Affiliate marketing. Enn Õunapuu

Transcription

1 Affiliate marketing Enn Õunapuu

2 Content Definition Different possibilities Examples

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7 Types of affiliate programs Cost per Lead (CPL) Cost per Sale (CPS) Cost per Action (CPA)

8 ClickBank One of the most popular affiliate programs is ClickBank. They are in fact the world's largest provider of digital products - essentially ebooks and software. You can choose from over 35,000 products in many categories and their affiliate program is simple to join. As a guide the average price of a ClickBank product is $41. The average commission rate is 55%, although the top sellers often offer a much higher rate e.g 70% or 75% (the maximum).

9 ClickBank

10 Change patterns and evolutionary narratives Cathedral style [Raymond] careful control and management debugging done before committing code evolution is slow, planned, rarely undone Bazaar style (OSD) lots of low-level changes, frequent fixes lots of building around rather than wholesale changing, occasional redesigns creeping feature-itis, complete dependency graph

11 Wordpress WordPress is a free and open source blogging tool and a content-management system (CMS) based on PHP and MySQL, which runs on a web hosting service. [3] Features include a plug-in architecture and a template system. WordPress is used by more than 18.9% of the top 10 million websites as of August [4] Plugins can extend WordPress to do almost anything you can imagine. In the directory you can find, download, rate, and comment on all the best plugins the WordPress community has to offer. 27,291 PLUGINS, 526,968,554 DOWNLOADS,

12 Wordpress tablepress statistics

13 HTML5 and CSS

14 Google Adwords Cost AdWords differs from traditional forms of advertising. It doesn t come with price lists or rate cards. Instead, our standard pricing model relies on a cost-per-click (CPC) based auction

15 Suggestions 1. Do not become reliant on a single traffic source like Google or Facebook to make all of your sales. Diversify. 2. If all of your sales are coming from free traffic, experiment with paid advertising 3. If all of your sales are coming from paid advertising, develop assets that generate free traffic

16 Suggestions 4. Once you know that an affiliate offer converts well and has a strong market demand, aim to produce your own product/ service in the same space 5. Do not send all of your business through only one affiliate network (if the network goes under, you will too) 6. For every website you create, capture data in a mailing list from Day 1.

17 Suggestions 7. Aim to pay down on your future traffic. Do this by reinvesting your profits from successful campaigns in to long-term assets 8. Value your data highly! Every single affiliate campaign you run, whether it fails or succeeds, will accumulate data. If you are not using it, you are losing it 9. Cover your back. Opportunity meets responsibility.

18 Get to know the target demographic of the products and services you promote. Really get to know them. In fact, don t just get to know them. Train yourself to experience the world through their very own eyeballs.

19 Be exceptional To be successful as an affiliate marketer in 2013, you need to be exceptional. That does not mean you need to be: An exceptional coder An exceptional designer An exceptional writer An exceptional marketer An exceptional researcher Osborn, Martin ( ). The Affiliate Marketing Survival Guide 2013 (Kindle Locations ).. Kindle Edition.

20 What skills Good handling of HTML and CSS Ability to manage a web hosting account, including uploading your files, configuring a domain and etc. Good data management (tracking your campaigns and ad spend) Basic maths ( Am I making money or is it falling out of my arse? ) Basic Photoshop wizardry Osborn, Martin ( ). The Affiliate Marketing Survival Guide 2013 (Kindle Locations ).. Kindle Edition.

21 Questions?