Nigeria Country Report: Mobile/ Cell Phone Market

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1 Brochure More information from Nigeria Country Report: Mobile/ Cell Phone Market Description: This comprehensive report examines the Nigerian Mobile Market: historical market sales (past 5 years), sales forecasts until 2014, global and local consumer/market trends, competitor analysis of key brands in the market, detailed consumer geo-demographic profiling. The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 14,000 people Nigeria Media Planning Services All Media and Products Survey. Some of the key questions the report will help you to answer are: - What are the historical market sales and forecasts for the next 5 years? - Who are the key players and brands in the market and how are they positioned? - What are the important consumer and market trends that should be included in your business strategy? - Who are the users (and non users) of the mobile market? e.g. age, gender, affluence, geographics, Language. It provides a comprehensive consumer profile of the mobile market sector and focuses on: - Regular brand of Mobile/Cell Phone - Number of Mobiles/ Cell Phones in Household - Made a Call on a Mobile/ Cell Phone - Sent an SMS on a Mobile/ Cell Phone - Listen to Music on a Mobile/ Cell Phone - Watch Television on a Mobile/ Cell phone - Sent or Read an on a Mobile/ Cell Phone - Participated in a Sales Promotion via SMS - Participated in an Event Promotion via SMS - Participated in an Radio/ Television Talk Show via SMS It examines in detail the geo-demographics of the mobile sector by usage and activity, making it a vital reference report for anyone wanting to understand this segment of the market. Why purchase this market research report? - The report focuses on consumer-based intelligence the most valuable brand asset - Provides a comprehensive analysis of the big picture with global and local consumer/market trends - Historical sales (past 5 years) and sales forecasts until Includes a detailed competitor analysis and brand positioning page report with 150+ charts, graphs, tables - Salient points and key insights are highlighted and summarised in comment boxes on each page Contents: 1. Nigerian Demographic Overview 1.1. Nigeria at a Glance: (compared to South Africa): Area; population; population growth; density; life expectancy; GDP; GDP official exchange rate; GDP per capita; GNI per capita, Gini coefficient; Human Development Index; currency; exports; export commodities; export partners; imports; import commodities; import partners 1.2. Gender Profile: est Age Profile: est Age and Gender Pyramids 2. The Nigerian Telecommunications Market Overview

2 2.1. The Nigerian Telecommunications Market : Mobile/ cell phone usage; Fixed landline; Access Internet; Computers in household. 3. Historical Sales and Forecasts 3.1. Mobile Phone Subscription Sales: Mobile Phone Subscribers: Total Number of Subscribers: Globacom; MTN; Zain Market Share : Globacom; MTN; Zain G Market as % of Entire Mobile Market: Number of 3G Subscribers: Number of GSM (2G) Subscribers: Globacom; MTN 4. Nigerian Mobile Market: Users and Non-Users 4.1. Users and Non-Users by Gender: Males; Females 4.2. Users and Non-Users by Age: Under 16 years old; years old; years old; years old; years old; 65 + years old Users and Non-Users by Region: Lagos; South South; South East; South West; North East; North Central; North West 4.4. Users and Non-Users by Language: English; Pidgin English; Hausa; Igbo; Yoruba; 4.5. Users and Non-Users by LSM: LSM 1-4; LSM 5-8; LSM 9-10; LSM Regular Brand of Mobile/ Cell Phone: 5.1. Regular Brand of Mobile/ Cell Phone: : Nokia, Motorola; Sagem; Samsung; Sony Ericsson; Bird; LG; Alcatel; Other Brands Top 7 Brands in Focus by Gender: Males; Females 5.3. Top 7 Brands in Focus by Age: Under 16 years old; years old; years old; years old; years old; 65 + years old Top 7 Brands in Focus by Region: Lagos; South South; South East; South West; North East; North Central; North West 5.5. Top 7 Brands in Focus by Language: English; Pidgin English; Hausa; Igbo; Yoruba; 5.6. Top 7 Brands in Focus by LSM: LSM 1-4; LSM 5-8; LSM 9-10; LSM Number of Mobiles/ Cell Phones in Household: : None; One; Two, Three; Four or More Number of Mobiles/ Cell Phones in Household by Gender: Males; Females 6.2. Number of Mobiles/ Cell Phones in Household by Age: Under 16 years old; years old; years old; years old; years old; 65 + years old Number of Mobiles/ Cell Phones in Household by Region: Lagos; South South; South East; South West; 6.4. Number of Mobiles/ Cell Phones in Household by Language: English; Pidgin English; Hausa; Igbo; Yoruba; 6.5. Number of Mobiles/ Cell Phones in Household by LSM: LSM 1-4; LSM 5-8; LSM 9-10; LSM Made a Call on a Mobile/ Cell Phone: : Yesterday; Past 7 Days; Past 4 weeks; Long Ago; Never Made a Call on a Mobile/ Cell Phone by Gender: Males; Females 7.2. Made a Call on a Mobile/ Cell Phone by Age: Under 16 years old; years old; years old; years old; years old; 65 + years old Made a Call on a Mobile/ Cell Phone by Region: Lagos; South South; South East; South West; North East; North Central; North West 7.4. Made a Call on a Mobile/ Cell Phone by Language: English; Pidgin English; Hausa; Igbo; Yoruba; Other Languages Made a Call on a Mobile/ Cell Phone by LSM: LSM 1-4; LSM 5-8; LSM 9-10; LSM Sent an SMS on a Mobile/ Cell Phone: : Yesterday; Past 7 Days; Past 4 weeks; Long Ago; Never Sent an SMS on a Mobile/ Cell Phone by Gender: Males; Females 8.2. Sent an SMS on a Mobile/ Cell Phone by Age: Under 16 years old; years old; years old; years old; years old; 65 + years old Sent an SMS on a Mobile/ Cell Phone by Region: Lagos; South South; South East; South West; North

3 East; North Central; North West 8.4. Sent an SMS on a Mobile/ Cell Phone by Language: English; Pidgin English; Hausa; Igbo; Yoruba; Other Languages Sent an SMS on a Mobile/ Cell Phone by LSM: LSM 1-4; LSM 5-8; LSM 9-10; LSM Listen to Music on a Mobile/ Cell Phone: : Yesterday; Past 7 Days; Past 4 weeks; Long Ago; Never Listen to Music on a Mobile/ Cell Phone by Gender: Males; Females 9.2. Listen to Music on a Mobile/ Cell Phone by Age: Under 16 years old; years old; years old; years old; years old; 65 + years old Listen to Music on a Mobile/ Cell Phone by Region: Lagos; South South; South East; South West; North East; North Central; North West 9.4. Listen to Music on a Mobile/ Cell Phone by Language: English; Pidgin English; Hausa; Igbo; Yoruba; 9.5. Sent an SMS on a Mobile/ Cell Phone by LSM: LSM 1-4; LSM 5-8; LSM 9-10; LSM Watch Television on a Mobile/ Cell Phone : 2009: Yesterday; Past 7 Days; Past 4 weeks; Long Ago; Never Watch Television on a Mobile/ Cell phone by Gender: Males; Females Watch Television on a Mobile/ Cell phone by Age: Under 16 years old; years old; years old; years old; years old; 65 + years old Watch Television on a Mobile/ Cell phone by Region: Lagos; South South; South East; South West; Watch Television on a Mobile/ Cell phone by Language: English; Pidgin English; Hausa; Igbo; Yoruba; Watch Television on a Mobile/ Cell phone by LSM: LSM 1-4; LSM 5-8; LSM 9-10; LSM Sent or Read an on a Mobile/ Cell Phone: 2009: Yesterday; Past 7 Days; Past 4 weeks; Long Ago; Never Sent or Read an on a Mobile/ Cell Phone by Gender: Males; Females Sent or Read an on a Mobile/ Cell Phone by Age: Under 16 years old; years old; years old; years old; years old; 65 + years old Listen to Music on a Mobile/ Cell Phone by Region: Lagos; South South; South East; South West; North East; North Central; North West Listen to Music on a Mobile/ Cell Phone by Language: English; Pidgin English; Hausa; Igbo; Yoruba; Sent an SMS on a Mobile/ Cell Phone by LSM: LSM 1-4; LSM 5-8; LSM 9-10; LSM Participated in a Sales Promotion via SMS: :Participated; Never Participated Participated in a Sales Promotion via SMS by Gender: Males; Females Participated in a Sales Promotion via SMS by Age: Under 16 years old; years old; years old; years old; years old; 65 + years old Participated in a Sales Promotion via SMS by Region: Lagos; South South; South East; South West; Participated in a Sales Promotion via SMS by Language: English; Pidgin English; Hausa; Igbo; Yoruba; Participated in a Sales Promotion via SMS by LSM: LSM 1-4; LSM 5-8; LSM 9-10; LSM Participated in an Event Promotion via SMS: : Participated; Never Participated Participated in an Event Promotion via SMS by Gender: Males; Females Participated in an Event Promotion via SMS by Age: Under 16 years old; years old; years old; years old; years old; 65 + years old Participated in an Event Promotion via SMS by Region: Lagos; South South; South East; South West; Participated in an Event Promotion via SMS by Language: English; Pidgin English; Hausa; Igbo; Yoruba; Participated in an Event Promotion via SMS by LSM: LSM 1-4; LSM 5-8; LSM 9-10; LSM Participated in an Radio/ Television Talk Show via SMS: : Participated; Never Participated.

4 14.1. Participated in an Radio/ Television Talk Show via SMS by Gender: Males; Females Participated in an Radio/ Television Talk Show via SMS by Age: Under 16 years old; years old; years old; years old; years old; 65 + years old Participated in an Radio/ Television Talk Show via SMS by Region: Lagos; South South; South East; South West; Participated in an Radio/ Television Talk Show via SMS by Language: English; Pidgin English; Hausa; Igbo; Yoruba; Participated in an Radio/ Television Talk Show via SMS by LSM: LSM 1-4; LSM 5-8; LSM 9-10; LSM Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland.

5 Page 1 of 2 Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to (from USA) or (from Rest of World). If you have any questions please visit Order Information Please verify that the product information is correct and select the format(s) you require. Product Name: Web Address: Office Code: Nigeria Country Report: Mobile/ Cell Phone Market SC Product Formats Please select the product formats and quantity you require: Quantity CD-ROM: Electronic (PDF) - Site License: Hard Copy: Electronic (PDF) - Enterprisewide: USD USD 55 Shipping/Handling USD 1750 USD USD 55 Shipping/Handling USD 3500 * Shipping/Handling is only charged once per order. Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: Last Name: Address: * Job Title: Organisation: Address: City: Postal / Zip Code: Country: Phone Number: Fax Number: * Please refrain from using free accounts when ordering (e.g. Yahoo, Hotmail, AOL)

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