A Breakthrough in Digital Content Management and Workflow Automation CLICK TO EDIT MASTER TITLE STYLE CLICK TO EDIT MASTER SUBTITLE STYLE

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1 A Breakthrough in Digital Content Management and Workflow Automation CLICK TO EDIT MASTER TITLE STYLE CLICK TO EDIT MASTER SUBTITLE STYLE 1

2 Perform Overview CLICK TO EDIT MASTER TITLE STYLE CLICK TO EDIT MASTER SUBTITLE STYLE 2

3 ABOUT PERFORM MEDIA PERFORM commercializes multimedia sports content across internet-enabled digital platforms, driving revenues through a mix of Content Distribution, Advertising & Sponsorship and developing Subscription Platforms Key Facts: 26 Global Offices 1,400+ Staff 4.5Bn+ Videos streamed 65,000+ Live events fast-scored 1,800+ Distribution partners 185m+ Global fans reached every month 3

4 Aspera Overview CLICK TO EDIT MASTER TITLE STYLE CLICK TO EDIT MASTER SUBTITLE STYLE 4

5 ABOUT ASPERA Software technology company innovating new data transfer solutions Founded in 2004, now part of IBM Software Creators of the FASP protocol Innovative, patented, highly efficient bulk data transport technology Unique and core to Aspera s high-performance file transfer software suite Outperforms software and hardware WAN acceleration solutions Ranked first in every WAN transfer throughput benchmark Patents: FASP Bulk Data and Dynamic Bandwidth Control issued in USA and 30 other countries, others pending in over 32 countries Markets Served: Media and Entertainment, Federal Government, Life Sciences, Healthcare, Cloud Computing, Software and Gaming, Financial Services, Legal, ediscovery, Engineering, Technology, Telecommunications, Service Providers, Architecture and Design, Enterprise IT Global 24x7 Support: Support and sales offices in US, Europe, Asia 5

6 FASP HIGH-PERFORMANCE DATA TRANSPORT Maximum transfer speed Optimal end-to-end throughput efficiency Transfer performance scales with bandwidth independent of transfer distance and resilient to packet loss Congestion Avoidance and Policy Control Automatic, full utilization of available bandwidth On-the-fly prioritization and bandwidth allocation Uncompromising security and reliability Secure, user/endpoint authentication AES-128 cryptography in transit and at-rest Scalable management, monitoring and control Real-time progress, performance and bandwidth utilization Detailed transfer history, logging, and manifest Low Overhead Less than 0.1% overhead on 30% packet loss High performance with large files or large sets of small files Resulting in Transfers up to thousands of times faster than FTP with precise and predictable transfer times Extreme scalability (concurrency and throughput) 6

7 ASPERA PRODUCT PORTFOLIO TRANSFER CLIENTS WEB APPLICATIONS MANAGEMENT & AUTOMATION SYNCHRONIZATION Web, Desktop, , Mobile, Embedded Distribu9on, sharing, collabora9on and exchange Transfer management, monitoring and automa9on Scalable, high- performance synchroniza9on and replica9on TRANSFER SERVERS Private On Premise Public and Private Cloud Hybrid FASP PATENTED HIGH- SPEED TRANSPORT Any Data Size, Any Distance, Any Network Condi9ons Any Infrastructure: Block, Object, On Premise, Cloud 7

8 ASPERA ORCHESTRATOR Key Features and Benefits Intuitive web graphical workflow designer Real-time monitoring of active workflows Unattended and interactive workflows Integrated AD and LDAP support Role-based access control Highly scalable Supports the most demanding on premise, on cloud, or hybrid workflows Applications and Use Cases Advanced contribution and automation High volume processing and transformation Ad ingest and insertion for video-on-demand End-to-end content preparation and distribution 8

9 GROWING OPEN PLATFORM 3RD PARTY LIBRARY FREE TO ORCHESTRATOR USERS Database / Stores An9virus Ad Inser9on & Media Management Transcoding MediaInfo FTP/SFTP Video Quality Control Encryp9on / Virus Scanning SCP File Transfer ImageMagik Watermarking Image Manipula9on Media Management IT Management 9

10 Aspera and Perform CLICK TO EDIT MASTER TITLE STYLE CLICK TO EDIT MASTER SUBTITLE STYLE 10

11 TRENDS IN MEDIA Explosive growth in size and volume of digital content Proliferation of multiple video formats Insatiable appetite of audiences to consume more media, more quickly on more devices 11

12 PERFORM GOALS Support growing demand for video content Improved workflow management Greater scale and efficiency Increased file delivery capacity Improve ability to support SLAs Support sudden spikes in demand Monitor and automate queues Optimize content routing match target formats to transcoder Reduce support burden and costs Proactive monitoring of system health Automatic problem resolution 12

13 SOLUTION Aspera Transfer Platform Aspera Connect Server Cluster to receive and deliver content at maximum speed from and to anywhere Aspera Faspex Server with Cargo automatic download for content replication and distribution to remote sites 13

14 SOLUTION Aspera Orchestrator Workflow Platform ü On ingestion or on demand: content transcoding to MULTIPLE delivery format based on customer profile ü Directs the right content to the correct transcoding farm (Flip Factory, Pro-Carbon etc.) ü Manage transcoders via a WAIT QUEUE based on duration, content priority, target format ü The platform automatically produces, verifies and delivers transcoded assets (up to XX different formats) ü If the content does not match supported format, an operator is informed and can manually route the content to the right transcoding process ü If a transcoding fail, the failure is analyzed and automatically retried, only if it makes sense. Otherwise the submitter or a support team is informed of the failure with a detailed error message ü ALTERNATIVE: if the queue is too busy and would not allow to respect the SLA for the content, an on the cloud transcoding service is used 14

15 AUTOMATED END-TO-END WORKFLOW ACROSS HYBRID ACROSS PUBLIC & PRIVATE CLOUDS" THE SOLUTION Aspera Console Aspera Orchestrator AUTOMATE 1. Content is ingested to an on-premise Aspera server 2. Aspera Orchestrator manages consolidate the content and prioritize the queue 3. Multiple parallel transcoding jobs 4. If the transcoding queue is too busy, use CLOUD transcoding services 5. Final assets are created, sent and downloaded by the customer Transcoding Service 3 Transcoding INGEST Aspera Node 2 ON PREMISE TRANSFORM CLOUD TRANSFORM DISTRIBUTE

16 RESULTS With Aspera Orchestrator, Perform now have the management layer controlling and managing all aspects of complex workflows which works seamlessly with Performs own Content Management System and is able to ingest and transcode over 20,000 media files every day with over 1000 different transcode combinations. 16

17 IN OTHER WORDS 17

18 KEY BENEFITS High-volume processing Orchestrator scales fluidly and reliably for the extreme processing required by PERFORM during peak demand Fast transfers With Aspera, PERFORM receives and distributes large media files around the world at maximum speed Priority management Aspera Orchestrator prioritizes workflows based on customer-defined characteristics, pushing the most important projects to the front of the completion queue so that high priority work is completed first Scale out to the cloud Aspera Orchestrator intelligently moves workloads to the cloud using Aspera On Demand when its on-premise systems reach specific user-defined processing thresholds. This ensures that even when processing demands spike to their highest levels, PERFORM can always meet obligations to its customers on time. Reliability: Aspera helps PERFORM eliminate human error by automating key decisions and setting business rules in a variety of configurations to reduce time cycles and guarantee delivery to its customers Efficiency Aspera automatically invokes the right application, manages the processing, and handles the conditional decision making as dictated by the customers service level agreement 18

19 RESULTS The new system marks an industry first for heterogeneous file transcoding management Ability to ingest and transcode over 20,000 diverse media files per day into 1,000 different transcode combinations Integrated monitoring and performance management Aspera Orchestrator provides full tracking and reporting PERFORM monitors the entire lifecycle of the content at any time or point in the workflow Faster problem resolution with reduced support costs Aspera Orchestrator monitors overall system health and the job status of every single workflow If any supporting applications becomes unavailable, Orchestrator quarantines the application, notifies the team, and re-routes the workflow to alternate systems Processing errors are automatically reported and users are notified and provided with a recommended resolution. 19

20 RESULTS Support growing demand for video content þ Improved workflow management þ Greater scale and efficiency þ Increased file delivery capacity Improve ability to support SLAs þ Support sudden spikes in demand þ Monitor and automate queues þ Optimize content routing match target formats to transcoder Reduce support burden and costs þ Proactive monitoring of system health þ Automatic problem resolution 20

21 TRANSCODE PLATFORM OVERVIEW 21

22 QUEUES AND RESOURCE CONTROL 22

23 REAL TIME MONITORING 23

24 SUBMISSION OVERWRITE 24

25 AND BACK TO THE USER Message from Aspera Orchestrator <orchestrator@ptv.com> on Wed, 3 Sep :58: To: xxxx cc: #Orchestrator workflow support no9fica9on Subject: Invalid QuickTime reference submission BestSteal- SLOvANG- GPD- FBWC _ Dear XXXX XXXXX, There has been an invalid QuickTime reference file submiged for transcode BestSteal- SLOvANG- GPD- FBWC _ Media Type: LBTV VOD The expected source file path was: \xxxxxxxxx.ptv.com\export\edit02\felflip_input\acid\beststeal_slovang_gpd_fbwc2014_ mov Orchestrator Advice: The QuickTime reference file has been exported with audio that does not match the general dura9on of the media. The video and audio dura9ons should match when being exported. You need to make sure there are no parts of the exported audio tracks with no audio; this can be fixed by making an audio mixdown so that there is actual audio throughout the dura9on of the sequence. Regards, Orchestrator Transcode Manager 25

26 What really matters CLICK TO EDIT MASTER TITLE STYLE CLICK TO EDIT MASTER SUBTITLE STYLE 26

27 TESTIMONIALS Since its introduction at the end of 2013, Orchestrator has provided OMNISPORT s video news desk team with a smooth and trouble-free ingest management solution. Working closely with Dalet, the system alerts a member of the news team to a failure meet the required technical requirements or an error in transcode. This has helped to increase productivity on the planning desk as they are now afforded the time to focus on other areas of their work. In a news environment where the demand for high-quality footage continues to rise, the ability to filter footage and be notified when supplier-delivered footage falls outside the minimum technical parameters is of GREAT BENEFIT to the team." Richard Canham - Newsdesk Editor 27

28 RESULTS The ability to identify the source of the problem makes for easier and clear communication when addressing the issue with the supplier and has benefited the overall quality of our high-definition service. Orchestrator automatically decides on the best encoding profile to suit the source media; automatically invoking frame rate and field order conversion as well as aspect ratio. This has ensured that the ready to edit files are always processed correctly regardless of the specification of the source. Richard Canham - Newsdesk Editor 28

29 RESULTS Before we had this system in place, ingesting footage from various cameras and media cards was time consuming for both editors and editing equipment. For rushes filmed in the afternoon, to be ready for a morning edit, we would have to allocate several edit suites, for the different ingest procedures, and book in someone to work with this overnight. Now it's as simple as dragging and dropping all video files into one place, and we know they will all be ingested onto the system correctly. It means we can spend our edit time actually editing, rather than ingesting, which has been fantastic! Charlotte Mann - Senior Staff Editor 29

30 RESULTS The Orchestrator process of flagging files that are not to spec before they enter our system also gives us a heads up as to whether to not use footage from certain sources. This gives us more time to make informed decisions about how to proceed, and in an edit suite, anything that gives you more time is INVALUABLE. Charlotte Mann - Senior Staff Editor 30

31 Behind the scene CLICK TO EDIT MASTER TITLE STYLE CLICK TO EDIT MASTER SUBTITLE STYLE 31

32 PRODUCTION TRANSCODE 1 32

33 PRODUCTION TRANSCODE 2 33

34 TRANSCODE WITH FLIP FACTORY 34

35 VALIDATION OF TRANSCODE SUBMISSION 35

36 CLOUD OVERVIEW 36

37 Thank you CLICK TO EDIT MASTER TITLE STYLE CLICK TO EDIT MASTER SUBTITLE STYLE For more information on any Aspera product, please contact