ND Center for Nursing

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1 ND Center for Nursing WEBSITE PROPOSAL March 2012

2 Executive Summary... 3 Website Recommendations... 4 Glossary... 5 Website Examples... 6 Testimonials... 7 This proposal is submitted to ND Center for Nursing for the purpose of evaluating Firespring products and services. The terms and estimated costs outlined in this proposal are valid through July 31, The information contained in this proposal may not be copied or reproduced in any format or disclosed to any third party without the prior written consent of Firespring. This proposal is not intended to produce a binding agreement between ND Center for Nursing and Firespring. Such an agreement shall be reflected only by a definitive contract, signed and delivered by both parties. In the event that Firespring products and services are not chosen, at Firespring s request, ND Center for Nursing agrees to return all copies of this proposal. This proposal also contains business concepts and practices that should be considered the intellectual property of Firespring. 2

3 Executive Summary Thank you for inviting Firespring to submit a proposal for your organization. We appreciate your consideration for developing a website solution for ND Center for Nursing that will enhance and simplify the online experience for your organization and your constituents. The functionality of our solution will allow you to engage and mobilize supporters and major donors, streamline communications at a significantly reduced cost and cultivate an online giving program that enhances fundraising initiatives. Firespring has conducted extensive research in the nonprofit sector observing and analyzing the internet preferences and habits of nonprofits and their end-user audiences. The results of that research led to the development of a powerful website solution that enables nonprofits to maximize their organizational capacity, create more public awareness and fulfill their mission. The design and usability of the website focus on the preferences and habits of constituent and supporter end users. Firespring currently serves more than 3,000 clients on five continents. Large enterprises such as FedEx Kinko s International and Adobe Systems turn to Firespring for the development of internet applications. While we are capable of collaborating with clients of all sizes, we remain focused on fulfilling the needs of small to medium-sized nonprofit organizations across the United States and beyond. We look forward to your questions and comments as you further consider collaborating with our team. Our goal is not only to develop a website that transcends your expectations, but to develop an ongoing partnership to ensure that your website successfully fulfills your mission and achieves your business goals. Regards, Kevin Fisher Account Executive kevin.fisher@firespring.com p: t: f: Firespring 1200 'N' Street, Suite 100 Lincoln, NE

4 Website Recommendations Components Springboard Content Management System Unlimited Staff and Key Volunteer Accounts Manage Website Users and Administrators Track All Website Contacts Through the Message Center Customizable News Articles Customizable Photo Galleries Document Library System Website Analytics Tool Generate Website Activity Reports Search Engine Optimization Tool Multilingual Capabilities Event Calendar Customizable Forms Online Payment Processing Website Structure Manager Bronze Setup and Training Bronze Standard Website Content for Nonprofit Segment Weekly News Feed Nonprofit Image Library Nonprofit Spotlight Library Nonprofit Resources through Springboard Unlimited Training and Product Support - Ongoing Design from Customized with Client Logo and Color Options One-Time Setup Fee $ 2,300 Monthly Fee Begins the First of Each Month Following Service Agreement $ 80 Product Setup Fees With Grant Amount One-Time Setup Fee if Approved for DCF Grant $ 1,725 Website Timeline Estimated Amount of Days Before Site is Activated Amount 10 days 4

5 Glossary Content Manager: Update your content 24 hours a day with little to no programming knowledge. Customizable News Articles: Keep your visitors up-to-date on happenings in your community. You can add unlimited categories of news articles, so you can publish headlines or posts of various topics on different pages of your site. Customizable Photo Galleries: An image gallery is a great way to feature your staff, programs, services, events and other activities in your community. Document Library System: The Document Library houses files you want to make available for download through your website. Website Analytics: See which pages on your website are viewed the most, how they got there, what terms were used in their search and more using Firespring Analytics. Search Engine Optimization Tool: Improve site traffic by adding search engine titles, keywords and descriptions to every page of your website. Multilingual Capabilities: Reach more audiences by providing pages in diverse languages or dialects. Event Calendar: Raise awareness and increase attendance at your events by posting upcoming meeting information and event details online. Customizable Forms: Create forms to use on any page of your site with unlimited fields and field types. Online Fundraising: Cultivate an online giving program that enhances fundraising initiatives. Site Manager: With point and click simplicity, gain greater control of your website with the ability to add or delete pages and alter navigation menus. News Feed: Climb search engine rankings and keep your site fresh with dated news articles that are added to your homepage every week. Design: Select from the library of designs at Each website will be customized with your color scheme and logo to correspond with your brand. 5

6 Website Examples: Carolina East Home Care and Hospice ndano.org NDANO Farm Rescue ND Child Care Resource & Referral 6

7 Testimonials In three words, we love it! We are delighted with the way our new website represents our services and reaches into the community. Our ability to receive online donations and sign up volunteers is a great asset to the organization. We have set up a private area on the website that contains all the confidential information for our Board. This has eliminated all printing and mailing costs. In addition, we were able to reduce the costs of administering the scholarship application program this year by almost $1,000, as we can now handle the submission and review process online with the new website. Brenda Kai, Executive Director Electronic Document Scholarship Foundation The St. Baldrick's Foundation functions almost exclusively on the Internet, raising millions of dollars online. Without the security and functionality of a firstclass website, it would be much more difficult to raise significant funds for childhood cancer research. Natalie Stamer, Director of Communications St. Baldrick s Foundation It was extremely costly for us to have a web designer constantly working on our site, and the drawback was that we were at his mercy as to when the content would actually go up on the site. We saved $8,000 the first year we started with Firespring and $13,000 every year since. I LOVE that I have the control. We couldn t be more pleased! Sarah Hartzler, CWDP South Central Michigan Works! 7

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