Mass Media For The 21st Century

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1 Syllabus Course Name: Introduction to Mass Communication Course Number: COMM 1307 Semester & Year: Spring 2015 Instructor Information Name: Laronda M. Bailey Office: AIKIN 165 Telephone: (office) (When sending an , please be sure to include your first and last name, as well as your class and section number in the heading.) Office Hours: Monday, 7:30-8 a.m., 2-3:30 p.m.; Tuesday, 7:30-9:30 a.m.; Wednesday, 7:30-8 a.m., 2-3:30 p.m.; Thursday, 7:30-9:30 a.m.; Friday, 7:30-9:30 (Please call or for an appointment.) Textbook Information: Mass Media Revolution, J. Charles Sterin, 2nd edition Materials needed: Blue or black pen, pencil, notebook paper or tablet, folder Course Description: Introduction to Mass Communication focuses on the history, evolution, and ethical and moral responsibilities of our media today. Students will critically explore components that helped pave the way to today s mass media. Students will examine the history and evolution of print media, music and radio, film and television, and the new media. Students will explore how advanced media technologies may have altered the primary forms of print media forever. Students will learn about the media business, economics and regulation. Students will study visual communication, the media s impact on a global stage, New Journalism, diversity in American media, and the Digital Age. Student Learning Outcomes for the Course: 1) Understand what distinguishes mass communications from other types of communication. 2) Understand the history of the eight basic forms of mass communications. 3) Understand the social aspects of our society that contributed to the formation of each type of mass communications. 4) Understand how each type of mass communication changed society.

2 Student Assessment: Assignments and Assessments Tests (7) Final Exam Content Interaction Papers and Presentations (3) Summaries Video Assignment Percentage of overall grade 50% 30% Daily Assignments/Daily Participation 20% Grading Scale: Grade A B C D F 59-below Texarkana College Grading Rubric I. Content Interaction Papers: 100 points Cover Sheet: 5 points Title: 5 points Clear Thesis Statement in Introduction: 20 points Introductory paragraph: 10 points Topic sentences: 10 points Well developed body paragraphs: 30 points Conclusion (restate thesis statement): 10 points Organization and Coherence: 10 points II. Oral Presentations: 100 points Organization (15 points total) - Presentation is appropriate for the topic and audience (5 points); Information is presented in a logical sequence (5 points); Presentation appropriately cites required number of references (5 points). Content (45 points) Introduction is attention-getting, lays out the problem well, and establishes a framework for the rest of the presentation (5 points); technical terms are well-

3 defined in language appropriate for the target audience (10 points); presentation contains accurate information (10 points); material included is relevant to the overall message/purpose (10 points); appropriate amount of material is prepared, and points made reflect well their relative importance (10 points). Presentation (40 points) Speaker maintains good eye contact with the audience and is appropriately animated (5 points); speaker uses a clear, audible voice (5 points); delivery is poised, controlled, and smooth (5 points); good language skills and pronunciation are used (5 points); visual aids are well prepared, informative, effective (5 points); length of presentation is within the assigned time limits (5 points); information was well communicated (10 points) Course Evaluation: 1. Test There will be seven chapter tests. Each test will cover chapter material discussed in class. In addition, each chapter test will include critical thinking questions. The instructor will highlight in class what will be on the test. 2. Content Interaction Papers/Presentations There will be three content interaction papers and presentations. Submitted papers must be 2 to 3 pages, 14-point size, Times New Roman, and double-space with 1-inch margins. Each paper is worth 100 points, and the presentations are worth 100 points each. In addition, students will present their papers in class. Students will be graded on originality and creativity, as well as their knowledge of the topic. Students will have several topic options for each Content Interaction Paper/Presentation. 3. In-class Assignments Activities for in-class assignments include, but are not limited to individual comments and group discussions about the lecture topics. In-class assignments will be done individually or with one or more students. You will not know in advance which days the in-class assignments will occur because they will be based on the news of the day. Therefore, students are encouraged to read either in print or online local news sites such as the Texarkana Gazette and national news sites such as C-SPAN or NBCNews.com. Because many of these assignments involve your participation, they cannot be made up outside of class unless the absence is excused by Texarkana College, medically excused or emergency excused. 4. Final Exam. Content Interaction Paper/Presentation 1 (These topics cover chapters 1-4) Ask students to identify a single advertisement that has particularly caught

4 their attention that week and explore, either via in-class discussion, written assignment, or both, why this advertisement was effective in capturing their attention and what, if any, actions it caused them to take that can be directly attributed to the message of the ad. Ask students to re-tell, in class or as a written assignment, a story currently circulating in the national or regional media and analyze how the story is or is not influencing public debate and attitudes. Students must find an article or select a chapter of a book that can be easily located and read in printed version and then via website, smart phone, or tablet computer, and discuss the differences in the reading experience. Use this as a mechanism to extend the discussion about the future of books and printed media in the moderate to long-term. Have students discuss how they regularly access news stories that have been traditionally read in newspapers, and if the platforms they are using to get their news stories today are making them more or less informed citizens. Content Interaction Paper/Presentation 2 (These topics cover chapters 5-6) Ask student to create and share with class members a short music mix using online sources and audio mixing tools, such as the free Audacity (downloadable via and use this activity to help students consider the issues of music access and music mixing via the Internet and how this is changing the music consumer experience. Have students locate a radio station, either broadcast, satellite or Internet based, that appeals to them as music consumers and then analyze what aspects of the stations content, style, play list, etc., makes their selected station rise above the competition to attract and hold listeners. This can be used as an in-class activity by having students record a short segment of their selection that exemplifies the attributes that they feel make it so attractive to listeners. Record-breaking digital effects based films such as the Jurassic Park franchise of the 1990s and more recent box office smashes like Avatar are helping to keep the American film industry profitable and internationally dominant. Have students research online and write an analytical paper that looks at how the movie industry is continually upping the ante of its investment in costly special effects while some smaller films that rely on character and story still manage to capture large audiences. Does this mean that at the core, films and television dramas still rise or fall based on the quality of their storytelling? Create a study group or individual student assignment around the following question: Do the Academy Awards for the movie industry and the Emmy Awards for the television industry still matter in the economic success and thus audience popularity of a film TV program? In other words, are the

5 changes in audience viewing habits brought about by the rapid convergence of films and television onto the web reducing the importance of these annual industry awards such they may become more costly to conduct than the value they help deliver? Create a study group or individual student assignment around the following question: Do film critics matter, and if so, how? The role of film and television critics writing reviews in newspapers and magazines or presenting reviews as part of entertainment news programs on radio and television once had a significant impact on which movies and TV programs drew large audiences. Is the role of the professional film critic being overpowered by the blogosphere and social networking? Is there still an important role to be played by professional film and television critics? Content Interaction Paper/Presentation 3 (These topics cover chapters 11, 15) The suggested activities for this chapter are all built around mock media law cases created to help students understand some core issues in media law today. Ask students to research and answer the question, What are the basic legal issues to be addressed in each case? Then have them write a detailed outline of their argument, either in support of the plaintiff or in support of the defendant. Using their research and outlines as tools, conduct a series of in-class moot court- styled debates about these mock cases, with small teams of students taking a side and arguing for their position. The result is an engaging and fun way for students to learn about some real-world legal applications of media law. As a research assignment and then follow-up discussion in class, have your students select a side and present an argument in the following mock media law cases: Bob is a freelance photographer covering state and national election campaigns. He is contracted by a major national magazine to cover the national presidential conventions and supply human interest shots of the behind the scenes activities of the convention season. Bob attends one of the many pre-convention social events and is able to capture a number of candid shots of many U.S. congressional representatives having a rather good time with what appear to be prostitutes. Bob sends the photos to the magazine, which publishes one showing a congressman in a revealing sexual position with an unidentified woman. The woman turns out not to be a prostitute, but the congressman s fiancé. She files an intrusion of privacy and defamation suit against the photographer and the magazine. Susan is an art instructor at a community college. She develops a new course to teach students how to analyze photography as art. As visual aids for the course, she pulls a number of photographs off the Internet from websites maintained by various well-known art museums around the country and displays them to the class by projecting them from her

6 computer. After teaching the course for about two years, she learns that one of the photographers whose photos she has been using in her course has filed a copyright violation action against the college, naming Susan as a co-defendant. Have students select a popular media celebrity and discuss how his or her work and career has influenced how the American public views and accepts the minority group that he or she represents. Have students select a popular movie or television series that in their view has significantly changed how mainstream America views a particular ethnic, racial or gender minority. Critically analyze what it is about the selected movie or television series presentation of story and characters that is responsible for its having such an important impact. Have students research and critically analyze the historic evolution of the depiction of ethnic and racial groups as popular fictional bad guys in the media. Who do students think will be the next popular group of bad guys in American fiction, television and movies? Why?

7 FALL 2014 ASSIGNMENT SCHEDULE Date Tuesday Thursday Assignments Due Week 1 Jan Introduction; Course overview Lecture 1; Week 2 Jan Week 3 Feb. 2-6 Week 4 Feb Week 5 Feb Week 6 Feb Week 7 March 2-6 Spring Break March 9-13 Week 8 March Week 9 March Week 10 March 30-April 3 Week 11 April 6-10 Lecture 1 Test 1 Lecture 2; Lecture 2 Test 2 Lecture 3; Lecture 3 Test 3 Lecture 4; Test 4 Lecture 5; Lecture 4 Content Interaction Papers and Presentations 1 Due Lecture 5 Test 5 Lecture 6; Video Assignment Due Test 6 Content Interaction Papers and Presentations 2 Due Lecture 11

8 Week 12 April April 17 Drop Date Week 13 April Week 14 April 27-May 1 Week 15 May 4-8 Week 16 May Lecture 11 TBA Lecture 15 Lecture 15 Final Exam Test 11 TBA Lecture 15 Content Interaction Papers and Presentations 3 Due ABSENTEE POLICY Texarkana College s absentee policy allows instructors to withdraw a student from a course due to excessive absences. If a student leaves and returns during class or leaves the class before the class is over, he/she may be considered absent. Three tardies constitute one absence. It is the student s responsibility to check the syllabus for each instructor s tardy policy. In some workforce/vocational areas, such as nursing and cosmetology, certification requirements necessitate an absentee policy that is more stringent than the institutional policy. In these instances, the matter of certification takes precedence over local policies, since certification policies are established by the State of Texas. Faculty members are not obligated to provide opportunities for students to make-up missed assignments and tests as a result of a student s absence from class. The institution is not required to take attendance with the exception of workforce/vocational areas, where certification requirements require taking attendance. However, experience demonstrates that regular attendance enhances academic success. As such, students are expected to attend each meeting of their registered courses. A student should not stop attending a class without formally withdrawing from the course by the institutions published Last Day for Students to Drop. If a student stops attending class after the published Last Day for Students to Drop, the student may receive a grade of F in the class. The instructor will submit the last date of attendance for students receiving a grade of F or W.

9 Withdrawal from a course(s) may affect a student s current or future financial aid eligibility. Students should consult the Financial Aid Office to learn both short and long term consequences of a withdrawal. EXCUSED ABSENCES A student s absence due to school trips and/or school business will not be counted against a student s allowable number of absences. Military duty and absences for Holy Days (FBD LEGAL) are covered in a separate section of the catalog and the student handbook. These are the only excused absences that are considered by Texarkana College. Responsibility for work missed for any absence is placed on the student. Instructors are required to allow students to make up work missed if the absence is due to military duty* or religious holy days when students follow the correct notification procedures. Instructors are not required to allow students to make up work for absences due to other reasons. Make-up policies are listed in each individual instructor s syllabus. *Students interested in Health Occupations should check with the division chair prior to entering the program. MAXIMUM ALLOWABLE ABSENCES After official registration, the following number of unexcused absences will be the maximum allowable before a student may be dropped from the class. Mandated program certification requirements detailed for certain programs regarding the maximum allowable unexcused absences takes precedence over the following information. Academic Classes A COURSE THAT MEETS FOR THE FULL 16 WEEK SEMESTER Class or Lab Meets: Once a week (Night classes or Friday classes) Twice a week (MW or TR classes) Three times a week (MWF or TRF classes) Four times a week (MTWR classes) An instructor may withdraw a student from a course if absences exceed: Three tardies count as one absence Make-up Policy: If the student is absent, it is the student s responsibility to make arrangements to complete the assignments within one week of the absence; however, if a student misses on a presentation day, the student will not be allowed to do the presentation unless arrangements are made with the instructor. If the student is allowed to give the presentation late, ten points will be deducted. If a student

10 misses on test day, the test will be placed in the testing center, and the students will have one week to complete the test. If a student is excused for a Texarkana College extra-curricular activity, religious holiday, or military service, the student must receive prior approval from the Dean of Students and the instructor. Assignments must be completed prior to the excused absence. Academic Dishonesty Policy/Academic Integrity Statement: Scholastic dishonesty, involving but not limited to cheating on a test, plagiarism, collusion, or falsification of records will make the student liable for disciplinary action after being investigated by the Dean of Students. Proven violations of this nature will result in the student being dropped from the class with an F. This policy applies campus wide, including TC Testing Center, as well as offcampus classroom or lab sites, including dual credit campuses. This information can be found in the Student Handbook at Disability Act Statement: Texarkana College complies with all provisions of the Americans with Disabilities Act and makes reasonable accommodations upon request. Please contact Larry Andrews at , or go by the Recruitment, Advisement, and Retention Department located in the Administration building for personal assistance. If a student has an accommodation letter from the Recruitment, Advisement, and Retention Department indicating that he or she has a disability that requires academic accommodations, the student should present the letter to the instructor so accommodations can be made. It is best to request these changes at the beginning if not before the start of class so there is ample time to make the accommodations. Financial Aid: Attention! Dropping this class may affect your funding in a negative way! You could owe money to the college and/or federal government. Please check with the Financial Aid office before making a decision. Drop Date: The official drop date for the course is Friday, April 17, which is the last date for the student or instructor to drop this course with a W. However, an instructor may drop a student before or after the drop date. Class Policies: Always be prepared for class! Students should be prepared to turn in work, listen, and complete assignments. By having textbook and other supplies each class period, a student increases his or her ability to be successful in the course.

11 Cell phones must be turned off and out of sight in the classroom. If an emergency situation exists please see the instructor. Students will be warned if a cell phone is out and then asked to leave the classroom with an absence. Students can be dropped from the course if the problem persists. Students are not allowed to listen to music via headphones during class. There will be a zero tolerance policy for any behavior that is disruptive of classroom learning. This includes any vulgar language or rude behavior toward the instructor or other students in the class. Also, students should not talk while the instructor is teaching. If a problem occurs, students may receive a warning or may be asked to leave the classroom and will receive an absence. Students can be dropped from the course for inappropriate classroom behavior. Students in this course are held accountable to all policies and procedures outlined in the Texarkana College Student Handbook. NOTE: The above guidelines are subject to amendment by the instructor at any point during the semester. Students will be notified if any changes occur. Revised 01/19/2015

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