyto helpmattersout. Takeallofyourcontent,allofyourservices,allofyour productsandmovethemallovertoonewordpresssite. Youwantonecentralconnectingpoint.Getit? WordpressisanenormoustoolfordoingwhatGooglewants forhightrafficrankings.don tgooutsideofwordpress.just createonesitewhereeverythingis. Createonesitewhereyourmainproduct,personorcompany isfeatured.yourmaingoal yourbigidea.thatneedstobeon onemainwordpresssite. Letmesayitagain. OneWordpressSite! Getit? GoaheadandpluginasectionwhereyourNon Profitis,your specialproducts,yournewsfromtheworld,yourexpertspanel andevenyourmembershippages.
8 ButDONOTcreateseparatesitesforthemall. Everagain. Ifyouareanewsite,takeyourideasandworkwithaweb designersoyoucancreatea central hubforallofyourtraffic. Butkeepeverythingononedomain.Stopsendingyourtraffic, yourcustomers,yoursuccessallovertheentireinternet. Ifyoutakeheedtothistip,itmighttakeyouafewmonthsto getthingsgoingbackontrack,butyou llsoonseeyouralexa rankingsgoingbackdown,yourorganictrafficgoingbackup andyou llbereallygladyoufoundthisout. WhenyoulogbackintoGoogleAnalyticsin120daysorless you llseethesignofloveagain.thesignofprofitsandcash! TheEKGreadoutofagreatreport! You llstartseeingoptinspourbackin,orifyoujuststartedout you llseepeoplestayinglongeronyoursite. Whenthemessageisconsistent,there isregulartraffic,thesiteisbuiltin Wordpress,youarerelevanttoallthat youoffer Googlewillloveyou You llknowwhentheyputyouonthefirstpageoftheirsearch engine.
9 Theymakeiteasytogetthere,youjusthavetobesureyou don tmakedeadlymistakesalongtheway. Nowthatyouknowhowtonotmakethisonesinglemistake youareastatisticthathasbeensaved. Gladtohearyoumadeit!You reoneinaselectfew. Ifyouenjoyedthisspecialreportcanyoudousafavor? Wewanttogetthismessageoutanddoourbesttohelpas manypeopleaspossible. Canyousendthislinktoanyoneyouknowwhoisworkingin Wordpressandisreallyexcitedtocreatetheirsecondorthird site? Canyouthrowthemarescueandhelpthemtonotsink? We dbesogratefulandi msuretheywillbeaswellbythe timetheyaredonereadingthisreport. Ifyouarereallypassionateaboutsendingthe SmokeSignals upsothatpeoplestopmakingthisdreadfulmistake,feelfree topostthislinkontwitter,facebookandanywhereelseyou thinkpeoplemightlisten. Ifweallsticktogetherwecanallplaythisgameandbring profitsbackintotheeconomywithoutgovernmentalhandouts andmorehighinterestbankdebts. Theinternethasbeenmyplaygroundfor14yearsandit s onei dlovetoseeyoujoinmeon!
10 Untilnexttime,rememberthis IwasastayathomeMomwithadream,homeschoolingmy threeboys.ihadnowebdesignorcopyskillwhatsoever. BecauseofsomesimplestepbystepthingsIlearnedIwasable togeneratea$4.5milliondollarcompanyinunder3yrs withoutacollegeeducation.afterlaterinvestingintomyskill andpartneringwithvariousmentorsonlineilearnedsome strategiesthathaveearnedmeanadditional$5million personallyandhasenabledmetomake$28milliondollarsfor myclientsin5years. Todayweownoneofthefastestgrowingcompaniesonline helpingpeopletousetheinternettoit sfullest.myspecialty (andtrackrecordofinsaneresultswithmyclients)isinusing Wordpress,webcopywriting, marketing,autoresponders andknowinghowtospeakyouridealclientslanguage. Ilookforwardtohearinghowyourresultsarecomingalong! SandiKrakowski *Nameswithheldtoprotectrealidentitysopeopledon tfeel badaboutushighlightingtheirmistake.
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