Corporate Financial & Operational Analytical and Reporting System

Transcription

1 SEUGI 2002 PARIS Palais des Congrès June 2002 Corporate Financial & Operational Analytical and Reporting System Eugene Olkhovski, MTS Deputy Billing Mgr Elias Soloviev, SAS Project Mgr

2 Agenda Company overview Business needs Solution Benefits Further plans 2

3 I Company overview Business needs Solution Benefits Further plans 3

4 Some Details Registered on October 28 th 1993 Commercial operations started in July 1994 Leading Russian mobile operator Offering GSM telephony, roaming, SMS, WAP, GPRS services, etc 3,500 employees, 70 trade centers over the Russia Operates in 8 time zones 4

5 2001 Business Specs Total revenues 893.2m Capitalization 3.5b EBITDA 424.0m EBITDA margin 47.5% Net Incom 207.3m ARPU 36/month 5

6 Network Investments Annual capex (US mln) mln Cumulative Network Investments 6

7 Strong growth in subscribers m 2002 ' 000 subscribers 7

8 No. of subscribers ('000) Corporate Financial & Operational Analytical and Reporting System Attractive Customer Base Subscriber share Service revenue share Business and wealthy Mass market 15% 85% 41% 59% ARPU (US) MOU (min) Q00 4Q00 1Q01 2Q01 3Q M2002 Business and wealthy Mass market Source: Company data Source: Company data 8

9 Net Incom Net Incom (mln) ,

10 Russian GSM market share SMARTS 4% Megafone 14% Others 4% Vimpelcom 32% MTS 46% Vimpelcom MTS SMARTS Megafone Others Source: Company data 10

11 Regional expansion highlights 37 operational regions Recent acquisitions: - Telekom XXI (Saint Petersburg) - Kuban GSM 4 th largest Russian mobile operator - Telecom 900 (taking control over 3 leading operators in Siberian and Far East) 226m investments in regions 11

12 Geared Up to Be The First National Operator # Murmans k Kaliningrad # St.Petersburg # # Petrozavods k # # # Orenburg Arkhangels k Pskov # # Novgorod Naryan-Mar Mins k # Tver' Smolensk Vo lo g da # # # Yaro s lavl' Syktyvkar Mo s c o w # # # Kos troma # Kaluga # # # Salehard Bryans k# # Ivanovo Kirov # Tula Vladimir # # # # Kudymkar Kurs k Orel Ryazan' # N. Novgorod # # Lipetsk Hanty-Mans iys k Belgorod # # # # # Perm' Tambo v # Vo ro ne zh Izhevs k Yekaterinburg Kras nodar # # # Chelyabinsk # # Tume n' Kurgan # Oms k # Novos ibirs k # Gorno-Altays k # Blagoveschensk Khabarovs k # 12

13 Geared Up to Be The First National Operator (part 2) Licenses to operate in 48 regions in Russia with a population of 84 million (58%of Russia s total) and Belarus with a population of 10 million Currently operating in 37 regions (60 million people), including Moscow and St Petersburg Roaming services in 100 countries worldwide 13

14 Last detail Critical Numbers Over 30 billing servers in 37 branches 8 subsidiaries with different accounting system Data center-branch data channel overall speed is 64kbit/sec 8 hours time difference between first and last offices start to work 14

15 II Company overview Business needs Solution Benefits Further plans 15

16 Business Needs To get in time all operating and financial information critical to company top management. To automate this process. To make this process transparent and to be able perform audit of the information. Finally, to get one source of truth. To be able to analyze operating and financial data from the top level into detail. 16

17 General Questions Customers profitability, loyalty and retention New customers attraction Tariff policy Services usage and demand Company growth strategy 17

18 III Company overview Business needs Solution Benefits Further plans 18

19 Corporate Financial & Operational Analytical and Reporting System History Environment CEO - President Board of Vice-Presidents CFO CMO y Plan and Finance Service Eastern Accounting Marketing GAAP Accounting System SUN Accounts Billing Service Customer's Accounting Cell Commutator 1 Cell Commutator n Cell Commutator 2 Moscow Billing System CBOSS (ORACLE) Telco Facilities Warehouse Trade of if ices Russian Accounting System SUN Accounts Subsidiaries Accountings Branch 1 billing Branch 2 billing Branch n billing Trade of if ices Trade of if ices Subsidiaries billings 19 Region 1 Billing Sy stem Region 2 Billing Sy stem CBOSS (ORACLE) CBOSS (ORACLE) Region n Billing Sy stem CBOSS (ORACLE) Roamong

20 General Requirements Get information from billing systems. Develop flexible reporting system based on current company standards. Create analytical decision support systems for Planning and Finance Dept. and Customer Accounting Division instead of current systems with limited functionality. 20

21 Details: Get Information -Get information from central and regional billings on daily and monthly basis. -Daily processing has time limitation of 11 hours maximum, from 21:00 to 8:00 for each time zone. -Clean data and consolidate regional dictionaries. -Process history information from year 1998 to Choose appropriate data granularity sufficient for analysis. -Do not store detail data such as CDRs. 21

22 Details: Develop Reporting System -Develop 22 complex reports for each reporting level. -Reporting levels: corporate, regional (branch or subsidiary). -Reporting should include following analysis: total and new number of customers, charges/income, traffic by following classes: tariff s, service s and customer s characteristics. -Comparative analysis variables should have at least 12 monthly values to compare. -Automatically update reports on daily/monthly basis. 22

23 Details: Create Analytical DSS -Develop analytical system within customers, finances and net traffic areas. -Data should include demographic, business, specific and other classifiers of customers. -Analytical values: total and new number of customers, traffic volume, billed/non-billed traffic, amount of services delivered/charged, payments/income, debts -Develop forecasting module for evaluation of net traffic and number of customers growth. 23

24 Solution Architecture Analytics for Plan&Finance Dept. Reporting for Top Mgrs Analytics for Accounting Dept. ETL Control Application Data Warehouse Management Environment 24 Billing Systems Accounting Systems

25 Critical features Control all ETLs centrally - 8 time zones regional billing systems (expected grow up to 60) - 64 Kbit channels Consolidate dictionaries Maintain time limits for ETL - Night period for each region Decrease billing system overload level - Minimize extraction time Choose appropriate data granularity (do not store CDRs) 25

26 Granularity (DWH Logical Models) End Fiscal Year End Fiscal Quarter End Calendar Year End Calendar Quarter ируемая ость M,MEAN ость еальная) M,MEAN во N) M,MEAN ть UM,M ть я UM,MEA ение MEAN абонентов ная, тся в ня по м MEAN Год year (date) 5 Месяц month 3 Год year (date) 5 Статус приложения (не расчитано, не подтверждено; расчитано, не подтверждено; завершено) Тип пользователя мобильного телефо (организация, частное лицо) Тип услуг (регулярное) Ссылка на услугу (вид тарифа) 8 Код национального доступа (095, 902) Регион 5 Биллинговая группа 20 Система расчетов (кредитный, по факту) Состояние лицевого счета (активен, предзакрыт, закрыт) (результат, заявка) Тип плательщика Тип (организация, активности частное абонента лицо) (активен, отключен менее 2-х месяцев, отклю Маркетинговая категория абонента 5 Статус Тип абонента приложения (не (организация, расчитано, не частное подтверждено; лицо) расчитано, н подтверждено; завершено) Тип Признак пользователя освобождения мобильного от налогов телеф (организация, (да, нет) частное лицо) Тип Юридическая услуг категория абонента (регулярное) (категория 0) Ссылка на услугу (вид тарифа) Состояние контракта 8 (неопределен, основной, агентский, служебный Код Тип национального юридических доступа отношений (095, (резидент, 902) нерезидент) Регион 5 Длительность (0сек, 1сек,...60сек,...120сек, 2.5мин, 3мин, мин) Комутатор Биллинговая (номера комутаторов) группа 20Сота (номера соты) Система Наличие расчетов международного доступа (кредитный, (номера соты) по факту) Направление/Услуга Состояние (Входящий, лицевого Местный, Зона счета МТС, Россия(Европа (активен, Америка предзакрыт, Юж Америка закрыт) Роуминг Спец вызовы Тип плательщика (организация, частное лицо) DWH has three logical level: 1 Normalized detail storage level for customers and finance 2 Aggregated data marts for traffic, customers and finances 3 Special data marts for specific functionality of analytical applications End Type of Day End Day of Week Household Profile Household Cust. Educ. Level Cust. Demogr. Profile Cust. Date of Birth Cust. Gender End Fiscal Month End Fiscal Week Bill To Zip Bill To Zip+4 Cust. Location Zip Cust. Location Zip+4 End Day End Calendar Month Pricing Package Package Usage Type Usage Type Bill To Street Address Customer End Calendar Week End Holiday Bill To Country Bill To State/Province Bill To City Cust. Location Street Address Date Day Customer Usage Billing Product Product/Service Industry Group Industry Customer Type Cust. Location Country Cust. Location State/Province Parent Company Cust. Assigned Sales Region Date of 1st Service Billing Date Billing Month Customer Cust. Delivery Point Маркетинговая категория абонента 5 Area Code Assigned Service Region Customer Location Cust. Location Ci ty Тип абонента (организация, частное лицо) Признак освобождения от налогов (да, нет) Юридическая категория абонента (категория 0) Prefix Suffix Customer Delivery Point Delivery Point Type Состояние контракта (неопределен, основной, агентский, служебны 26 Тип юридических отношений (резидент, нерезидент)

27 Decrease overload level (parallel extraction) Get data from ORACLE table by N SAS processes using appropriate index All processes use their own diapasons of index Regional SAS DWH Server SAS ETL Process 1 SAS Table A... SAS ETL Process n SAS ETL Process n+1 SAS Table B... SAS ETL Process m Regional ORACLE Billing Server Oracle table A Oracle table B Oracle table C 27

28 Maintain time limits Parallel extraction decreases time Start schedule for all regional ETL processes In case of errors restart from last completed node automatically (depends on error type) Start central ETL process at fixed time (do not wait delayed regions) 28

29 Consolidate dictionaries Use copy of each regional dictionary in center. Extract current regional dictionary but extract data with lag ( 1) day (check changes and make decision) Add regional prefix to all regional data at the detail level Create Etalon dictionaries with diapasons. Develop and update maps for etalon dictionaries and regional dictionaries Use Etalon dictionaries for the aggregated level 29

30 Control centrally All regional processes support running metadata Center has monitor process that each x minutes reads running metadata from each region In case of trouble, central process analyze it and generate batch script starting from the last well completed node and submit it on the regional server. Log all regional processes centrally Inform operator in case of critical errors only 30

31 ETL Process flow Central SAS DWH Server Data Marts Processing data marts Central DWH Transcoding into central DWH codes Etalon Dictionary Clean and Consolidati on Central DWH Metadata Control metadata DWH Managing Application Regional SAS DWH Server SAS Regional Staging Area Transportation Transport files SAS ETL Process Proactive Transportation Dictionaries Regional DWH Metadata Control Application Regional ORACLE Billing Server PARALLEL extraction from ORACLE DataBase Replication Copy of Billing DataBase Billing DataBase CBOSS (ORACLE) 31

32 Reports for Top Mangers 22 complex reports for each region and company-wide also Keep previous known and sharp MTS standards for reporting Distribute reports properly and in time 32

33 Analytical applications Deliver information on daily and monthly basis Data has 50+ dimensions and 10+ indicators to analyze Time series forecasting for critical indicators 33

34 Projects Schedule 34

35 Year 2001 Main Results CEO - President Board of Vice-Presidents CFO CMO y Plan and Finance Service Eastern Accounting Marketing GAAP Accounting System SUN Accounts Billing Service Customer's Accounting Cell Commutator 1 Cell Commutator n Cell Commutator 2 Moscow Billing System CBOSS (ORACLE) Telco Facilities Warehouse Trade ofif ices Russian Accounting System SUN Accounts Subsidiaries Accountings Branch 1 billing Branch 2 billing Branch n billing Trade of if ices Trade ofif ices Subsidiaries billings Region 1 Billing Sy stem Region 2 Billing Sy stem CBOSS (ORACLE) CBOSS (ORACLE) Region n Billing Sy stem CBOSS (ORACLE) Roamong 35

36 IV Company overview Business needs Solution Benefits Further plans 36

37 Solution Benefits Decreasing of the billing systems overload level Transparent reporting and analytical data Reports distribution in due time One source of truth Ability to analyze customer s data 37

38 Solution Benefits (last) One more step to intelligence - done 38

39 V Company overview Business needs Solution Benefits Further plans 39

40 Year 2002 Prospects Include information from all currently operating regions into the corporate DWH Implement SAS Financial Management Solution for the Top company Financial Management Develop Deviation Analysis System of Finance Dept. and Accounting Dept. data Start to develop CRM solution for Fraud, Churn and Customer retention 40

41 Corporate Financial & Operational Analytical and Reporting System Year 2002 Results Estimate CEO - President Board of Vice-Presidents CFO CMO y Plan and Finance Service Eastern Accounting Marketing GAAP Accounting System SUN Accounts Billing Service Customer's Accounting Cell Commutator 1 Russian Accounting System SUN Accounts Cell Commutator n Cell Commutator 2 Moscow Billing System CBOSS (ORACLE) Telco Facilities Warehouse Trade ofifices Subsidiaries Accountings Trade ofifices Branch 1 billing Branch 2 billing Branch n billing Trade ofifices Subsidiaries billings 41 Region 1 Billing System CBOSS (ORACLE) Region 2 Billing System CBOSS (ORACLE) Region n Billing System CBOSS (ORACLE) Roamong

42 Year 2002 Benefits Estimate To do one more step to be intelligent 42

43 Thank You! Questions? 43