itunes 1.6 Cognitive - The Building Blocks for Smarter Apps

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1 ITM 1.6 Cognitive APIs - The Building Blocks for Smarter Apps Andy Boyd Senior Product Manager IBM Watson Developer Cloud 1 Data Center World Certified Vendor Neutral Each presenter is required to certify that their presentation will be vendor-neutral. As an attendee you have a right to enforce this policy of having no sales pitch within a session by alerting the speaker if you feel the session is not being presented in a vendor neutral fashion. If the issue continues to be a problem, please alert Data Center World staff after the session is complete. 2 1

2 IMPORTANT DISCLAIMER IBM s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion. The information contained herein is IBM Confidential and may not be used or disclosed without express written permission from IBM Corporation. IBM Confidential International Business Machines Corporation KEY POINTS Key Points What is a smart app? What are the factors driving the trend Cognitive APIs A few examples 4 2

3 KEY POINT We can now confer on every digitized object, product, process and service a kind of thinking ability The world is being reinvented in code Data is transforming industries and professions Computing is entering a new Cognitive Era 5 The world is being reinvented in code. 6 3

4 100,000,000 lines of code in a new car 1,200,000 lines of code in a smartphone 5,000,000 lines of code in smart appliances 2015 INTERNATIONAL BUSINESS MACHINES CORPORATION 7 All devices will be smart Smart TVs represented 27% of all TV sales in 2012; by 2018, they will represent 82%. Smart LED lighting will grow from 6M units in 2015 to 570M units in 2020, used for safety communication, health, pollution and personalized services. By 2017, there will be 1B connected things in smart homes, including appliances, smoke detectors and cameras. Smart traffic sensors and other devices installed in smart cities will grow from 237M units in 2015 to 371M in

5 Data is transforming industries and professions. 9 80% of the data we produce is unstructured; making it invisible to computers and of limited use By 2020, 1.7 MB of new information will be created every second for every human being on the planet. 10 5

6 7 Books 1.7mb = ~7 books (340 pages) 86,400 Seconds per day 604,800 Books per day 2015 INTERNATIONAL BUSINESS MACHINES CORPORATION 11 Data you + Data outside + possess your firewall Data that s coming Customer records Transactional systems Predictive models Institutional expertise Operational systems News Events Geospatial Weather Social media Internet of Things Sensory data Images Video Speech Structured and active Unstructured and dark 12 6

7 Computing is entering a new cognitive era. 13 Cognitive systems can understand the world through sensing and interaction, reason using hypotheses and arguments and learn from experts and through data 14 7

8 You re using these types of technology today Understanding your voice on your mobile phone Reading your handwriting on personal checks Recommending products on retail websites Blocking SPAM in your inbox Preventing fraud 15 Cognitive is the new competitive advantage. Deeper human engagement. Elevated expertise. Intelligent exploration and discovery. IBM Confidential 2016 International Business Machines Corporation 16 8

9 BAYLOR COLLEGE OF MEDICINE The Challenge The Result 70,000 Watson analyzed more than 70,000 scientific articles related to p53, a protein that has been linked to many cancers 38 Years Even if I'm reading five papers a day, it could take me nearly 38 years to completely understand all of the research already available today on this protein 1 Protein Over the last 30 years, scientists averaged one target protein discovery per year 7 Proteins Leveraging Watson technologies, an analysis led the Baylor cancer researchers to identify seven potential proteins to target for new research - Dr. Olivier Lichtarge, Professor of molecular and human genetics, biochemistry and molecular biology at Baylor 17 CxOs sense the opportunity, but are limited by lack of visibility Three- to five-year strategies for CxOs: They ll be hampered by limited insights when only: 80 percent are set on being the first to market with innovation 66 percent plan to focus more on customers as individuals 81 percent expect to shift to more digital, virtual client engagement models 51 percent draw on customer feedback 39 percent draw from adjacent industries 29 percent draw from blogs and social media sites SOURCES Redefining Boundaries: Insights from the IBM Global C suite Study, IBM Institute for Business Value, September

10 Cognitive technology is only accessible to PhD computer science-types 2015 INTERNATIONAL BUSINESS MACHINES CORPORATION The majority of developers can t use this technology 19 Cognitive technology is WAS only accessible to PhD computer science-types 2015 INTERNATIONAL BUSINESS MACHINES CORPORATION Now, the majority of developers can t CAN use this technology - no PhD required 20 10

11 Shift technology s role to advisor 21 Use Case: Recommendation Deliver highly-targeted news to subscribers based on media data THE CHALLENGE Help people overcome information overload and connect them with news they might not find by integrating machine learning into the search algorithms. THE SOLUTION Recommendation engine THE APIS - Named Entity Extraction - Concept Tagging - Taxonomy 22 11

12 Use Case: Voice of the Customer Discover user pain & competitive weakness THE CHALLENGE Monitor trends in chats, communities, forums and social media to gain insight, answer questions like: what is causing churn, was my latest release successful? THE SOLUTION Voice of Customer THE APIS - Keyword Extraction - Entity Extraction - Sentiment Analysis 23 Use Case: Business Intelligence Build a winning investment portfolio THE CHALLENGE Combine market, news and cultural phenomena data with investment data to make better decisions THE SOLUTION Business Intelligence THE APIS - Entity Extraction - Relationship Extraction - Sentiment Analysis 24 12

13 3 Key Things You Have Learned During this Session 1. What are the factors driving the cognitive trend 2. What is a smart app? 3. What are cognitive APIs? 25 Thank you IBM Watson Developer Cloud: Andy Boyd 26 13