Mobile Solutions & Services: Strategies Driving Market Adoption and Transformation

Transcription

1 Listen Now A Questex Company Mobile Solutions & Services: Strategies Driving Market Adoption and Transformation A Multi-Client Study

2 M o b i l e S o l u t i o n s & S e r v i c e s : S t r a t e g i e s D r i v i n g M a r k e t A d o p t i o n a n d T r a n s f o r m a t i o n Mobile solutions can provide real-time access to business processes while enabling 24/7 business operations, globally. The key is in creating a natural extension to existing processes for mobile workers and accelerating development of NEW business process workflows. Introduction Mobility is radically transforming business as it begins to penetrate organizations in various ways. There are various points within the organization that have an interest in mobility such as the general knowledge worker with needs to access and content, to line of business leaders that are regarding mobility as a means to simplify processes. Many mobile solutions are made available online in app form versus more sophisticated solutions that can be designed specifically for an organization. The mobile community works to educate the market, from software vendors, hardware vendors, industry organizations and service providers, which can serve to overwhelm and add overall complexity in planning and decision making. The ability to understand these new dynamics of mobility within the office environment will provide leverage for traditional business solution providers. In this study, InfoTrends examines: Who is driving the demand for mobile solutions; What are the key drivers for enabling mobile solutions? When will specific mobile solutions be adopted? Project Objectives Identify the key drivers for mobile solutions adoption within the office environment Understand the impact of mobile solutions on current and future business processes Discover which functional business areas are hot targets for mobile solutions Measure where in the adoption curve companies are with mobile solutions Assess corporate/it spend on mobile solution initiatives Uncover and classify multiple mobile solutions and providers type of organization, line of businesses, types of users or even suppliers?

3 Who Should Subscribe? Business Development: This study identifies and provides avenues of opportunity for mobile solutions within key business process areas. Product Development: Mobile solutions targeted at customers might require solution design, partnerships or alliances to expand the ecosystem Marketing: Go-to-market initiatives and strategies for mobile solutions are unique and demand creative ways to gain share in this emerging area Market Research InfoTrends study methodology encompasses primary and secondary research, coupled with analysis of market news and ongoing trends in the mobile solutions market. Primary Research Web-based Survey InfoTrends conducted qualitative research with 464 end users/it/channels in a variety of vertical industries to determine specific adoption and focus. Customer Insights Profile mobile knowledge workers Use of mobile technology/ solutions and services - Preference to app type, acquisition behavior, and feature/ function usage Compare by vertical industry, company size, and job type Adoption rate ( drivers and inhibitors) Future usage and expectations Profile IT influencers/ decision makers Use of mobile technology/ solutions and services - Preference to app type and acquisition behavior Company initiatives/ policy - Process type and functional area - Security issues or barriers - BYOD trend Differences by vertical industry, company size, and job type Drivers and inhibitors In-depth-based Telephone Survey InfoTrends will conduct 5-8 telephone-based surveys with select end users/ IT. In-depth-based Telephone Survey InfoTrends will conduct 5-8 in-depth interviews with solutions providers/it resellers and VARS. ISV/ Developer/ Vendor/ Reseller Insights Profile solution providers who offer mobile capability Technology Services Vertical and application/ process focus Long term drivers/ inhibitors GTM

4 Secondary Research InfoTrends leveraged previously-published research it had conducted as part of its ongoing analysis of the mobile solutions and services marketplace. Copyrights InfoTrends retains all copyrights. The reproduction of any materials is prohibited without written consent from InfoTrends. InfoTrends also thoroughly examined other existing market information on key applications, market segments, competitors and service categories using a variety of sources, including industry trade associations, government agencies, published industry reports, service provider white papers, industry databases, company websites, user group findings, and other sources. Project Deliverables Executive Summary that addresses key issues, findings, and overall recommendations PowerPoint presentation with top-level survey Confidentiality InfoTrends will use its best efforts to ensure that any confidential information obtained about the client and its business during the course of the proposed study is not, unless agreed otherwise in advance, disclosed to any third party without the prior written permission of the client. InfoTrends retains the right to re-use any nonproprietary information as part of its ongoing analysis of the office automation and printing and publishing industries. Terms Clients may have other business units co-fund the study and receive a copy of the report at no additional charge. results for internal communication Data tabulations Custom Webinar to deliver findings Optional print and page impact analysis Terms and Conditions Liability for Advice All reasonable efforts will be made by InfoTrends to ensure the completeness and accuracy of the information contained in written and oral reports in connection with the proposed study. No liability can be accepted by InfoTrends for the results of any actions taken by the client in connection with such information, opinions, or advice.

5 Mobile Solutions & Services Strategies Driving Market Adoption and Transformation Listen Now Join Anne Valaitis, InfoTrends Director, as she discusses a new multi-client study that examines who is driving the demand for mobile solutions, what are the key drivers, and when specific mobile solutions will be adopted. Authorization Form Subscriber Rate Package includes: $17, 995 Report addressing key issues, findings and overall recommendations Market opportunity PowerPoint presentation with top- level survey results Custom webinar to deliver findings On-site Presentation (1/2 day) $2,000 (+travel) Purchase order number: Signature: Name: Title: Company: Address: City, State, Postal Code: Country: Telephone: the completed form to sales@infotrends.com or fax to

6 About InfoTrends InfoTrends is the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries. We provide insights and advice to help clients understand market trends, identify opportunities, and grow their business. Headquarters U.S. 97 Libbey Industrial Parkway Weymouth, MA USA o f f i c e t e c h n o l o g y & s e r v i c e s Europe 960 Capability Green Luton, Beds LU1 3PE United Kingdom euro.info@infotrends.com Japan Ebisu IS Bldg. 8F Ebisu, Shibuya-ku Tokyo Japan info@infotrends.co.jp