Talend Cloud. Découvrez l'impact du Cloud sur les entreprises orientées données Impact of Cloud on Data-Driven Businesses

Transcription

1 Talend Cloud Découvrez l'impact du Cloud sur les entreprises orientées données Impact of Cloud on Data-Driven Businesses Pat Pruchnickyj Talend Connect 9 octobre 2014 Talend

2 Agenda 1. Top challenges facing the CMO and IT Executives 2. What is a data driven business 3. What are the additional challenges when using the Cloud 4. A few questions for you 5. Introduction to Talend Cloud 6. How is Talend Cloud used 7. Demonstration 8. Are you Interested 9. Questions Talend

3 TOP CHALLENGES FACING THE CMO AND IT EXECUTIVES Talend

4 Top Challenges Facing the CMO Challenges for CMOs Strategy and Innovation - 70% People and Relationships - 65% Emerging Marketing - 60% Talend

5 Top Challenges Facing IT Executives Challenges for IT Executives Support growth in the business Capitalize on the growth of data Integrate employee devices into corporate IT Handle unsanctioned cloud adoption Handle integration across platforms Talend

6 WHAT IS A DATA DRIVEN BUSINESS Talend

7 What is a Data-Driven Business? Are highly Automated Invest in technology Use multiple data sources They use analytics They exploit big data Democratize Data within Co. Enable Experimentation Talend

8 WHAT ARE THE ADDITIONAL CHALLENGES WHEN USING THE CLOUD Talend

9 Why do Data-Driven businesses move to the Cloud? Money Savings Freedom of Choice CapEx to OpEx Elasticity and Scalability No Software to Maintain Time to Value Business Agility Talend

10 Top three cloud-related challenges Talend

11 Top 3 IT challenges to implementing a successful cloud strategy Talend

12 Top Challenges Facing Executives Moving to the Cloud Challenges for IT Executives Impact on culture - Team members need relevant skills Support Who Ya Gonna Call? - Support can become complex Partnerships Are Key - Look for stability, degree of commitment and level of service Talend

13 Top 5 Challenges with Cloud by maturity Cloud Beginners: are working on proof-of-concepts or initial cloud projects Cloud Focused: businesses are heavily using cloud infrastructure Talend

14 QUESTIONNAIRE Talend

15 1. What are the main SaaS applications used by your company today Concur Marketo NetSuite Oracle Taleo SalesForce.com ServiceNow SuccessFactors WorkDay Other (please write in the space provided below) Talend

16 2. Which of the following use-cases is most important to you? Moving data to a new application: Data migration Keeping data up-to-date: Data synchronization: Applying Data Quality rules: Data cleansing Adding extra information: Data enrichment Analytics in the cloud: (e.g. Amazon Redshift) Data processing on a big data cloud platform (e.g. Amazon EMR) Other (please write in the space provided below) Talend

17 3. Which group is primarily responsible for SaaS integration in your company? Central IT (Integration Competency Center) Line of Business (e.g. Marketing department) Talend

18 INTRODUCTION TO TALEND CLOUD Talend

19 Talend Cloud - Overview Talend Cloud is an INTEGRATION SOLUTION hosted in the cloud Based on SUBSCRIPTION Fee basis Users can MOVE DATA between multiple applications TALEND MANAGES the cloud hosted infrastructure Talend Cloud is an Enterprise Integration Platform as a Service (ipaas). Time to Value Ease of Use Talend

20 Why use Talend Cloud Citizen Integrator Time to Value Integration Specialist On-Premises Compatibility 1 Ease of Use Governance and Control 2 Independence from IT Powerful Hybrid Features 3 Talend

21 Self Service for all scenarios Citizen Integrator Talend Cloud Flow Builder Integration Specialist Talend Studio Talend

22 HOW IS TALEND CLOUD USED Talend

23 SaaS to SaaS to On-premises Bi directional data integration between all and any systems Talend

24 Analytics Born in the Cloud Keeps data in the cloud to support advanced analytics Unlimited storage and processing power, elasticity and scalability Talend

25 Publish to the cloud from On-premises Great for existing customers to off load processing to the cloud Talend

26 Cleansing and Importing data into marketing automation You run marketing on a regular basis You use external lists & agencies etc. You always need to apply changes These changes are always the same updating labels formatting fields Talend

27 DEMONSTRATION Talend

28 What is the Business Problem The Marketing Department purchased an external list and plan to use it in a new marketing campaign The CAMPAIGN MANAGER needs to: 1. Align Column Names so that their marketing automation tool or CRM will be able to properly map and load data 2. Cleanse the data as this cannot be done once data has been loaded (e.g. check special characters, correct typos, etc.) 3. Format the data as only very basic changes can be made once data has been loaded (e.g. adding capital letter to first name) 4. Enrich the data (e.g. data validation, zip code, etc.) Talend

29 Requirements and Challenges 1. Align Column Names 2. Cleanse the Data 3. Format the Data Target application may not recognize columns Most operations can only be done manually (e.g. excel), time consuming; high risk of errors or data deletion Mass update can only be partially done; the rest has to be done manually. time consuming; high risk of errors or data deletion 4. Enrich the Data Needs to be performed manually or have access to external sources Talend

30 The Solution Pick Up Contacts From Dropbox Map Data Fields Extract Only New Contacts Cleanse Contact Details Validate Address Details Load Into Marketo Talend

31 5 MIN DEMO Talend

32 Talend Cloud est à venir Obtenez un accès anticipé à talend.com/cloud Talend

33 QUESTIONS? Talend

34 BACKUP SLIDES Talend

35 Top 5 Challenges with Cloud by maturity Same as previous slide Rank Working on proof-of-concepts or initial cloud projects #1 Security (31%) #2 Compliance (30%) #3 Managing multiple cloud services (28%) #4 Integration to internal systems (28%) #5 Governance and Control (26%) Heavily using cloud infrastructure Compliance (18%) Cost (17%) Performance (15%) Managing multiple cloud services (13%) Security (13%) Talend 2014 Source: RightScale 2014 State of the Cloud Report 2014 RightScale, Inc. 35

36 Top Challenges Facing Executives Challenges for IT Executives Impact on culture - Team members need relevant skills Support Who Ya Gonna Call? - Support can become complex Partnerships Are Key - Look for stability, degree of commitment and level of service Talend

37 Talend Cloud - Overview Talend Cloud is an INTEGRATION SOLUTION hosted in the cloud It is offered to customers on a SUBSCRIPTION FEE basis It allows them to MOVE DATA between multiple applications TALEND MANAGES the cloud hosted infrastructure Users of this type of solution look for EASE OF USE and short time to VALUE Talend Cloud is an Enterprise Integration Platform as a Service (ipaas). Talend

38 Talend Cloud Connect all of your systems quickly and easily without installing software Connects to SaaS and onpremises systems Talend hosted solution Runs in the cloud or onpremises Subscription pricing Quick and easy to use Browser based user interface Compatible with Talend platforms and products Marketplace for community components Talend Cloud est à venir Obtenez un accès anticipé à talend.com/cloud Talend