E- COMMERCE. Lindsey Phillips Dylan Ripley Sherman Johnson Jasmine Reed

Transcription

1 E- COMMERCE Lindsey Phillips Dylan Ripley Sherman Johnson Jasmine Reed

2 E- COMMERCE: BROKEN DOWN Lindsey Phillips

3 WHAT IS E-COMMERCE E- Commerce, or Electronic Commerce, is the buying and selling of goods and services- including funds or data- over an electronic network, like the Internet. Anyone with Internet access & a credit card can do it

4 For Example Consumer-to-Consumer like Online Marketplaces (P2P) Ebay.com Business-to-Consumer like Online Stores Amazon.com

5 E-COMMERCE It can be purchasing clothes across the country through the internet OR Getting a hotel room through the company s website Even withdrawals from an ATM is e-commerce

6 E-COMMERCE: THROUGH HISTORY Lindsey Phillips

7 E-COMMERCE: HOW IT ALL BEGAN 1960s- Electronic Data Interchange permitting companies to carry out electronic transactions Michael Aldrich invents online shopping teleshopping Telecom invents Minitel; most successful pre-www service Tim Berners-Lee creates WWW server Jeff Bezos Amazon.Com 1998-Google & PayPal lauch Dot-com bust Credit card companies create PCI data security standards

8 E-COMMERCE: THROUGH HISTORY The Most Popular E-Commerce Site Amazon Ebay Craigslist Target Wal-Mart -2001

9 E-COMMERCE: PROS & CONS Lindsey Phillips

10 PROS & CONS Advantages Always available Wider selection Easier to select different providers International Low cost No need for physical setup No lines Comparison shopping More deals Buy & Sell on your own Instantaneous Customizable

11 PROS & CONS Disadvantages Inability to experience product before purchase Fraud & security issues Delays Required internet device & connection Technological issues Expense & expertise

12 E-COMMERCE: HOW IT WORKS Sherman Johnson

13 HOW IT WORKS E-commerce is a business transaction between Business to business Business to consumer Consumer to consumer Consumer to business

14 HOW IT WORKS What E-Commerce is made up of: Banking Developing Retail Shopping Investing Rentals Marketing Selling Delivering Servicing

15 HOW IT WORKS Popular Forms of Online Payment Paypal- 60% of total web transactions Authorize.net USA epay

16 E-COMMERCE: TRENDS Jasmine Reed

17 INNOVATIVE TRENDS Context is more personalized More relevant info for the customer A member of an E-commerce site will have remembered preferences, making shopping easier Quicker & more flexible delivery Video Marketing E-commerce businesses are building large YouTube followings Videos can boost a site s SEO (System Engine Optimization)

18 INNOVATIVE TRENDS Improved mobile shopping Real-Time analytics Real-time tracking will allow online retailers to offer a more comprehensive shopping experience. Sites can monitor shopper behavior and see problems- with sales, checkout, or codes Multi-Channel shopping Companies are starting to experience problems if they don t list products on places like Amazon or Etsy. Shoppers can find a wide selection of unique items from varying sellers

19 E-COMMERCE: STATISTICS Dylan Ripley

20 STATS OF E-COMMERCE Shopping Online 71% of shoppers believe they will get a better deal online 80% of the online population has ordered something using the Internet 36% of consumers spend 30+ minutes comparison shopping Online sales, in the first quarter of 2015, were up 13% compared to same quarter 2014 In the US million US online buyers E-Commerce sales estimated to be $304.1 billion for 2015, increasing $491.5 billion by 2018 In 2014, only 28% of US small businesses were selling their products online

21 STATS OF E-COMMERCE Cart abandonment was 88% in % mobile carts, only 70-75% desktop carts Cart Abandonment 61% are likely to cancel their purchase if shipping isn t free

22 E-COMMERCE: HOW TO Dylan Ripley

23 HOW TO MAKE YOUR E-COMMERCE SUCCESSFUL Some keys: Have a quick system Thoroughly tell consumers about the product Keep checkout quick & easy Have more than one payment option Reasonable shipping Good marketing

24 HOW TO IMPROVE YOUR E- Navigation: Have meaningful labels Include a search Mention sales Subcategories COMMERCE Checkout: Clear action buttons Show progress bar As simple & easy as possible Allow back button access

25 REFERENCES Roos, Dave. "The History of E-commerce." HowStuffWorks. HowStuffWords.Com, 15 Apr Web. 09 Mar Arline, Katherine. "What Is E-Commerce." Business News Daily. N.p., 26 Feb Web. 9 Mar Wong, Jeremy. "E-Commerce Examples Case Studies & Inspirations." Website Builder Expert. N.p., 7 Mar Web. 9 Mar Miva. "The History Of Ecommerce: How Did It All Begin?" Ecommerce Blog. Miva Merchant, 26 Oct Web. 09 Mar SurePayroll. "How Did Amazon Get Its Start? - The Payroll Blog." The Payroll Blog. N.p., 13 Nov Web. 09 Mar Sharma, Isha. "E-Commerce Advantages & Disadvantages, E-Commerce Pros and Cons by Isha Sharma." E-Commerce Advantages & Disadvantages, E-Commerce Pros and Cons by Isha Sharma. Selfceo.com, n.d. Web. 09 Mar Woodford, Chris. "E-commerce." How Does E-commerce Work? Explainthatstuff.com, 16 Oct Web. 09 Mar Whitehouse, Jordan. "Types of ECommerce Payment Systems." EHow. Demand Media, n.d. Web. 09 Mar Geoff. "40 Amazing Online Shopping and Ecommerce Statistics." Selz Blog. N.p., 23 July Web. 09 Mar Edwards, Samuel. "9 Tips to Make Your Ecommerce Business Wildly Successful." Entrepreneur. Digital Marketing, 15 May Web. 09 Mar Zorzini, Catalin. "10 Interesting Ecommerce Trends for 2016 and Beyond - Ecommerce Platforms." Ecommerce Platforms. Ecommerce News, 07 Dec Web. 09 Mar