Curricular and Pedagogical Innovation in Entrepreneurship

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1 Curricular and Pedagogical Innovation in Entrepreneurship Michael H. Morris, Ph.D. Hilton Visiting Chair in Entrepreneurship Chair, Department of Entrepreneurship & Emerging Enterprises Whitman School of Management Syracuse University October 13, 2006

2 Home for Dreamers and Doers The reasonable man (woman) adapts himself (herself) to the world. The unreasonable one persists in trying to adapt the world to himself (herself). Therefore, all progress depends on unreasonable men (and women). -George Bernard Shaw

3 Entrepreneurship Pursuit of opportunity without regard to resources controlled Process of creating value through unique resource combinations that exploit opportunity

4 A Philosophy of Life a way of thinking a way of acting lots of different professional contexts but also a way of approaching personal issues, family life, community involvement, etc.

5 Entrepreneurship as a Lifetime Philosophy Attitude - Can affect change - There is a better way - Opportunities are everywhere - Embrace innovation, change & growth - Failure is learning Behavior - Pursuing opportunity - Innovating - Perseverance - Guerrilla actions - Risk management Professionally -Entrepreneuring in different ways over one s career life cycle In One s Life - In the family - In church activities - In community involvement -In personal relationships - In managing personal finances - In dealing with personal change

6 Start a Business Take Over a Family Business Pursue Social Entrepreneurship by Innovating in Non-profit Context Act as Entrepreneur in larger, Established Company The Entrepreneurial Career Purchase an Existing Business Act entrepreneurially in a profession or in the arts Work in a Fast-Growth Venture

7 A Program Concept that Fits the Environment Strong liberal education focus at Miami Asian-Pacific entrepreneurship at Hawaii Strong graduate and financial focus at Wharton International entrepreneurship at Georgia State Hospitality entrepreneurship at Cornell Women s s entrepreneurship at Simmons Find your unique niche and own it

8 A THEME Dream > Believe > Pursue Imagine and Implement, Dream and Do

9 Two Core Principles Every student an entrepreneur Total student immersion

10 A level playing field Curriculum is wide open Course structure is wide open Few general models available

11 Underlying Logic in Designing the EEE Curriculum Contexts for Entrepreneurship Facilitating Content Areas Start-up Ventures Early growth firms Family Businesses Rapid Growth Ventures Corporate Entrepreneurship Entrepreneurship within Professions & Disciplines Non-Profit & Social Entrepreneurship Public sector Entrepreneurship Cultural Entrepreneurship Academic Entrepreneurship Opportunity Identification Planning & Analysis Risk Taking Guerrilla Techniques People Management and Development Innovation/New Product/ Service/Process development Creativity/Ideation Resource Leveraging Networking Legal & Ethical Insights Information Technology Venture Financing Outcomes Assessment

12 The E Curriculum: Programs Undergraduate Minor in Entrepreneurship Undergraduate Major in Entrepreneurship MBA Concentration in Entrepreneurship Ph.D. in Entrepreneurship

13 Current Courses: CURRICULUM Discovering the Entrepreneur Within Introduction to Entrepreneurship Entrepreneurial and Family Business Management Imagination Entrepreneurial Marketing Minority and Women s s Entrepreneurship Venture Capital Entrepreneurship and Digital Commerce Emerging Enterprise Law Finance for Emerging Enterprises Emerging Enterprise Consulting Dilemmas and Debates in Entrepreneurship Entrepreneurship in Engineering and Science Arts and Music Entrepreneurship New Product Management Public Sector Entrepreneurship Strategic and Entrepreneurial Management (capstone) Business Plan Laboratory (for non-business students)

14 THE UNIVERSITY-WIDE CONCEPT Campus-wide Entrepreneurship Courses Dedicated and embedded Courses B-School Entrepreneurship Curriculum Capstone Entrepreneurship Collisions: Three Community-based Clusters

15 Unique Courses Entrepreneurship in Different Historical Contexts Social Entrepreneurship: Non-profit Innovation and Social Problem-solving Public Sector Entrepreneurship Imagination and the (Sociologist, Physicist, Architect) Social Networks and Entrepreneurship Activity The Psychology of Entrepreneurial Decision- making Morality, Ethics and Entrepreneurial Behavior Entrepreneurship in Engineering and Science

16 Modules within Courses Opportunity recognition Opportunity assessment Applying the entrepreneurial process Ideation techniques Creative problem-solving styles Creative process and creative blocks The nature of innovation Cognitive aspects of entrepreneurial thinking Understanding the role of risk and how it can be managed Leveraging resources Guerrilla approaches to problem solving Business models

17 Pedagogical Innovations The use of film to teach entrepreneurial thinking The Masters and E (Milton, Machiavelli, Monet, Mozart) Metaphors and cartoons to capture E principles New product development in-class exercises (airplane, spaghetti & marshmallows) (pictures to tell story capturing E) Camera exercises (pictures to tell story Act of courage (dramatizing a personally difficult issue) Hand-drumming and creative problem-solving Using role plays Using simulations to teach risk-taking Games in class (Jeopardy, Survivor, Millionaire) Concept development: the Lowe s s Experience The experiential examination

18 The Value of Experiential Learning derived from, based on or relating to experience students learning the theory, principles and concepts of entrepreneurship by applying themselves to projects and activities rooted in real-world practice students learning by doing or from the doings of others

19 A Portfolio of Experiences Mini-cases and full cases Role plays (VC s, family firms, etc.) Consulting projects Marketing inventions Creativity field experiences (e.g., the Lowe s experience) Simulations Entrepreneurial audits Entrepreneurs in the classroom Interviews of E se Internships Mentorships and job shadowing Business models Business plans Student incubators Tech commercialization teams Social entrepreneurship projects in the community

20 Reach Out and Touch Someone South Side Entrepreneurial Connect Program Syracuse Entrepreneur s s Bootcamp (6 weeks) Syracuse Business Plan Competition Syracuse Entrepreneurial Mentors Program Technology Commercialization Initiative Dilemmas and Debates (bi-weekly public forum) Enterprise Creation Competition, a national business plan competition Women Igniting the Spirit of Entrepreneurship (WISE) Experiential Classroom D aniello Entrepreneurial Internships Distinguished Lectures, Seminars & Workshops for students and businesses CNY Entrepreneurial Insight Student Entrepreneurship Club

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22 Be the change you wish to see in the world -M. Gandhi