TEA TOWEL, BAG & APRON FUNDRAISERS
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1 TEA TOWEL, BAG & APRON FUNDRAISERS FREE Coordinator s Kit Ask for your FREE Sample SCHOOLS CHILDCARE CENTRES COMMUNITY GROUPS Easy to run, everything is supplied and everybody loves them!
2 Who We Are Who We Are Expressions is passionate about providing unique and creative products for schools, child care centres, community groups and clubs, which can be used to help raise much needed funds. Since we delivered our first tea towels in 1999 I am proud to say we have done just that for thousands of organisations in every corner of Australia, helping raise millions of dollars. Our team of experienced staff, grtaphic designers and screen printers are 100% committed to providing exceptional customer service and delivering high quality products and because of this customers return every year. Our aim is that everyone involved enjoys the project and is left with a lasting memento for years to come. As a working mother of three and active committee member, I recognise the time given by fundraisers, so am dedicated to making our process as straightforward as possible. We look forward to helping you run an easy, enjoyable and successful fundraiser. If it has a post code we ve been there! We Work Australia Wide Emma Glynn Founder & Director A huge thank you for all your help and advice in getting our tea towels organised. You did a brilliant job, we are totally stoked at how great our tea towels look! We have had positive feedback from the families and the kiddies are so proud of having their artwork printed on 'something very special'. Expressions tea towels have proven to be a fantastic fundraiser, one of the most enjoyable I've organised - minimal effort on the kinder's part, a project that staff, families and kids absolutely loved being involved in. Our kinder profited close to $1000 (that's a big fundraising profit for us!). It was way above what we had expected and all the extra tea towels were snapped up within a few days. Dodson Kindergarten, VIC Contents page Who We Are...2 Why Choose Expressions?...3 Our Products...4 How It Works...5 Design Ideas DIY Saver...10 Custom Design Fundraising Made Easy...12 Get Started Today...13 FAQs...14 Price Guide & Profit Making Tips
3 Why Choose Expressions? Best Products, Best Designs & Best Service EXPERIENCE Expressions has been helping schools and organisations across Australia raise funds since Best PRODUCTS We have sourced the best raw products including 100% cotton tea towels manufactured to our exact specifications. Best DESIGNS Experienced designers will help you create something truly unique and memorable. Best SERVICE We consider customer service a priority. We offer friendly and prompt telephone and support. You get a free Coordinator s GIFT to say thank you for all your hard work. EVERYTHING you need is included in the Coordinator s Kit. We also include Free ORDER BAGS with your product for easy packaging and distribution. ATTENTION to detail We take the time to inspect every drawing and enhance it when required to ensure a clear and consistent design. Huge CHOICE of borders, layouts and print colours. NO upfront costs Payment is not due until after delivery of your products. We value FEEDBACK We ask everyone we work with what we could do better and we listen. What is a Tea Towel, Bag or Apron Fundraiser? Expressions helps you create a unique keepsake that you on sell as a fundraiser for your school, kindergarten, child care centre, club, charity, church or organisation. Achieve a healthy fundraising goal with our high quality TEA TOWELS, BAGS and APRONS custom printed with your own artwork. We can create a design using hand drawn self-portraits, handprints, a sketch, school crest, logo and text, class lists or signatures. Success is due to quality products that last long after the initial purchase. These are products that everyone uses and values. You ll be thrilled with order numbers as many families will want several for gifts and keepsakes. Choose Expressions? what will you create? 3Why info@expressions.com.au
4 4Our Products Tea Towel, Bag, Apron or Combo? Tea Towels Our large white tea towels 50x70cm are made specifically for us from high quality 100% cotton. our easy-hang loop standard print colours our cotton name plate Bags Sturdy, practical and environmentally friendly 100% cotton bags 40x45cm (10cm gusset, 55cm handles). black, white or navy Aprons Our high quality adult aprons are made of 100% cotton (85x70cm). black, white, bottle green, red, burgundy and navy Apron & Tea Towel Combination Have the exact same rectangular design printed on both tea towels and aprons.
5 How It Works 1 Arrange a Coordinator s Kit We make it easy for you. We send you a FREE Coordinator s Kit including: artwork instructions, drawing cards and pens, promotional material, Coordinator s Guide, order tally sheet and order form - everything you need to run a successful fundraiser. Alternatively download a Coordinator s Guide from our website, it contains all the information you need to get started straight away. How It Works 2 Start promoting Start promoting your project and collecting orders. We provide posters and parent letter templates. Start spreading the word by handing out fundraising order letters, put a notice in your newsletter, stick up your posters and display your sample tea towel, apron or bag in a common area. Our products are affordable everyday items that we all need and use, so they are great sellers! Many people will want a few, to use at home, as gifts and enduring mementos. 3 Do your drawings or handprints 1. Custom Design - Everyone draws a picture or does a handprint, using the pens and cards supplied. 2. DIY Saver - You do your own artwork on a cardboard sheet the exact size of the print area. Do-It-Yourself designs can also be created to size in a digital format and ed. 4 5 Send it back and we do the rest 1. Custom Design - Return the kit and your drawings, using the pre-paid satchel provided. We will scan and re-size all the drawings or prints as needed, then lay out your unique design to your specifications, either in random order or in class groups. The final layout will be prepared and ed ready for you to check and approve 1-2 weeks after we receive your artwork. 2. DIY Saver - Return your completed layout sheet and order details by post or submit your digital artwork. We then add your choice of border and it to you for final approval. We print and deliver Once you ve approved your design via the tea towels, aprons or bags will be screen printed and ready to despatch within 1-2 weeks. Products will arrive individually folded, ready to hand out - order bags are included to assist with easy distribution. If you have a deadline to meet, or live in a remote area, let us know as early as possible. what will you create? info@expressions.com.au 5
6 Tea Towel Design Ideas 26 drawings 40 drawings 60 drawings 100 drawings 130 drawings 200 drawings drawings drawings
7 Design Ideas handprints & drawings buddies class groups Tea Towel Design Ideas no border Other Ideas & Inspiration signatures school song custom border two colours list of names school logo themed drawings Watch your child grow Sam has a beautiful keepsake for every age from 1-11!. what will you create? info@expressions.com.au 7
8 Something Different Design Ideas Be Creative & Do Something Different 8
9 Our aprons arrived today and what a hit - they look fantastic. Delivery was quick, the telephone support was exceptional and the artwork people so accommodating. We will be recommending Expressions. Thanks again. Willemenup, WA Bag, Apron & Combo Design Ideas Apron & Tea Towel Combination Have the same rectangular design printed on both tea towels and aprons. 100% Cotton Bags what will you create? info@expressions.com.au 9
10 DIY Saver DIY Saver You prepare your own design by arranging and sticking your drawings or prints, logo and text onto a large cardboard sheet, which is the exact size of the print area. Return your artwork to us, we add a border, it to you for final approval and print. Designs can also be created digitally and ed. Each unique design requires a minimum order of 50. The Do-It-Yourself idea was extremely easy with all the great information and simple explanations given by Expressions. Totally thrilled once again! Lake Albert Public, NSW Do-It-Yourself How To Guide Digital 1. select paper size 2. have the kids draw (and teachers too) or do handprints 3. scan the drawings black and white at 150ppi (minimum) Do-It-Yourself How To Guide By Hand 4. digitally arrange the drawings to the correct template size (at minimum 300ppi) 5. ensure everyone is included 6. or Dropbox your finished artwork to info@expressions.com.au and cc expressions@live.com.au 1. select paper size 2. have the kids draw (and teachers too) or do handprints 3. cut around the pictures 4. print your logo the size you want it to appear 5. lay out your design using your logo and trimmed drawings 6. double check that everyone is included 7. glue down each drawing 8. package and post your completed design to Expressions with the order form We do the rest! 10
11 Custom Design Let Expressions help you create a memorable keepsake using your drawings or handprints. Everyone creates a drawing using the pens and cards supplied. Return to us, we scan each picture, clean up any smudges, enlarge names if necessary and lay out the drawings for you, adding your group s name and logo to your specifications. We offer a large range of fonts, borders and layout options. Very large schools may decide to split into groups, such as Junior and Senior, or one design for each year level if you do decide on more than one design remember that each unique design requires a minimum order of 50. Custom Design What Our Customers Say... Great fundraiser, helpful staff and a lovely keepsake. Ferncourt Public School P&C, NSW A real winner. Lovely, helpful, friendly staff on the phone. A highly organised set up and stress free for teachers to organise. Thank you. Tecoma Primary, VIC A fantastic result again!! Don't change guys, you are fantastic. Hope to get you into our big school next year. Thanks again. The Gap State Preschool, QLD The tea towel fundraising project is a most efficient group bonding exercise. We have laminated one tea towel from each of the 5 years we've done it. Lourdes Hill College, QLD Very happy with the entire process, great communication, great service, everything done on time and the tea towels look fantastic Vacy Public School, NSW It has been a pleasure dealing with such a professional organisation. You made this an easy, fun, worthwhile fundraiser. Thanks again. Flagstaff Oval Kindergarten, SA Fantastic exercise, the kids love the results, easiest fundraising activity I've ever worked on. Bees Creek Preschool, NT what will you create? info@expressions.com.au 11
12 Fundraising Made Easy Fundraising Made Easy A guide to make the most of your fundraiser. Good planning means GREAT PROFIT! Time Give yourself plenty of time to plan your fundraiser. Tell participants with lots of notice that it s about to happen and be sure that it doesn t compete with other fundraisers or activities at your school or in your community. Motivate Tell everyone your $$ goal and what you are raising funds for. People will get behind your fundraiser if they know how much you want to raise and what the money is to be used for. E.g., We need to sell 150 tea towels to buy new play equipment for our kids. Make it personal. Involve Get lots of people involved. The more ownership you give people the more they will promote your fundraiser. Give specific tasks to share the workload. Work closely with teachers, staff or committee members to get everyone excited and involved in the project. Communicate Keep your community up-to-date by publishing weekly results, e.g., create a money thermometer that everyone can see. Use newsletters, notice boards, group s, social media, assemblies and your website to let people know how close you are to your goal. Momentum Remind Remind Remind. Keep talking about it - don t be shy. Offer incentives and prizes e.g., prizes for the highest selling class or the first class to collect all their money. Incentive Give a discount for bulk purchases and watch your fundraising dollars increase. Thank You Thank people often and loudly. Acknowledging everyone s efforts is the best way to keep people involved in any future projects. Thank people personally for their individual contributions. Tell the World Let your community know about your success. Be sure to let everyone know how much you raised and how the funds will be used. Expressions provides fundraising order letter templates and colour posters to make your marketing efforts easy and effective. By far the easiest fundraising activity we have run this year. Super friendly and efficient team and beautiful product. Many thanks! Point Cook CLC, VIC 12
13 Get Started Today... It s Easy! what will you create? It only takes a phone call Visit our website for all the information you need to create your unique keepsake! Save time... download your kit today! Started Today what will you create? 13Get info@expressions.com.au
14 Frequently Asked Questions Frequently Asked Questions How many drawings can we include? One tea towel can contain small or large groups, up to a maximum of 450 portraits in one design. Both small and large numbers look great, however for groups with numbers over 200 we ask you draw faces only. Aprons can include up to 300 images. Bags can include up to 150 images on one side. Can we do a design without drawings? Yes, we can create a design using your crest, logo, a sketch or signatures to celebrate an anniversary or special event. Another popular style is using class lists with all the student names past or present. It can be as imaginative, as creative or as straightforward as you like. Let our team help you create something truly unique and memorable. If you have an idea our experienced designers can help you bring it to life. What is the minimum order? The minimum order for each unique design is 50. The majority of our customers however, achieve order numbers much higher than this. Please note that if you are doing more than one design, e.g. Junior & Senior, each design will be treated individually in regard to pricing & minimum orders. Can we do a re-order? Yes, the minimum re-order quantity is 30. Re-orders are printed and despatched within 1-2 weeks. Can we do a combination? Yes, we can use your original images to create unique designs for use on tea towels, aprons and bags. Minimum order of 50 applies for each unique design. Alternatively we offer a tea towel/apron combo, using a tea towel design (in portrait layout, at a slightly reduced size), printed on both (see Page 9). The minimum order for this is 50 tea towels & 20 aprons (or 50A + 20TT). Bags cannot be included in a combo as the artwork and silk screens created are different sizes. How long does it take? Although it is often faster allow up to 4 weeks for Custom Designs and 3 weeks for Do-It-Yourself, from the time we receive your artwork to delivery. In Term 4 allow an extra 2 weeks due to the huge Christmas demand. If you have a deadline to meet, or live in a remote area, let us know as early as possible. We are in love with our tea towels and are already discussing when we are doing our next one. This has been one of the easiest and most successful fundraisers, thanks again. Blackwater Childcare Centre, QLD Delivery times in Australia 3-7 days 2-5 days 1-3 days Got another question? Please info@expressions.com.au or call and ask one of our experienced team. 14
15 Sales Tips You ll be surprised at order numbers as many families will order several as gifts, keepsakes and even to dry the dishes! People keep tea towels for years, they re a wonderful memento of friends and teachers as well as being super easy to post, so they sell well! Pre-order Multibuys On average orders are 1.5 per child, but can vary so we suggest you collect your orders and payments before providing us with final printing numbers. This way you can ensure you order the right amount. We recommend you order a few extras too, as once they arrive everyone loves them and there is always demand for more. Remember the more you order the cheaper they become and the higher your profit. Due to the per item cost reducing with higher order numbers, it can sometimes even cost you less to order more. Offer a discount as incentive to order more. Schools and organisations that use a multibuy system sell lots more than those that don t. Many families will jump at the extra value they receive by bulk ordering. You could offer a discount for large orders such as save $2 per tea towel if you order 5 or more or perhaps set your system up by offering 1 for $15 or 3 for $40, you ll be surprised at how many people will go for the savings. Price Guide & Profit Making Tips Motivate Make it personal, tell everyone your $$ goal and what the money raised will be used for. For example We need to sell 200 tea towels to buy new equipment for our kids. The more ownership you can give, the more people will get behind and support you. Promote - Remind - Remind! Partners Add value to your fundraiser by approaching local business and offering to include their logo or business name in exchange for a donation to your project. It s amazing exposure for them and a big bonus to your fundraising profit. Early Bird Complete your order by June 30 to claim bonus FREE tea towels and enter the draw to Win $1000 for your school, club or child care. Don t miss out on this opportunity! The extra dollars raised from your FREE tea towels are a huge addition to your fundraising total. Get in early, you can always order more later and sell them again at Christmas time. Pricing Guide Prices are dependent on quantity per design, the more you order the cheaper they become. Per unit prices are all inclusive of design, artwork and set up costs and everything you need is supplied. You then decide how much margin you want to add on top for your fundraising profit. We suggest a mark-up of between $5 and $10 per item. A typical sale price is $15 per tea towel and $20 each for bags and aprons. CUSTOM Design Pricing (pricing is per item) Tea Towels $7.00 $ 7.50 $8.00 $8.50 $9.50 Bags & Aprons $12.00 $12.50 $13.00 $13.50 $14.50 Or try Do-It-Yourself and save 50 per item! *Each fundraising order will incur a Flat Freight Fee of $20. Prices listed are per item for each unique design, for a single colour print, GST included. Note: If you are doing more than one design, e.g. Junior and Senior, each design will be treated individually in regard to pricing and minimum orders. Multiple colour prints: for 2 colours add $1.50 per item, for 3 colours add $2.50 per item. The use of specific PMS colours outside our standard colour range will incur an additional charge. Bags: for bags printed both sides add $2 per item for same artwork each side and $3 per item for different artwork each side. Prices are current as at February 2016 and are subject to change. what will you create? info@expressions.com.au 15
16 We also do... Merchandise & Branding Quick selling gifts & souvenirs Increase merchandise & souvenir sales Retail item that is uniquely yours Affordable product to increase brand awareness that lasts Enduring reminder of your business Great thank you or reward for loyal customers Special Occasions A unique & treasured keepsake Commemorate any special event Bring your unique idea to life Wedding invitations, thank yous, save the dates, birthdays, anniversaries & everything in between! Contact us today! info@expressions.com.au EXP
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