Successful Marketing Strategies - 9 Insider Tips For Branded Promo Products

Size: px
Start display at page:

Download "Successful Marketing Strategies - 9 Insider Tips For Branded Promo Products"

Transcription

1 Successful Sourcing of Branded Promo Products 9 Insider Tips for Getting the Support Your Agency Needs The goal of any successful marketing campaign is to truly connect customers and endusers to brands in a positive way, and advertisers all over the world are taking a renewed interest in branded promotional products as an increasingly viable way to accomplish this goal. No longer regarded as merely tchotchkes, promotional products boast impressive impression rates and have the ability to stay with the consumer long after a marketing campaign or event has finished. They are traditionally low-cost and provide the opportunity for a brand/logo to be viewed consistently (sometimes daily!) as the target engages with the product, be it a pen, notepad, mug, or any of the countless other items that are able to be branded. However, navigating the murky waters of branded product sourcing can be tricky and full of potential pitfalls. With the wide proliferation of e-commerce webstores, a mass of below-average suppliers have entered the marketplace in an effort to make a quick buck at the expense of their customers time and money. Typical issues range from poor-quality products and lagging communication to missed delivery dates, inflated prices, and everything in between. So how can you be sure you re sourcing the right products from the right suppliers at a fair price? Read on for some tips and insight culled from years of research and practical experience with the world s top brands. continued on next page... 1

2 tip #1 tip #2 tip #3 Check for Capabilities As you will read later, there are many benefits to condensing as much as possible the number of vendors you use for any given project. The more you can keep under one roof, the better. So before your project starts, search for a company that can offer the majority (if not all) of the services you will need to complete the task-at-hand. It will make the entire project smoother for all involved, especially for yourself! Check for Industry Experience and References If you are unsure about a particular supplier at the beginning of your project, make some inquiries as to their qualifications and client list. Have they worked with national brands? Do they understand the basic principles underlying the successful pairing of a brand with a giveaway? Does they have a sufficient amount of staff and resources to make sure your needs are appropriately attended to? Do they proudly display testimonials and positive reviews from past clients/projects? Are they able to provide you with convincing case studies? If a supplier is able to impress you with what they know and what they have done in the past, then it is safe to assume they can give the necessary support to help you impress your client. Watch for Early Warning Signs As the old saying goes, Price Is King. But what price will you ultimately pay - in both lost time and client trust - when a vendor fails to deliver that great idea you spent hours and long nights creating? Fortunately, promotional product suppliers often give hints early in the process as to whether they can be trusted to deliver your products on time and correctly; you simply have to know what to look for. Starting at the very first point of contact, you can use a few different factors to determine if you are safe to proceed past the initial quoting stage. Are you receiving quick responses? What is the overall level of professionalism? Are they providing you with advice and suggestions based on your individual project s goals? This is the point in your timeline when you should focus on eliminating certain vendors and retaining only those that offer a superior level of service. Chances are, the longer you work with a vendor who goes against your gut feeling, the greater the possibility of ultimately wasting your company s time and resources. Take special care to eliminate sub-par suppliers at the start of the project, and your efforts will always be rewarded in the later stages of production. 2

3 tip #4 tip #5 You CAN Turn Your Ideas Into Reality It s 2:00 a.m. and your designer has a dream about the perfect product for your upcoming campaign. Renderings are made to show what this product could potentially look like, and it is pitched to an equally enthusiastic client. You have the go-ahead to produce and everyone is extremely excited about the project. Your only problem? You find out the product doesn t even exist, or that the design concept in not achievable using the medium you ve selected. It is at this stage where your vendor(s) will have the perfect opportunity either to shine and pull you out of a difficult spot, or to reveal themselves as nothing more than a typical supplier. The promotional products industry is quite a large one, with thousands of factories in operation to help solve issues just like these, but often times it takes dedication and persistence on the part of your supplier to find what could be only one, singular location that is able to adequately complete the task at hand. So the next time someone tells you your idea is impossible, just remember: very few things are truly impossible to pull off, and your current vendor simply may not be willing to work hard enough to earn your business. Added Values? Give more to your clients by partnering with vendors that have added values built-in to their entire project timeline. Let s face it, there are many companies in the world of branded marketing products. So the question is, what are your vendors willing to do to earn your business and, most importantly, your partnership? One of the easiest ways to answer this question is to find out the added values the company offers to make your job simpler. For example, some companies provide free virtual samples of the products you are considering. In the promotional products world, a picture really is worth a thousand words, and if you can offer your client the ability to see what their product might look like with their logo printed on, it will go a long way towards helping secure a potential project. Also, consider asking these questions: What do your vendors offer in the area of project management? Will they follow-up consistently from start to finish to make sure all the logistics are in order? Will they proactively look for possible problem areas in the production process and bring any concerns to your attention? What is the history of the company? Do they have experience working with the types of clients you do business with? 3

4 Do they understand the importance of all the details involved, such as color accuracy, the best imprint method for your logo, and final delivery dates? Do they offer assistance with graphics so you do not have to go back to your design team for minor changes? These types of added values could save hours (if not days) in the production timeline, with the end result being quicker delivery and increased productivity all-around, which only serves to make you look better. To stress one more time: you work extremely hard bringing in new clients and even harder keeping them happy, so don t be penny-wise and dollar-foolish when choosing your branded marketing product specialist. tip #6 tip #7 Simplify, Simplify, Simplify Thoreau said it best! The more vendors you utilize for a project, the more potential headaches you create for yourself, because the chances of error increase exponentially with each supplier you add into your production process. Make your job easier and partner with a vendor who can do more than just one part of the project. Many suppliers are willing to work hard to earn your business and will go above-and-beyond to make sure not only that you are satisfied, but also that you look good to your clients as well. If you find a product of interest from a source other than the vendor you are currently working with, simply ask if they too can get the item you found. Most of the time, suppliers have access to the same products, and they may even be able to provide additional options for the product you are interested in. Sometimes, the right vendor might even find a better product, at a lesser cost, with better imprint options and a faster delivery time, depending on your requirements. Be Good To Your Vendors This point should go without saying, but is actually overlooked quite often. The best vendor-client relationships are those built on a foundation of mutual respect and trust. If a good supplier is treated as a partner and not just an order-taker, your consideration will pay off in spades over the course of the relationship, meaning the one who will benefit most from your kindness is you! Always keep in mind that there is a large amount of attention and follow-through necessary to make a promotional product campaign successful and, sometimes, errors are unavoidable. If your vendor is one who consistently demonstrates they will do whatever is necessary to keep your project on-time and looking good, then return the favor by extending a measure of understanding and flexibility if problems occur. You never know when you might need a supplier to help you out of a tight spot in the future! 4

5 tip #8 Stay Organized A quality vendor should always take on the responsibility of overall project organization. You should be able to reach out at any time and quickly receive a detailed project status report, and ideally this should be sent at regular intervals without ever needing to be requested. This points back to the earlier tip about looking for warning signs. Are their s concise and well-organized? Do they respond quickly to your requests? Do they demonstrate an acceptable level of proactivity? Do you have an overall feeling of being taken care of? A good supplier will always leave you with a sense of satisfaction and confidence that everything is being handled professionally. This tip becomes all the more important for projects where you are producing multiple products across various genres for one particular event or campaign, i.e. giveaways, signage, apparel, and brochures, all for a trade show. How are you to make sure that all item/logo colors match appropriately and that your message is communicated uniformly across all mediums? A quality vendor should provide overall project updates via spreadsheet or other easily update-able format. Revisions should be provided to you on a regular basis and any discrepancies cleared up in a timely fashion. An organized supplier is a good supplier! tip #9 Find Partnerships As a closing note, always keep in mind: none of the things mentioned above should ever need to be demanded of your vendors. A high-quality supplier will exhibit all of the above traits and more from the very first point of contact. If you find yourself having to follow up constantly or feel otherwise neglected, do not hesitate to walk away and find a company that will attend to your needs properly. There are still good vendors out there! Agency Promo Group (formerly Prewards Ltd.) is located in Chicago, IL with a satellite office in the greater Baltimore, MD area. APG has assisted the nation s biggest brands with their promotional marketing goals for over 35 years. APG is a certified woman-owned company and has been officially recognized as a Nationally Approved McDonald s Supplier of promotional products (one of only 4 companies to earn the distinction). For more information on how Agency Promo Group can help you achieve your or your client s promotional goals, call or at info@agencypromogroup.com to set up an initial consultation and needs assessment. Visit us online at: 5

Suggestions on how to Select a Consultant or Consulting Company

Suggestions on how to Select a Consultant or Consulting Company Comprehensive Consulting Solutions, Inc. Business Savvy. IT Smart. What to look for in a Consultant and Consulting Company White Paper Published: April 1999 (with revisions) Suggestions on how to Select

More information

Web content provided for Blue Square Design see www.blue-square.com.au. Home Page

Web content provided for Blue Square Design see www.blue-square.com.au. Home Page Web content provided for Blue Square Design see www.blue-square.com.au Home Page We help your business make new friends When you harness the skills of a graphic and web design studio, there s a certain

More information

Persuasive and Compelling

Persuasive and Compelling Win More Business With Persuasive and Compelling Author: Greg Roworth B Bus (Acc) MBA What is the purpose of your website? For most businesses, a website has a number of objectives that may include generating

More information

(+2 bonus) TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI. 2015 FATHOM All rights reserved.

(+2 bonus) TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI. 2015 FATHOM All rights reserved. (+2 bonus) 21 TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI 2015 FATHOM All rights reserved. TIPS TO MAXIMIZE ROI AT MANUFACTURING TRADESHOWS A BRIEF INTRODUCTION Tradeshows are a popular sales, marketing

More information

Once you have clearly defined your ideal client, use these practical applications for your business web presence:

Once you have clearly defined your ideal client, use these practical applications for your business web presence: Step #1 Define Your Ideal Client Step #1 Define Your Ideal Client In today s online environment, having just a web site doesn t usually cut it. As a business owner, your ultimate goal should be to build

More information

The Basics of Promoting and Marketing Online

The Basics of Promoting and Marketing Online How to Start Growing Your Business Online The Basics of Promoting and Marketing Online Revision v1.0 Website Services and Web Consulting Where do you see your business? We see it in the cloud How to Start

More information

Trade Show Informational Overview

Trade Show Informational Overview Trade Show Informational Overview 2015 What is a Trade Show? A trade show (also known as a fair, trade exhibition or expo) is: An exhibition for companies and organizations to showcase their latest products,

More information

Your Complete Social Intranet Buyer s Guide & Handbook

Your Complete Social Intranet Buyer s Guide & Handbook Your Complete Social Intranet Buyer s Guide & Handbook A growing business needs a good social intranet software platform. It helps you communicate and collaborate in one place. Read this ebook to get practical

More information

Top tips for online campaign optimisation

Top tips for online campaign optimisation Contents 1. The best laid plans... 3 2. Playing to the right audience... 3 3. Quality not quantity... 4 4. You only get out what you put in.. 4 5. Less is more... 5 6. Did you get my message?... 6 7. If

More information

Marketing 101: A Guide to Winning Customers

Marketing 101: A Guide to Winning Customers Marketing 101: A Guide to Winning Customers Text File Slide 1 Marketing 101: A Guide to Winning Customers Welcome to SBA s online training course, Marketing 101: A Guide to Winning Customers. This program

More information

Derek What Is Authentic List Building?

Derek What Is Authentic List Building? How to Build a Super-Responsive Email List of Qualified Prospects that Continually Buy Your Products Using Authentic List Building Techniques That Work (all in a matter of weeks ) Derek What Is Authentic

More information

Reputation Management for Local Businesses: Protect Your Image

Reputation Management for Local Businesses: Protect Your Image By: James Iannelli RI Reputation Management www.reputationmanagementri.com (401) 316-2931 1 Introduction As a business owner, you already know that managing a business is a LOT of work; from keeping the

More information

Bankrate s Best Practices for Rate Table Advertisers

Bankrate s Best Practices for Rate Table Advertisers In an effort to help our Rate Table advertisers generate more leads and convert a greater number of those leads, we ve compiled a list of best practices from key departments of the Bankrate team. Our expertise

More information

Words By Wendy. Small Business Marketing Tips How to make your promotional dollars work harder

Words By Wendy. Small Business Marketing Tips How to make your promotional dollars work harder Small Business Marketing Tips How to make your promotional dollars work harder As a long-time marketing consultant, and a small business owner myself, I know that marketing can seem like a necessary evil

More information

Overcoming Your Content Challenges

Overcoming Your Content Challenges Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with

More information

The complete guide to becoming a mortgage advisor

The complete guide to becoming a mortgage advisor The complete guide to becoming a mortgage advisor Mortgage advisors help people with one of the biggest purchases of their lives, helping them to secure a mortage to buy or re-mortgage property. If you

More information

How to Choose the Right Web Site Design Company. By Lyz Cordon

How to Choose the Right Web Site Design Company. By Lyz Cordon How to Choose the Right Web Site Design Company A White Paper on Choosing the Perfect Web Site Design Company for Your Business By Lyz Cordon About the Author: Lyz Cordon is owner of Diligent Design and

More information

The 13 Pitfalls of selling your home... And how a Seller Advocate can help you avoid them

The 13 Pitfalls of selling your home... And how a Seller Advocate can help you avoid them The 13 Pitfalls of selling your home... And how a Seller Advocate can help you avoid them Pitfall 1. Poor research. An incompetent agent can lose you a lot of money - all because people try to cut corners.

More information

convincing reasons to replace your accounting system with ERP

convincing reasons to replace your accounting system with ERP 15 convincing reasons to replace your accounting system with ERP 15 convincing reasons to replace your accounting system with ERP Welcome There comes a time when your business systems simply can t keep

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

The 6 Profit Points of Every Law Firm

The 6 Profit Points of Every Law Firm LexisNexis Law Firm Practice Management WHITE PAPER SERIES The 6 Profit Points of Every Law Firm Taking control of data to help increase your firm s profitability EXECUTIVE SUMMARY From reduced profits

More information

B2C Marketing Automation Action Plan. 10 Steps to Help You Make the Move from Outdated Email Marketing to Advanced Marketing Automation

B2C Marketing Automation Action Plan. 10 Steps to Help You Make the Move from Outdated Email Marketing to Advanced Marketing Automation B2C Marketing Automation Action Plan 10 Steps to Help You Make the Move from Outdated Email Marketing to Advanced Marketing Automation Introduction B2C marketing executives are increasingly becoming more

More information

Why Most Websites Fail

Why Most Websites Fail 5 Crucial Mistakes Most Website Owners Make, How to Avoid Them, and How to Properly Use the Internet to Generate Extraordinary Sales & Marketing Results Hi there, I m Andrew Birgiolas, team lead at Monarq

More information

Guidelines for the Development of a Communication Strategy

Guidelines for the Development of a Communication Strategy Guidelines for the Development of a Communication Strategy Matthew Cook Caitlin Lally Matthew McCarthy Kristine Mischler About the Guidelines This guide has been created by the students from Worcester

More information

6 Steps To Success With Your Web Agent Solutions Website

6 Steps To Success With Your Web Agent Solutions Website 6 Steps To Success With Your Web Agent Solutions Website By Jay Kinder and Michael Reese Introduction Congratulations on your decision to join the Web Agent Solutions family. It s an enormously effective

More information

How to Study Mathematics Written by Paul Dawkins

How to Study Mathematics Written by Paul Dawkins How to Study Mathematics Written by Paul Dawkins Before I get into the tips for how to study math let me first say that everyone studies differently and there is no one right way to study for a math class.

More information

Feeling is believing: The 5 emotions of successful event apps

Feeling is believing: The 5 emotions of successful event apps Why settle for good? A good event app is functional. It opens. It doesn t crash. It does what it says it will. A great event surprises and delights brings people together. It accelerates the emotional

More information

Locating the Job You Want

Locating the Job You Want Locating the Job You Want Smaller Employers Most first-time or novice job seekers look to the large chemical employers the big companies, government labs, hospitals, and nonprofit organizations. These

More information

Top 10 JumpStart Your Marketing Checklist for Small Business Owners & Entrepreneurs

Top 10 JumpStart Your Marketing Checklist for Small Business Owners & Entrepreneurs Top 10 JumpStart Your Marketing Checklist for Small Business Owners & Entrepreneurs One thing I have found in my years of entrepreneurship is that smart marketing is the key to success. I have worked with

More information

If you need to alter the sequence, that is okay. Just be sure to complete each point and don t stop until you have implemented them all.

If you need to alter the sequence, that is okay. Just be sure to complete each point and don t stop until you have implemented them all. Introduction This program is simple, but effective. You will have to DO things and they will require some attention and persistence, but overall it is a relatively easy process. Take time to read through

More information

Networking: Don t Just Do It - Do It Well How to Network Your Way to Effective Relationship-Building. By: Kristin Rizzo, Esq.

Networking: Don t Just Do It - Do It Well How to Network Your Way to Effective Relationship-Building. By: Kristin Rizzo, Esq. Networking: Don t Just Do It - Do It Well How to Network Your Way to Effective Relationship-Building By: Kristin Rizzo, Esq. [Kristin Rizzo is a graduate of University of San Diego School of Law, serves

More information

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click

More information

A planned approach. to achieving your marketing goals.

A planned approach. to achieving your marketing goals. A planned approach to achieving your marketing goals. 1 2 3 Are you Our happy Goal: with the We quality want to build a and long-term quantity relationship. Dental Branding was designed to build synergy

More information

7 Biggest Mistakes in Web Design 1

7 Biggest Mistakes in Web Design 1 7 Biggest Mistakes in Web Design 1 7 Biggest Mistakes in Web Design 2 Written by Senka Pupacic This is not a free e-book! Printing out more than one copy - or distributing it electronically is prohibited

More information

Introduction to Using Video to Grow Your Dental Practice

Introduction to Using Video to Grow Your Dental Practice Dental Practice Marketing Guide Introduction to Using Video to Grow Your Dental Practice By Vincent Messina CEO/Founder Otimo Sales and Marketing Hey there! Use video grow your dental practice Welcome

More information

Vodafone Red Paper Getting closer to your customers Issues Change Solution

Vodafone Red Paper Getting closer to your customers Issues Change Solution Issues Change Solution How to get closer to your customers Communicating with customers on their terms Every channel available The Internet enables easier comparison of companies, particularly of price,

More information

MARKETING BASICS FOR START-UP BUSINESSES

MARKETING BASICS FOR START-UP BUSINESSES MARKETING BASICS FOR START-UP BUSINESSES By Christina Motley Executive Vice President, The O Connor Group Overview: The Small Business Administration reports that 80% of small businesses close their doors

More information

Prospecting. in the Business Planning Market. For agent use only. This material may not be used with the public. LIFE-5663-Prospecting 02/16

Prospecting. in the Business Planning Market. For agent use only. This material may not be used with the public. LIFE-5663-Prospecting 02/16 Prospecting in the Business Planning Market LIFE-5663-Prospecting 02/16 For agent use only. This material may not be used with the public. WHAT IS PROSPECTING? In simplest terms, prospecting is all about

More information

How can you choose the right accountant for you and your business - and avoid paying far too much in tax and professional fees?

How can you choose the right accountant for you and your business - and avoid paying far too much in tax and professional fees? How can you choose the right accountant for you and your business - and avoid paying far too much in tax and professional fees? The 15 vital questions most accountants don t want you to ask! 1 Business

More information

Press Release Wire Services: Choosing the Best One for Your Business

Press Release Wire Services: Choosing the Best One for Your Business Press Release Wire Services: Choosing the Best One for Your Business When looking into press release distribution for your business, you might be overwhelmed with the options. In addition to traditional

More information

Compensation Plan Guide

Compensation Plan Guide Compensation Plan Guide experience unlimited earning potential and be rewarded for your success Becoming a Gemnora gives you a flexible, social way to earn extra income selling products that are natural,

More information

IBF Marketing Lifecycle

IBF Marketing Lifecycle IBF Marketing Lifecycle 4. Customer Management Michael Stimson Or: What really hacks off your customers? Build Your Buyer Persona! What are the biggest problems they are trying to solve?! What does he

More information

Tips for First-Time Exhibitors

Tips for First-Time Exhibitors Tips for First-Time Exhibitors 2008 Freeman. All Rights Reserved. Table of Contents Executive Summary 1 Making the Most of Your Trade Show Investment 2 Exploring the Roles of General Services Contractors

More information

Scripts for Recruiters

Scripts for Recruiters Scripts for Recruiters Companion Script Guide for The New Recruiters Tool Kit www.greatrecruitertraining.com Copyright 2010 Scott Love 1 How to Use This Guide Use this companion script guide while watching

More information

Top 5 best practices for creating effective dashboards. and the 7 mistakes you don t want to make

Top 5 best practices for creating effective dashboards. and the 7 mistakes you don t want to make Top 5 best practices for creating effective dashboards and the 7 mistakes you don t want to make p2 Financial services professionals are buried in data that measure and track: relationships and processes,

More information

Coaching your inside sales team to improve online lead conversion

Coaching your inside sales team to improve online lead conversion Coaching your inside sales team to improve online lead conversion Five essential tips to help them get better results As a marketer, you do the best you can to cultivate and prioritize leads so they are

More information

Adapted from Ten Tips for an Effective Job Search

Adapted from Ten Tips for an Effective Job Search Adapted from Ten Tips for an Effective Job Search by Dr. Thomas J. Denham, Career Counselor, Careers In Transition LLC, Colonie, New York There are three principal stages of career development. These include:

More information

Without a support system in place, the task of environmental compliance can be incredibly daunting.

Without a support system in place, the task of environmental compliance can be incredibly daunting. Ensuring your facility s environmental compliance can be a difficult task: there are countless unseen obstacles, ever-changing regulations, and tight deadlines. Without a support system in place, the task

More information

REPUTATION MANAGEMENT. Opinions Really Do Matter 3. How Your Contracting Business s Reputation Affects Your Bottom Line 3. The Whole Kit & Caboodle 5

REPUTATION MANAGEMENT. Opinions Really Do Matter 3. How Your Contracting Business s Reputation Affects Your Bottom Line 3. The Whole Kit & Caboodle 5 Table " Contents Opinions Really Do Matter 3 How Your Contracting Business s Reputation Affects Your Bottom Line 3 The Whole Kit & Caboodle 5 Integrating Reputation Management into Your Home Improvement

More information

Moving to a New Bank Or Insurance Agency

Moving to a New Bank Or Insurance Agency Dispelling Myths and Fears of Going Independent January 2015 Table of Contents Introduction & Methodology 3 Respondent Profile Channel 5 AUM 6 Time in Industry 7 Past Experience 8 Expectations for Future

More information

Outsourcing and Veterinary Medicine

Outsourcing and Veterinary Medicine Outsourcing and Veterinary Medicine Out-source - \ to procure under contract (as some goods or services needed by a business or organization) with an outside supplier. i The business of outsourcing in

More information

How to Produce a Television Commercial Without Spending a Fortune (or Wasting Money) And Still Get the Results You Want.

How to Produce a Television Commercial Without Spending a Fortune (or Wasting Money) And Still Get the Results You Want. How to Produce a Television Commercial Without Spending a Fortune (or Wasting Money) And Still Get the Results You Want. Read this report to learn the 7 things you must know before you produce a TV spot.

More information

21 Points for a Successful Inno-Visit

21 Points for a Successful Inno-Visit 21 Points for a Successful Inno-Visit 1. Why It s Important Site visits are the most efficient, quickest and effective way to increase the learning curve about Innovation. You are learning from those who

More information

TRANSFORM YOUR HOTEL PROGRAM USING LANYON

TRANSFORM YOUR HOTEL PROGRAM USING LANYON TRANSFORM YOUR HOTEL PROGRAM USING LANYON As a corporate travel manager, you face constant pressure to keep travel costs down. Yet inefficient hotel sourcing, inadequate negotiating leverage, and noncompliant

More information

A BETTER WAY TO ADVERTISE. Your guide to SmartAds & Internet Advertising

A BETTER WAY TO ADVERTISE. Your guide to SmartAds & Internet Advertising A BETTER WAY TO ADVERTISE Your guide to SmartAds & Internet Advertising CONTENTS The Basics Of Internet Advertising It all starts with Cookies Segmentation Targeting Re- Targeting Geographic Targeting

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

In 1976, Creative Media Agency was born and began its journey into. bliss and never looked back. CreativeMedia. agency LLC

In 1976, Creative Media Agency was born and began its journey into. bliss and never looked back. CreativeMedia. agency LLC advertising In 1976, Creative Media Agency was born and began its journey into bliss and never looked back. CreativeMedia agency LLC WHO WE ARE: CMA CMA is a uniquely structured advertising agency experienced

More information

branding guide for tax pros

branding guide for tax pros by Your Business Matters the branding guide for tax pros how to grow your tax business by building a powerful brand What s in this guide? What branding means Why branding matters in your tax practice How

More information

Why you really do need to consider a WMS? - A white paper by Clydebuilt Business Solutions Ltd

Why you really do need to consider a WMS? - A white paper by Clydebuilt Business Solutions Ltd Why you really do need to consider a WMS? - A white paper by Clydebuilt Business Solutions Ltd Why you really do need to consider a Warehouse Management System? Times are changing and more often than not

More information

10 Steps to a Guaranteed Successful CRM Implementation Starting With a Great Foundation Should Be the Cornerstone of Your Implementation

10 Steps to a Guaranteed Successful CRM Implementation Starting With a Great Foundation Should Be the Cornerstone of Your Implementation 10 Steps to a Guaranteed Successful CRM Implementation Starting With a Great Foundation Should Be the Cornerstone of Your Implementation By Susan Clark Ten Steps to a Guaranteed Successful CRM Implementation

More information

Are Trade Shows Still Relevant?

Are Trade Shows Still Relevant? Are Trade Shows Still Relevant? There was a time when a trade show budget was never questioned. If your company had a product to launch, training to conduct, leads to generate or branding to imprint, the

More information

Customer experience, cost, and communication: here s what you need to look out for if you re considering unbundling your self care app.

Customer experience, cost, and communication: here s what you need to look out for if you re considering unbundling your self care app. Customer experience, cost, and communication: here s what you need to look out for if you re considering unbundling your self care app. Written by Alistair Woodward, 22nd July 2015 There s a new trend

More information

25 Questions Top Performing Sales Teams Can Answer - Can You?

25 Questions Top Performing Sales Teams Can Answer - Can You? 25 Questions Top Performing Sales Teams Can Answer - Can You? How high growth businesses use Sales Force Automation to drive success The best performing sales teams can answer the sales management questions

More information

CSF Designer. Complete Customer Communication

CSF Designer. Complete Customer Communication CSF Designer Complete Customer Communication Your relationship with your customers is only as strong as the last interaction you had with them. Maybe it was face to face the ideal opportunity to do business.

More information

5 costly mistakes you should avoid when developing new products

5 costly mistakes you should avoid when developing new products 5 costly mistakes you should avoid when developing new products By Paul Forsythe Managing Director at Alemare Solutions And Product Development expert with 25 years experience Hello, As you will know,

More information

Sales & Marketing Services & Strategy

Sales & Marketing Services & Strategy Sales & Marketing Services & Strategy Planning Development Implementation Our Approach We have a passion for helping companies make sales and marketing easier. We want you to receive first class solutions

More information

Truth. The. About Real Estate Advertising COTTER $49.00. Cell: (805) 680-0769 Website: www.patticotter.com Email: Patti@PattiCotter.com.

Truth. The. About Real Estate Advertising COTTER $49.00. Cell: (805) 680-0769 Website: www.patticotter.com Email: Patti@PattiCotter.com. $49.00 Real estate agents tell you advertising is for your benefit. Find out who's really benefiting from their ads and how to select the right real estate professional for your needs. The Truth About

More information

HOW TO... Make your website. Marketing4Solicitors. more effective. Next Month: Turn your website into a lead generation machine.

HOW TO... Make your website. Marketing4Solicitors. more effective. Next Month: Turn your website into a lead generation machine. Marketing4Solicitors Toolkit / Issue M4S 3 Make your website more effective HOW TO... Bring in new leads for you every single month without you having to leave your desk! Turn your website into a lead

More information

Would You Like To Earn $1000 s With The Click Of A Button?

Would You Like To Earn $1000 s With The Click Of A Button? Would You Like To Earn $1000 s With The Click Of A Button? (Follow these easy step by step instructions and you will) This Version of the ebook is for all countries other than the USA. If you need the

More information

Analyze Samples: Job Posting and Resumes Overview

Analyze Samples: Job Posting and Resumes Overview Analyze Samples: Job Posting and Resumes Overview Alberta Government job postings provide information about the job, work environment, and the qualifications needed for successful performance (education,

More information

Measuring and Evaluating Results

Measuring and Evaluating Results Introduction Measuring and evaluating results will provide you and your associates with the vital information you need for making key strategic and tactical decisions prior to, at and after the trade shows,

More information

The 10 Critical Questions to Ask BEFORE Hiring A Financial Planner

The 10 Critical Questions to Ask BEFORE Hiring A Financial Planner SPECIAL REPORT The 10 Critical Questions to Ask BEFORE Hiring A Financial Planner (You May Be Surprised By The Questions) GLENN STEWARDSON Financial Planner Glenn Stewardson, CFP Assante Capital Management

More information

Building a career in specification sales A guide to specification sales

Building a career in specification sales A guide to specification sales Building a career in specification sales A guide to specification sales What is specification selling? Who is the specifier? What stages does the specification decision process go through? What are the

More information

Solutions, Systems, Savings

Solutions, Systems, Savings Solutions, Systems, Savings WPM Group brings responsive capability in print management to deliver cost efficiencies & constant brand control to our clients. We use our independent procurement power to

More information

Top Tips for Successful Tendering

Top Tips for Successful Tendering June 2012 Successful Tendering Guide Top Tips for Successful Tendering Contents Is your business ready? 1 Be prepared 2 Bid or No Bid 4 Prepare a bid plan 5 Focus on what the Buyer wants 6 Pricing 7 Prepare

More information

15 Most Typically Used Interview Questions and Answers

15 Most Typically Used Interview Questions and Answers 15 Most Typically Used Interview Questions and Answers According to the reports of job seekers, made from thousands of job interviews, done at 97 big companies in the United States, we selected the 15

More information

Your 10-Step Guide to Finding the Perfect Fit Danielle Keister

Your 10-Step Guide to Finding the Perfect Fit Danielle Keister Virtual Assistance Your 10-Step Guide to Finding the Perfect Fit Danielle Keister As a savvy business owner, you know you can t do everything yourself. Whether you are capable or not, you understand that

More information

Candidate Tips and Tricks

Candidate Tips and Tricks Candidate Tips and Tricks Energize your IT Security career www.infosecpeople.co.uk Our business is based on building long-term relationships with people like you. That s why we want you to have the very

More information

WHAT A MARKETING MANAGER NEEDS TO KNOW. WHEN PLANNING FOR AN EXHIBITION

WHAT A MARKETING MANAGER NEEDS TO KNOW. WHEN PLANNING FOR AN EXHIBITION WHAT A MARKETING MANAGER NEEDS TO KNOW. WHEN PLANNING FOR AN EXHIBITION Welcome I knew that, but I didn t know this. This document is designed for marketing managers who are familiar with the strategies

More information

What does student success mean to you?

What does student success mean to you? What does student success mean to you? Student success to me means to graduate with a B average with no failing grades. Ferris is ridicules tuition rates don t affect me since I was fortunate enough to

More information

Small Business Brief How to Build and Use Credit Policies to Your Advantage

Small Business Brief How to Build and Use Credit Policies to Your Advantage How to Build and Use Credit Policies to Your Advantage Customers are your bread and butter, but they can also be your biggest risk. Now more than ever, small businesses need to take a page from some of

More information

ationalpremium.com 1-866-889-0250

ationalpremium.com 1-866-889-0250 ationalpremium.com 1-866-889-0250 Want Better Branding? Customers Reveal Top 10 Promotional Products They Want and Use Most By: Kimberly Busboom and Morgan Wiseman, National Premium The number of marketing

More information

Mothernode CRM ENTERPRISE (ERP) EDITION

Mothernode CRM ENTERPRISE (ERP) EDITION Mothernode CRM ENTERPRISE (ERP) EDITION Everything you need to run your business from sales to order fulfillment, inventory management to invoicing, and much more. Mothernode CRM The easiest way to run

More information

COURTING SMALL BUSINESS BANKING PROSPECTS IS LIKE DATING!

COURTING SMALL BUSINESS BANKING PROSPECTS IS LIKE DATING! BankersHub.com January 2015 Newsletter Page - 1 COURTING SMALL BUSINESS BANKING PROSPECTS IS LIKE DATING! By Julie Dunn Story Newsletter Article January, 2015 ABOUT THE AUTHOR Julie Dunn Story brings years

More information

Do you know with certainty if you will achieve your next sales goal? Introduction to Followuppower.net

Do you know with certainty if you will achieve your next sales goal? Introduction to Followuppower.net Do you know with certainty if you will achieve your next sales goal? Staying in business and thriving is all about keeping existing clients and attracting new clients. Companies that follow a disciplined,

More information

Logistics of exhibiting

Logistics of exhibiting 2/6 Logistics of exhibiting Your nuts-and-bolts guide to exhibition success One of the most important resources you ll need leading up to the show is your exhibitor manual, which can be found in the Exhibitor

More information

Checklist: 10 Things You Must Know

Checklist: 10 Things You Must Know Checklist: 10 Things You Must Know JOB SEARCH TOOL So you think you re ready to begin your search for that job? Here are 10 things that you absolutely, positively must know and understand before you begin

More information

Selecting Enterprise Software

Selecting Enterprise Software Selecting Enterprise Software Introduction The path to selecting enterprise software is riddled with potential pitfalls and the decision can make or break project success, so it s worth the time and effort

More information

AS CEOS NEAR THE END OF THEIR CAREERS, THEY MUST NAVIGATE THE SUCCESSION

AS CEOS NEAR THE END OF THEIR CAREERS, THEY MUST NAVIGATE THE SUCCESSION 16_Berger 10/13/10 4:21 PM Page 169 Chapter 16 CEO Succession Planning Marshall Goldsmith, Executive Coach Leadership Development and Behavioral Change AS CEOS NEAR THE END OF THEIR CAREERS, THEY MUST

More information

Special Report: 5 Mistakes Homeowners Make When Selling A House. And The Simple Tricks To Avoid Them!

Special Report: 5 Mistakes Homeowners Make When Selling A House. And The Simple Tricks To Avoid Them! Special Report: 5 Mistakes Homeowners Make When Selling A House And The Simple Tricks To Avoid Them! 1 Special Report: 5 Mistakes Homeowners Make When Selling A House Dear Homeowner, And The Simple Tricks

More information

Market Research with Social Media

Market Research with Social Media Community Ebook / September 2012 / / 1 888 6radian Market Research with Social Media Gives you the direction and tools you need to use social media to become a more agile, engaged, profitable and productive

More information

Copyright and Co-sponsorship statement

Copyright and Co-sponsorship statement MODULE THREE Slide 1 Title Slide Business Technology Simplified Module 3: Finding and Managing Customers Slide 2 Copyright and Co-sponsorship statement Copyright 2010 Microsoft Corporation All rights reserved.

More information

Keeping up with the KPIs 10 steps to help identify and monitor key performance indicators for your business

Keeping up with the KPIs 10 steps to help identify and monitor key performance indicators for your business Keeping up with the KPIs 10 steps to help identify and monitor key performance indicators for your business KNOW YOUR KPI A key performance indicator (KPI) is a performance measure (metric) designed to

More information

How To Choose A Search Engine Marketing (SEM) Agency

How To Choose A Search Engine Marketing (SEM) Agency How To Choose A Search Engine Marketing (SEM) Agency Introduction During the last four years, in both good and bad economies, Search Engine Marketing (SEM) has continued to grow. According to MarketingSherpa

More information

Your Portfolio. A portfolio shows examples of your work and may include the following items from events you have planned, or been involved with:

Your Portfolio. A portfolio shows examples of your work and may include the following items from events you have planned, or been involved with: Your Portfolio A portfolio shows examples of your work and may include the following items from events you have planned, or been involved with: photographs of the event collateral materials from the event

More information

Scope Of Services At Dataflurry Prospectus

Scope Of Services At Dataflurry Prospectus ------------- Scope Of Services At Dataflurry Prospectus Prospective Client Overview Overview Of Services Offered By Dataflurry To Increase Targeted Search Engine Traffic Overview Of Methodologies Used

More information

6 Steps to Marketing. yourself as a contractor. a 6 step guide to marketing your services to agencies and end clients...

6 Steps to Marketing. yourself as a contractor. a 6 step guide to marketing your services to agencies and end clients... 6 Steps to Marketing yourself as a contractor. a 6 step guide to marketing your services to agencies and end clients... Freestyle Contractor - the complete contracting solution! In these difficult economic

More information

How to get profit-creating information from your accountant

How to get profit-creating information from your accountant How to get profit-creating information from your accountant What a tailored accounting service can do for you How could you get much more out of the accounting service you re already paying for? Possibly

More information

Be Your Own Boss through Direct Sales We'll Show You How

Be Your Own Boss through Direct Sales We'll Show You How This Free Report Brought To You By: Nicole Dean & Kelly McCausey Be Your Own Boss through Direct Sales We'll Show You How About Us Both Nicole and Kelly are online business coaches with years of experience

More information

HOW TO. to Executives. You know that marketing automation is the greatest thing since sliced bread. After all, what else can help you...

HOW TO. to Executives. You know that marketing automation is the greatest thing since sliced bread. After all, what else can help you... HOW TO Sell Marketing to Executives Automation You know that marketing automation is the greatest thing since sliced bread. After all, what else can help you... 1 making inroads with the corner office

More information