NetPay for...

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1 NetPay for...

2 NetPay for... Software Developers Billing system software and the development of applications with integrated payment features is big business. Developers continue to look for new and innovative ways to improve the user experience and provide differentiation that will attract new customers and enable the business to deliver consistent and sustainable revenue and profit growth. The industry is changing and the way software is sold is shifting from a higher upfront CAPEX cost into a scalable, flexible OPEX cost based on the number of users or the level of business transacted, as well as relatively inexpensive mobile app s being made available. Convenience is what creates popularity and success, whether an application is convenient and easy to use, easy to get access to, easy to price and budget for are all elements that will influence a customers buying decision. The objective is to deliver consistent, growing, recurring revenues from new and existing customers. By responding to feedback from users and delivering new innovation and features, software developers ensure that customers stay loyal to their business and make their application an integral part of their day to day operation. This said, with major global brands such as Google and Saleforce.com driving forward their acquisition of specialist software development capability and the development of new features as part of their roadmap, there is increased pressure on businesses now more than ever to deliver differentiation in the market. NetPay is providing software developers with a unique opportunity to generate a new, recurring, lucrative revenue opportunity by integrating card payment services within their applications. This solution can either be provided on a white label basis or through an indirect reseller relationship, powered and operated by NetPay.

3 The Opportunity NetPay are a payment service provider specialising in white label card processing solutions. The business provides a range of services including card holder present using payment terminals as well as card holder not present online processing and virtual terminals. Card processing volumes are growing by more than 10% year on year. Taking payments is an essential part of every business, cheques and cash do not support online business and with 78% of all Irish households having access to the internet, Irish businesses could be missing out on a massive opportunity to capitalise on the growing culture of buying products and services online. Card payments provide convenience to consumers and security for businesses and with integration into existing software applications, card payments can become a value differentiator but also a revenue generator for software developers. NetPay are providing a unique opportunity to software developers to integrate a payment processing solution, offering customers a more cost effective solution than High Street banks and other larger payment service providers, powered and managed by NetPay. For example, if there were a billing software provider call Bill-It they would as part of their offering include integration to NetPay for their customers to take payments from their consumers for outstanding amounts by credit or debit card. This makes it easier for Bill-It users to take payments, rather than having to source an independent payment solution, process the transaction manually then mark the invoice on the billing system as paid. To enable this capability Bill-It chooses to go with the white label NetPay proposition where they can integrate with NetPay via XML and sell the NetPay powered services in their own brand. Alternatively Bill-It could have simply looked to integrate the capability and referred the customers to NetPay for an on-going commission. Bill-It as a NetPay wholesale reseller has a login to the NetPay Revolution portal which has Bill-It branding where they can see the card sales performance of all of their customers, the customer also has a login that looks at the performance of their site or sites all of the options provided within the Revolution system can also be integrated into the Bill-It billing system using XML. What s more NetPay can provide branded customer service, operated 24x7 and branded billing services making the solution entirely outsourced, with no overhead or risk. Imagine an entire card payments solution, in your brand, more cost effective than other payment service providers in Ireland, integrated into your software application for convenience, with better customer service managed by NetPay and a proposition that not only generates recurring revenue but brings the customer closer to your business. It s that simple.

4 The Proposition A solution that can be offered entirely in your brand, powered by NetPay Remove PCI compliance issues for card storage by taking advantage of the NetPay tokenisation option A proposition more cost effective than other payment service providers in the UK market generating an additional recurring revenue stream for your business Access to a branded instance of the NetPay Revolution platform Automated Integration option using XML Bank merchant/acquisition facilities allow you to provide a solution beyond just the processing element The Benefits An extension of your brand Convenience for the software user An opportunity to make core software services stickier Offer services that are more competitive than other payment processors in the Irish market whilst generating additional recurring revenue from the processed payments An entirely outsourced solution, powered by NetPay Easy integration of features and reporting capability using XML

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