Deutsche Messe Match & Meet - Free Lead Management

Transcription

1 Deutsche Messe 18

2 Deutsche Messe Match & Meet Match & Meet is a targeted service for international business matchmaking. This online tool helps you find the right providers and prospective customers on the basis of profile information they supply. Several different Match & Meet service packages are available from basic registration on our platform and active online searches for business leads all the way to individual appointments with potential business partners from around the world. This is the way to make valuable, lasting contacts and draw attention to your company, its product and solutions. And basic registration is free of charge! How Match & Meet works: (using your access code). product categories and highlights in ACMS, then book the desired Match & Meet package in OBS. Afterwards you can expand your profile to include the kind of leads you are looking for directly in the Match & Meet application. are interested in your products and solutions. appointment queries. with potential business partners during the show. You can use Match & Meet all year long. Use this handy online tool to generate new business leads before, during and after the show! Further information on the various participation formats as well as prices and our free basic registration offer is available at: Match & Meet Hotline Tel.: match&meet@messe.de 19

3 Deutsche Messe campaigns We work closely with our subsidiary Deutsche Messe Interactive (DMI) to help you generate new leads and business all year round, whether in relation to trade fairs or otherwise. DMI can broker contacts between you and potential customers at times to suit you. It works away in the background throughout the year, using Internet services such as marketing to contact potential customers on your behalf. We already know lots of your potential customers The Deutsche Messe exhibitor and visitor database contains about 2 million qualified B2B contacts a rich source of new leads for your business. We offer a range of flexible, tailored solutions spanning all stages of lead generation in the context of trade fairs and beyond. Target qualified trade visitors with a direct marketing campaign We can run tailored campaigns to generate direct sales leads for you. We can identify quality contacts with high-level decision making authority and arrange meetings times that suit your schedule. And we have matchmaking processes that enable us to refer quality contacts to the right solution provider: you. Letting you focus on your core business With its network of partners, DMI can give you all the support you need to generate quality sales contacts. Providing everything, from initial setup and implementation to reporting and lead qualification, DMI is your year-round online sales partner. Deutsche Messe Interactive Ben Neumann Tel.: benjamin.neumann@messe-interactive.de 20

4 Deutsche Messe Lead management at your stand Electronic visitor data capture at your stand Our lead management system lets you capture and manage visitor details at your stand. You can do this by scanning in your visitors business cards and/or the barcodes on their admission tickets (and, in some cases, on their badges). You can even print off questionnaire and lead documentation forms which can be scanned back into the system once completed by your visitors. The system frees up a lot of time and resources during and after the show, enabling you to give your visitors your full attention. There are a range of standard packages to choose from, each of which can be expanded with add-on modules. You can also order fully customized packages. Just ask us. We and our service partners are happy to advise you during the lead-up to the fair and support you onsite during the fair. 1. Scanning the admission ticket Here s how it works: 1. Recording address data Record visitor data by scanning visitors business cards or the barcode on their admission tickets. Use the Lead Management software to conveniently process the address data and export it to other data formats. 2. Filling out the questionnaire, which you can create using the software 2. Documenting your leads during the show Well in advance of the show, you will receive a link to the easy-to-use Lead Management software, which you can then use to conveniently create your own questionnaires and lead forms for documenting conversations at your stand (by simply checking boxes or jotting down notes, etc.). 3. Scanning questionnaires/lead forms No need to type in any written information or notes. Simply use the special laser scanner to read in the filled-out questionnaires or lead forms and then use the Lead Management software to further process the information. 3. Scanning the filled-out questionnaire Oreste Mallus Tel.: globis@messe.de 21

5 Deutsche Messe Guided Tours During CeBIT and HANNOVER MESSE 2013 we are offering guided tours focusing on specific topics which will bring potential customers directly to exhibitor stands! As an exhibitor, you are invited to take part and present your innovations and product solutions during one of the guided tours. Our tour guides will bring visitor groups and business delegations to your stand several times a day. You have 15 minutes per tour to present your innovations. The benefits for you consist of a higher number of trade visitor leads at your exhibition stand as well as increased exposure, e.g. through media reports. A number of sponsoring packages are available for you to participate in the guided tours program. us for more details. CeBIT Guided Tours Regina Bayer-Tebbje regina.bayer-tebbje@messe.de Tel.: HANNOVER MESSE Technology Tours Kathrin Dieh kathrin.dieh@messe.de Tel.: Visitor statistics All complimentary admission tickets need to be registered by the user first. When formulating your invitation letters, be sure to include a mention of the need to register these complimentary tickets. You ll be among the first to benefit! Corinna Brach Tel.: fachbesucher-tickets@messe.de That s because as early as five weeks before opening day of the show, you ll receive regularly updated information on your invited guests in your OBS account. You can use this information as you wish, for example to arrange for appointments at your stand during the run-up to the show or to update your customer database, etc. After the event is over, your OBS account will contain a list of the final ticket usage information information which can serve as an ideal foundation for your aftershow follow-up work. 22

6 Deutsche Messe We connect people... event it AG is composed of four units events, personnel, event-software and guest management. Due to the unique combination of these four units event it has an exceptional potential of which clients profit every day. As single units or united the highly motivated event it team can offer any fair or event related solution. They are specialized in individual conceptual designs and the implementation of creative, efficient and sustainable events and fairs. You can challenge us in any way from online invitation management with our proprietary developed registration system to the administration of your fair personnel, from web based solution to the recording of leads or the provision of personnel. Since July 2011 the Deutsche Messe AG and event it have been united in a strategic partnership.... for a successful fair presentation. Personnel & Promotion Service-Hostesses, fair support Conceptual design and implementation of promotion activities Temporary-employment agency work Events Conceptual design, planning, implementation Side events, fair stand parties Locations, artists, catering Visitor management / fair-software Your centralized, web based planning tool for: Invitation of target groups Employee tracking Ticketing, hotel room management Lead service, lead management Evaluation of catering expenditure event it AG pelikanplatz hannover your contact person: Inga Gräber fon: +49 (511) mail: graeber@eventit.ag 23