Job Description. Princess Cruises (UK) Marketing

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1 Job Description Job Title: Department: Reporting to (Job Title): Marketing Analyst Princess Cruises (UK) Marketing CRM & Insight Manager No of Direct Reports: 0 Titles of Direct Reports: n/a Size of Department: 8 Budget Responsibility (direct) : Revenue Responsibility (direct) : Date of issue: 15 December 2015 Issued by (name): Suzanne Korff Overall Purpose of Role: To effectively execute data extractions and analyse direct marketing campaigns in order to maximise cost-effectiveness of our marketing efforts. Main activities and tasks: Execute lists for direct marketing campaigns Analyse campaign results and reporting Analyse data for ad hoc requests Coordinate direct marketing campaign lists Address technical issues Address consumer issues Page 1 of 5

2 Main Activities and Responsibilities Execute lists for direct marketing campaigns Set up accurate audiences, segments and process additional data as required by campaign specifications based on solid understanding of Siebel analytics and processes Review lists based on understanding of the campaign post analysis and brand data Execute and deliver lists per campaign requirements and schedules Suggest procedures for automation or increasing the efficiency of list process Analyse campaign results and reporting Analyse results for direct marketing, s, advertising and other marketing campaign Set up weekly/monthly results meetings and communicate the results and interpretation of the analysis in a clear and concise manner to the marketing, commercial, sales and other departments Develop accurate monthly reports and submit on time Observe trends relating to targeting, recommend list criteria improvements, incorporate findings into list selections as appropriate and necessary to increase response rates Analyse data for ad hoc requests Understand requests and discuss specifications with manager and relevant departments/persons as necessary Develop scripts and queries, analyse data accurately and deliver results on time Develop understanding of the brand and related databases Coordinate direct marketing campaign lists Review campaign schedules, list-related communication and job brief to comprehend specific list criteria and ensure list due dates are accurately captured Communicate with team members and other departments to correct any discrepancies in list specifications Communicate accurate campaign information to the relevant departments/persons for model development as necessary and to outside contractor per list schedule Monitor relevant data sets/loads and campaign lists processed by IT or outside contractor for accuracy and timely delivery Address technical issues Identify campaign related Siebel and Polar issues Work with US and UK team members, IT or suppliers to address and resolve issues in a timely manner to develop work-around plans until error has been resolved, if needed Suggest issue-alleviation improvements to list development processes as necessary Address consumer issues Address campaign related consumer issues and resolve in a timely manner Page 2 of 5

3 Strategic Leadership Earn trust and respect from peers, management and US counterparts Gain and demonstrate an in-depth understanding of the Princess brand and customers People Management / Coaching / Development / Resourcing Contribute to and support CRUISE activities and initiatives Work effectively with team colleagues and on own initiative as and when required Customer Responsibilities (Internal and External Customers) Understand Princess Cruises passenger profiles Develop a consultative relationship with colleagues in Carnival UK and in Princess Cruises UK and international offices HESS Responsibilities Lead by example by taking care of the health and safety of yourself and others Report all accidents, near miss incidents and work related ill health conditions to your manager and to the Facilities department. Follow safety rules and procedures Use work equipment, personal protective equipment, substances, and safety devices correctly Take part in safety training & risk assessments and suggest ways of reducing risks. Act safely in accordance with our Elev8 safety behaviours General Responsibilities Consult with manager or authorised replacement to ensure all decision are approved Adhere to Corporate Policies and Procedures, including Code of Conduct, Audit Procedures and any control related responsibility for financial data entered, stored, or reported via business systems within employees control (list not exhaustive) To undertake ad hoc duties as required Special Requirements (Equipment used, External Contacts etc) Excellent knowledge of Siebel and good knowledge of Polar and other computer systems used Location: Southampton Offices Page 3 of 5

4 Person Specification Job Title: Marketing Analyst Department: Princess Cruises (UK) Marketing Education, Qualifications and Training Degree level education preferably in mathematics, statistics, engineering or IT Vocational qualifications and further IT or data training Experience 3+ years experience of computer systems and data management in a professional organisation, including analytics and database marketing research Experience of managing and analysing large quantities of consumer data for marketing purposes in a business-to-consumer company Work Based Competencies Competencies that refer to the specific work related skills required for successful performance in the role (e.g. technological competence, written ability, numerical ability, relevant legislative or procedural understanding, analytical ability, organisational ability and project management etc. Strong analytical skills Ability to listen and understand briefs Good verbal and written communication skills Proficiency in Microsoft Office Word/Excel Working knowledge of SQL queries, data mining and statistics Strong numerical ability Page 4 of 5

5 Behavioural Competencies Competencies that refer to the personal characteristics and behaviour required for successful performance. Please ensure that this is linked to the generic competency framework. For example Commercial Acumen, Communication, Customer Focus, Influence, Motivation and Commitment, New Ideas/Continuous improvement, Problem Solving and Decision Making, team work. Each level of competency required should be described specific to the level of the role. Commercial acumen understand and deliver to the commercial requirements of the business Communication use communication effectively to achieve key objectives Customer Focus understand requirements of the role and how it helps to maximise success of marketing programmes Influence to achieve objectives within organisation Team work be part of the wider marketing team Motivation be focused on delivering role objectives and work to deadlines Soft skills build friendly, personal relations with all key partners Page 5 of 5

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