STAMPATO IL 19/02/2014 PAG. 1. LIVING Presentation
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1 STAMPATO IL 19/02/2014 PAG. 1 LIVING
2 2 Founded: 2013 Editor in chief: Francesca Taroni Art Direction: Studio Blanco Issues calendar: monthly/10 issues Circulation: copies in Italy distributed with Corriere della Sera* Multimedia: website, digital edition * ADS August 2013; copies monthly extra-circulation, stand-alone. STAMPATO IL 19/02/2014 PAG. 2
3 3 THE FIRST ITALIAN MULTIMEDIA PLATFORM FOCUSED ON INTERIORS Living is a communication platform, a multichannel system of contents and ways of fruition: monthly magazine, website, digital edition and social network. Living is the new product of the power brand «Corriere della Sera». Website: Apps for pc, mobile and tablet available on AppStore. STAMPATO IL 19/02/2014 PAG. 3
4 4 THE HIGHEST QUALITY LIVING is the brand-new magazine of Corriere della Sera, exploring the world of interiors in all its shades. LIVING is a cutting-edge story teller, dedicated to people domestic life, passions, inspirations and new trends in interiors. The heart of the magazine consists of the many stylisticly valid houses. Different styles to make the readers dream, always with practical inspirations for everyday life. Exclusive contributors and the best International photographers form part of the editorial team. With a contemporary and polyhedric point of view, the mission of LIVING is to become a «style guru» and a «personal shopper», making the world of Interiors connect with Fashion, Art, Food, Ecodesign, etc. In order to conceive the magazine as a design object, the layout has been made to look chic and essential, STAMPATO IL 19/02/2014 PAG. 4
5 5 THE STRONGEST CIRCULATION copies are distributed monthly in Italy:* copies are free every first Tuesday of the month with Corriere della Sera copies standing alone, in newsstands, airports, bookshops from Wednesday and for one month. Price: 3,50. *International distribution with Corriere della Sera STAMPATO IL 19/02/2014 PAG. 5
6 6 THE LOOK STAMPATO IL 19/02/2014 PAG. 6
7 7 SUMMARY Clear, elegant, enriched with multimedia references. The Summary immediately leads the reader through the 4 sections of the magazine: ANTEPRIMA, SULL ONDA, ALBUM, VETRINA. STAMPATO IL 19/02/2014 PAG. 7
8 8 ANTEPRIMA News, places and flavoury previews about Design, Furniture, Arts and Decoration. STAMPATO IL 19/02/2014 PAG. 8
9 9 SULL ONDA People, projects, products. From the cutting-edge design studio, to the creative flower designer, passing through the art galleries to catch smart ideas for furnishing houses with affordable art pieces. STAMPATO IL 19/02/2014 PAG. 9
10 10 MONTHLY INFLUENTIAL Every month a VIP opens up his house to the readers, with a spontaneous and intimate glimpse And special neighbourhood tips! STAMPATO IL 19/02/2014 PAG. 10
11 11 SHOOTING: DESIGN Discover the world of LIVING about latest furniture trends, accessories and fashion, by diving into the amazing shoots, outfitted with our stylists best advice and tutorial clips on-line. STAMPATO IL 19/02/2014 PAG. 11
12 12 STAMPATO IL 19/02/2014 PAG. 12
13 13 ALBUM Scenic lived-in design, urban and rustic, designed by architects : many different styles for a unique polished and contemporary vision. Exclusively portrayed for Living by the best photographers lenses from all around the world. STAMPATO IL 19/02/2014 PAG. 13
14 14 STAMPATO IL 19/02/2014 PAG. 14
15 VETRINA 15 Every month a special thematic catalogue introduces the best industrial design production. STAMPATO IL 19/02/2014 PAG. 15
16 16 «VETRINA» CALENDAR Jan/Feb TEXTILE/WALLPAPER March CHAIRS AND TABLES April SPECIAL ISSUE Milano Design Week May - OUTDOOR June - KITCHEN Jul/Aug SUMMER TEXTILE September BATHROOM/CERAMICS/FLOORING October - LIGHTING November SOFAS, LOUNGE, SEATS December ART DE LA TABLE/HIGH-TECH STAMPATO IL 19/02/2014 PAG. 16
17 WHO S WHO: THE READERSHIP 17 Living Corriere della Sera target readership is highly profiled and qualified. It includes design-passionate consumers, managers, entrepreneurs, freelance. Designers, and interior designers form also a significant share of the readership. Living is furthermore appreciated by the style trend setters. STAMPATO IL 19/02/2014 PAG. 17
18 18 SPECIAL POSITIONS Facing Summary 1 Left-hand page 2 Right-hand pages Facing «Editorial» page Left-hand page Facing Contributors Left-hand page Facing Staff 1 Right-hand Facing Section Opener 4 Left-hand pages ANTEPRIMA, SULL ONDA, ALBUM, VETRINA STAMPATO IL 19/02/2014 PAG. 18
19 Presentazione 19 LIVING & YOOX.COM The partnership with YOOX.COM, the worldwide leader lifestyle e-store multibrand of fashion, design and art. Four not-to-be-missed special issues, exclusively powered by YOOX.COM, both in printed magazine and on the websites. YOOX.COM issues calendar: march june october december STAMPATO IL 19/02/2014 PAG. 19
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SU Cooperation with CWG EUROPEAN STUDENTS FORUM CULTURE WORKING GROUP CWG is WG, witch try to improve Cultural aspects in AEGEE and to involve people interesting in culture. The CWG is a platform which