Instructor: Office Hours: (Biography) Table of Contents

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1 School: Sports and Health Sciences & Sports Management Course Number: SPMT 612 Course Name: Sports Event Management Credit Hours: 3 credits Length of Course: 8 weeks Prerequisite: N/A Instructor Information Course Description Course Scope Course Objectives Course Delivery Method Course Resources Evaluation Procedures Grading Scale Course Outline Policies Academic Services Selected Bibliography Instructor Information Instructor: Office Hours: (Biography) Course Description (Catalog) SPM 612 Sports Event Management (3 hours) This course focuses on sports event management, to include legal, financial, promotions, public relations, leadership, and human resources associated with events management across a number of sports disciplines, including professional and amateur events.

2 Course Scope Emphasis in this course will be placed on the skills needed to successfully manage sport events at various scales and across several sports disciplines. The course will also provide students an opportunity to critically analyze several components of events which will challenge them to apply management principles to real world scenarios. The ultimate objective of the course is to enable the student to critically evaluate and analyze the management of various parts of sport events. To this end, students will be able to efficiently and effectively solve problems and communicate their recommendations to others. Course Objectives After successfully completing this course, you will be able to 1. Understand the global sport event management and discuss the nature and scope of opportunities in the sport event industry; 2. Explain the importance and role of various sport organizations and organizing bodies; 3. Demonstrate an understanding of the processes involved in sport event management and how the application of these procedures results in event implementation and goal attainment; 4. Explain the importance of sport events to the development of short and long term objectives on a local, national, and international scope; 5. Critically evaluate the various components of major sport events; 6. Explain the relevance of sponsors to the successful implementation of sport events; 7. Demonstrate an understanding of marketing planning and implementation in regards to sport event management and execution; 8. Evaluate and conduct research on sport events at multiple stages within the event process and demonstrate the ability to analyze and interpret published research; and 9. Become members of the sport event management profession who will have a positive influence on how sport events are managed in the future. Course Delivery Method

3 This course delivered via distance learning will enable students to complete academic work in a flexible manner, completely online. Course materials and access to an online learning management system will be made available to each student. Online assignments are due by Sunday evening of the week as noted and include Forum questions (accomplished in groups through a threaded forum), examination, and individual assignments submitted for review by the Faculty Member). Assigned faculty will support the students throughout this eight-week course. Course Resources Required Course Textbooks Masterman, G. (2009). Strategic Sports Event Management: Olympic Edition. ISBN: American Psychological Association (2010). Publication manual of the American Psychological Association (6th ed.). Washington, DC: American Psychological Association. ISBN-13: or ISBN-10: Evaluation Procedures Describe how you will evaluate your students for each graded activity. Reading Assignments: All twelve (12) chapters of the primary textbook (Strategic Sports Event Management: Olympic Edition) will be covered throughout this eight (8) week course. As a learner, you are expected to read each of the assigned chapters. Other material will be assigned for reading as determined appropriate by the Instructor. Forum Assignments: There are eight (8) discussion forum questions during this eight week course. Discussion questions require students to interact with their instructor and fellow students via the Discussion Board. The instructor will post a question that each student will answer in a substantive nature. Students should state their opinion and provide evidence (supporting references and/or personal reflection) to support their response. Students are also required to respond to the initial posting from the Instructor as well as respond to at least two (2) additional postings of a fellow learner. Initial discussion postings for weekly discussion boards are to be posted by Thursday evening with at least two classmate responses to be posted by Sunday evening. See discussion board rubric below. Initial post is substantive and at least 300 words in length, demonstrates thorough understanding of the reading 3

4 assignment, reflects critical thought, and relates to course content and/or industry applications. Initial post submitted by Thursday. Submits at least two substantive responses to classmate's 3 postings that are meaningful, evaluative, provide insight and constructive analysis, and are designed to encourage more dialogue and move the discussion forward (each post should be approximately 200 words minimum). At least two classmate replies submitted by Sunday. Ideas and concepts are supported through resources and/or 2 personal experiences. Posts are free of writing errors (syntax, grammar, etc.) 2 Total 10 Homework Assignments: There are four (4) homework assignments during the course. Each assignment varies in structure and in length. Assignments will give you the opportunity to apply the concepts from your reading. Assignments should be prepared in Microsoft Word and uploaded into the student folder by the specified due date. Quizzes Students will take three (3) quizzes throughout this 8-week course. Each quiz covers a portion of the textbook and measures the knowledge of content learned throughout chapter readings. Quizzes are due on weeks 2, 4, & 6. Quizzes are located under the Exams tab on the left hand side of the classroom. Examination The Final Examination will be given in week eight (8) of the course. The Final Examination will cover all sections of the textbook. It will be open book and open note and will be used to measure the student s understanding of the course material. Final Project Students will prepare a detailed sport event audit for an event of their choice (to be approved by the Instructor). Specific instructions on the project can be found in the assignment section of the classroom. The final project is designed to measure learning acquired during the course and intended to provide the Instructor a gauge of the student s overall knowledge and understanding of the course subject material. Grade Instruments Forums (8) Assignments (4) Assignment (1) Quizzes (3) Final Project Final Exam Points 10 points each= 80 points 20 points each= 80 points 5 points= 5 points 20 points each= 60 points = 100 points = 100 points

5 Total = 425 points 8 Week Course Outline Please see the Student Handbook to reference the University s grading scale. Week Topic(s) Learning Objectives Readings Assignment(s) 1 The Sports Event Industry Event Organizations (LO1) Identify the type of sports events and the scale of those events (LO2) Describe the organizations that present sports events Chapters Intro, 1 & 2 Introduction Discussion Board 1 Assignment- IOC Sports Lists 2 The Sports Event Planning Process Impacts and Legacies (LO3) Articulate the sports event planning (LO4) Recognize the impact of quality management on a successful sports event. Chapters 3 & 4 Discussion Board 2 Quiz 1- Chapters Financial Planning and Control Event Revenue Maximization (LO5) Define the considerations in financing sports events (LO6) Understand the various revenue streams for events and how managers can maximize profits Chapters 5& 6 Discussion Board 3 Assignment: Sport Business Research Network 4 The Bidding Process Event Implementation (LO7) Evaluate the bidding process used in sports events management (LO8) Discuss the implementation of events following the acceptance of a bid Chapters 7 & 8 Discussion Board 4 Quiz 2 - Chapters Marketing Planning and Implementation (LO9) Discuss the marketing mix and its importance to successful sports events Chapter 9 Discussion 5 Assignment: Sports Marketing Mix

6 6 Innovative Communications (LO10) Explain the role of media and other various forms of communication in successful sports events Chapter 10 Discussion 6 Assignment: Sports Event Leaders Quiz 3 - Chapters 9 & 10 7 Sports Event Sponsorship (LO11) Analyze the importance of sponsorship and how to obtain sponsorship for a sports event Chapter 11 Discussion 7 Final Project 8 Research and Evaluation (LO12) Recognize the evaluation techniques that can be applied to the planning and implementation of a sports event. Chapter 12 Discussion 8 Final Exam Policies Please see thestudent Handbook to reference all University policies. Quick links to frequently asked question about policies are listed below. Drop/Withdrawal Policy Plagiarism Policy Extension Process and Policy Disability Accommodations Writing Expectations All assignments should be written in complete sentences and using proper grammar and spelling at all times. I encourage all students to proofread their work and even have someone else read their work for clarity. No unoriginal work should go without a reference or citation. All writing should be thought-provoking and should express the thoughts and opinions of the student. Citation and Reference Style

7 Attention Please: Students will follow the APA Manual as the sole citation and reference style used in written work submitted as part of coursework to the University. Assignments completed in a narrative essay or composition format must follow the citation style cited in the APA Manual. Late Assignments Students are expected to submit classroom assignments by the posted due date and to complete the course according to the published class schedule. As adults, students, and working professionals, I understand you must manage competing demands on your time. Should you need additional time to complete an assignment, please contact me before the due date so we can discuss the situation and determine an acceptable resolution. Routine submission of late assignments is unacceptable and may result in points deducted from your final course grade. Netiquette Online universities promote the advancement of knowledge through positive and constructive debate both inside and outside the classroom. Forums on the Internet, however, can occasionally degenerate into needless insults and flaming. Such activity and the loss of good manners are not acceptable in a university setting basic academic rules of good behavior and proper Netiquette must persist. Remember that you are in a place for the rewards and excitement of learning which does not include descent to personal attacks or student attempts to stifle the Forum of others. Technology Limitations: While you should feel free to explore the full-range of creative composition in your formal papers, keep layouts simple. The Sakai classroom may not fully support MIME or HTML encoded messages, which means that bold face, italics, underlining, and a variety of color-coding or other visual effects will not translate in your messages. Humor Note: Despite the best of intentions, jokes and especially satire can easily get lost or taken seriously. If you feel the need for humor, you may wish to add emoticons to help alert your readers: ;-), : ), Disclaimer Statement Course content may vary from the outline to meet the needs of this particular group. Online Library The Online Library is available to enrolled students and faculty from inside the electronic campus. This is your starting point for access to online books, subscription periodicals, and Web resources that are designed to support your classes and generally not available through search

8 engines on the open Web. In addition, the Online Library provides access to special learning resources, which the University has contracted to assist with your studies. Questions can be directed to Charles Town Library and Inter Library Loan: The University maintains a special library with a limited number of supporting volumes, collection of our professors publication, and services to search and borrow research books and articles from other libraries. Electronic Books: You can use the online library to uncover and download over 50,000 titles, which have been scanned and made available in electronic format. Electronic Journals: The University provides access to over 12,000 journals, which are available in electronic form and only through limited subscription services. Tutor.com is an award-winning online homework help and learning service that connects students to a certified tutor for one-on-one help. Get help with homework, studying, projects, essay writing, and test prep in every subject, including algebra, statistics, chemistry, physics, social studies, and English. There are thousands of academic and career services resources worksheets, practice problems, videos in every subject, as well as financial literacy tips. They are available 24/7 so you can access them whenever you need extra help. Request a Library Guide for your course ( The AMU/APU Library Guides provide access to collections of trusted sites on the Open Web and licensed resources on the Deep Web. The following are specially tailored for academic research at APUS: Program Portals contain topical and methodological resources to help launch general research in the degree program. To locate, search by department name, or navigate by school. Course Lib-Guides narrow the focus to relevant resources for the corresponding course. To locate, search by class code (e.g., SOCI111), or class name. If a guide you need is not available yet, please the APUS Library: librarian@apus.edu. Turnitin.com Faculty may require assignments be submitted to Turnitin.com. Turnitin.com will analyze a paper and report instances of potential plagiarism for the student to edit before submitting it for a grade. In some cases professors may require students to use Turnitin.com. Typically the course professor will establish a Turnitin.com access code for his/her classes. If the code has not been established, those who wish to use Turnitin.com may ask their professor to establish the code.

9 Special Note to Faculty: Please be certain to provide accurate directions and to set up the functionality appropriately. Selected Bibliography Applebaum, Steven H., Adeland, Ethan, & Harris, Jake (2005). Management of sports facilities: Stress and terrorism since 9/11. Management Research News. 28(7), Beis, D.A., Loucopoulos, P., Pyrgiotis, Y., & Zografos, K.G. (2006). PLATO helps Athens win gold: Olympic games knowledge modeling for organizational change and resource management. Interfaces. 36(1), Emery, P.R. (2002). Bidding to host a moor sports event: The local organizing committee perspective. The International Journal of Public Sector Management. 15(4/5), Merrilees, Bill, Getz, Don, & O Brien, Danny (2005) Marketing stakeholder analysis: Branding the Brisbane Goodwill Games. European Journal of Marketing. 39(9/10), Montgomery, Sarah S., & Robinson, Michael D. (2006). Take me out to the opera: Are sports and arts complement evidence from the performing arts research coalition data. International Journal of Arts Management. 8(2), Pratten, J.D. (2003). Professional wrestling multi-million pound soap opera of sports entertainment. Management Research News. 26(5), Roy, Donald P. & Cornwell, T. Bettina (2003). Brand equity s influence on responses to event sponsorships. The Journal of Product and Brand Management. 12(6/7), Schmidt, Martin B. & Berri, David J. (2004). The Impact of Labor strikes on consumer demand: An application to professional sports. The American Economic Review. 94(1), Sinclair, Donald (2005). Sports education - a priority for Caribbean sports tourism. International Journal of Contemporary Hospitality Management. 17(6/7), Thannopoulos, Yamni & Gargalianos, Dimitris (2002). Ticketing of large scale events: The case of Sydney 2000 Olympic Games. Facilities. 20(1/2),

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