Insight to Action MOBILE INTELLIGENCE

Transcription

1 Insight to Action MOBILE INTELLIGENCE

2 Our Design Philosophy Your app mat ters yôr ap matərs noun The MicroStrategy philosophy that our company, technology, people, and ideas are singularly focused and prioritized on one thing above all others the success of your app. Great Apps are Consequential Apps that increase the velocity of decision-making Great Apps are Durable Embedded with insight which withstands the test of time Great Apps are Hot Equal parts powerful and beautiful, fascinating and captivating 2

3 MicroStrategy Mobile for iphone and ipad for iphone Finely crafted, information-driven iphone apps. Apps that are built around workflows that lead people from data to decisions. Apps built on your business information and processes. Apps that let users explore information using touch and smart gestures. Mobile apps that use natural inputs that change context to meet the needs of the query: photo for barcode, GPS for location, microphone for voice, accelerometer for movements, compass for direction. Transactional mobile apps enthused with write-back and actionable capabilities that let users capture data, accelerate orders, submit purchases, and take actions. for ipad A portable window into your business. Interact with your data wherever you are, don t just look at it sitting at your desk. The magical ipad, coupled with MicroStrategy s information-exploration gestures and stunning data visualizations, make analysis equally fascinating and captivating. Show and tell. Point to data outliers. Highlight problem areas. Drill into the data until you can see the very lowest level of transaction detail. There is nothing more powerful than seeing the right answer, sharing it immediately with colleagues via your ipad, and taking actions there and then. 3

4 Real World Mobile Solutions A whole new way to look at our business. All the necessary information in fewer than three taps. Critical for executives who are always on the go. We are seeing our business in a whole new light. Deploying MicroStrategy Mobile to our executives is the next achievement in delivering actionable, accessible, and visually compelling information. On the ipad, the information decision makers need is easily accessed in a way that encourages them to use it. Bruce Yen, Director of Business Intelligence, GUESS?, Inc. Our goal was to have an iphone app workflow that delivered all the necessary information in fewer than three taps. Our iphone app delivers that and a very quick, concise, intuitive mobile experience. We ve been impressed with the ease-ofuse of MicroStrategy Mobile. Grant Parsamyan, Director, Data Warehousing and Analytics, eharmony With MicroStrategy Mobile, we were able to quickly design and deliver an app that presents our key Web metrics and helps set us apart as the industry leader in providing actionable analytics. Our app is particularly critical for executives who are always on the go and need to be able to react quickly and make intelligent decisions based on the most recent consumer shopping information. Additionally, our account directors now have a more effective way to communicate our data so clients can fully appreciate its value. Solomon Kang, Director of Client Analytic Services, Edmunds.com 4

5 Real World Mobile Solutions...better serve patients, improve operational efficiencies, identify new savings opportunities. Information at our fingertips to keep track of the pulse of the business. Immediately act on insights to improve the business. In a recent survey of our members, we found that more than 50 percent view mobile access to data as very valuable in carrying out daily job responsibilities. As the first in the health care market to offer this capability, this effort demonstrates VHA s commitment to offering innovative tools to help hospitals elevate supply chain performance. With actionable information from MicroStrategy-based reports and dashboards, VHA members can better serve their patients, improve operational efficiencies, identify new savings opportunities, and make analytically-based decisions. Curt Nonomaque, President and Chief Executive Officer, VHA Inc. Herbalife executives don't miss a beat when they're in meetings, in phone conversations, or traveling because they have their Mobile app at their fingertips. MicroStrategy Mobile is indispensable to our management team because they can keep track of the pulse of the business, wherever they are. Terry Adams, Senior Director of Development, Herbalife Our retail clients will be able to analyze high-level store performance, run dashboards, receive exception alerts, and be forewarned of overstock or stock-out conditions immediately. The write-back capability of our app will ensure everyone can immediately act on these insights to improve the business. Jeff Buck, Chief Executive Officer, QuantiSense 5

6 Business Intelligence, Transactions, and Multimedia in Your Mobile Apps Core Capabilities of Mobile Apps The Best in Business Intelligence in a Mobile App. Apps that sell products, manage services, or connect to ERP and operational systems. Apps embedded with rich multimedia content alongside product information and purchasing options. Close Casino Analysis Table Win 350K 300K 250K 200K 150K 100K 50K 3M 6M 12M GAMING Dec Jan Feb 2/13/2011 Yesterday EBITDA YSTR LY EBITDA $299,663 (7.6%) Revenue $427,896 (2.1%) Expenses $128, % GAMING YSTR LY Revenue $374, % Table Win $182,307 (17.1%) Table Drop $902, % Table Hold % 20% (13.8%) Slot Win $191, % Slot Coin In $3,359, % Slot Hold % 6% (0.4%) PLAYERS YSTR LY Rated Players % Gaming Theo $308, % HOTEL Revenue $53,610 (20.9%) ADR $ % RevPAR $ % Booking % YSTR LY EXPENSES Promotions $2, % Events $1, % Others $123, % Sections i Grids Graphs Data Explorations Analytics Data Mapping Alerting Approval Visualization Mgmt. Editable Grids Data Entry Browser Content Payments Desktop Publishing PDFs epubs Video 6

7 Integrated Reporting, Analysis, and Monitoring The Best in Business Intelligence On Your Mobile Device Data Exploration and Manipulation. Drill anywhere and reach down to the biggest databases, extracting the most detailed information, in seconds. Slice and re-order the infor- mation using data exploration gestures. Grids and Graphs. Sort and drill to investigate by using swipe-able, tap-able, refresh-able interactive grids and graphs, full of KPIs. Offline Analysis. Access subscribed reports and dashboards stored securely and locally on the device for offline analysis. Get the latest, updated content automatically downloaded by the app whenever online. 7

8 Analysis of Enterprise-Wide Data for Better Business Decisions MicroStrategy's Business Intelligence Solutions Set the Standard Worldwide Analytics and Data Mining. Embed strategic, predictive analytics, and alerts into your app and workflows. Alerting. Sign up for personalized alerts that leverage Apple s Push Notification technology. If inventory is down at a specific store or a sales forecast is up for an entire region, MicroStrategy Mobile sends you an alert and an accompanying report, so you never miss a critical business opportunity. High Performance. Leverage MicroStrategy s 64-bit architecture, In-memory BI, highly optimized SQL, and linear scalability technologies to gain highest performance BI. Enable speed of thought analysis - five seconds or faster for most ad-hoc queries. 8

9 Visual Aids to Find Patterns in Your Data Extensive Library of Graphs Graphs. Fulfill any display needs using a wide range of great looking data-driven graphs with tooltips for detailed information and formatting choices. Visual Insight Analyses. Empower the untrained business user to create compelling data visuals which deliver quick insight in minutes using MicroStrategy s Visual Insight analysis tool. Start with any Excel spreadsheet or existing BI report, choose from a large library of interchangeable visualizations, apply them to the data, and begin visually exploring the information. View and explore Visual Insight analyses in MicroStrategy Mobile for ipad to uncover problem areas, spot outliers, and find answers. 9

10 Location-Specific Data, Interactive Visualization for Easy Analysis Extensive Library of Touch-Optimized Data Visualizations Advanced Data Visualizations. Choose from a range of mobile specific visualizations driven by your data and optimized for display on your mobile devices. Access map bubble charts and map networks, data-driven calendars, time series charts, heat maps, and many more to deliver an immersive analytical experience, and integrate into any part of your decisionworkflow and mobile apps. 10

11 From Insight to Action Introducing Transactional Apps Build Transactions into Your Mobile Apps. Build mobile transactional apps to trigger new business processes, reallocate resources, and accelerate business activity. MicroStrategy Transaction Services lets you embed write-back functionality into documents and dashboards for the purposes of decision-making or initiating a transaction. Use Touch-Based Inputs. Use a wide range of transactional input forms and take advantage of a flexible drag-and-drop design template. Change or add new data using: Text Inputs, Number Inputs, Calendar, Camera, GPS, Switches, Steppers, and Sliders. 11

12 Go Ahead. Talk to Your App Enhance and Extend Your Existing Operational Systems Connect to Your Existing Operational Systems Read from and write to any ERP system with Web services. MicroStrategy's mobile transactional capabilities connect to your existing operational systems, including: Oracle E-Business Suite SAP salesforce.com, Oracle JD Edwards EnterpriseOne Siebel PeopleSoft MicroSoft SharePoint Primavera Microsoft Dynamics Transact with any data source using either xquery for Web Services and SQL for database transactions, such as: Finance/Accounting Human Resources Manufacturing Supply Chain Management Project Management CRM Data Services Social Networks Access Control 12

13 Decisions, Decisions, Decisions Mobile Transactional Apps. Convenient. Secure. Auditable. Mobile Transactions are Better Than Personal or Web Transactions. Transactions in mobile apps provide the most convenient access you've ever had to making decisions and keeping the business moving. Now any purchasing, transferring, approving, or denying capability is convenient, always on, and delivered to a device which is always kept within arm s reach. Transactional mobile apps also provide unmatched security and monitoring compared to cash, credit cards, or Web transactions. Mobile transactional apps are: Always Available. Approve purchase orders while you wait for the elevator. Secure. Authenticate who you are, wipe access if lost or stolen. Content Aware. Incorporate GPS, bar code, location awareness, NFC. Auditable. 360 activity record, provides an audit trail. 13

14 Effective Execution of Actions to Drive Your Business Support New Business Process and Revenue Streams Expansive, Comprehensive. Transactions encompass a wide range of apps from simply buying movie tickets to approving wire transfers of millions of dollars. Possibilities are endless with transactional apps. The examples below are simply the tip of the iceberg. Remote Data Collection. Empower your sales force with location-specific information sourcing apps. Deliver interactivity specific to the user s present location. Capture product displays, restaurant quality, warehouse stocks - whatever you see. Supply Chain and Order Management. Analyze business to determine which orders to accelerate. Edit any part of any order anywhere, anytime. Update values to increase orders, increase prices, take actions. 14

15 Multimedia in Mobile Apps Video. Books. Brochures. Web. . Photos. Use Multimedia to Engage Your Audience. Put multimedia in your consumer-facing apps, and deliver your latest promotional videos, commercials, and product endorsements directly to your customer. Enrich enterprise apps with how-to videos and guides, and manuals to equip your mobile workforce with any type of information they need. Freedom of Design. Easily assemble great looking mobile app displays and workflows by leveraging MicroStrategy s code-free design tools. Enjoy complete freedom to build attractive and interactive layouts for mobile apps that combine multimedia, backgrounds, and images with touch and swipe-enabled panels and pages. 15

16 Myriad Vehicles to Communcate with Your Audience Use Multimedia to Engage and Inform Embed Multimedia into Mobile Apps. Mobilize your marketing and branding activities by building mobile apps that deliver your movies, product guides, brochures, documentation, and education materials onto your users mobile devices - through your app. Embed videos, PDFs, books, and Web content alongside your existing business apps to enrich the user experience with how-to guides and demonstrations. Watch, Read, , Browse, All Within Your App. Provide a smooth, uninterrupted, and integrated app experience. Watch videos or view Twitter feeds within the same window. Access and read PDFs, link to and contacts, access any Web content in a full page browser, all this, without ever leaving your app. Business Intelligence Transaction Multimedia 16

17 Robust Mobile Data Protection Your Data. Secured. Worry Free. MicroStrategy delivers robust device security, data security, authentication, authorization, and transmission security to protect sensitive data in mobile applications. Mobile App Security ios Hardware Encryption (ios4) of app data ios's "sandbox" protects app data from other apps AES encryption for all traffic VPN, HTTPS, WPA2 (128-bit encryption), SSL support Locally-stored data purged upon close Apps are signed to ensure the app is authentic Runtime checks enforce app security AES encryption for app credentials (digital identities, usernames, passwords) Passcode required after timeout or suspended state (ios4) Single sign-on support: LDAP, Kerberos, Tivoli, NT Platform Security Secure communication across firewalls No database connection from the mobile server Single port control for data access No external remote procedure calls Encryption of communication between server components RIPEMD-160 hashing algorithm for storage of credentials on the server AES encryption for passwords Access Control Lists (ACLs) Application functionality privileges Database Data Security Cell-level security control with security filters Native database security integration 17

18 Easy App Assembly and Maintenance MicroStrategy Design Tools are Highly Flexible and Code-Free MicroStrategy s Metadata Makes Apps Easy to Enhance and Maintain Select from a range Drag objects to Templates, 1 of design objects 2 A change here... and define interactivity is instantly reflected everywhere the object is used TEMPLATE METADATA Grids Graphs Data Visualization Grids Graphs Data Visualization Selectors Image Selectors Image Graph Grid Graph Grid Mapping Selectors Data Entry Mapping Selectors Data Entry Selectors Image Selectors Selectors Image Selectors Map Visualization Grid Map Visualization Grid Web Content Analytics Editable Grids Web Content Analytics Editable Grids Desktop Publishing Books & Docs Video Desktop Publishing Books & Docs Video 18

19 The Platform for Mobile Business Intelligence MicroStrategy s Extensive Platform Experience Applies Directly to Mobile Apps Proven. Proven in thousands of real-world deployments, a number of companies already use MicroStrategy products to develop Business Intelligence applications, dashboard applications, and mobile applications. In fact, every day, millions of people make better decisions using MicroStrategy software. Industry Leaders. MicroStrategy is positioned in the Leaders quadrant of Gartner's 2011 Magic Quadrant for Business Intelligence Platforms report. The evaluation is based on completeness of vision and ability to execute. Fast. Faster. Fastest. MicroStrategy has a dedicated team of performance engineers and a multi-million dollar state-of-theart research laboratory. No matter how many users, how much information, MicroStrategy is committed to deliver the higher performance for our customers. Desktop / Laptop Mobile No Code Required. An array of finely-designed smartphone and tablet-optimized displays and controls enable you to customize the look, feel, and behavior of your app. MicroStrategy s intuitive point-and-click interface makes configuration easy. x x x x Easier to Maintain. MicroStrategy s mobile application platform Windows Office Portals Browser iphone ipad BlackBerry is designed to provide the most up-to-date information to the users since deployment of new apps and app updates are always accelerated. Full Spectrum of Developer Tools Full Spectrum of Admin Tools Faster to Develop. Components of infrastructure code such as networking, security, data management, and sensor integration Web Professional MicroStrategy Web MicroStrategy Mobile Enterprise Manager being already built in enhance fast design and production of apps while never compromising on superior user experience. Desktop Designer Architect MicroStrategy Transaction Services MicroStrategy Intelligence Server Command Manager Object Manager SDK Integrity Manager Databases Cube Databases Transactional Applications Website Content 19

20 Join our LinkedIn Group: linkd.in/microstrategy Follow us on Twitter: twitter.com/microstrategy Like us on Facebook: facebook.com/microstrategy Copyright Information All Contents Copyright 2011 MicroStrategy Incorporated. All Rights Reserved. Trademark Information MicroStrategy, MicroStrategy 6, MicroStrategy 7, MicroStrategy 7i, MicroStrategy 7i Evaluation Edition, MicroStrategy 7i Olap Services, MicroStrategy 8, MicroStrategy 9, MicroStrategy Distribution Services, MicroStrategy MultiSource Option, MicroStrategy Command Manager, MicroStrategy Enterprise Manager, MicroStrategy Object Manager, MicroStrategy Reporting Suite, MicroStrategy Power User, MicroStrategy Analyst, MicroStrategy Consumer, MicroStrategy Delivery, MicroStrategy BI Author, MicroStrategy BI Modeler, MicroStrategy Evaluation Edition, MicroStrategy Administrator, MicroStrategy Agent, MicroStrategy Architect, MicroStrategy BI Developer Kit, MicroStrategy Broadcast Server, MicroStrategy Broadcaster, MicroStrategy Broadcaster Server, MicroStrategy Business Intelligence Platform, MicroStrategy Consulting, MicroStrategy CRM Applications, MicroStrategy Customer Analyzer, MicroStrategy Desktop, MicroStrategy Desktop Analyst, MicroStrategy Desktop Designer, MicroStrategy ecrm 7, MicroStrategy Education, MicroStrategy etrainer, MicroStrategy Executive, MicroStrategy Infocenter, MicroStrategy Intelligence Server, MicroStrategy Intelligence Server Universal Edition, MicroStrategy MDX Adapter, MicroStrategy Narrowcast Server, MicroStrategy Objects, MicroStrategy OLAP Provider, MicroStrategy SDK, MicroStrategy Support, MicroStrategy Telecaster, MicroStrategy Transactor, MicroStrategy Web, MicroStrategy Web Business Analyzer, MicroStrategy World, Application Development and Sophisticated Analysis, Best In Business Intelligence, Centralized Application Management, Information Like Water, Intelligence Through Every Phone, Intelligence To Every Decision Maker, Intelligent E-Business, Personalized Intelligence Portal, Query Tone, Rapid Application Development, MicroStrategy Intelligent Cubes, The Foundation For Intelligent E-Business, The Integrated Business Intelligence Platform Built For The Enterprise, The Platform For Intelligent E-Business, The Scalable Business Intelligence Platform Built For The Internet, Industrial-Strength Business Intelligence, Office Intelligence, MicroStrategy Office, MicroStrategy Report Services, MicroStrategy Web MMT, MicroStrategy Web Services, Pixel Perfect, Pixel-Perfect, MicroStrategy Mobile, MicroStrategy Integrity Manager and MicroStrategy Data Mining Services are all registered trademarks or trademarks of MicroStrategy Incorporated. All other company and product names may be trademarks of the respective companies with which they are associated. Specifications subject to change without notice. MicroStrategy is not responsible for errors or omissions. MicroStrategy makes no warranties or commitments concerning the availability of future products or versions that may be planned or under development. Patent Information This product is patented. One or more of the following patents may apply to the product sold herein: U.S. Patent Nos. 6,154,766, 6,173,310, 6,260,050, 6,263,051, 6,269,393, 6,279,033, 6,567,796, 6,587,547, 6,606,596, 6,658,093, 6,658,432, 6,662,195, 6,671,715, 6,691,100, 6,694,316, 6,697,808, 6,704,723, 6,741,980, 6,765,997, 6,768,788, 6,772,137, 6,788,768, 6,798,867, 6,801,910, 6,820,073, 6,829,334, 6,836,537, 6,850,603, 6,859,798, 6,873,693, 6,885,734, 6,940,953, 6,964,012, 6,977,992, 6,996,568, 6,996,569, 7,003,512, 7,010,518, 7,016,480, 7,020,251, 7,039,165, 7,082,422, 7,113,993, 7,127,403, 7,174,349, 7,181,417, 7,194,457, 7,197,461, 7,228,303, 7,260,577, 7,266,181, 7,272,212, 7,302,639, 7,324,942, 7,330,847, 7,340,040, 7,356,758, 7,356,840, 7,415,438, 7,428,302, 7,430,562, 7,440,898, 7,486,780, 7,509,671, 7,516,181, 7,559,048, 7,574,376, 7,617,201, 7,725,811, 7,801,967, 7,836,178, 7,861,161, 7,861,253, 7,881,443, 7,925,616 and 7,945,584. Other patent applications are pending. MicroStrategy Incorporated 1850 Towers Crescent Plaza Tysons Corner, VA Copyright All rights reserved. COLL MOBILE INTELLIGENCE