Cloud Computing: The Next Technology Wave

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1 Cloud Computing: The Next Technology Wave Marco T. Chou 8/21/2012 Page 1 Marco T. Chou Former Sr. Planning Consultant (Information Architect) of Allstate Insurance Company mchou@cdm.depaul.edu C: ProAct Consulting, Inc. Training, Education, and Consulting Database Administration, Information Management, and Cloud Computing Big Data, Hadoop, and NoSQL CSC454 Database Administration & Management CSC554 Advanced Database Management IS 536 Enterprise Cloud Computing IPD 360 SQL Server Business Intelligence Program IPD 363 SQL Server Database Administration Program IPD 355 Cloud Computing Fundamentals Program IPD 353 Cloud Computing with Amazon Web Services Technology workshops for educators Multimedia, Digital teaching & learning Certified Hadoop Administrator Page 2 1

2 Agenda Introduction Technology Trends in 2012 and Beyond Cloud Computing Concepts Cloud Architecture and Services The Future of The Cloud CDM/IPD Courses Page 3 The Internet is Changing Everything 1970 Mainframe 1980 PC 1990 Network WEB HTML 2000 Wireless Mobile XML 2010 Cloud Open Share Legacy 3270 Client/Server File Sharing Page 4 2

3 Business is Outpacing IT The drivers of cloud growth Enterprises losing control & IT partners missing revenue opportunities Business IT Too slow Too expensive Hard to deal with Cloud has potential to close the gap Speed innovation Reduce time to build Accelerate business processes Cloud Is the Foundation for the Instant-On Enterprise Faster Revenue Growth Business and IT aligned - - > IT accelerates Business Increased Agility Respond to opportunity immediately Investment Protection Integrate traditional IT and new cloud services Lower Cost Reduce CAPEX and OPEX Page 5 Business Value Cloud Delivery Increases Business Value Reduce time for new projects Improve market responsiveness and agility Increase revenue opportunities Architecture Design & Engineering Vendor / Product Selection CBA/TCO/ROI Resource Allocation Application Development Building Infrastructure Testing & Deployment to Production Traditional (months --> years) Virtualization (days --> weeks) Cloud (minutes) Page 6 3

4 A perfect storm Page 7 The Growth of Cloud Computing Page 8 4

5 Are You Ready? Page 9 IT Infrastructure: Top 10 Technologies to Consider for 2012 Each year at its October symposium in Orlando, Fla., Gartner publishes a report highlighting the top 10 technologies that could impact the enterprise market in the next three years. The research firm bases its selections on their potential to disrupt IT or business, the demand for investing considerable dollars in a technology, as well as the risk for companies that come late to a particular technology. Some of these selections are duplicated each year, while others knock previous entries out of the batch. Heading into 2012, here are Gartner's top 10 strategic technologies that companies should consider as they prepare their business plans for the new year. Page 10 5

6 Page 11 Gartner's top technologies for 2011 Source: Gartner Symposium conference Page 12 6

7 Page 13 From IT Productivity to an Intelligent Economy Work Hard Work Smart Page 14 7

8 IBM's Top 12 Tech Trends for /05/2011 The four technologies that emerged as keys for future success are business analytics, mobile, cloud and social business. Page 15 Myths & Facts Myths Cloud computing will eliminate IT expense Cloud computing will eliminate the need for IT personnel Facts Cloud technology is real This technology should not be ignored The future of Cloud The next evolution of the Internet Cloud computing is not the end of IT The Iron Age is over. The Cloud Age is here! A world where the PC is replaced by a slew of simple, low-cost devices that are constantly connected to the Internet and through that to cloud-based services The future will revolve around connected devices and continuous services Cloud providers will operate standardized environments that let customers move workloads around Page 16 8

9 Cloud Trends In 2012 And Beyond Cloud computing is re-energizing the technology industry From Serer to Service From Server Inventory to Service Catalog From DP (Data Processing) to IT (Infrastructure/Technical Support) to Trusted Business Partner (Solution Provider) Server + Software + Storage + Security + Network + App + = Services + + Cloud Computing (in Plain English) Page 17 Cloud Architecture and Services New Standards for Cloud Computing Workload and Resource Utilization Models Cloud Consumption models (5 Key Cloud Characteristics) Cloud Services Models (The SPI Model) Exploiting Software as a Service (SaaS) Delivering Platform as a Service (PaaS) Deploying Infrastructure as a Service (IaaS) Cloud Delivery Models Public cloud Private cloud Hybrid cloud Community cloud Government cloud Personal cloud Cloud Computing Reference Architecture Page 18 9

10 Cloud Standards Organizations Cloud Computing Interoperability Forum (CCIF) Cloud Security Alliance (CSA) Distributed Management Task Force (DMTF) The European Telecommunications Standards Institute (ETSI) National Institute of Standards and Technology (NIST) Open Grid Forum (OGF) Object Management Group (OMG) Open Cloud Consortium (OCC) Organization for the Advancement of Structured Information Standards (OASIS) Storage Networking Industry Association (SNIA) The Open Group Association for Retail Technology Standards (ARTS) The development of a Cloud Landscape to overview the various efforts and introduce terms and definitions that allow each standard to be described in common language, and an entry for each standard categorized by organization. Page 19 National Institute of Standards & Technology (NIST) Definition Cloud Computing is a model for enabling convenient, on-demand access to a shared pool of configurable computing resources that can be rapidly provisioned and released with minimal management effort or service provider interaction. This Cloud model promotes availability and is composed of Three service models Software as a Service (SaaS) Platform as a Service (PaaS) Infrastructure as a Service (IaaS) Four deployment models Public Cloud Private Cloud Hybrid Cloud Community Cloud Five essential characteristics On-demand self-service Broad network access Resource pooling Rapid elasticity Measured Service Note: Cloud computing is still an evolving paradigm. Its definitions, use cases, underlying technologies, issues, risks, and benefits will be refined in a spirited debate by the public and private sectors. These definitions, attributes, and characteristics will evolve and change over time. Page 20 10

11 On-Premise Application runs on-premises Application runs on-premises Buy my own hardware, and manage my own data center Bring my own machines, software, connectivity, etc. Complete control and responsibility Upfront capital costs for the infrastructure Page 21 Companies to Consider Cloud Computing What are your biggest challenges with your on-premises business applications? Page 22 11

12 On and Off Compute Average Inactivity Period Usage Time On & off workloads (e.g. batch job) Installed over provisioned capacity is wasted when not being used Users twiddle thumbs expensively while waiting for jobs to finish Time to market can be cumbersome Example: Scientists running modeling software for new drug Finance people waiting for quarterly financial statement Page 23 Growing Fast Compute Average Usage Time Successful services needs to grow/scale Keeping up with growth is big IT challenge Complex lead time for deployment Need capital for software development and/or expanding data center Example: new Internet game that catches on deployment and scaling lags can stunt growth at key critical moment. Page 24 12

13 Predictable Bursting Compute Average Usage Time Peaks due to periodic increased demand IT complexity and poor capacity planning Installed capacity is wasted when not being used, but lack of sufficient capacity at key moment could kill business Page 25 Unpredictable Bursting Compute Average Usage Time Unexpected/unplanned peak in demand Sudden spike impacts performance Can t afford to provision for extreme case, but failure to handle it well can kill a brand If you depend on handling bursts for your company s life, be very careful about Service Level Agreement (SLA) Page 26 13

14 Elasticity: Provisioning for Peak Real World Server Utilization Is 5% to 20% Many Services Peak Exceeds Average by a Factor of 2 to 10 Most Provision for Peak Provisioning for Peak Without Elasticity, We Waste Resources (Shaded Areas) During Non-Peak Times Page 27 Elasticity: Risks of Under-Provisioning Painful to Under-Provision (Lost Customers) Under-Provisioning #1 Potential Revenue (Shaded Area) Is Sacrificed Under-Provisioning #2 Some Users Respond to Under-Provisioning by Permanently Deserting the Site... Bad for Revenue! Page 28 14

15 In a traditional (non-cloud view), there are inefficiencies 1 st QT 2 nd QT 3 rd QT 4 th QT Page 29 In the Cloud: Automated Elasticity & Scalability Page 30 15

16 Platform Continuum On-Premises Servers Hosted Servers Cloud Platform Bring your own machines, connectivity, software, etc. Complete control Complete responsibility Static capabilities Upfront capital costs for the infrastructure Renting machines, connectivity, software Less control Fewer responsibilities Lower capital costs More flexible Pay for fixed capacity, even if idle Shared, multi-tenant infrastructure Virtualized & dynamic Scalable & available Abstracted from the infrastructure Higher-level services Pay as you go Page 31 5 Key Cloud Characteristics (The consumption model) Source: NIST Page 32 16

17 Three Service Models of Cloud Computing Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. National Institute of Standards and Technologies (NIST) and other organizations have broken cloud computing services into three categories, commonly referred to as the "SPI model" Page 33 Service Model: Software as a Service (Saas) Software-as-a-Service (SaaS) offerings are finished applications. Usually software companies that provide such SaaS host their software themselves, and then upgrade and maintain it for their customers. Customers can't modify the application or service provided, but it may be possible to perform some lightweight customizations. These solutions tend to be sold based on the number of users inside your company, and you can adjust the number and assignment of seats ondemand. Software supplied via the cloud is often easy to use and requires little intervention from the user to get the service up and running. The consumer of these services can be anyone inside a business from human resources, sales management, or remote workers, depending on what value the SaaS solution provides. Info Clipz Page 34 17

18 Service Model: Platform as a Service (PaaS) Platform-as-a-Service (PaaS) is a build-deploy-manage environment. These Cloud services provide a framework and a software system for application developers to create new services and rapidly deploy them on the Internet. Cloud PaaS supplies these platform stacks to users, without the need for them to maintain the underlying hardware or upgrade the supporting software. It's becoming common to see PaaS offerings designed specifically for the enhanced use of a SaaS service. Page 35 Service Model: Infrastructure as a Service (Iaas) Infrastructure-as-a-Service (IaaS) is an on-demand virtual hosting environment. When people think about infrastructure, they think of servers, wires, cooling systems, and all the other things necessary to run today's data centers. But when infrastructure is purchased through the cloud, none of these components are necessary; instead, users of cloud-based infrastructure only need to concern themselves with developing platforms and software. These services let more sophisticated developers procure virtual machines in minutes, fill them with whatever they want, and deploy. The VMs are metered for actual resource consumption (CPU hours, bandwidth, and storage consumed), which constitutes the bill for the service. Use a little, pay a little. Use a lot, pay a lot. For example, AWS, Rackspace Infrastructure as a five layer stack including: Servers (physical and virtual) Storage (NAS and SAN) Network (Routers, Switches, Firewalls, Load Balancers) Facilities (Power, Cooling, Space) Core Infrastructure Services (DNS,DHCP,NTP, image management) Page 36 18

19 Microsoft Data Centers (Gen 4) Vision Go Inside Containers Energy Efficient Chicago San Antonio Dublin Amsterdam Hong Kong Singapore Page 37 Any user Any device Upper Tier (Software as a Services) Middle Tier (Platform as a Services) Lower Tier (Infrastructure as a Services) Page 38 19

20 A Taxonomy Of Cloud Computing Services October 2009 TechRadar For Infrastructure & Operations Professionals: Cloud Computing, Q Page 39 Service Map Page 40 20

21 Service Catalog Example Page 41 Resource Management You manage Private On-Premise User Admin Applications Runtimes Security, Integration & Backups Databases Servers Virtualization Server HW Storage Networking You manage Managed by Vendor IaaS Infrastructure as a Service User Admin Applications Runtimes Security, Integration & Backups Databases Servers Virtualization Server HW Storage Networking You manage Managed by Vendor PaaS Platform as a Service User Admin Applications Runtimes Security, Integration & Backups Databases Servers Virtualization Server HW Storage Networking You manage Managed by Vendor SaaS Software as a Service User Admin Applications Runtimes Security, Integration & Backups Databases Servers Virtualization Server HW Storage Networking Resource: Microsoft Page 42 21

22 Four Cloud Delivery Models Amazon Virtual Private Cloud (Amazon VPC) Page 43 Government Cloud - apps.gov A website that lets government agencies find and buy access to cloud-computing tools and services. Page 44 22

23 Federal Government is moving to the Cloud May 20, 2010, NIST-organized forum, Federal CIO Vivek Kundra calls for industry and government to work together to accelerate government Cloud Computing adoption by focusing on standards development and leveraging the Cloud certification work performed by other agencies. Page 45 Federal Government Cloud Computing Initiative Announced the Cloud Computing Initiative on Sept. 15, Partnership with State and Local Governments Identify opportunities through data center consolidation Centralize certification of Cloud solutions Leverage Public Cloud Develop standards for security, interoperability, & data portability Cloud Computing is a major change in computing technology and may well change the way we look at & use computers for decades to come. Page 46 23

24 Federal Government Amazon Web Services (AWS) offers federal government agencies a secure, reliable, and cost-effective computing platform in the cloud. By using AWS products, government organizations can focus on meeting their mission-critical objectives, and spend less time procuring, developing, or managing IT resources. AWS s compliance framework covers FISMA, PCI DSS, ISO 27001, SOC 1/SSAE 16/ISAE 3402 (formerly SAS 70 Type II), and HIPAA. Federal Government Customers U.S. Department of State U.S. Department of Agriculture The US Department of the Treasury NASA Jet Propulsion Laboratory Page 47 Personal Cloud The Personal Cloud is Different From The Cloud The Personal Cloud is about you. It s the stuff that you care about. It s the web sites that you interact with. It s the media you consume, and the customizations (like playlists) that you make. It s your , and your identity. It s how you store your passwords, and how you find and enjoy the content or media that you own. The Personal Cloud is about turning all of those things into one easily accessible, customizable thing. Page 48 24

25 Low-Risk Apps in the Cloud When asked which applications they would be most likely to move to the cloud, respondents targeted nonmission-critical and low-risk programs. SOURCE: "CLOUD COMPUTING 2011 ADOPTION SURVEY," TECHTARGET INC., MARCH 2011 Page 49 Cloud in the future Cloud by default deployments in offices It is possible to run your entire organization through cloud services, for example: Microsoft Office 365 or Gmail Google Docs for document and project collaboration Dropbox for file transfer and sharing Quickbooks for finance management Expensify for expense management Evernote for note taking Salesforce for CRM Can you deploy a new application in days rather than months? Reduce time to market and deliver innovation faster. Be the first or the best! Page 50 25

26 Sky is the limit Rethink possible New thinking of old world (think outside the box) Redefine opportunity New way of running business Reengineer business process Faster, Better, Cheaper, Easier, Safer, Greener Reuse & repurpose Leverage resources Reshape IT Agile development Reinvent yourself Be marketable and valuable Page 51 My Database/Cloud Computing/Big Data Courses at DePaul Institute for Professional Development Spring, 2012 Winter, 2013 Big Data and Big Data and IS536 Enterprise Cloud Big Data and NoSQL Computing Since 2008 CSC554 Advanced Database Management Winter, 2012 IPD 353 Cloud Computing with Amazon Web Services Since 2006 IPD 360/460 SQL Server Business Intelligence Since 2002 CSC454 Database Administration & Management Winter, 2011 Since 2006 IPD 355 Cloud Computing Fundamentals Program IPD 363 SQL Server DB Administration Page 52 26

27 IPD355 Cloud Computing Fundamentals (Since January 2011) Provides core Cloud Computing knowledge for those interested in pursuing a career in Cloud Computing Taste of Cloud CL#1: Cloud Computing Overview CL#2: IT AS A Services (IaaS, PaaS, SaaS, etc.) CL#3: Personal Cloud CL#4: Microsoft Windows Azure CL#5: IBM Cloud strategy & Database in the Cloud CL#6: Create a Cloud environment using Amazon Cloud CL#7: Application Design for Multi-tenant Salesforce CL#8: Cloud migration, best practices, and case studies CL#9: Security, compliance, ownership, management, etc. CL#10: Cloud future and final project presentation Page 53 IPD353 Cloud Computing Using Amazon Web Services Date Class Topic Lab/Homework Cloud Computing Review & AWS AS#1-1 AWS & Elasticfoxsetup 9/15 1 Overview AS#1-2 Cloud Computing Assessment 9/15 2 EC2 (Elastic Compute Cloud) AS#2-1 EC2 9/29 3 9/29 4 EBS (Elastic Block Storage) SES and Route53 AS#3-1/2/3 EBS AS#4 SES and Route53 10/13 5 S3, CloudFront AS#5-1/2 S3 and CloudFront 10/13 6 RDS, DynamoDB AS#6 RDS, DynamoDB 10/27 7 SQS, SNS AS#7 SQS, SNS 10/27 8 EMR / Hadoop AS#8 EMR/Hadoop 11/10 9 Load balancing, autoscaling, CloudWatch AS#9 Load balancing 11/10 10 Security (security groups, VPC, IAM), BeanStalk, CloudFormation AS#10 BeanStalk Page 54 27

28 IS536 Enterprise Cloud Computing Class Date Topic 1 4-Sep Introduction, Cloud Computing Overview 2 Cloud Computing Workload, Architecture & Service Models 11-Sep 3 18-Sep Cloud Computing Operations and Deployment Models 4 25-Sep Windows Azure overview 5 2-Oct Take-home Midterm 6 9-Oct SQL Azure overview 7 16-Oct Building and Deploying a LightSwitch Application 8 23-Oct Building and Deploying an ASP.MVC Application 9 30-Oct Building and Deploying an ASP.Net Application 10 6-Nov Review and Final Project Walkthrough Nov Take-home Final Exam Page 55 Big Data, Hadoop, NoSQL, Cloud, Social Media Page 56 28

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