Seek. Autodesk. Autodesk Seek THE ONLINE MARKETING SOURCE FOR BUILDING PRODUCT MANUFACTURERS INDUSTRY SHIFT

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1 Autodesk Seek Autodesk Seek THE ONLINE SOURCE FOR BUILDING PRODUCT MANUFACTURERS Seek enables architects, engineers and other design professionals to discover, preview, and download BIM models, drawings, and specifications. It s a unique way for manufacturers to connect with the designers who specify or recommend building products. BIM INFORMATION: usa.autodesk.com/company/ building-information-modeling BUILDING PRODUCTS, EQUIPMENT & FABRICATION: usa.autodesk.com/industries/ manufacturing/building-productsequipment-fabrication FOR OPTIMAL FUNCTIONALITY, PLEASE VIEW THIS DOCUMENT IN ADOBE ACROBAT VERSION 6.0 OR HIGHER. (TO DOWNLOAD, GO TO: GET.ADOBE.COM/READER)

2 With performance information embedded in your product models, design professionals can make earlier decisions about the products - your building products - required for their designs. What is BIM? OWNERS ARCHITECTS BUILDERS & FABRICATORS CIVIL ENGINEERS MEP SYSTEMS ENGINEERS STRUCTURAL ENGINEERS BIM INFORMATION: usa.autodesk.com/company/ building-information-modeling BUILDING PRODUCTS, EQUIPMENT & FABRICATION: usa.autodesk.com/industries/ manufacturing/building-productsequipment-fabrication Building Information Modeling (BIM) is an integrated process that allows professionals to use coordinated, consistent information to explore a specific project s key physical and functional characteristics digitally before it s built. Coordinated, consistent information is used throughout the process to: Design innovative, intelligent projects from the very earliest stages Visualize, Simulate, and Analyze real-world appearance, performance and cost Document the project accurately and efficiently Deliver the project faster, more economically and with reduced environmental impact

3 Why is BIM important? BIM INFORMATION: usa.autodesk.com/company/ building-information-modeling BUILDING PRODUCTS, EQUIPMENT & FABRICATION: usa.autodesk.com/industries/ manufacturing/building-productsequipment-fabrication

4 Autodesk Seek What is BIM? DIFFERENTIATION Within building projects through exposure of your product information. Why is BIM important? BIM INFORMATION: usa.autodesk.com/company/ building-information-modeling PRODUCT INFORMATION PRODUCT INFORMATION > COLLABORATIVE > MANUFACTURER OPPORTUNITY Expose the unique characteristics of EARLIER your SELECTION building products Of using building products in the design process. embedded performance criteria and branding. EXPANDED REACH To broader audience of decision makers. BUILDING PRODUCTS, EQUIPMENT & FABRICATION: usa.autodesk.com/industries/ manufacturing/building-productsequipment-fabrication BROADER AUDIENCE >

5 Autodesk Seek What is BIM? DIFFERENTIATION Within building projects through exposure of your product information. Why is BIM important? BIM INFORMATION: usa.autodesk.com/company/ building-information-modeling COLLABORATIVE PRODUCT INFORMATION > COLLABORATIVE > MANUFACTURER OPPORTUNITY Create revenue opportunities earlier in the design EARLIER cycle SELECTION through integration Of building of your products in the design process. products into the project design and analysis workflow. EXPANDED REACH To broader audience of decision makers. BUILDING PRODUCTS, EQUIPMENT & FABRICATION: usa.autodesk.com/industries/ manufacturing/building-productsequipment-fabrication BROADER AUDIENCE >

6 Autodesk Seek What is BIM? DIFFERENTIATION Within building projects through exposure of your product information. Why is BIM important? BIM INFORMATION: usa.autodesk.com/company/ building-information-modeling BROADER AUDIENCE PRODUCT INFORMATION > COLLABORATIVE > MANUFACTURER OPPORTUNITY Reach a wide audience of influencers and decision EARLIER SELECTION makers collaborating Of building in the products in the design process. design process and making product selection decisions from project definition through to construction. EXPANDED REACH To broader audience of decision makers. BUILDING PRODUCTS, EQUIPMENT & FABRICATION: usa.autodesk.com/industries/ manufacturing/building-productsequipment-fabrication BROADER AUDIENCE >

7 Understanding Customer Needs YOUR CTOMER S NEEDS ARE PRODUCT INFORMATION VISUALIZATION GRAPHICS Design professionals require differentiated product information at the beginning of the project design process information and details about ENERGY ANALYSIS your products embedded in BIM-Ready models. AUTODESK SEEK WEBSITE: The days of paying annual fees to place static product brochures on directory sites and waiting for sales to follow are coming to an end. DESIGN PROFESSIONAL CONSTRUCTION DOCUMENTS SPECIFICATION DETAILS FACILITIES MANAGEMENT

8 Maximizing Product Visibility BUILDING PRODUCT CATALOG Until now, you ve invested in 2D content that best represents your products for brochures and simple online directories. With BIM, you can extend and maximize your product information investment by re-purposing 2D formats into dynamic BIM- Ready 3D models. Give your customers design professionals the tools they need to take advantage of the powerful BIM process. BUILDING PRODUCT MANUFACTURER BIM-READY PRODUCT INFORMATION AUTODESK SEEK WEBSITE: BIM changes everything. With the emergence of embedded and differentiating information, such as performance characteristics contained in 3D models, you can now project early brand awareness and exposure to a broad audience of owners, designers, engineers, specifiers and contractors, early and often, throughout the design process. COLLABORATIVE BUILDING PROJECT

9 Reach a Broader Audience GET INVOLVED IN THE SOONER AND MORE OFTEN! Everyone who touches a design project from owners to designers to specifiers to contractors now influences the selection of your products, and helps keep them in the design! AUTODESK SEEK WEBSITE: PRODUCT SELECTION INFLUENCERS BIM offers your sales and marketing executives the opportunity to develop real time brand awareness and early design wins on the designer s desktop at the earliest stages of a project.

10 Autodesk Seek Accessible by Millions of Designers HOME ON-SITE CONNECTING DESIGN PROFESSIONALS AND MANUFACTURERS: FINDING AND SHARING PRODUCT INFORMATION AUTODESK SEEK WEBSITE: STUDIO OFFICE Autodesk, Inc. is the world leader in 2D and 3D design software for the architecture, engineering and construction markets. Autodesk has developed the broadest portfolio of state-of-the-art digital prototyping solutions to help millions of customers experience their ideas before they are real. Fortune 1000 companies rely on Autodesk for the tools to visualize, simulate and analyze real-world performance early in the design process to save time and money, enhance quality and foster innovation.

11 History of Innovation AUTODESK MOVES THE Did you know that Autodesk Seek is integrated into the Autodesk design applications used by millions of design professionals? AUTOCAD INFO: usa.autodesk.com/autocad REVIT INFO: usa.autodesk.com/revit-architecture AutoCAD AutoCAD - Established the innovation standard in 1982 as architects and engineers moved from the drafting table to software applications that opened new design possibilities and improved productivity. Complementing our core BIM products is a broad portfolio of applications further delivering on the power of BIM, including AutoCAD for documentation and conceptual 3D design, and AutoCAD LT for professional drafting. Revit Revit Continues the tradition of innovation and design excellence by helping enable the shift to BIM. Rapidly becoming the new standard as designers migrate to 3D, the Autodesk BIM solution is based on coordinated, data-rich models created with Autodesk Revit and AutoCAD Civil 3D.

12 Interoperability APPLICATIONS Autodesk delivers software solutions to both the creators of building products and the designers who select those products your customers. The Autodesk content network helps you make your digital assets available to our community of design professionals via integrated search embedded in both the Revit and AutoCAD design applications. AUTODESK SEEK WEBSITE: DESIGN PROFESSIONALS AUTODESK SEEK PRODUCT INFORMATION BUILDING PRODUCT MANUFACTURES

13 INDTRY DESIGNERS CAN NOW SEARCH AND SELECT YOUR BUILDING PRODUCTS DIRECTLY FROM THEIR AUTODESK APPLICATIONS! A 673 DIRECT TO THE DESIGNER S DESKTOP > INTELLIGENCE > EASY TO PARTICIPATE > BIM-READINESS > REABILITY > Now integrated with the AutoCAD and Revit applications, Autodesk Seek is the online source for building product information that delivers rich 3D models, 2D drawings, and product details to the desktops of millions of design professionals.

14 DESIGNERS CAN NOW SEARCH AND SELECT YOUR BUILDING PRODUCTS DIRECTLY FROM THEIR AUTODESK APPLICATIONS! DIRECT TO THE DESIGNER S DESKTOP > EASY TO PARTICIPATE > DIRECT TO THE DESIGNER S DESKTOP Reach millions of highly motivated Revit and AutoCAD design professionals who can easily BIM-READINESS find > and select your products from within their applications, saving time and placing design files directly into their drawings or BIM projects. A 673 INTELLIGENCE > REABILITY > Now integrated with the AutoCAD and Revit applications, Autodesk Seek is the online source for building product information that delivers rich 3D models, 2D drawings, and product details to the desktops of millions of design professionals.

15 DESIGNERS CAN NOW SEARCH AND SELECT YOUR BUILDING PRODUCTS DIRECTLY FROM THEIR AUTODESK APPLICATIONS! DIRECT TO THE DESIGNER S DESKTOP > EASY TO PARTICIPATE > EASY TO PARTICIPATE Backed by 25 years of making design and manufacturing easier and more cost-effective, Autodesk Seek accepts virtually any architectural CAD BIM-READINESS > format, allowing you to reach design professionals regardless of the tools they use. Let our content experts show you how easy and cost-effective participation in Autodesk Seek can be. A 673 INTELLIGENCE > REABILITY > Now integrated with the AutoCAD and Revit applications, Autodesk Seek is the online source for building product information that delivers rich 3D models, 2D drawings, and product details to the desktops of millions of design professionals.

16 DESIGNERS CAN NOW SEARCH AND SELECT YOUR BUILDING PRODUCTS DIRECTLY FROM THEIR AUTODESK APPLICATIONS! DIRECT TO THE DESIGNER S DESKTOP > A 673 EASY TO PARTICIPATE > BIM-READINESS Autodesk Seek helps you showcase and differentiate your products beyond the simple listing pages found in directory or catalog services. Now key performance characteristics of your products, such as energy efficiency, can be uncovered using BIM. BIM-READINESS > A 673 INTELLIGENCE > REABILITY > Now integrated with the AutoCAD and Revit applications, Autodesk Seek is the online source for building product information that delivers rich 3D models, 2D drawings, and product details to the desktops of millions of design professionals.

17 DESIGNERS CAN NOW SEARCH AND SELECT YOUR BUILDING PRODUCTS DIRECTLY FROM THEIR AUTODESK APPLICATIONS! DIRECT TO THE DESIGNER S DESKTOP > EASY TO PARTICIPATE > INTELLIGENCE Awareness of designer activity much earlier in the building design project cycle can give you greater visibility into project requirements before the bidding begins. BIM-READINESS > A 673 INTELLIGENCE > REABILITY > Now integrated with the AutoCAD and Revit applications, Autodesk Seek is the online source for building product information that delivers rich 3D models, 2D drawings, and product details to the desktops of millions of design professionals.

18 DESIGNERS CAN NOW SEARCH AND SELECT YOUR BUILDING PRODUCTS DIRECTLY FROM THEIR AUTODESK APPLICATIONS! DIRECT TO THE DESIGNER S DESKTOP > EASY TO PARTICIPATE > REABILITY Support of industry data standards gives you confidence that your product information investment can be reused in other online initiatives including your own website that maximize exposure to the broadest design and construction audience possible. BIM-READINESS > A 673 INTELLIGENCE > REABILITY > Now integrated with the AutoCAD and Revit applications, Autodesk Seek is the online source for building product information that delivers rich 3D models, 2D drawings, and product details to the desktops of millions of design professionals.

19 The Design Process Has Changed BUILDING PRODUCT MANUFACTURER Design is rapidly evolving into a collaborative teambased process that takes full and early advantage of the information-rich, BIM-Ready models that designers require while working inside their applications. With less friction in the design process, you can enhance the potential for product design wins at the bid stage. BIM-READY PRODUCT INFORMATION AUTODESK SEEK WEBSITE: BIM INFORMATION: usa.autodesk.com/company/ building-information-modeling A 673 COLLABORATIVE DIFFERENTIATED PRODUCT BUILDING PROJECT

20 Why Now? Growing industry adoption of Building Information Modeling (BIM) is driving the migration of architects, MEP engineers and contractors to 3D CAD platforms where visualization, simulation and enhanced performance requirements are altering the product selection process. AUTODESK SEEK WEBSITE: BIM INFORMATION: usa.autodesk.com/company/ building-information-modeling COLLABORATIVE DESIGN TEAM

21 Why Autodesk Seek? With Autodesk Seek embedded in the Autodesk CAD applications, you now have the opportunity to target customers as they work at their desktops. With early visibility, your products can be selected much earlier in the design process and stay there! AUTODESK SEEK WEBSITE: BIM INFORMATION: usa.autodesk.com/company/ building-information-modeling AUTODESK SEEK EMBEDDED IN DESIGN APPLICATIONS

22 GET YOUR PRODUCT INFORMATION READY FOR ONLINE THROUGH AUTODESK SEEK!

23 GET YOUR PRODUCT INFORMATION READY FOR ONLINE THROUGH AUTODESK SEEK! GET YOUR PRODUCT INTO THE HANDS OF DESIGNERS WITH AUTODESK SEEK > a07 GET YOUR PRODUCTS INTO THE HANDS OF DESIGNERS WITH AUTODESK SEEK The Autodesk Seek web service is changing the way designers work and the way manufacturers do business. No matter how your customers access Autodesk Seek through leading Autodesk design applications, like Revit, AutoCAD and Autodesk Design Review, or through the Autodesk Seek website or your own Seek-enabled website they ll get instant access to the BIM-ready, 3D models they need to make your products a part of their plans. GET SEEN AND SELECTED > BIM READY PRODUCT MODELS YOUR CTOMERS CAN TRT > ENRICH YOUR CTOMER EXPERIENCE WITH AUTODESK SEEK WEBSITE SERVICES > TRACK YOUR PRODUCT PERFORMANCE > AUTODESK SEEK SERVICE BUNDLES >

24 GET YOUR PRODUCT INFORMATION READY FOR ONLINE THROUGH AUTODESK SEEK! GET YOUR PRODUCT INTO THE HANDS OF DESIGNERS WITH AUTODESK SEEK > GET SEEN AND SELECTED With Autodesk Seek Syndication, manage your content in one location and select where you want your product models to appear Autodesk does the rest. GET SEEN AND SELECTED > BIM READY PRODUCT MODELS YOUR CTOMERS CAN TRT > a07 ENRICH YOUR CTOMER EXPERIENCE WITH AUTODESK SEEK WEBSITE SERVICES > TRACK YOUR PRODUCT PERFORMANCE > AUTODESK SEEK SERVICE BUNDLES >

25 GET YOUR PRODUCT INFORMATION READY FOR ONLINE THROUGH AUTODESK SEEK! GET YOUR PRODUCT INTO THE HANDS OF DESIGNERS WITH AUTODESK SEEK > a07 BIM-READY PRODUCT MODELS YOUR CTOMERS CAN TRT Autodesk Seek Content Services leverages our team of experts who will evaluate and optimize your BIM strategy and create branded, high-quality 3D Revit families of your products representing hundreds GET SEEN AND SELECTED > BIM READY PRODUCT MODELS YOUR CTOMERS CAN TRT > of SKUs. These BIM-ready product models are fully compliant with the Autodesk Revit and AutoCAD families of software products. ENRICH YOUR CTOMER EXPERIENCE WITH AUTODESK SEEK WEBSITE SERVICES > TRACK YOUR PRODUCT PERFORMANCE > AUTODESK SEEK SERVICE BUNDLES >

26 GET YOUR PRODUCT INFORMATION READY FOR ONLINE THROUGH AUTODESK SEEK! a07 GET YOUR PRODUCT INTO THE HANDS OF DESIGNERS WITH AUTODESK SEEK > ENRICH YOUR CTOMER EXPERIENCE WITH AUTODESK SEEK WEBSITE SERVICES Embed Seek in Your Website. Provide an outstanding customer experience by using Seek to manage a microsite product search, information, and download pages on your own website, customized to fit your unique branding and site experience. Complete implementation assistance helps you get up and running quickly. GET SEEN AND SELECTED > BIM READY PRODUCT MODELS YOUR CTOMERS CAN TRT > a07 Reflect Your Company s Brand Within the Seek Website: Create a unique experience through a Branded Autodesk Seek Product Pages. The Autodesk Seek team will work with you to differentiate your content on Seek, highlighting only your brand and your products. ENRICH YOUR CTOMER EXPERIENCE WITH AUTODESK SEEK WEBSITE SERVICES > TRACK YOUR PRODUCT PERFORMANCE > AUTODESK SEEK SERVICE BUNDLES >

27 GET YOUR PRODUCT INFORMATION READY FOR ONLINE THROUGH AUTODESK SEEK! GET YOUR PRODUCT INTO THE HANDS OF DESIGNERS WITH AUTODESK SEEK > TRACK YOUR PRODUCT PERFORMANCE Optimize your marketing strategy based on product activity reports from Autodesk Seek Analytics that provide key insight into the performance of your products across channels including Autodesk design applications, Autodesk design catalogs, search results, and your own website. GET SEEN AND SELECTED > BIM READY PRODUCT MODELS YOUR CTOMERS CAN TRT > a07 ENRICH YOUR CTOMER EXPERIENCE WITH AUTODESK SEEK WEBSITE SERVICES > TRACK YOUR PRODUCT PERFORMANCE > AUTODESK SEEK SERVICE BUNDLES >

28 GET YOUR PRODUCT INFORMATION READY FOR ONLINE THROUGH AUTODESK SEEK! AUTODESK SEEK SERVICES BUNDLES The new Autodesk Seek services are bundled to help you broaden your market reach, generate new revenue opportunities and enhance your chances of gaining important design wins. GET YOUR PRODUCT INTO THE HANDS OF DESIGNERS WITH AUTODESK SEEK > a07 The three-tier program Silver, Gold and Platinum GET SEEN AND SELECTED > BIM READY PRODUCT MODELS YOUR CTOMERS CAN TRT > enables manufacturers who are just starting to create and syndicate their products to those manufacturers who want to accelerate their marketing impact through custom analytics, branding and website enrichment opportunities. To learn more, or go to /MarketingSolutions.htm ENRICH YOUR CTOMER EXPERIENCE WITH AUTODESK SEEK WEBSITE SERVICES > TRACK YOUR PRODUCT PERFORMANCE > AUTODESK SEEK SERVICE BUNDLES >

29 SEEK & CTOMER SERVICE ONLINE BIM INFO: usa.autodesk.com/company/building-information-modeling AUTOCAD INFO: usa.autodesk.com/autocad AUTODESK SEEK WEBSITE: /MarketingSolutions.htm AUTODESK WEBSITE: REVIT INFO: usa.autodesk.com/revit-architecture BUILDING PRODUCT MANUFACTURERS INDTRY INFO: usa.autodesk.com/industries/manufacturing/ building-products-equipment-fabrication AUTODESK, AUTOCAD, AND REVIT ARE REGISTERED TRADEMARKS OR TRADEMARKS OF AUTODESK, INC., AND/OR ITS SUBSIDIARIES AND/OR AFFILIATES, IN THE A AND/OR OTHER COUNTRIES. ALL OTHER BRAND NAMES, PRODUCT NAMES, OR TRADEMARKS BELONG TO THEIR RESPECTIVE HOLDERS. AUTODESK RESERVES THE RIGHT TO ALTER PRODUCT OFFERINGS AND SPECIFICATIONS AT ANY TIME WITHOUT NOTICE, AND IS NOT RESPONSIBLE FOR TYPOGRAPHICAL OR GRAPHICAL ERRORS THAT MAY APPEAR IN THIS DOCUMENT. AUTODESK, INC. ALL RIGHTS RESERVED.