The marketing of tobacco products in Canada: Increased advertising in 2008/09
|
|
- James Melton
- 8 years ago
- Views:
Transcription
1 The marketing of tobacco products in Canada: Increased advertising in 2008/09 [Type a quote from the document or the summary of an interesting point. You can position the text box anywhere in the document. Use the Text Box Tools tab to change the formatting of the pull quote text box.] Eye Weekly, March 12, 2009 Time Magazine, December 8, 2008 A report from the Non-Smokers Rights Association and Smoking and Health Action Foundation March 2009
2 The regulatory environment for tobacco advertising In Canada, tobacco advertising and promotion are regulated by the Tobacco Act. The Act was passed in 1997, but amendments were introduced the following year to gradually phase out tobacco sponsorship promotion. The Act s constitutionality was upheld by the Supreme Court of Canada in 2007 following a long legal battle initiated by the tobacco industry. The Act sets out a ban on advertising and promotion, with specific exceptions. Since the end of tobacco sponsorship in 2003, only information and brand-preference advertising is permitted in publications with an 85% adult readership, in direct mail to adults and in places where children are not allowed by law (i.e. bars). Furthermore, these ads cannot contain any information that is misleading or likely to create an erroneous impression about the product. They also cannot appeal to kids and be associated with any lifestyle imagery. The Tobacco Products Information Regulations were also introduced in 2000, which makes it mandatory for all tobacco products sold in Canada to display illustrated health warnings on their packages, warnings which cut in half the available space on packages to display tobacco trademarks. New warnings are expected in the near future which may shrink trademarks even further. In 2006, the Competition Bureau reached an agreement with the three main Canadian tobacco manufacturers to discontinue the labelling of their tobacco brands with the misleading descriptors light and mild. Unfortunately, these descriptors were quickly replaced by other misleading terms such as medium, rich & smooth. At the provincial level, Quebec s Tobacco Act imposes further restrictions on tobacco product advertising and promotion. Only information advertising is allowed in publications with an 85% adult readership and at tobacco retail outlets. However, since retail outlets are not one of the permitted venues under the federal statute, tobacco advertising in Quebec is only possible in publications with an 85% adult readership. Furthermore, any illustration of a tobacco package cannot exceed 10% of the ad s surface. In 2008, the Quebec government took a step further by adopting regulations limiting the size and placement of tobacco ads in publications and requiring them to display a health warning in the top left quarter. Finally, with the exception of Newfoundland and Labrador, all provinces and territories have banned tobacco displays in retail outlets because they gradually became the tobacco industry s main promotional tool following the implementation of the advertising and promotion restrictions of the federal Tobacco Act. 1
3 The tobacco industry s response to the advertising and promotion restrictions Over the past year, there have been few reports of sustained tobacco advertising or promotional activities in adult venues such as bars across Canada. As well, there was no indication that the tobacco industry engaged in massive mailings to households to advertise its products. The industry seems to have focused its marketing efforts mostly on trademarks, packaging, advertising in print publications and promotion at retail outlets. In print publications, they have been extensively appearing in free entertainment weeklies such as The Georgia Strait, the Ottawa Xpress, the Mirror, The Coast, Eye Weekly and in magazines such as People, Time, FQ, etc As shown later, these ads are usually in colour and take up a full page. To foster their good corporate citizen image and likely to try and preempt stricter mandatory warnings, the industry even inserts at the bottom of each ad a voluntary text health warning. In spite of the regulatory environment, the industry has carefully crafted its ads so that they appear much more like lifestyle advertising instead of just conveying information on its products characteristics to the consumers. For example, the industry continues to make extensive use of slogans such as Nothing tastes quite like a Belmont or Quality is in the details to convey the message of a superior product. Such slogans obviously do not offer consumers any factual information. Manufacturers are also integrating stylish background designs in their ads which make their products far more attractive. Finally, different font styles are being used to evoke some form of imagery with the brand. 2
4 1. Trademarks According to the Canadian Intellectual Property Office, a trademark consists of words, symbols and design features that distinguish one brand/product from another. It has been a common practice for tobacco manufacturers to gradually modify tobacco trademarks throughout the years. Trademarks are the foundation upon which the tobacco industry builds the identity for each of its brands of tobacco. According to marketing experts such as Richard Pollay, a retired marketing professor from the University of British Columbia, there are not many meaningful physical differences between competing brands of cigarettes. Since it is no longer legal to associate lifestyle imagery with a brand of tobacco, it is not surprising that the tobacco industry is currently attempting to accentuate the visibility of its brands as much as possible through innovative trademark designs. In the current context, it becomes even more critical for tobacco manufacturers to select bright colours and develop appealing designs to attract consumers attention to the brand. In turn, these designs become the main billboard for promoting the brand in advertisements currently appearing in publications. This strategy also counteracts the effect of the health warnings. It is our opinion that the tobacco industry will continue to rely on such a strategy for as long as there are no new regulatory constraints. Recent and former packs of Player s and Peter Jackson cigarettes 3
5 2. Package Design The traditional slide-and-shell package of 25 cigarettes, which long dominated the Canadian market, is rapidly being replaced by fliptop packs of 20 cigarettes and more innovative package designs, such as the Player s slide-pack and the du Maurier Signature Pack. A key purpose of these new packages is to generate a novelty effect among consumers. Such designs also have the deliberate effect of increasing the visibility of the tobacco trademarks by decreasing the size or visibility of the health warnings. For example, by opening the new Player s pack, the slide increases the overall size of the brand image. No doubt the creative minds of the tobacco industry will come up in the near future with other innovative pack designs to distinguish their tobacco brands. 4
6 3. Print Advertising As mentioned earlier, of the three remaining available options to advertise tobacco products in Canada, tobacco manufacturers have clearly demonstrated their preference for print publications. Over the past year, print tobacco ads are not only appearing more frequently but they are also turning up in an increasing number of different publications. The health community is concerned that some of these publications, such as weeklies which target young adults and youth, may not reach the mandatory 85% adult readership. One important observation is the fact that JTI-Macdonald products have not been advertised in The company was very active over the past two years in promoting the launch of several new tobacco brands, such as Aria, Mirage and Fusion. Instead, there is far more advertising activity this year from the other major tobacco manufacturers (Imperial Tobacco, Rothmans, Benson & Hedges and the U.S. Smokeless Tobacco Company). 5
7 As explained earlier, these ads clearly demonstrate the importance of trademarks and packages to attract the reader s attention to the tobacco product. These ads also incorporate subtle designs such as the selection of a specific font type, the layout of colours surrounding the packages, the packs reflection from the table surface and the brand logo reproduced repeatedly in the background, which could easily be interpreted as signs of quality, distinctiveness, class, elegance, style, refinement, etc Furthermore, some of the messages, such as Nothing tastes quite like a Belmont or Smoother taste by design fall much more in the category of slogans instead of factual information. It would be quite a stretch to claim that these are just information or brand preference advertisements. 6
8 Smokeless Print Ads These three smokeless tobacco ads are pushing the envelope even further in terms of what is permitted under the federal Tobacco Act and the Quebec Tobacco Act. In the previous cigarette advertisements using different font types, background colours and slogans, the tobacco industry is stretching the boundaries of the law. In these three cases, we believe that the smokeless tobacco industry is clearly overstepping these boundaries. Indeed, by integrating images of a concrete wall, a wooded panel or a torn metal screen in the background, the smokeless tobacco industry is attempting to associate images of ruggedness, rustic surroundings and strength with its products. Such images can be quite appealing for male teenagers and young adults. It is difficult to view these ads as anything else but lifestyle advertising. 7
9 Imperial Tobacco is also continuing with its efforts to advertise its du Maurier brand of snus oral tobacco in its two test markets - Edmonton and Ottawa. According to scientific research, snus is probably the least harmful tobacco product currently on the market. When the company launched the product in Alberta in 2007, its CEO explained that the responsible thing to do is to seek out and offer products that may substantially reduce the health risk. Unfortunately, the product is not being promoted to consumers as a safer alternative to cigarettes, but instead as a substitute when smokers cannot light up. Once again, the tobacco industry fails in its obligation to adequately inform consumers of the relative risks of its products. The company s decision to market snus with the du Maurier brand could also be an attempt to promote its other tobacco products in the same brand family. However, it might simply be to take advantage of the brand s popularity to attract consumers to try snus. Quebec Tobacco Print Ads Usually, the tobacco industry opts for full-page coloured ads and inserts a voluntary health warning at the bottom. This is no longer permitted in Quebec. As shown earlier in the three smokeless tobacco ads, new regulations introduced in 2008 have made it mandatory to insert a health warning which covers the top left quarter of all tobacco ads. The example on the left also shows that tobacco ads have been limited to a maximum size of 400 cm 2. All tobacco ads in any print publication must be placed on the same page or on successive pages and are prohibited on the first, second, or last pages. Despite these new regulations, the industry still values the importance of promoting its products. 8
10 Health Warnings on Packs One important observation is the fact that tobacco manufacturers are selecting the packages with the least disturbing of all the 16 federal mandatory health warnings in their advertising, in order to increase the visibility of their trademarks. For example, the warning You re not the only one smoking this cigarette frequently appears on the packs in tobacco ads rather than the more graphic and much more threatening warnings, such as Cigarettes cause mouth disease (see print cigarette ads on pages 5 and 6). More recently, the tobacco industry has taken the trademark visibility strategy a step further in their ads by having the fliptop of some of its packs open so that the illustration section of the health warning is not visible (see advertisements below). This marketing strategy provides more evidence that the health warnings system is quite an effective tobacco control policy. 9
11 4. Package Advertising Another sign that the package is the industry s most precious advertising vehicle for promoting its products is a brazen move by Imperial Tobacco to advertise directly on a pack of cigarettes. Imperial Tobacco is using du Maurier packs to promote other members of the du Maurier brand family (see illustration below left), the Smooth Taste and Fine Taste members. In this example, we believe that such a practice is illegal since the federal Tobacco Act clearly permits advertising in 3 venues only, and the package is not one of them. Imperial Tobacco is also using the available space on its du Maurier packs to promote even further the characteristics of the brand family, such as the number of times the tobacco found in its products is cut per inch (see illustration below right). Imperial Tobacco has even added a website address on the pack: 10
12 5. Accessories Accessories are a common vehicle for promoting brands of consumer products. Over the years, the tobacco industry made extensive use of accessories such as baseball caps or sport jackets to increase the visibility of its most popular brands, especially when it was allowed to sponsor cultural and sports events. Under the current federal regulatory environment, tobacco product-related brand elements are only permitted on tobacco accessories, which are defined as a product that may be used in the consumption of a tobacco product, including a pipe, cigarette holder, cigar clip, lighter and matches. However, the promotion of these accessories is subject to the same restrictions as for tobacco products themselves. The matchboxes below are examples of current promotional efforts by Imperial Tobacco which focus not only on brand elements but also on package designs. It is important to point out that accessories displaying a tobacco product-brand element are forbidden under the Quebec Tobacco Act. 11
13 6. Retail Promotion Retail outlets before and after tobacco display ban. As mentioned earlier, the tobacco industry seems to focus part of its current marketing efforts on promotion at retail outlets. Initially, such a statement might sound odd since all provinces and territories but one have banned tobacco displays in retail outlets. However, despite the onslaught of provincial display bans, the tobacco industry actually increased its payments to retailers in Canada from $74M in 2001 to $108M in Since tobacco products are out of sight, one might wonder what other possible options remain to the industry to promote its products in retail outlets. The tobacco and retail industries have coined the term the dark market to describe such a situation and view it as a marketing challenge instead of an insurmountable obstacle. The tobacco industry is investing more in options such as improving the communication between the clerk and consumers because it believes it will help maintain category sales in a dark market. Manufacturers are now relying on pay-for-performance programs where the retailer will receive higher rewards for selling more of their brands of tobacco products. 12
14 Conclusion This report clearly shows once again that the tobacco industry is truly not interested in just conveying factual information on the characteristics of its products to its customers. It continues to deceive consumers by trying as much as possible to wrap its products in an attractive graphic portrayal, which either violates the strict guidelines set out in the Tobacco Act or circumvents, at the very least, the spirit of the law. This proves once again how the tobacco industry can never be trusted to fully comply with the law and how policy options such as a total ban on advertising and promotion or generic packaging should be seriously considered. 13
Our International Marketing Standard
Contents Our International Marketing Standard 3 Foreword 4 Our Commitment 5 7 Definitions Adults Only 10 Respecting Consumer Choice 11 Responsible Consumer Marketing 2 Foreword Imperial Tobacco Group International
More informationImperial Tobacco Group International Standard for the Marketing of Tobacco Products
Imperial Tobacco Group International Standard for the Marketing of Tobacco Products STATEMENT OF PURPOSE Imperial Tobacco Group PLC (the "Group") believes that tobacco products are for adults. The Group
More informationINTERNATIONAL STANDARD FOR THE MARKETING OF TOBACCO PRODUCTS
MARKETING OF TOBACCO PRODUCTS STATEMENT OF PURPOSE Imperial Tobacco Group PLC believes that tobacco products are for adults. The Group is committed to promoting and selling its products responsibly, within
More informationCountry profile. Slovakia
WHO Report on the Global Tobacco Epidemic, 2013 Country profile Slovakia WHO Framework Convention on Tobacco Control (WHO FCTC) status Date of signature 19 December 2003 Date of ratification (or legal
More informationTobacco Advertising in Canada
Lesson Plan Level: Grades 8-10 About the Author Jane Tallim is MNet's education specialist. Tobacco Advertising in Canada Overview In this lesson, students explore the ways in which tobacco products are
More informationCountry profile. Canada
WHO Report on the Global Tobacco Epidemic, 2015 Country profile Canada WHO Framework Convention on Tobacco Control (WHO FCTC) status Date of signature 15 July 2003 Date of ratification (or legal equivalent)
More informationYouth Smoking and Plain Cigarette Packaging (1)
A STUDY ON YOUTH SMOKING Plain Packaging, Health Warnings, Event Marketing and Price Reductions KEY FINDINGS A joint research project by: University of Toronto University of Illinois at Chicago York University
More informationTobacco Advertising. William G. Shadel, PhD RAND
Tobacco Advertising William G. Shadel, PhD RAND The Central Goal of Regulating Tobacco Advertising is to Reduce Youth Exposure Tobacco Ads Communicate to Youth Tobacco use is normative; Tobacco users
More informationCurrent regulation of tobacco products
Current regulation of tobacco products Standard Note: SN/HA/5093 Last updated: 10 June 2009 Author: Lorraine Conway Section Home Affairs Section Various legislation controls the advertising and display
More informationCountry profile. Bhutan
WHO Report on the Global Tobacco Epidemic, 2015 Country profile Bhutan WHO Framework Convention on Tobacco Control (WHO FCTC) status Date of signature 09 December 2003 Date of ratification (or legal equivalent)
More informationACT. on Protection of Health against the Consequences of Consumption of Tobacco and Tobacco Products. of 9 November 1995. (J.L. of 30 January 1996)
Annex 1 to the FCTC 1 report Poland Dziennik Ustaw - Journal of Laws (J.L.) 96.10.55 1997-10-22 amended by J.L. 97.121.770 article 82 1998-09-01 amended by J.L. 97.88.554 article 5 2 point 47 2000-01-01
More informationDemocratic People's Republic of Korea
WHO Report on the Global Tobacco Epidemic, 2015 Country profile Democratic People's Republic of Korea WHO Framework Convention on Tobacco Control (WHO FCTC) status Date of signature 17 June 2003 Date of
More informationAdditional Tables, Youth Smoking Survey 2008-09
Additional Tables, Youth Smoking Survey 2008-09 Table 1. cigar use in last 30 days, cigarillo/little cigar/cigar use in last 30 days, cigarette use in the last 30 days, self defining as a smoker, Canada,
More informationCountry profile. Nigeria
WHO Report on the Global Tobacco Epidemic, 2015 Country profile Nigeria WHO Framework Convention on Tobacco Control (WHO FCTC) status Date of signature 28 June 2004 Date of ratification (or legal equivalent)
More informationCountry profile. Austria
WHO Report on the Global Tobacco Epidemic, 2015 Country profile Austria WHO Framework Convention on Tobacco Control (WHO FCTC) status Date of signature 28 August 2003 Date of ratification (or legal equivalent)
More informationCountry profile. Saudi Arabia
WHO Report on the Global Tobacco Epidemic, 2015 Country profile Saudi Arabia WHO Framework Convention on Tobacco Control (WHO FCTC) status Date of signature 24 June 2004 Date of ratification (or legal
More informationCountry profile. Sri Lanka
WHO Report on the Global Tobacco Epidemic, 2015 Country profile Sri Lanka WHO Framework Convention on Tobacco Control (WHO FCTC) status Date of signature 23 September 2003 Date of ratification (or legal
More informationCountry profile. Cuba
WHO Report on the Global Tobacco Epidemic, 2015 Country profile Cuba WHO Framework Convention on Tobacco Control (WHO FCTC) status Date of signature 29 June 2004 Date of ratification (or legal equivalent)
More informationRationale Supporting a Total Ban on Tobacco Displays and Signage at Point of Sale
Rationale Supporting a Total Ban on Tobacco Displays and Signage at Point of Sale A Brief Submitted to Manitoba Health Canadian Cancer Society May 2002 1 Rationale Supporting a Total Ban on Tobacco Displays
More informationTanzania. Report card on the WHO Framework Convention on Tobacco Control. 29 July 2007. Contents. Introduction
Report card on the WHO Framework Convention on Tobacco Control Tanzania Introduction Tobacco use is the single most preventable cause of death in the world today, and is estimated to kill more than five
More informationWorld Book. Protection of IP Canada. www.plg.eu.com 1. TRADE-MARKS 1.1 INTRODUCTION 1.2 REGISTERED TRADE-MARKS
World Book 1. TRADE-MARKS 1.1 INTRODUCTION The Act relating to trade-marks and unfair competition (commonly known as the Trade-marks Act) governs trade-mark matters in and, as a federal law, receives application
More informationCountry profile. India
WHO Report on the Global Tobacco Epidemic, 2015 Country profile India WHO Framework Convention on Tobacco Control (WHO FCTC) status Date of signature 10 September 2003 Date of ratification (or legal equivalent)
More informationSEND. Annual Ad Complaints Report 2014 Year in Review
SEND Annual Ad Report 2014 Year in Review INTRODUCTION Introduction 1 2014 Highlights 3 2014 Year in Review 4 The Consumer Complaint Procedure 11 The Standards Councils 12 To Submit a Consumer Complaint
More informationPOINT OF SALE CIGARETTE MARKETING
POINT OF SALE CIGARETTE MARKETING An important tobacco industry strategy Stacy Carter MPH (Hons) BAppSc The University of Sydney Funded by an Australian Postgraduate Award US National Institutes of Health
More informationGuidance for Industry. Required Warnings for Cigarette Packages and Advertisements
Guidance for Industry Required Warnings for Cigarette Packages and Advertisements Small Entity Compliance Guide Written comments and suggestions may be submitted at any time for Agency consideration to
More informationCountry profile. Indonesia. WHO Framework Convention on Tobacco Control (WHO FCTC) status. Date of ratification (or legal equivalent)
WHO Report on the Global Tobacco Epidemic, 2015 Country profile Indonesia WHO Framework Convention on Tobacco Control (WHO FCTC) status Date of signature Date of ratification (or legal equivalent) t signed
More informationGuidelines for implementation of Article 13 of the WHO Framework Convention on Tobacco Control (Tobacco advertising, promotion and sponsorship)
Guidelines for implementation of Article 13 of the WHO Framework Convention on Tobacco Control (Tobacco advertising, promotion and sponsorship) PURPOSE AND OBJECTIVES 1. The purpose of these guidelines
More informationPOLICIES AND STANDARDS FOR ADVERTISING ON METRO TRANSIT FACILITIES
POLICIES AND STANDARDS FOR ADVERTISING ON METRO TRANSIT FACILITIES The Metropolitan Council ( Council ) is a political subdivision of the State of Minnesota and operates a regional transit system through
More informationCountry profile. Germany
WHO Report on the Global Tobacco Epidemic, 2015 Country profile Germany WHO Framework Convention on Tobacco Control (WHO FCTC) status Date of signature 24 October 2003 Date of ratification (or legal equivalent)
More informationThe Tobacco Industry Spends $29 Million Per Day on Advertising; How to Win on a Whole Lot Less
The Tobacco Industry Spends $29 Million Per Day on Advertising; How to Win on a Whole Lot Less Katie Engman, MCHES Betsy Brock, MPH Association for Nonsmokers-Minnesota www.ansrmn.org Agenda Regulation
More informationAlcohol and Other Drugs
Alcohol and Other Drugs Policy and Procedure No. 126 Definitions Drugs - refer to alcohol and illegal drugs and tobacco. Reasonable is defined as moderate, not excessive or not exceeding the limit. Social
More informationYoungevity Essential Life Sciences & Youngevity International, Inc.
Youngevity Essential Life Sciences & Youngevity International, Inc. Guidelines for Distributor created and maintained websites The following excerpts from Youngevity s Policies and Procedures are compiled
More informationTattoo Marketing Strategies For Young Adults
Marketing Strategies Targeted at Young Adults Karla S. Sneegas, MPH Executive Director Indiana Tobacco Prevention & Cessation A Little Kansas Twist Who? Why are we Alarmed? Tobacco company targeting Highest
More informationSUMMARY OF THE MASTER SETTLEMENT AGREEMENT (MSA)
SUMMARY OF THE MASTER SETTLEMENT AGREEMENT (MSA) The Master Settlement Agreement (MSA) between the states and the major U.S. tobacco companies will direct a lot of money to the states, but it says nothing
More informationIMPERIAL TOBACCO MARKETING STRATEGIES
819 Roy Street East, Montreal, QC H2L 1E4; tel.: (514) 598-5533; fax: (514) 598-5283; coalition@cqct.qc.ca; www.cqct.qc.ca (February 2003) IMPERIAL TOBACCO MARKETING STRATEGIES What is tobacco advertising?
More informationPLEASE NOTE. For more information concerning the history of this Act, please see the Table of Public Acts.
PLEASE NOTE This document, prepared by the Legislative Counsel Office, is an office consolidation of this Act, current to October 1, 2015. It is intended for information and reference purposes only. This
More informationTONNES OF SMOKELESS TOBACCO SOLD IN CANADA. 280 cigarettes. The use of chewing tobacco fell dramatically over the past century,
Smokeless Tobacco New trends for an old product. A century ago, smokeless tobacco, in the form of snuff or plug tobacco, was quite 290 common in Canada and was more commonly used than manufactured 280
More informationTHE PUBLIC HEALTH ACT. Regulations made by the Minister under sections 193 and 194 of the Public Health Act
Government Notice No. of 2007 THE PUBLIC HEALTH ACT Regulations made by the Minister under sections 193 and 194 of the Public Health Act 1. These regulations may be cited as the Public Health (Restrictions
More informationSELLING SMOKING PRODUCTS AND THE LAW
SELLING SMOKING PRODUCTS AND THE LAW The Alternative Trade Association is committed to keeping you informed on current regulations and have produced this quick guide for you and your business. It is PROHIBITED
More informationEDMONTON JOURNAL READER S CHOICE CONTEST
EDMONTON JOURNAL READER S CHOICE CONTEST THE EDMONTON JOURNAL READER S CHOICE CONTEST (THE CONTEST ) IS INTENDED TO BE CONDUCTED IN CANADA ONLY AND SHALL BE CONSTRUED AND EVALUATED ACCORDING TO APPLICABLE
More informationFederal Regulation of Tobacco: Impact on State and Local Authority
Overview Expansion of State and Local Authority Preemption of State and Local Authority Unchanged State and Local Authority Tobacco Product Marketing Restrictions State and Local Authority to Establish
More informationThe 630 CHED Subway Hockey Camp for Kids Sweepstakes
The 630 CHED Subway Hockey Camp for Kids Sweepstakes THE SUBWAY HOCKEY CAMP FOR KIDS SWEEPSTAKES (THE SWEEPSTAKES ) IS INTENDED TO BE CONDUCTED IN CANADA ONLY AND SHALL BE CONSTRUED AND EVALUATED ACCORDING
More informationCountry profile. Mexico
WHO Report on the Global Tobacco Epidemic, 2015 Country profile Mexico WHO Framework Convention on Tobacco Control (WHO FCTC) status Date of signature 12 August 2003 Date of ratification (or legal equivalent)
More informationFI NN ISH N ATI ONA L BOA RD OF EDU CAT I O N. Cooperation between schools and businesses including marketing and sponsorship
FI NN ISH N ATI ONA L BOA RD OF EDU CAT I O N Cooperation between schools and businesses including marketing and sponsorship Memo August 30, 2004 Contents 1 Why is cooperation needed between schools and
More informationAsian Patents Attorney Association
Asian Patents Attorney Association Hong Kong - Anti-Counterfeiting Committee Report 56 th Council Meeting [October 19, 2008] [9:00 a.m. 12:00 p.m.] By Tan Loke Khoon / Ruby Chan - Baker & McKenzie, Hong
More informationTrademark Usage Guidelines For Third Parties For Further Questions Contact TrademarkInfo@TheVillages.com
Trademark Usage Guidelines For Third Parties For Further Questions Contact TrademarkInfo@TheVillages.com 2015 Holding Company of The Villages, Inc. All rights reserved. Trademark Usage Guidelines For Third
More informationSYSPRO Branding Guidelines
SYSPRO Branding Guidelines Table of contents 1. APPROVED CO-BRANDING ACTIVITIES... 2 2. ELIGIBILITY FOR CO-BRANDING... 3 3. SYSPRO BRANDING, TRADEMARK, FONTS AND/OR LOGO USAGE GUIDELINES... 4 4. SYSPRO
More information1. ELIGIBILITY. To be eligible for this Contest, an individual must
EDMONTON REGIONAL AIRPORTS AUTHORITY S SHOP TO WIN AT DESTINATION EIA CONTEST ( THE CONTEST ) SHALL BE CONSTRUED AND EVALUATED ACCORDING TO APPLICABLE CANADIAN LAW. NO PURCHASE NECESSARY. VOID IN WHOLE
More informationCODE OF PRACTICE FOR THE RESPONSIBLE MARKETING AND PROMOTION OF SCOTCH WHISKY THIRD EDITION
The Scotch Whisky Association CODE OF PRACTICE FOR THE RESPONSIBLE MARKETING AND PROMOTION OF SCOTCH WHISKY THIRD EDITION March 2015 CONTENTS 1 INTRODUCTION 3 2 OBJECTIVES 4 3 SCOPE 5 4 CODE RULES 6 4.1
More informationSTANDARDS OF ADVERTISING ACCEPTABILITY
STANDARDS OF ADVERTISING ACCEPTABILITY THE SUCCESS OF ADVERTISING DEPENDS UPON ITS CREDIBILITY. NO MATTER HOW TECHNICALLY BRILLIANT OR COMPELLING AN ADVERTISEMENT MAY BE, UNLESS READERS BELIEVE IT, IT
More informationTobacco Advertising and Sponsorship Increase Children s Smoking
Studies Show: Tobacco Advertising and Sponsorship Increase Children s Smoking Physicians for a Smoke-Free Canada Médecins pour un Canada Sans Fumée P.O. BOX 4849, STATION E OTTAWA, ONTARIO CANADA K1S 5J1
More informationINTERNET USAGE AND THE POTENTIAL EFFECT IN YOUR MANAGEMENT OF YOUR PATENT PROGRAM. Steven D. Hemminger. Lyon & Lyon, LLP
INTERNET USAGE AND THE POTENTIAL EFFECT IN YOUR MANAGEMENT OF YOUR PATENT PROGRAM Steven D. Hemminger Lyon & Lyon, LLP {1} Much has been written and said about the Internet and the benefits for a company
More informationDESIGN STYLE GUIDE PAGE 1
DESIGN STYLE GUIDE PAGE 1 Index THE LOGO Reasons Behind the Creation Xbox Live in Text Misuse of Xbox Live 3 SPACING/SIZE Clear Space Minimum Size Relationship to Other Logos 7 ONLINE ENABLED Usage of
More informationSTATE OF MAINE RULES RELATING TO THE SALE AND DELIVERY OF TOBACCO PRODUCTS IN MAINE
10-144 STATE OF MAINE RULES RELATING TO THE SALE AND DELIVERY OF TOBACCO PRODUCTS IN MAINE Chapter 203 DEPARTMENT OF HEALTH AND HUMAN SERVICES MAINE CENTER FOR DISEASE CONTROL AND PREVENTION DIVISION OF
More informationHunt Biggs LLP is a multi-discipline practice existing under the laws of the Province of Ontario, Canada and the Law Society of Upper Canada.
Hunt Biggs LLP provides a full range of Intellectual Property Services. Our goal is to deliver personalized high quality Intellectual Property services in a direct, approachable and cost effective way.
More informationDr Douglas Bettcher Director Tobacco Free Initiative 7 th July, 2011 Montevideo, Uruguay
Dr Douglas Bettcher Director Tobacco Free Initiative 7 th July, 2011 Montevideo, Uruguay Most tobacco users are unaware of the harms caused by tobacco use. Up to half of all tobacco users will die from
More informationRules and Regulations. The Co-operators $57,000 Contest Giveaway, 2015
Rules and Regulations The Co-operators $57,000 Contest Giveaway, 2015 No Purchase Necessary. The contest begins on January 1, 2015 at 12:00:01 a.m. EST and will end on December 31, 2015, at 11:59:59 p.m.
More informationCoca-Cola HBC Responsible Marketing Policy for Premium Spirits
Coca-Cola HBC Responsible Marketing Policy Premium Spirits Introduction The Coca-Cola HBC Premium Spirits Responsible Marketing Policy is intended to provide clear and consistent guidance to all employees
More informationDECREE No. 2012 072 / PR Concerning the prohibition of advertising, promotion and sponsorship of tobacco and its derivative products in Togo ---------
Unofficial Translation - 1 - MINISTRY OF HEALTH REPUBLIC OF TOGO Labor Freedom Country DECREE No. 2012 072 / PR Concerning the prohibition of advertising, promotion and sponsorship of tobacco and its derivative
More informationMarketing Smokeless Tobacco: Moist Snuff, Snus, Dissolvables
Marketing Smokeless Tobacco: Moist Snuff, Snus, Dissolvables According to the Federal Trade Commission's report, in 2006 US smokeless tobacco (SLT) producers spent an all time high of $308.5 million on
More informationex rel. BILL LOCKYER, ATTORNEY GENERAL OF THE STATE OF CALIFORNIA,
BILL LOCKYER Attorney General of the State of California RICHARD M. FRANK Chief Assistant Attorney General DENNIS ECKHART Senior Assistant Attorney General MICHELLE L. FOGLIANI Deputy Attorney General
More informationImplementing the FxPro Brand in communications
Implementing the FxPro Brand in communications Content The FxPro Brand...1 The FxPro Promise...2 FxPro Brand Personality...3 FxPro Messaging...4 Visual Identity...6 Printed Communications...10 Online Communications...15
More information2014 Distinct Learn and Earn Contest Official Rules and Regulations
2014 Distinct Learn and Earn Contest Official Rules and Regulations Contest Overview: Subject to the terms, conditions and restrictions set forth below, BASF Canada Inc. ( BASF ) is awarding eligible growers
More informationPreventing Tobacco Use Among Youth and Young Adults
A Report of the Surgeon General Preventing Tobacco Use Among Youth and Young Adults MAKE THE NEXT GENERATION TOBACCO-FREE Note From the U.S. Surgeon General About This Booklet Nearly all tobacco use begins
More informationAccess to Basic Banking Services
Access to Basic Banking Services Opening a personal deposit account and cashing Government of Canada cheques or other instruments In order to improve access to basic banking services, legislation requires
More informationCHAPTER 13 TOBACCO PRODUCT MANUFACTURERS. Effective date. - This chapter became effective April 28, 1999.
These two chapters of the Official Code of Georgia set forth the details for annual certifications and escrow payments required of tobacco product manufacturers. Many other provisions of the Code affect
More informationTOBACCO MARKETING THAT REACHES KIDS POINT-OF-PURCHASE ADVERTISING AND PROMOTIONS
TOBACCO MARKETING THAT REACHES KIDS POINT-OF-PURCHASE ADVERTISING AND PROMOTIONS The tobacco industry currently spends $8.5 billion to promote their products throughout the United States. 1 Studies show
More informationGetting Server Ready (Bars, Restaurants etc.)
Getting Server Ready (Bars, Restaurants etc.) Alberta: Proserve - http://proserve.aglc.ca/index.aspx?tabid=1 ProServe is Alberta's liquor staff training program. It is designed to help make sure that serving
More informationAthlete s Uniforms Guidelines for Equestrian Sports Rio 2016. Updated on 11 July 2016
Athlete s Uniforms Guidelines for Equestrian Sports Rio 2016 Updated on 11 July 2016 INTRODUCTION This document has been drafted according to the equestrian specific section of the Guidelines Regarding
More informationFinal Frequencies (n=1,002) NATIONAL ONLINE SURVEY The Mellman Group, Inc. June 19, 2013
Final Frequencies (n=1,002) NATIONAL ONLINE SURVEY The Mellman Group, Inc. June 19, 2013 Are you female or male? male... 48 female... 52 In which state are you registered to vote? [PROVIDE LIST OF STATES
More information2016 VANCOUVER WELLNESS SHOW CONTEST RULES
2016 VANCOUVER WELLNESS SHOW CONTEST RULES The BCAK Wellness Show contest (the Contest ) is administered by the British Columbia Association of Kinesiologists BCAK, a not-for-profit Society registered
More informationMANUFACTURE AND SALE OF GOODS
Regulations and Product Standards 61 Consumer Protection 62 Product Liability 63 By Caroline Zayid Manufacture and Sale of Goods 61 Regulations and Product Standards The Canada Consumer Product Safety
More informationCommittee on the Environment, Public Health and Food Safety
EUROPEAN PARLIAMT 2009-2014 Committee on the Environment, Public Health and Food Safety 28.3.2013 2012/0366(COD) ***I DRAFT REPORT on the proposal for a directive of the European Parliament and of the
More informationProducing TVCs which promote Motor Vehicles
INFORMATION SHEET Producing TVCs which promote Motor Vehicles Points to consider when producing a television commercial promoting motor vehicles: Commercials promoting new and used motor vehicles for sale
More informationFOUR SEASONS HOTEL MAUI AT WAILEA WED IN WAILEA Official Rules
FOUR SEASONS HOTEL MAUI AT WAILEA WED IN WAILEA Official Rules This Promotion is open to legal residents of the United States, Canada (excluding Quebec), Australia and the United Kingdom only. Participants
More informationTHIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S.
THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY Voluntary - Public Date: 5/6/2015 GAIN Report Number:
More informationALCOHOL AND GAMING COMMISSION OF ONTARIO ADVERTISING GUIDELINES: SALE OF BEER IN GROCERY STORES
ALCOHOL AND GAMING COMMISSION OF ONTARIO ADVERTISING GUIDELINES: SALE OF BEER IN GROCERY STORES November 2015 1242E (2015/11) TABLE OF CONTENTS Introduction... 2 Definitions... 3 Guidelines for Grocery
More informationEdmonton Public Library ( EPL ) Win Entry to Make With Mark School Contest
Edmonton Public Library ( EPL ) Win Entry to Make With Mark School Contest Rules & Regulations EDMONTON PUBLIC LIBRARY S ( EPL ) Make With Mark School CONTEST ( THE CONTEST ) SHALL BE CONSTRUED AND EVALUATED
More informationADVERTISING Curriculum Content Frameworks
ADVERTISING Curriculum Content Frameworks Prepared by Jackie Phillips, El Dorado High School Facilitated by Karen Chisholm, Program Manager Office of Assessment and Curriculum Arkansas Department of Workforce
More informationSmoking Up in Rural Locations
i Operation Storefront: Observations of Texas Retailer Tobacco Advertising and Compliance with Tobacco Laws ANNUAL REPORT PRESENTED TO THE TEXAS DEPARTMENT OF HEALTH: OFFICE OF TOBACCO PREVENTION AND CONTROL
More informationBEER INSTITUTE ADVERTISING AND MARKETING CODE. Introduction
BEER INSTITUTE ADVERTISING AND MARKETING CODE Introduction Beer is a legal beverage meant to be consumed responsibly. Its origins are ancient, and it has held a respected position in nearly every culture
More informationSociety of Petroleum Engineers Graphic Standards Guide
Society of Petroleum Engineers Graphic Standards Guide The Society of Petroleum Engineers (SPE) Graphic Standards Guide governs the appearance of the SPE logo, and provides detailed guidelines on the correct
More informationThe American Academy of Dental Sleep Medicine (JDSM)
2015 AADSM RATE CARD AUDIENCE: Members of the AADSM and other dentists and individuals involved in dental sleep medicine. ESTABLISHED: 2014 The Journal of Dental Sleep Medicine (JDSM) is the official quarterly
More informationFDA BEGINS INSPECTING CONVENIENCE STORES. Agency Seeking to Ensure Compliance with Tobacco Regulations
Background FDA BEGINS INSPECTING CONVENIENCE STORES Agency Seeking to Ensure Compliance with Tobacco Regulations Although President Obama signed the Family Smoking Prevention and Tobacco Control Act almost
More informationANNUAL AGENT BULLETIN
ANNUAL AGENT BULLETIN October 2015 Transamerica Life Insurance Company Transamerica Financial Life Insurance Company Transamerica Advisors Life Insurance Company Transamerica Premier Life Insurance Company
More informationWhy Your Restaurant Needs a Birthday Club
Why Your Restaurant Needs a Birthday Club Probably the most obvious and simplest reason for your restaurant to have a birthday club is that birthdays are so popular. People love getting birthday cards.
More informationAUSTRALIA. Peter Le Guay Cowley Hearne Lawyers Pty Limited pleguay@cowleyhearne.com.au www.cowleyhearne.com.au
AUSTRALIA Peter Le Guay Cowley Hearne Lawyers Pty Limited pleguay@cowleyhearne.com.au www.cowleyhearne.com.au 1. Legislation Electronic Marketing Code of Practice Regulating e-marketing activities When:
More informationKAWASAKI MOTORS CORP., U.S.A. WEBSITE LINKING AGREEMENT
KAWASAKI MOTORS CORP., U.S.A. WEBSITE LINKING AGREEMENT This WEBSITE LINKING AGREEMENT (this Agreement ) is made and entered into as of the date set forth on the signature page hereto (the Effective Date
More informationAAD ADVERTISING STANDARDS
Approved: Board of Directors 11/14/09 AAD ADVERTISING STANDARDS The American Academy of Dermatology and AAD Association (collectively, the Academy ) seeks to advance the science and art of dermatology
More informationADVERTISING KIT MISSION STATEMENT ABOUT THE HERMAN OSTROW SCHOOL OF DENTISTRY OF USC
ADVERTISING KIT MISSION STATEMENT TroDent is the official alumni publication of the Herman Ostrow School of Dentistry of USC. The magazine, which publishes twice a year, helps foster a sense of pride and
More informationADVERTISING EXPENDITURE AND THE TOBACCO INDUSTRY: A VIEW FROM THE OUTSIDE
CHAPTER 7 ADVERTISING EXPENDITURE AND THE TOBACCO INDUSTRY: A VIEW FROM THE OUTSIDE 7.1 Introduction In many countries cigarettes are among the most heavily advertised and promoted consumer products (Saffer,
More informationOpen Networking Foundation (ONF) Trademark Usage Guidelines for ONF and OpenFlow Trademarks
Open Networking Foundation (ONF) Trademark Usage Guidelines for ONF and OpenFlow Trademarks These guidelines (the Guidelines ) describe the proper way of using and displaying the various trademarks of
More informationKids, Cars and. Cigarettes: A Brief Look at Policy Options for Smoke-Free Vehicles
Kids, Cars and Cigarettes: A Brief Look at Policy Options for Smoke-Free Vehicles Public Health Law Center 875 Summit Avenue St. Paul, Minnesota 55105-3076 651.290.7506. Fax: 651.290.7515 www.publichealthlawcenter.org
More informationALCOHOL AND GAMING COMMISSION OF ONTARIO POOLING BINGO HALLS: ADVERTISING & MARKETING GUIDELINES
ALCOHOL AND GAMING COMMISSION OF ONTARIO POOLING BINGO HALLS: ADVERTISING & MARKETING GUIDELINES September 2010 6183 (2010/09) TABLE OF CONTENTS Introduction..3 Definitions........3 Hall Marketing Plan...4
More informationguide Liquor Advertising and Marketing Practices
April 2015 guide Liquor Advertising and Marketing Practices Together, the LGA and licensees have a responsibility to ensure that liquor advertising and marketing practices in Manitoba promote moderate,
More informationFederal Regulation of Tobacco: A Summary
Overview Tobacco Product Standards Tobacco Product Marketing Restrictions Tobacco Product Labeling and Advertising Warnings Tar, Nicotine and Other Smoke Constituent Disclosures Litigation Preemption Preventing
More informationFran Stillman, EdD Johns Hopkins University. Tracking Tobacco Industry Advertising, Marketing, and Promotion
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike License. Your use of this material constitutes acceptance of that license and the conditions of use of materials on this
More informationUniform Forms. Tobacco Tax Section. Purpose - Forms
Uniform Forms Purpose - Forms Uniform reports and schedules serve two purposes. First, uniform reports and schedules provide a uniform mechanism for industry and government to record cigarette and tobacco
More informationLASIK MD Contest Rules
LASIK MD Contest Rules LASIK MD WIN A FREE SURGERY CONTEST (the Contest ) OFFICIAL CONTEST RULES AND REGULATIONS Please read these contest rules ( Contest Rules ) in their entirety before entering the
More informationAlcohol Consumption and Alcohol-Related Harms 2012
Alcohol Consumption and Alcohol-Related Harms 2012 Australians drink a large volume of alcohol overall, and many drink at harmful levels, including teenagers and young adults. Young Australians are starting
More information