Developing You and Your Board
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1 The Institute of Directors Company Direction Programme Developing You and Your Board
2 3 The Institute of Directors Company Direction Programme Maximise your Board s Performance The changing business environment that you and your organisation operate in is challenging and complicated. Now, more than ever, businesses need dynamic strategic direction at board level. Qualified directors can help you stay ahead of the competition, recognise and create opportunities, remain composed throughout challenges and lead your organisation to success. The IoD s award-winning Company Direction Programme is worth investing in to achieve this aim. A dynamic and professional board of directors has a collective responsibility to ensure that each member is contributing positively, able to perform effectively and ready to help lead the organisation. New directors will need to understand their role and how to be more effective, established directors will need to keep up to date with the latest thinking and trends, and the whole board will need to understand the implications and relevance of corporate governance in order to operate effectively. Delivered at the IoD s East Midlands Centre at Loughborough University s School of Business and Economics, The Company Direction Programme covers all the essentials of directing a company for new and existing company directors and offers a route to Chartered Director status. In short, it has become THE recognised boardroom qualification and will help your business to perform better. Benefits at a glance THE recognised boardroom qualification Understand what your role is (and is not) Learn from clearly established best practice Excellent networking opportunities Strategically focussed material designed by directors Geared towards application in the real world, maximising your return on investment Short courses for minimal work disruption Modules also available as one-off courses Recent IoD Participants Merck Chemicals Ltd Hammonds Furniture Ltd Finesse Hotels Nottingham Emergency Medical Services Aarsleff Piling Mortons Media Group Rutland Plastics Ltd Checkprint Ltd Westerman Homes Ward Recycling Schlüter-Systems Ltd Walton Garden Buildings Greenbank Group UK Ltd
3 The Institute of Directors Company Direction Programme Learning is not compulsory neither is survival. W. Edwards Deming, Your Professional Development Starts Here 4 Ensure that you and your board are dynamic, professional and ready to lead your organisation whatever the economic climate. Enrol onto The Certificate in Company Direction (Chartered Director Stage 1) Attend 4 mandatory courses, 10 taught days Successfully pass the examination Receive the Certificate in Company Direction and the entitlement to use the designatory letters Cert IoD after your name Enrol onto The Diploma in Company Direction (Chartered Director Stage 2) Attend Developing the Board (3 day exercise) to put the knowledge and learning you have gained into practice Successfully pass the examination Receive the Diploma in Company Direction and the entitlement to use the designatory letters Dip IoD after your name Chartered Director Prepare a portfolio of your experience Intensive professional review interview based on your portfolio On successful completion of the Chartered Director you are entitled to use the designatory letter C. Dir after your name You will also hold a Chartered Professional Qualification
4 5 The Institute of Directors Company Direction Programme Certificate in Company Direction Modules Role of the Director and the Board 2 days The important role that corporate values play in the development of a successful and responsible business Corporate governance and how it shapes the responsibilities, accountabilities and activities of the board The legal status of a company, the different forms this may take and the legal and regulatory environment it must operate in The role a director plays and the responsibilities and accountabilities associated with the role The role of the board and how it should operate to be effective The board s accountabilities and responsibilities to a number of stakeholders and that these relationships need to be managed and considered in board decision making The Director s Role in Strategy and Marketing 3 days What strategy is and how a board uses it to generate value The strategic importance of a clear purpose as provided by vision, mission and values, and effective strategic thinking The relationship between the internal and external environments of the organisation Tools to help make an effective situation appraisal Why good strategic analysis is essential to good strategic formulation and implementation Generating and evaluating strategic options in order to devise a strategy to realise the vision The role of the board in implementing strategy and the importance of operational capability, integration of decisions, risk and measurement Schedule The Certificate and Diploma in Company Direction are structured to minimise the time spent away from the demands of your business. To obtain the Certificate in Company Direction delegates must complete 10 days of course attendance at Loughborough University, and then pass the examination. Having completed the full Certificate programme, the Diploma in Company Direction is gained by attending an intensive 3-day course followed by examination. A list of venues will be supplied on application. The full programme plus examinations must be completed within a two-year period to be awarded the qualification. Alternatively, modules can be taken as one-off short courses. The modules run from 9am to 5pm. Overnight accommodation is not required. However, should delegates wish to stay overnight, accommodation is available at the University s own 4-star hotel ( or at a local hotel of their choice.
5 The Institute of Directors Company Direction Programme 6 Finance for Non-Financial Directors 3 days Define the financial responsibilities of directors and have the knowledge required for good governance and promotion of shareholder value The ingredients of financial strategy Become familiar with the major statutory financial statements How to assess the financial strength of a company in a structured way using typical financial ratios Differentiate between management and financial accounting Monitoring financial performance and the importance and positioning of Key Performance Indicators (KPI) Funding and the various sources of capital Why companies fail The Director s Role in Leading the Organisation 2 days How corporate strategy drives organisational structure and resource requirements, which the board must monitor and review The board must demonstrate the importance of organisational development by adopting the principles of the learning board Successful strategic change initiatives require board level sponsorship, on-going direction and tenacious leadership Organisational performance measures should be aligned to strategic objectives and to corporate culture I met some very interesting people, and in some ways the discussion and personal experience were as important and interesting as the topics themselves. Anthony Ridding, Company Direction Programme graduate How you are taught The Certificate and Diploma in Company Direction are based on a blended learning principle a set of modules combining focussed short courses with e-learning, making them the most time-efficient way to keep you up to date with your changing responsibilities as a director. Who should attend Directors, including SME directors and those of owner-managed companies or family businesses, newly appointed directors and senior executives shortly to become directors. Teaching is delivered through group activities, using interactive materials and the critical review of case studies. All certificate courses are supported by post-course e-learning. The IoD s Learning Zone offers delegates various online tools to assist with their exam revision and to reinforce the knowledge gained during the face-to-face element of the workshops.
6 7 The Institute of Directors Company Direction Programme Fees These courses have made me so much more confident about the whole picture of the company rather than just my specific element. From day one, it started to open my eyes that there are other opportunities available. Tim Farmer, Company Direction Programme graduate IoD Non Members Members Certificate Course (10 days) Full payment in advance 7½% discount Day rate for individual Certificate courses The cost of the programme includes tuition and programme materials, as well as refreshments and lunch. Overnight accommodation however is not included in the fees. VAT is not applicable to tuition fees. Cancellation and Transfer In the event of a cancellation or transfer, requests must be received 20 working days prior to the commencement of each course. Where requests are received between 10 and 20 working days 50% of the fee will be forfeited. If less than 10 working days notice of cancellation is given, all fees are forfeited. Please note that in the event of a transfer to another centre a transference fee of per module day is payable. Funding Sources of funding for business training are constantly changing, but pockets do exist. Please contact us for details. How to apply To apply or for any further information, please contact us on +44 (0) or e.taylor@lboro.ac.uk, or visit I now have a better understanding in my role as Managing Director and would not hesitate to recommend the programme. George E. Allan, Company Direction Programme graduate
7 The Institute of Directors Company Direction Programme 8 The School of Business and Economics With over 40 years of experience of delivering management education we pride ourselves in supporting business through challenging, career-enhancing management and leadership development, cutting edge research, and the promotion of innovation and enterprise. We strive to develop effective leaders and young entrepreneurs, enhance organisational performance and promote sustainable growth addressing the real world challenges facing businesses and policy makers in our rapidly changing global economy. Consistently rated as a Top-10 UK business school by national league tables in the fields of business, accountancy and finance, we are also among the top 1% of business schools in the world to internationally accredited by EQUIS. We work with over 250 companies of all sizes around the world and may be able to assist your organisation in a variety of ways. Executive Education We are especially experienced at working in partnership with the business community. By tailoring programmes to the needs of industry, we have developed a reputation for delivering academically rigorous and practically relevant courses that assist individuals in their career development and that enhance the performance of their organisation. We provide award-bearing company-bespoke training on-site or on campus, as well as a range of accredited programmes in management. Our areas of expertise include Automotive Management, Management and Leadership, MBA, Occupational Health and Safety Management and Security Management. For more information please see Research and Consultancy As one of the UK s leading research-intensive universities we pride ourselves on conducting research that matters. Organisations that need innovative solutions to new problems come to us for our expertise in combining academic rigour with practical relevance. Fields of expertise range from HRM and Corporate Governance to International Business and Strategy, and Marketing and Retailing. Please see for a full list of our areas of research expertise. Placement Opportunities Our undergraduate programmes each involve some form of one-year professional business placement. This gives our students the chance to test-drive a career and gain priceless work experience. In return, by giving students a real job with real responsibilities, you not only benefit from a contribution to your bottom line but can trial students for a year ahead of permanent recruitment. We work with companies of all sizes, from multinationals to SMEs, many of whom could be your competitors. Can you afford not to get involved? See for more information on how you could benefit or contact our placements office at BS.placement.enquiries@lboro.ac.uk. Sponsorship Opportunities With organisations more than ever aware of their corporate social responsibility, there has never been a better time to become a sponsor. From sponsoring whole programmes or specific modules to student prizes and scholarships, sponsorship can help you raise your brand awareness through our stakeholder communications, connect our students (who could be your future employees), ensure graduates have up to date business skills, and develop a mutually beneficial relationship with the university.
8 School of Business and Economics Loughborough University Leicestershire, LE11 3TU T: +44 (0) E: YouTube /D&PS/Nov2012
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