It s amazing what the power of yes can do. - Lizzie. Enham Trust Publicity Pack Enham Trust Fundraising Pack 1
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1 It s amazing what the power of yes can do - Lizzie Enham Trust Publicity Pack Enham Trust Fundraising Pack 1
2 Budget Conscious Publicity tips Go viral with Social Media Use social media to promote your fundraising because it is free and effective. Social media is a simple way to get your messages across to your friends and followers. Facebook Use your Facebook page to tell your friends and family about your fundraising and ask them to sponsor you. Be sure to share your photos and videos of any preparation and of the event itself. And don t forget to share them with us on Facebook at /EnhamTrust. Twitter Though it is probably better that you ask for sponsorship in more personal ways, sending out a tweet to your followers is a quick and easy way to spread the word and send updates about your fundraising. and we ll even try to give you a retweet to our hundreds of followers! Get trending with an Enham Trust official hashtag! Be sure to tweet on Twitter and visit us on Facebook /EnhamTrust to share your event with our followers. We would love to hear what is going on! Go viral with one of our Enham official hashtags. Get ideas from other fundraisers with #EnhamFundraising. Are you hosting an #EnhamFunWalk going #DenimforEnham or having a #CharityTuesday what about having a yellow day #LemonforEnham Here are some other global charity hashtags that you can use to spread the word in the twittersphere: #fundraising #notforprofit #nfp #SocialGood #causes #Nonprofit #philanthropy Less than 8% of disabled people use wheelchairs (Papworth Trust, 2012) Enham Trust Fundraising Pack 2
3 YouTube Blogs If you are a budding filmmaker or a whizz with your camera phone you could use YouTube to keep a video diary. Use YouTube to document your fundraising or make a film telling people about your charity and why they should sponsor you. It s a unique and fun way to promote your fundraising and keep people interested in what you re doing. Enham Trust was established in 1919, that s nearly 100 years ago! Blogging is a fantastic way to keep people up to date with your progress. Blogs work as an online diary or scrapbook where you can add, pictures, links and even videos to your posts. Followers can sign up via and get your updates straight in their inbox! You could post about your training or event preparation, or even your donations to date. If you are doing a trek or row this could be fantastic opportunity for you to document your trip. PR Tips from our Press Officer Before the event try to get some pre-publicity! 1) Post details of your event on local What s On sites. These are free. Local newspaper What s On/Events Diary Local radio websites Tourist/visitor information websites 2) Write and send a press release to the local papers & local commercial and BBC radio you can find the addresses on their websites Try to make it stand out - find an interesting hook such as the attendance of a VIP, or a personal human interest angle Include Enham Trust/disability statistics if appropriate Remember to include: venue, date, time, how to buy tickets, & a contact for more information Invite them to attend if there is an interesting angle the radio may suggest recording a short interview ahead of the event. You could offer up an interviewee TV: If your event is very visual and lends itself to TV (an unusual angle, special human interest, an A-list celeb) then or call your regional TV newsrooms e.g. ITV Meridian News or BBC South Today Enham Trust Fundraising Pack 3
4 At the event Take photos Get quotes illustrating the success of the event especially from your guest of honour. Enham Trust will be happy to give you a quote too! Post comment/photo on social media (Twitter, Facebook etc) After the event Only 17% of disabled people were born with their disabilities. (Papworth Trust, 2012) Write and send a press release with report of your event with quotes, photo & captions remember to explain why you are supporting Enham Trust. If you would like an example press release contact our Press Officer, Cathy Alexander. Include the total money raised to all newspapers and radio stations which cover your area Remember to attach the release as a Word Document/PDF, and a Jpeg of the photo Finally, please call to tell us how it went. Our Press Officer, Cathy Alexander, would love to know where your story appeared! T: E: marketing@enhamtrust.org.uk Useful press contacts: BBC South Today TV south.today@bbc.co.uk ITV Meridian News itvnewsmeridian@itv.com / BBC Radio Berkshire south.newsonline@bbc.co.uk BBC Radio Solent neil.sackley@bbc.co.uk or solentplanning@bbc.co.uk The Breeze Radio (for Newbury and Hampshire) news@thebreeze107.com ** every local Breeze station has a community Billboard where you can post events for free Jack FM (Southampton) for details of all areas Andover Advertiser newsdesk@andoveradvertiser.co.uk Hampshire Chronicle (Winchester news) news@hampshirechronicle.co.uk Daily Echo (Hampshire/Southampton News) newsdesk@dailyecho.co.uk Newbury Weekly News newsdesk@newburynews.co.uk Newbury & Thatcham Chronicle abelt@berksmedia.co.uk Salisbury Journal newsdesk@salisburyjournal.co.uk Spire FM (Wiltshire) news@spirefm.co.uk Plymouth Herald - news@theplymouthherald.co.uk Enham Trust Fundraising Pack 4
5 Useful Contacts Enham Trust Contacts: Fundraising Team E: Paula Flower - Fundraising Manager Liz Lunn - Community Fundraiser Yvonne Campbell - Community Fundraiser Liz Cosgrove - Community Events Coordinator Marketing Team E: Marketing@enhamtrust.org.uk Louise Portnall - Marketing & Communications Manager Jade De-Terville - Marketing Specialist Fiona King - Digital Marketing Specialist Press and PR E: Marketing@enhamtrust.org.uk Cathy Alexander - PR Manager Top Tips! Your event may be over but fundraising doesn t have to be. Some people may want to donate just because of how well you have done. Keep your Virgin Money Giving page open for a little while after your event just in case people want to donate because of how well you did! Enham Trust is a registered charity No , a company limited by guarantee. Registered in England & Wales No Copyright 2013 Enham Trust. All rights Reserved. Enham Trust Fundraising Pack 5
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