Every auto dealer is an independent franchise

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4 ADP Dealer Services Takes Your Automotive Business Forward Automotive DMS Service Providers 10 Most Promising Automotive DMS Service Providers Auction123 Dealer to Dealer Internet Solutions Carlos Rodriguez ADP Dealer Services, a wholly owned subsidiary of Automatic Data Processing, Inc. (NASDAQ: ADP), spearheaded by Carlos Rodriguez provides integrated technology solutions that allow dealers to achieve measurable results and drive additional profit in every area of their operation. The company s Dealer Management Systems (DMS) provides a flexible system with the robust functionality and realtime data to streamline businesses from the workshop to the showroom. To streamline the entire vehicle sales and purchase process, ADP Dealer Services full suite integrates automotive sales tools and auto finance systems, inventory and desking tools. The company s Customer Relationship Management (CRM) provides tools that allow dealers to stay in touch with their customers and prospects. Recently, ADP Dealer Services has introduced ADP Telephony in the Cloud, a hosted collaboration solution that delivers voice, video, presence, desktop sharing and chat, through the cloud for all users on any device. The solution integrates with DMS and CRM system. With a mission to power organizations with insightful solutions that drive business successes, ADP has gained accolades from clients worldwide. The company s solutions are used by over 26,500 auto, truck, motorcycle, marine, recreational vehicle and heavy equipment dealers throughout the world. ADP Drive is the most powerful tool I ve ever seen since I started in the car business, said Jon Palmiero, Co-Owner, Honda North, one of ADP s gratified customer. With integrated products and solutions that provide accurate, real-time information, the company seeks and negotiates partnerships with bestof-breed organizations to make faster, better decisions for dealership. Every auto dealer is an independent franchise and such dealership businesses face tough challenges to improve sales margins and to meet customer s requirements within considerable time. Innovative solutions are required to meet customer s demand within considerable time. Enter Auction123, a company that provides methods of increasing sale on the internet with software solutions and services, headquartered in Ft.Lauderdale, FL. The company provides website development, inventory management, and online marketing solutions for dealerships. Auction123 s web-based software is an amalgamation of Dealer Management System, the dealer s website, ebay motors, craigslist and Facebook. Auction123 makes software for dealers and owns a wide range of products like ebay Motor Integration that generates listings and manages leads to sell more vehicles; Inventory Management Solutions for selling their units the same day they come in; Vehicle Report Integration which automatically presents vehicle history reports, Facebook Inventory Marketing and Craigslist Posting Tools. With their online marketing solutions, Auction123 has a nationwide listing of dealership groups which include AutoNation, Sonic Automotive, United Auto Group (UAG) and Hendrick Automotive. Going forward, the company plans to focus on giving new solutions Virtual Photo Booth, an automated image enhancement, which offers a polished and professional image that can be distributed in the online marketing channels for better customer shopping experience. CIOReview 65 march 2014

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6 Automotive DMS Service Providers 10 Most Promising Automotive DMS Service Providers DealerBuilt Enterprise DMS for Dealership Groups Initially conceived as a business idea by an active auto dealer who was desperately looking for a better way to improve profitability at his Toyota/Chrysler dealership, DealerBuilt has evolved into an industry leading Dealer Management System solution provider, with hundreds of dealers throughout the country. Founded by John Hosmer, Chairman and CTO, the company offers a full- featured DMS to address every aspect within a dealer group. This includes a one-of-akind view of the dealer s customer at the enterprise level. Couple this unique approach of viewing a customer with an enterprise accounting solution, DealerBuilt has come a long way from its modest roots. The technology platform is Windows-based providing a rich graphical-user-interface that seamlessly integrates the various business units within a dealership. The dealer s data resides on a single database construct that allows unparalleled access to information. DealerBuilt s LightYear DMS can be hosted at the corporate data center or in-house, a preference given to the clients based on their needs. DealerBuilt works closely with domestic and import manufacturers to build strong solutions. A key differentiator from vertical markets with similar operating systems is based on the DMS provider s ability to support all aspects of a manufacturer s integration points. There is an increasing desire amongst dealers and manufacturers for better and innovative technologies. Today, dealers view their technology partners differently and they expect improved ROI on the money they spend on technology, says Michael Trasatti, CEO of DealerBuilt. DealerBuilt s vision of creating an enterprise centric view for dealership groups solemnly addresses these issues. While we focus on developing world-class products, we also simultaneously focus on being innovative and modern, he adds. Apart from an easy-to-learn and scalable solutions for dealers, DealerBuilt s LightYear DMS also provides a complete 360 degree view of the customer their requirements, tastes and preferences, spending habits and more. DealerBuilt believes in listening to dealers with Michael Trasatti an interesting take and put policy. As they believe their core competency to be listening the company believes in hearing (take) the concerns of its clients and then developing (put) customized technologies to cater to client needs. Being friendly with third party integrators, the company has a secure API to ensure transparency with third parties while allowing dealers to choose their technical partners. With a complete suite of products catering to the needs of dealers, DealerBuilt s LightYear DMS has a sales and finance module that enable dealers to operate efficiently. The Deal Screen is one example, with multi-payment options that allow dealers to calculate payments for unlimited number of vehicles attached to that prospect. Vehicle Inventory Management, another key product of the company, offers flexible, customizable inventory reports with dealer-defined fields so dealerships can have real-time information about the vehicles on their lots. In addition to the Sales Application, LightYear offers accounting, parts/service, enterprise reporting, payroll, CRM, and a dealer communications module. All modules reside on the single database platform providing a similar user experience within all modules. DealerBuilt has a strong presence in the U.S.; including respected dealers like Galpin Motors, Performance Autoplex, The CAR Group, among others. Galpin Motors, the world s largest Ford dealer, was in need of a centralized accounting system. DealerBuilt assisted Galpin with its scalable solutions, integrating their enterprise under a single channel to support a well-designed set of processes that has worked for them for decades. DealerBuilt had a process that adapted to our needs. We didn t have to change our processes to meet the requirements of the DMS package, says Andy Graff, Group Vice President, Galpin Motors. Going forward, DealerBuilt understands that security is the buzz word in the industry and consolidation of data plays a vital role. Towards this, the company looks at building partnerships with technology providers to roll out secure, efficient and innovative products to dealers and OEMs. CIOReview 69 march 2014

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