Retaining Patients and Reclaiming the Lost Ones By: Catherine Maley, MBA, Author, Your Aesthetic Practice

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Retaining Patients and Reclaiming the Lost Ones By: Catherine Maley, MBA, Author, Your Aesthetic Practice"

Transcription

1 Retaining Patients and Reclaiming the Lost Ones By: Catherine Maley, MBA, Author, Your Aesthetic Practice To grow aesthetic profits, it s imperative you focus your efforts on your preferred patients and do what it takes to keep them coming back again and again and bringing their friends with them. Aesthetic marketing today is all about the quality of each patient relationship and their referrals rather than sheer quantity of patients wandering through your office. Patient with Endless Needs The beauty (pun intended) of aesthetics is that you have patients with endless needs. If an aesthetic patient wants to look good today, they also want to look good tomorrow and next week and next year and year after year. So it s your job to keep them happy and connected to you so they return again and again. If you have an aesthetic patient who likes to look good and that makes them feel good, they will be in relentless pursuit to keep those good feelings going. So if they come to you for one procedure, they will stay for more and move up the ladder to higher-priced procedures as well as the other way around. If they come for a high-ticket surgical procedure, they will move down the ladder to perfect or maintain their look with the lesser procedures, treatments and products. There is so much money left on the table because the value of one patient is taken for granted. If you simply increase the life-time value of a current aesthetic patient by offering a menu of services that satisfies all or most of their aesthetic concerns, they will return again and again and you will dramatically increase your aesthetic profits with minimal extra cost. Your Preferred Patients 1

2 A good strategy is to focus on those patients who are least likely to be affected by changes in the economy and last affected by changes in the economy. An excellent strategy would be for you to go through your database and target those patients who: - Are older and have more skin, body and face concerns - Live in affluent zip codes - Have a history of visiting you often - Refer their friends to you Now focus your resources on them by keeping in touch with them many times throughout the year. Educate them about what s new in aesthetic enhancement, invite them to your events and be sure they know you appreciate their business. The True Leverage is in Your Current Database You most likely want new patients, don t you? But the real profits are with the patients who already know, like and trust you. They are more apt to respond to your promotional efforts and more likely to say yes to your offerings. This important point is missed when you are constantly on the search for new patients rather than spending minimal effort encouraging your current patients to return again and again and refer their friends. Aesthetic Marketing Rules Here are some rules about marketing and human nature that are important to keep in mind since they apply to the aesthetic industry: - A buyer is a buyer is a buyer so if an aesthetic patient bought from you before they will buy again from you or from your competitors 2

3 - It s much easier to make the 2 nd sale than it was to make the 1 st - you ve already done the hard work - The most neglected high probability target market you have is past and present patients - Patients welcome frequent contact and communication. You may be interested to know the #1 reason patients leave you is not because they are unhappy with their result. It s because of your indifference. Ignoring your patients and not keeping in touch allows them to drift away. - Lastly, your hidden competitive edge is the quality of your on-going relationships with your aesthetic patients So, how do you keep your relationship going with your current patients? Here are strategies that work well: Marketing Send out e-newsletters explaining a new procedure you offer and send simple e-blasts with a purpose. Make them eye-catching, add a holiday theme with compelling offers, and a tight expiration date so they impulsively call you now. Be sure to offer gift certificates and remind your patients to forward this to a friend to help with word-of-mouth referrals. But you can t count on alone to reach your patients. As a matter of fact, only 28-33% of your s get through software firewalls so is only one way to communicate with your patients. Direct Mail 3

4 Direct mail is another way to stay in touch with your patients so they don t wander off to your competitors. It s making a big comeback and becoming the cheaper way to promote your services because it is so targeted. For the price of a stamp, you get your personalized message directly to your patient and you ll have their attention way more than you will when they re hunting around on the internet or channel surfing. Direct mail gives you an increased chance of getting noticed, getting your piece opened, getting it read and getting it responded to. Now the question becomes what should you mail your patients? Here are some ideas: Handwritten Note Cards Handwritten note cards are the most effective way to build a loyal following. Frankly, this alone will help bond your patients to you as well as differentiate you from your competitors since most are never going to do this. Take advantage of their short-sightedness. Send eye-catching, colorful greeting cards with your own handwritten message, a colored envelope and a live stamp to specific preferred patients for specific reasons such as Holidays are here, thank you and refer a friend. This effort speaks loud and clear to your patients that you sincerely care about them and this extra effort will make you stand out from the others I guarantee it. Personalized Patient Letters 4

5 Aesthetic patients want to feel special. So, the more personal you can make your communications, the more your patient will feel your genuine concern for them and the more likely they are to respond. Throughout the year, send a themed patient letter telling your patient about a new procedure, your office renovation or a new staff person and include a very special offer for a limited time only. Face-to-Face Time is Golden The more time your patients spend face-toface with you, the more likely they are to bond with you, stay loyal to you and refer their friends. Have two big events per year such as a Holiday party or your annual fundraiser so your current patients can connect with you socially as well as introduce you to their friends they brought along. Reclaim Lost Patients It s a fact that it s always cheaper, easier and more effective to market to patients who already know you than to advertise to total strangers. It's never too late for you to start a re-activation campaign for patients who have wandered off. Reconnect with those patients. They are your lowhanging fruit and are much more apt to respond to your promotional efforts because they are familiar with you. 5

6 I guarantee you have a group of patients in your database who came in for a consultation but didn t book, who came in a couple of times and then wandered off and then those you haven t seen in months or years. Why is that? Perhaps when they visited you, they were having a bad day and couldn t connect with your staff. Perhaps your staff was having a bad day and scared them off. Perhaps they got sticker shock. Perhaps they went to your competitor but now want to return to you but are too embarrassed to call. You are never going to know unless you reach out to them. When these 'lost' patients left your practice, there s a good chance they were not saying No They could have simply been saying Not Yet or Not Now Make contact with these lost patients. Tell them what s new with you, your office and the world of cosmetic enhancement. Then give them a reason to contact you and add a sense of urgency so they call now rather than wait and forget to call at all. Irresistible Reason to Return There should be an irresistible reason to return so they respond quickly. Get creative about giving the patient a compelling reason to see you again and visit you now rather than to wait or not see you at all. Some ideas to include: gift with purchase women are very used to this from the makeup counters at the department stores and they love it. Work with your vendor to offer, for example, a free eye cream with retail 6

7 purchase. Or, they get a free Latisse eye lash enhancer with their injectable treatment. Help them afford your services. Give them easy or free financing so they can have what they want now. An aesthetic patient who wants to look and feel good will go to great lengths to make it happen sooner rather than later. Ensure they don t wander off to your competitor by offering solutions to their financing concerns. Follow Up is Crucial Here s the secret to true revenue growth: FOLLOW UP It s always a good idea to follow up with current and lost patients it shows you are interested in knowing the patient and it makes you stand out so do it whenever it makes sense. For example, Thank you for coming in note card Great to see you Evening phone call after a treatment or procedure to see how the patient is doing and We Miss You note card The more points of contact you have with your patients, the more likely they are to choose you, and only you, when they re ready for aesthetic enhancement. WoW Patient Experience The strategies above are only as effective as the experience your patients have when in contact with your practice either on the telephone or in the office. 7

8 Be sure your patients ALWAYS have a WoW experience with your receptionist, your other staff members, your processes and with you! Your goal should be to have them leave with a smile and brag about you to their friends. Conclusion Your ultimate goal is to attract your preferred patient to you and then keep them loyal by using persistent and consistent communications, events and excellent patient relations with relentless, never-ending improvement that leads to a WoW patient experience and that leads to returning patients and referrals and more aesthetic profits for you About the Author: Catherine Maley, MBA is Author of Your Practice/What Your Patients Are Saying. Her book delves into the inner needs and wants of aesthetic patients and has sold all over the world. You can download a Free copy at Catherine is President of Cosmetic Image Marketing. She and her team of creative designers, Webmasters, copywriters and videographer provide coaching services, ready-made tools and training products to medical practices who are striving for excellence. A sought-after speaker, Catherine has presented throughout the US and Canada on a variety of practice management topics and writes regularly for the top medical publications in the aesthetic industry. 8

Five Great Reasons to Consider Gift Checks

Five Great Reasons to Consider Gift Checks Gift Checks Online Press Kit Five Great Reasons to Consider Gift Checks Let s face it there s only so many ways to give someone a gift, and those options haven t changed much in decades. But Gift Checks

More information

Sales Lead Brokerage Profit Plan Bonus Document

Sales Lead Brokerage Profit Plan Bonus Document Sales Lead Brokerage Profit Plan Bonus Document Introduction Hello and thanks for ordering the Sales Lead Brokerage Profit Plan through the Money Makers Reviewed website. As you ll know if you read my

More information

BEST BUY SALES INDUCTION

BEST BUY SALES INDUCTION SELLING SKILLS BEST BUY SALES INDUCTION OBJECTIVES Ensure our employees have the confidence and competence to deliver the customer promise. Teach employees how to sell using Best Buy Selling Skills which

More information

Secrets to Renting Mailing Lists: A list broker s Top Ten Tips

Secrets to Renting Mailing Lists: A list broker s Top Ten Tips Secrets to Renting Mailing Lists: A list broker s Top Ten Tips By Suzanne Doyle-Ingram President, Strategic List Services www.strategiclists.com Over the years, I have worked with hundreds, if not thousands,

More information

The Never Ending Challenge

The Never Ending Challenge PROSPECTING: The Never Ending Challenge Special Report by Mike Ferry January 2013 2013 The Mike Ferry Organization. All Rights Reserved. In the mid-1990 s, I was invited to speak before a group of approximately

More information

Lead Scoring, Prioritization, Routing & Nurturing

Lead Scoring, Prioritization, Routing & Nurturing Take your business to the next level Lead Scoring, Prioritization, Routing & Nurturing Free Sales and Marketing Audit Call 410-977-7355 Lead Scoring, Prioritization, Routing & Nurturing About the Author

More information

Sales Call Success For Promotional Products Professionals

Sales Call Success For Promotional Products Professionals Sales Call Success For Promotional Products Professionals Copyright 2005 Rosalie Marcus, The Promo Biz Coach http://www.promobizcoach.com Five Steps To A Successful Sales Call 1. Target prospects that

More information

Inbound Marketing The ultimate guide

Inbound Marketing The ultimate guide Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has

More information

Six Tips to Close Buyers NOW. A Real Estate Agent s Guide to Generating More Business Today

Six Tips to Close Buyers NOW. A Real Estate Agent s Guide to Generating More Business Today Six Tips to Close Buyers NOW A Real Estate Agent s Guide to Generating More Business Today Table of Contents Overview Buyer Business Now Generate Buyer Leads and Get Them to Write Acceptable Offers Tip

More information

Non-Profit Direct Mail

Non-Profit Direct Mail Guide to a Successful Non-Profit Direct Mail Campaign The face of fundraising has changed in recent years a change which non-profit organizations have acutely felt. The internet has made access to donors

More information

5 Free Marketing Tips for your Business Any Kind Of Business

5 Free Marketing Tips for your Business Any Kind Of Business 5 Free Marketing Tips for your Business Any Kind Of Business By Sean Usher Marketing is selling a prospect on an idea before they make a decision. Its can be subtle compared to the hard sell, but its about

More information

Warm Market Scripts Ideas.

Warm Market Scripts Ideas. WarmMarket ScriptIdeas Warm Market Scripts Ideas. Schedule a time to talk with them soon after they get the information. Follow-up is the key to success. See some ideas. Speak to your upline support and

More information

ebook: The secret to salon and spa success Find out how can make your salon or spa more successful

ebook: The secret to salon and spa success Find out how can make your salon or spa more successful ebook: The secret to salon and spa success Find out how can make your salon or spa more successful Whether you have a love or a hate relationship with numbers, understanding your key revenue drivers can

More information

SAMPLE THANK YOU NOTES

SAMPLE THANK YOU NOTES SAMPLE THANK YOU NOTES Thank You - In Person Visit (Prospect) 1. Thank you for stopping by today. I look forward to working with you in the future. 2. It was a pleasure to meet you today. We pride ourselves

More information

Direct Mail Marketing

Direct Mail Marketing Direct Mail Marketing Benefits, Strategies and Expectations Kimberly Knab President Beyond Direct Marketing What are some of the benefits of direct mail? What are some of the benefits of direct mail? Introduces

More information

Marketing. Marketing Your Business. The Ground Work

Marketing. Marketing Your Business. The Ground Work Marketing Your Business Marketing is a complex process of bringing your business to the attention of the right clients. It s often difficult to link marketing activities to results and that drives business

More information

Spa Success Tips to Enhance Every Aspect of Your Customer Experience

Spa Success Tips to Enhance Every Aspect of Your Customer Experience 50 Spa Success Tips to Enhance Every Aspect of Your Customer Experience Reward your customers with loyalty points based on actions like purchases of products or services. Track customers activities and

More information

Donor Acquisition Campaigns for Small Nonprofits

Donor Acquisition Campaigns for Small Nonprofits SMART A N N U A L G I V I N G The Smart Guide to... Donor Acquisition Campaigns for Small Nonprofits The guide to designing and managing an affordable, small-scale direct-mail campaign that will recruit

More information

Prospecting Scripts. 2 keys to success in Real Estate

Prospecting Scripts. 2 keys to success in Real Estate Prospecting Scripts 2 keys to success in Real Estate 1. TALK TO PEOPLE 2. ASK THE RIGHT QUESTIONS 1. Door-knocking or cold calling properties around a new listing (inviting them to a property preview)

More information

Change Your Business Card Into A Lead Generation Machine Workbook

Change Your Business Card Into A Lead Generation Machine Workbook Change Your Business Card Into A Lead Generation Machine Workbook E-Learning Marketing System This mini video series has been carefully created to guide you to the content that can impact your business

More information

The 12 Step Follow Up System Finally A Follow Up System That s Simple, FUN and Most Importantly PROFITABLE!

The 12 Step Follow Up System Finally A Follow Up System That s Simple, FUN and Most Importantly PROFITABLE! The 12 Step Follow Up System Finally A Follow Up System That s Simple, FUN and Most Importantly PROFITABLE! Copyright 2013, All Rights Reserved Nancy Matthews Page 1 Congratulations! Welcome you to the

More information

Guided Voicemail Scripting Toolkit. A guide to conducting well-run Guided Voicemail campaigns

Guided Voicemail Scripting Toolkit. A guide to conducting well-run Guided Voicemail campaigns Guided Voicemail Scripting Toolkit A guide to conducting well-run Guided Voicemail campaigns Guided Voicemail - Scripting Toolkit P a g e 2 Virtual Causeway 22 King Street South 5 th Floor Waterloo, ON

More information

C. Buyer lead generation online IDX integration vs. MLS, automatic updates, accessibility

C. Buyer lead generation online IDX integration vs. MLS, automatic updates, accessibility Lead Generation I. Internet ideas to help your Rainmaker generate more business A. Email/Video B. Blogging/personal website C. Buyer lead generation online IDX integration vs. MLS, automatic updates, accessibility

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

OLS Marketing Campaign Template Language Examples

OLS Marketing Campaign Template Language Examples OLS Marketing Campaign Template Language Examples OLS Marketing Campaigns Theme & Language Examples The following marketing campaign themes and the language that accompanies them are suggestions only.

More information

Top Ten Mega Marketing Mistakes That Gun Shops Make

Top Ten Mega Marketing Mistakes That Gun Shops Make Top Ten Mega Marketing Mistakes That Gun Shops Make A Special Report By Gene Kelly, President of The American Gunsmithing Institute I can t emphasize enough how important it is to identify mistakes, because

More information

Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment

Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment By German Sacristan, X1 Head of Marketing and Customer Experience, UK and author of The Digital & Direct Marketing

More information

7.5 Secrets To Growing Your Lawn Care Company

7.5 Secrets To Growing Your Lawn Care Company 7.5 Secrets To Growing Your Lawn Care Company Holganix relies on lawn care companies like yours, so we want to see you grow as big as you can. And since Barrett Ersek, our CEO, previously founded and sold

More information

The. biddible. Guide to AdWords at Christmas

The. biddible. Guide to AdWords at Christmas The biddible. Guide to AdWords at Christmas CONTENTS. Page 2 Important Dates Page 3 & 4 Search Campaigns Page 5 Shopping Campaigns Page 6 Display Campaigns Page 7 & 8 Remarketing Campaigns Page 9 About

More information

How to Attract High Quality Prospects and Grow Your Insurance Business In As Little As Seven Steps

How to Attract High Quality Prospects and Grow Your Insurance Business In As Little As Seven Steps How to Attract High Quality Prospects and Grow Your Insurance Business In As Little As Seven Steps By Clifton Warren Corporate Eye Consulting 2013 IIAB Best Practices Study found that specialty/niche business

More information

How To: Engineer A Direct Mail Campaign, One That Really Works! Developing Your Mailing List

How To: Engineer A Direct Mail Campaign, One That Really Works! Developing Your Mailing List How To: Engineer A Direct Mail Campaign, One That Really Works! When it comes to generating new leads and sales for your business, direct mail remains one of the best and most successful options. According

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

Effective Ad Writing

Effective Ad Writing Effective Ad Writing How To Get The Most Results from Your Adverts by Joy Miller Limits of Liability / Disclaimer of Warranty The authors and publisher of this book have used their best efforts in preparing

More information

LEARN HOW TO RECEIVE A 200% TO 300% HIGHER RETURN ON YOUR INTERNET LEADS

LEARN HOW TO RECEIVE A 200% TO 300% HIGHER RETURN ON YOUR INTERNET LEADS LEARN HOW TO RECEIVE A 200% TO 300% HIGHER RETURN ON YOUR INTERNET LEADS This FREE webinar will go through some of the top code cracking secrets and conversion tips and tricks that will help you see higher

More information

What is Text Message Marketing?

What is Text Message Marketing? What is Text Message Marketing? SMS (Short Message Service) Text Message Marketing is the ability to send permission-based text messages to a group of people who have opted-in to your mobile list. The

More information

Louis Gudema: Founder and President of Revenue + Associates

Louis Gudema: Founder and President of Revenue + Associates The Interview Series - Presented by SmartFunnel Interviews of Sales + Marketing Industry Leaders Louis Gudema: Founder and President of Revenue + Associates PETER: Hello folks this is Peter Fillmore speaking.

More information

2013 Holiday Email Marketing Calendar

2013 Holiday Email Marketing Calendar 2013 Holiday Email Marketing Calendar With the Holidays just around the corner, it s time to jump start your planning. Campaigner has created a calendar to help you get your Holiday planning under wraps

More information

DIRECT MAIL THE POWER OF. Developing your direct mail program... For more information, contact:

DIRECT MAIL THE POWER OF. Developing your direct mail program... For more information, contact: CompanionBooklet 10/10/06 12:45 PM Page 1 COMPANION BOOKLET THE POWER OF DIRECT MAIL Developing your direct mail program... For more information, contact: 2819 Saint Paul Street Baltimore, MD 21218-4312

More information

Business Mastery: Smart Strategies Every Business Owner Needs to Promote, Protect and Prosper

Business Mastery: Smart Strategies Every Business Owner Needs to Promote, Protect and Prosper Business Mastery: Smart Strategies Every Business Owner Needs to Promote, Protect and Prosper Susan Wilson Solovic Sponsored by: AT&T 2012 Susan Wilson Solovic, all rights reserved Business Mastery: Smart

More information

Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google

Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google By Katina Beveridge 1 INTRODUCTION Imagine having a flood of highly targeted, ready to

More information

OFFICERS AND CHAIRMEN WORKSHOPS MAY 2014 ANNUAL CONFERENCE

OFFICERS AND CHAIRMEN WORKSHOPS MAY 2014 ANNUAL CONFERENCE LSI Educating California s Legal Professionals OFFICERS AND CHAIRMEN WORKSHOPS MAY 2014 ANNUAL CONFERENCE CAREER PROMOTION/SCHOLARSHIP Sylvia Marsh LSI Career Promotion/Scholarship Chair LSI Educating

More information

COURTING SMALL BUSINESS BANKING PROSPECTS IS LIKE DATING!

COURTING SMALL BUSINESS BANKING PROSPECTS IS LIKE DATING! BankersHub.com January 2015 Newsletter Page - 1 COURTING SMALL BUSINESS BANKING PROSPECTS IS LIKE DATING! By Julie Dunn Story Newsletter Article January, 2015 ABOUT THE AUTHOR Julie Dunn Story brings years

More information

Jump Starting Your Email Campaign For Lawyers 101

Jump Starting Your Email Campaign For Lawyers 101 Jump Starting Your Email Campaign For Lawyers 101 By Arthur C. Kosieradzki, Esq. Founder, Let America Know Email Marketing is Permission-Based Marketing Permission is a tremendous Gift. It is a measure

More information

RECRUITING SCRIPTS. Role-play your scripts daily! B patient! I'm fearless, I'm powe. unstoppable! Follow the number

RECRUITING SCRIPTS. Role-play your scripts daily! B patient! I'm fearless, I'm powe. unstoppable! Follow the number You play at the level you practic Role-play your scripts daily! B patient! I'm fearless, I'm powe unstoppable! Follow the numbers RECRUITING SCRIPTS ou play at the level you practice. play your scripts

More information

Why You Need to Follow Up with Your Customers

Why You Need to Follow Up with Your Customers Why You Need to Follow Up with Your Customers You create a digital information product, and work hard towards your product launch. You announce it to your list. You ve even done quite a bit of legwork

More information

What is the customer journey- and how to do it

What is the customer journey- and how to do it What is the customer journey- and how to do it Leisure Centres Introduction The customer journey is a buzzword that is thrown around a lot. But what on Earth is it?, we hear you ask! Also referred to as

More information

save time and do more with Online Postage

save time and do more with Online Postage save time and do more with Online Postage what you need The internet, a printer and a Royal Mail online account is all you need to. If the postage you re buying is under.99, you ll need to top up a prepay

More information

the SALESTEAMLIVE FREQUENTLY ASKED QUESTIONS

the SALESTEAMLIVE FREQUENTLY ASKED QUESTIONS the SALESTEAMLIVE FREQUENTLY ASKED QUESTIONS Close your eyes and imagine being able to automate your marketing. Picture yourself sitting back and listening to your phone ringing with motivated sellers

More information

How much should you spend on marketing?

How much should you spend on marketing? How much should you spend on marketing? An e-guide to help small businesses with small budgets work out what they need to spend on marketing 1 Marketing Angels How much should I spend on marketing? Copyright

More information

THE SECRETS TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication

THE SECRETS TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication 10 THE S TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication 10 S THE TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) By Jackie Key, Managing Director, Key Principles

More information

Customer Care Follow-Up System

Customer Care Follow-Up System Providing good customer service is guaranteed to make your business grow. It is exciting and profitable when a customer purchases from you for the first time. Imagine having the feeling over and over again.

More information

Fill Your Sales Pipeline With Business That You Don t Have to Work For

Fill Your Sales Pipeline With Business That You Don t Have to Work For Sparta Success Systems Presents: Turn Your Website Into A Lead Generation Machine! Fill Your Sales Pipeline With Business That You Don t Have to Work For 508-243-6257 www.spartasuccess.com http://activerain.com/blogs/spartasuccess

More information

Lead Scoring, Prioritization, Routing & Nurturing How Businesses Increase Conversion Rates by as much as 300%

Lead Scoring, Prioritization, Routing & Nurturing How Businesses Increase Conversion Rates by as much as 300% Take your business to the next level Lead Scoring, Prioritization, Routing & Nurturing Brought to you by www.dwsassociates.com 651-315-7588 Lead Scoring, Prioritization, Routing & Nurturing Brought to

More information

List-Building Secrets

List-Building Secrets The Step-by-Step System to Grow Your Coaching Business By Michelle Schubnel Helping coaches around the world attract great clients and build thriving, rewarding and profitable coaching businesses. Table

More information

01 877.362.4556 www.listrak.com

01 877.362.4556 www.listrak.com Behavioral Retargeting Email Campaigns: Five Things You Need to Know 01 2010, Listrak By Megan Ouellet, Director of Marketing June 28, 2010 Forrester Research reported that 154 million people in the United

More information

START THE NEW YEAR WITH A BANG. 8 Dynamite Tips to Make the Most of January Sales

START THE NEW YEAR WITH A BANG. 8 Dynamite Tips to Make the Most of January Sales START THE NEW YEAR WITH A BANG 8 Dynamite Tips to Make the Most of January Sales The Holiday season is generally a great time of the year for online retailers; customers are purchasing more and new visitors

More information

1. BE REFERABLE. 7 Critical Marketing Strategies for Auto Repair Shops * Copyright @2015 * 23 Kazoos * 480-389-5219 * www.23kazoos.

1. BE REFERABLE. 7 Critical Marketing Strategies for Auto Repair Shops * Copyright @2015 * 23 Kazoos * 480-389-5219 * www.23kazoos. 1. BE REFERABLE Show up on time, do what you say you re going to do. Say please and thank you and finish what you start. Those are what I call the four rules for being referable. -Dave Riccio, Owner Tri-City

More information

6 Ways to Close Leads Faster (and Easier) than Your Competition. Discover the Secrets of Closing Internet Insurance Leads

6 Ways to Close Leads Faster (and Easier) than Your Competition. Discover the Secrets of Closing Internet Insurance Leads Discover the Secrets of Closing Internet Insurance Leads Introduction You know your sales are out there. You ve been using the internet to generate insurance leads, and your inbox has been filling up with

More information

7 Secrets To Websites That Sell. By Alex Nelson

7 Secrets To Websites That Sell. By Alex Nelson 7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there

More information

Leadership, Attitude, Performance...making learning pay!

Leadership, Attitude, Performance...making learning pay! AP Leadership, Attitude, Performance...making learning pay! Customer Relations LAP 2 Performance Indicator: CR:016 Know When to Hold Em Nature of Customer Relationship Management Built to last Keep em

More information

THE BLUEPRINT FOR MARKETING AUTOMATION

THE BLUEPRINT FOR MARKETING AUTOMATION THE BLUEPRINT FOR MARKETING AUTOMATION Marketing automation adoption will grow by approximately 50% by 2015. -Sirius Decisions, How Marketing Automation Has Evolved in the Last 12 Months, 2012 Way More

More information

John Terry Business Development Consultant, TeamLogic IT

John Terry Business Development Consultant, TeamLogic IT Are You Stuck With Stuck Deals? John Terry Business Development Consultant, TeamLogic IT Objectives At the end of this seminar you ll be able to: Identify the points in the sales system where stuck deals

More information

Travel agents guide to SMS messaging. How to use SMS messaging for marketing, booking, and customer support

Travel agents guide to SMS messaging. How to use SMS messaging for marketing, booking, and customer support Travel agents guide to SMS messaging How to use SMS messaging for marketing, booking, and customer support Why should you use SMS messaging? When was the last time you didn t have your mobile? Chances

More information

Direct Response: The Key to Effective Marketing - Part 2

Direct Response: The Key to Effective Marketing - Part 2 Direct Response: The Key to Effective Marketing - Part 2 How small businesses get the best results from Direct Response Marketing By Robert Ciccone - Success Unlimited Sales & Marketing Group Inc. In Part

More information

Running a Successful Referral Program. 9 Best Practices

Running a Successful Referral Program. 9 Best Practices Running a Successful Referral Program 9 Best Practices WHY REFERRAL PROGRAMS ARE A CRITICAL PART OF TODAY S MARKETING MIX. Your company spends time, money and resources executing your marketing and advertising

More information

Customer Experience as the Final Retail Frontier:

Customer Experience as the Final Retail Frontier: Customer Experience as the Final Retail Frontier: Mitigating Price Factors By Delivering What Consumers Really Want in the In-store and Online Experience By: Mark Marone, PhD Developing the 21st century

More information

The Data-Driven Marketer s Guide to: Lifecycle Marketing

The Data-Driven Marketer s Guide to: Lifecycle Marketing The Data-Driven Marketer s Guide to: Lifecycle Marketing % The Importance of Lifecycle Marketing To savvy marketers, it s no longer news that existing customers are crucial to growing your business. According

More information

COMEAU WEB COPY. by Brett Comeau. Comeau Web Copy. lead marketing. e: BrettC@comeauwebcopy.com o: 1(888) 454-4907 c: 1(310) 913-5323

COMEAU WEB COPY. by Brett Comeau. Comeau Web Copy. lead marketing. e: BrettC@comeauwebcopy.com o: 1(888) 454-4907 c: 1(310) 913-5323 8 Effective Techniques of Direct Response Marketing by Brett Comeau Comeau Web Copy writing and editing lead marketing global messaging e: BrettC@comeauwebcopy.com o: 1(888) 454-4907 c: 1(310) 913-5323

More information

CRUSH WHITE PAPER HOW TO BUILD A KILLER STRATEGIC ACCOUNT PLAN. The guide every salesperson needs to read before creating a strategic account plan.

CRUSH WHITE PAPER HOW TO BUILD A KILLER STRATEGIC ACCOUNT PLAN. The guide every salesperson needs to read before creating a strategic account plan. CRUSH WHITE PAPER HOW TO BUILD A KILLER STRATEGIC ACCOUNT PLAN The guide every salesperson needs to read before creating a strategic account plan. CRUSH PAPER: HOW TO BUILD A KILLER STRATEGIC ACCOUNT PLAN!!

More information

It s Not Just a Call, It s a Customer

It s Not Just a Call, It s a Customer It s Not Just a Call, It s a Customer A White Paper by The Beryl Institute May 2007 Dedicated to improving customer service in healthcare Copyright 2007 by The Beryl Institute. All rights reserved. 1 It

More information

Overcoming Your Content Challenges

Overcoming Your Content Challenges Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with

More information

Sell More with Postcard Marketing

Sell More with Postcard Marketing Postcard marketing, one of the least expensive forms of direct mail, can work wonders for small businesses who want to quickly increase sales. Although it s easy to execute a postcard marketing campaign,

More information

THE PURSUIT OF HAPPINESS: THE ROAD TO CUSTOMER ADVOCACY

THE PURSUIT OF HAPPINESS: THE ROAD TO CUSTOMER ADVOCACY THE PURSUIT OF HAPPINESS: THE ROAD TO CUSTOMER ADVOCACY Welcome to a world in which shoppers aren t just disrupting your brand conversations; they re having them without involving you. Retailers are no

More information

Boost Your Direct Marketing Success with Prepaid Incentive Cards

Boost Your Direct Marketing Success with Prepaid Incentive Cards Boost Your Direct Marketing Success with Prepaid Incentive Cards By: Jeannie Stinnett Director, Sales Solutions Consultant First Data 2013 First Data Corporation. All trademarks, service marks and trade

More information

The Power of Relationships

The Power of Relationships The Power of Relationships How to build long-lasting customer relationships to help you do more business 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business When

More information

The 17 Costly Marketing Mistakes made by Restaurant Operators that Destroy their Advertising Profits

The 17 Costly Marketing Mistakes made by Restaurant Operators that Destroy their Advertising Profits The 17 Costly Marketing Mistakes made by Restaurant Operators that Destroy their Advertising Profits Ross Murphy Managing Director Fresh Restaurant Marketing Discovering what your competition doesn t want

More information

Tamika just loved school this year! She was in second grade

Tamika just loved school this year! She was in second grade Tamika just loved school this year! She was in second grade and she loved it because she had the best teacher ever Mrs. Washington! Mrs. Washington loved math, just like Tamika, and she liked to organize

More information

Are You Part of the. modernhomes.org

Are You Part of the. modernhomes.org Are You Part of the Internet A study by the National Association of Realtors, Profile of Home Buyers and Sellers, recently pointed out that 80 percent of homebuyers begin their home search on the Internet,

More information

FUEL CAMPAIGNS QUICK REFERENCE GUIDE Key: Ready-made document in FUEL Prepare your own and upload easily to FUEL

FUEL CAMPAIGNS QUICK REFERENCE GUIDE Key: Ready-made document in FUEL Prepare your own and upload easily to FUEL FUEL CAMPAIGNS QUICK REFERENCE GUIDE Key: Ready-made document in FUEL Prepare your own and upload easily to FUEL VERSATILE CAMPAIGNS Call Every Day Call Every 3 Days Call Weekly Call Every Other Week Call

More information

Global Mobile Marketing Systems, Small Business Guide Page 1 of 10

Global Mobile Marketing Systems, Small Business Guide Page 1 of 10 Page 1 of 10 Disclaimers / Legal Information All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means, without the prior written

More information

Dental Marketing Strategy & Tactics

Dental Marketing Strategy & Tactics Dental Marketing Strategy & Tactics Tammara Plankers Wells Fargo Practice Finance California Society of Pediatric Dentistry March 30, 2012 1 What is marketing? Everything you do to put your product or

More information

The Foundation of Fundraising Success: Understanding Why People Give

The Foundation of Fundraising Success: Understanding Why People Give IPM Advancement - Whitepaper The Foundation of Fundraising Success: Understanding Why People Give The Foundation of Fundraising Success: When you re in the business of raising money for a cause, it s crucial

More information

The Missing Piece of Marketing Automation: Your Phone. What matters most is the strategy and skill with which you use it.

The Missing Piece of Marketing Automation: Your Phone. What matters most is the strategy and skill with which you use it. The Missing Piece of Marketing Automation: Your Phone What matters most is the strategy and skill with which you use it. It s an ambition for businesses all over the globe: discover a way to market your

More information

By Lee Perkins - Managing Director of the Small Business Division at Sage

By Lee Perkins - Managing Director of the Small Business Division at Sage Good Cash Flow Management Guide By Lee Perkins - Managing Director of the Small Business Division at Sage What is cash flow? As any small business owner or adviser will tell you, cash is king. It s a wellknown

More information

Prepaid Expo USA March 6-9, 2011 Orlando World Center Marriot Florida

Prepaid Expo USA March 6-9, 2011 Orlando World Center Marriot Florida Prepaid Expo USA March 6-9, 2011 Orlando World Center Marriot Florida Greetings and welcome to the Institute for International Research s Podcast Series: Progress in Prepaid. This is the first installment

More information

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers Fluent 2016 Page 5 The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers You ve cleared the initial hurdle of acquiring new prospects for your email marketing campaigns, but now

More information

Top 20 Secrets to Success in Hotel SMS Mobile Marketing

Top 20 Secrets to Success in Hotel SMS Mobile Marketing December 2011 Top 20 Secrets to Success in Hotel SMS Mobile Marketing By Margaret Mastrogiacomo With the rapid growth of the mobile channel, SMS marketing is becoming a vital component of a well-rounded

More information

2 HOW DOES TRADING WORK?. 4 HOW THE SYSTEM WORKS. 6 WHAT IF IT GOES WRONG?. 13 A RECAP. 15 BANKROLL. 16 A SUCCESSFUL TRADE EXAMPLE.

2 HOW DOES TRADING WORK?. 4 HOW THE SYSTEM WORKS. 6 WHAT IF IT GOES WRONG?. 13 A RECAP. 15 BANKROLL. 16 A SUCCESSFUL TRADE EXAMPLE. Disclaimer Please make sure you read this disclaimer all the way through and contact us if there is anything you don't understand before you use the contents of this guide. We always recommend that you

More information

The Hungry Agent s Recipe for Success

The Hungry Agent s Recipe for Success The Hungry Agent s Recipe for Success Tips from Top Medicare Agents written by: Senior Market Sales, Inc. www.seniormarketsales.com Success is a lot like spaghetti... Both require a minimal amount of ingredients

More information

How to Get Big Companies to Call, Buy and Beg for Your Products and Services

How to Get Big Companies to Call, Buy and Beg for Your Products and Services SPECIAL REPORT How to Get Big Companies to Call, Buy and Beg for Your Products and Services By David Frey www.marketingbestpractices.com Copyright 2005 www.marketingbestpractices.com Page 1 How to Get

More information

Opt-In versus Opt-Out Permission and Privacy. Picture the following scenario to see the industry s quandary on what options to CHAPTER 3

Opt-In versus Opt-Out Permission and Privacy. Picture the following scenario to see the industry s quandary on what options to CHAPTER 3 CHAPTER 3 Opt-In versus Opt-Out Permission and Privacy Picture the following scenario to see the industry s quandary on what options to offer customers. At your favorite online music store, you have chosen

More information

The Google Guide to Search Advertising. How to make search advertising work for your business

The Google Guide to Search Advertising. How to make search advertising work for your business The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining

More information

Manage your. The 8 best ways to ask for payments. Increase your sales through customer feedback. How to stay on top of your.

Manage your. The 8 best ways to ask for payments. Increase your sales through customer feedback. How to stay on top of your. Manage your cash flow Increase your sales through customer feedback The 8 best ways to ask for payments How to stay on top of your cash flow What is cash flow? As any small business owner or adviser will

More information

20 tried and tested tips to help you generate more leads

20 tried and tested tips to help you generate more leads e-book Series: Business growth 20 tried and tested tips to help you generate more leads page 1 Introduction 1 2 3 4 5 How to make your offers irresistible How to use your CTAs to grab people s attention

More information

LEAD CONVERSION SECRETS OF TOP ADVISORS

LEAD CONVERSION SECRETS OF TOP ADVISORS LEAD CONVERSION SECRETS OF TOP ADVISORS Introduction When you re in the insurance business, you re in the business of selling something that everyone needs: protection for their families and assets. As

More information

SPECIAL REPORT: 4 BIG REASONS YOU CAN T AFFORD TO IGNORE BUSINESS CREDIT!

SPECIAL REPORT: 4 BIG REASONS YOU CAN T AFFORD TO IGNORE BUSINESS CREDIT! SPECIAL REPORT: 4 BIG REASONS YOU CAN T AFFORD TO IGNORE BUSINESS CREDIT! 4 BIG REASONS YOU CAN T AFFORD TO IGNORE BUSINESS CREDIT! Provided compliments of: FIRSTUSA DATA SERVICES, LLC 877-857-5045 SUPPORT@FIRSTUSADATA.COM

More information

Online Payment Forms to Increase Fundraising

Online Payment Forms to Increase Fundraising BEST PRACTICE GUIDE 7 Online Payment Forms to Increase Fundraising A Publication of Diamond Mind Inc. 1 This guide is designed to provide online fundraising best practices while presenting how your peer

More information

Copyright 2014, Thinkstock.com 16 ABA BANK MARKETING AND SALES DECEMBER 2014

Copyright 2014, Thinkstock.com 16 ABA BANK MARKETING AND SALES DECEMBER 2014 16 ABA BANK MARKETING AND SALES DECEMBER 2014 Copyright 2014, Thinkstock.com Attracting Quality Customers Here are 10 steps for successfully obtaining profitable clients, especially those who view you

More information

Point-Of-Sale Research Worksheet

Point-Of-Sale Research Worksheet Point-Of-Sale Research Worksheet This worksheet has been designed to ensure you get the information you need to properly evaluate and compare POS systems. Point-Of-Sale Research Worksheet Shopping for

More information

Maximizing Continuing Care in Your Dental Practice. How to fill hygiene chairs, build patient loyalty and increase hygiene production

Maximizing Continuing Care in Your Dental Practice. How to fill hygiene chairs, build patient loyalty and increase hygiene production Maximizing Continuing Care in Your Dental Practice How to fill hygiene chairs, build patient loyalty and increase hygiene production About the Author Wendy Briggs, RDH is the president and CEO of Hygiene

More information