SPSS WebApp Framework

Transcription

1 SPSS WebApp Framework Solve business problems with customized, Web-based, analytical applications powered by SPSS

2 Solve business problems with SPSS WebApp applications Predictin the best course of action is key to solvin business problems. Whether your business is a Fortune 500 company, a mid-sized oranization or a overnment aency, your success is directly tied to the ability to know which actions will lead to a solution. Address business problems and user needs with customized Web applications Armed with the predictive analytical power of SPSS WebApp Framework, your oranization has the potential to focus everyone connected to a business problem on solvin that problem. Applications built with SPSS WebApp are hihly customizable, ivin you flexibility and openness to meet user needs and help solve the problem at hand. SPSS WebApp applications can help you solve a wide rane of business problems, includin: Customer attraction Profile your best customers and empower decision makers to focus attraction prorams on prospects like them. Cross-sellin and upsellin Know what your customers will want next with predictive analysis. Then drive sales by empowerin your oranization with that information so they can offer the additional products and services customers are most likely to buy. Customer retention Identify customers who aren t satisfied before they end their relationship with you and predict which actions will earn their loyalty. Survey research Improve your oranization s ability to predict what customers and citizens will want next by atherin and analyzin valuable attitudes and opinions. Monitorin your business Solve a number of business problems related to the measurement of key success factors from ettin daily sales reports into the riht hands to detectin fraud.

3 Focus on the future with predictive Web applications What if everyone in your oranization could analyze your valuable data in the way that makes the most sense for them? Imaine how much decision makin would improve throuhout your business if everyone could do the analysis they need when they need it. Reportin applications provide a startin point for better decision makin helpin you see where your business stands. But it takes forward-lookin predictive analysis of your data to help improve plannin and your oranization s future. SPSS WebApp Framework is the only analytical application platform that ives you the ability to provide your oranization with instant access to both reportin and prediction in the customized way that makes the most sense for the decision maker. Empower decision makers with predictive analysis SPSS WebApp Framework enables your developers to build custom Web applications that are powered by SPSS. SPSS WebApp is a software development kit (SDK) for ettin the analytical power of SPSS reportin and predictive analysis into the hands of anyone in your business who needs it, wherever they are. All they need is a Web browser and a connection to the Internet or their intranet there s no need for additional software or browser plu-ins. Provide tailored analytical applications to help your oranization tackle pressin business issues from keepin track of sales with daily reports to increasin customer lifetime value with predictions of customer needs. Deploy applications for everyone from manaers and executives who want timely reports with drill down capability, to analysts who want to select and prepare data sources, choose analytical procedures and control the presentation of results. Â Give everyone the historical and predictive information they need to fulfill their role in solvin business problems. Imaine how much easier it would be for your business to solve problems if everyone had instant access to real-time reports and predictive analysis of your data. The flexibility of the SPSS WebApp architecture makes it adaptable to specific user needs. Gallup has lon been an advocate of providin ÂÊÊ the riht tool to the riht user, and SPSS WebApp fits in perfectly with this oal. Eldin Ehrlich System enineer Gallup

4 Give everyone the focused information they need Power decision makin with the best and broadest analytics To solve business problems, you must use many types of data in many ways. Different tasks and different data types require different analytical techniques. You need various types of historical analytics to see where you stand. And you need a wide rane of predictive analytics to see where you are oin and help you make decisions that positively impact the future. SPSS WebApp contains the best and broadest rane of analytical techniques available to provide both of these perspectives SPSS WebApp enables you to build applications powered by any technique available in SPSS, ensurin that you have the exact capabilities you need from clusterin and crosstabs to reression and chartin. Other analytical application frameworks don t even come close to ivin you all of the techniques you need to solve business problems in an easy to use environment. Customize information delivery for individual needs SPSS WebApp applications can be desined for people with any level of analytical expertise so each person ets the tareted information they need to make the best possible decisions. This ives you the potential to focus everyone connected to a business problem on findin a solution with the exact analytics they need, in the way they need them. Deliver problem-solvin information from historical reports to predictions via customized, Web interfaces so people et what they need with a short learnin curve at a minimal cost to your business. Create the exact application each person needs from one-click applications for executives, to applications for manaers, such as the one shown here with more analytical options. Or even create applications that empower analysts with full analytical control. Gallup saves time and money with SPSS WebApp The Gallup Oranization uses SPSS WebApp to provide analytical solutions to its customers around the world. Gallup, one of the world s larest manaement consultin firms, helps oranizations improve business performance by analyzin and understandin human attitudes and behavior. One of Gallup s oals is to provide its clients with easy and immediate access to information. In the past, Gallup faced some typical barriers when tryin to meet this oal: timeconsumin data preparation and distribution, hardware and software incompatibility and lack of sufficient computin resources on the client end. To overcome these barriers, Gallup and consultants from SPSS used SPSS WebApp to develop a Web-based data access and analysis application for Gallup clients. The flexibility of the SPSS WebApp architecture makes it adaptable to specific user needs, said Eldin Ehrlich, Gallup system enineer. Gallup has lon been an advocate of providin the riht tool to the riht user, and SPSS WebApp fits in perfectly with this oal. SPSS WebApp enhances our clients analytic experience throuh its ease-of-use and the ability to create client-specific functions which reatly reduce user errors, savin both time and money.

5 IT manaers enerate hih ROI with SPSS WebApp Maximize returns minimize IT headaches SPSS WebApp minimizes the demands on IT departments and maximizes return on investment with easy installation, low trainin requirements and low onoin maintenance. SPSS WebApp s thin-client architecture means no local installation of any software is needed for the end users, and no plu-in or applet has to be downloaded to the browser. Centralization of the system and data makes administration easy and ensures that every user has the latest and reatest information at their disposal. Tailor look and feel of SPSS WebApp Make interactin with the power of SPSS analytical technoloy as intuitive as possible by tailorin SPSS WebApp applications to match the look and feel of existin Web sites or any look that s easy for the end user. Application developers have complete control over colors, loos, layout and interaction. Standard looks are included to et you up and runnin quickly. Keep data in context with XML SPSS WebApp applications use XML for metadata to keep data in the riht context throuhout the analytical process from accessin data for analysis to formattin the results. SPSS WebApp s extensive use of XML also makes SPSS WebApp applications compatible with other applications that use XML in the same way. Control data access Centralization of the system and security administration ives IT complete control over the end users data access. SPSS WebApp applications access relational databases via JDBC and ODBC drivers and read native SPSS files (SAV). Securin your applications To protect your oranization s analysis, the SPSS WebApp security suite includes three forms of security: Authentication By providin user IDs and passwords, SPSS WebApp enables oranizations to create their own user databases or take advantae of the Windows NT security scheme. Authorization SPSS WebApp provides both document and cateory-level authentication assined at the roup level. This enables you to select who can view desined documents or even see them listed in SPSS WebApp. Secure Sockets Layer (SSL) protocol The SSL protocol is the defacto standard for encryption of traffic between Web servers and browsers. The SPSS WebApp server is SSL-enabled brinin a heihtened level of security to sensitive data and analysis travelin between distributed users over the Web. Easy application development Buildin SPSS WebApp applications is an easy task with a short learnin curve for anyone familiar with Web scriptin lanuaes. An application developer need only know HTML, JavaScript and JSP fundamentals. SPSS WebApp applications can then be built usin one or a combination of the analytical techniques available within SPSS Base and the modules. Java developers can also extend SPSS WebApp applications to add functionality users need, such as interation with another Web-based application. Â The SPSS WebApp Framework provides an extensible development platform that should Ê appeal to both ISVs and IT departments. Now developers can create customizable, Web-based analytical applications that can leverae the complete SPSS product line s predictive, reportin and OLAP functionality. Andrew Braunber Senior analyst Data warehousin Current Analysis Inc.

6 Tier 1 user interface Tier 2 middleware Publishin reports Administrative tasks Enterprise Java Beans Security services Session manaement Load balancin Customization Analytical applications Administration Publishin Catalo Tier 3 repository/data RDMS Document/XML storae Metadata User directory Data for analysis SPSS WebApp Framework architecture SAV Model builder/analyst WEB BROWSER Information consumer HTTP Application server Web server Analytical server Administration server XML Repository ODBC/JDBC Data warehouse SPSS WebApp Framework was specifically desined for the distribution of analytical applications and interactive, Web-enabled content. The system is based on Sun Microsystems' Java 2 Enterprise Edition standard. J2EE is an industry-supported standard used for definin and creatin multi-tiered applications where all processin takes place on a server. This diaram shows the three tiers and how they are oranized. Accelerate ROI with our consultants SPSS BI consultants focus over 30 years of experience with more than 250,000 oranizations worldwide on helpin you solve your business problems. Our consultants can offer you a wide rane of help with your SPSS WebApp applications from assistin your application developers to selectin the riht analytical techniques to solve a business problem. They can even create complete, customized SPSS WebApp applications for you. If your in-house application developers simply need help ettin your SPSS WebApp into the hands of decision makers as fast as possible accelerate the process and your return on investment with a SPSS WebApp JumpStart. Our consultants and trainers will come in for a pre-specified amount of time to help your application developers et up and runnin. System Requirements SPSS WebApp Framework requires at least one server computer that meets the followin minimum requirements: 2 CPUs, both 300-MHz or faster 1 GB of RAM 700 MB of free disk space for the framework and repository, plus additional disk space for applications and published results A raphics adapter with 800 x 600 resolution (SVGA) or hiher, capable of displayin at least 256 colors Windows NT 4.0 Server with service pack 5, Windows 2000 Server or Windows 2000 Advanced Server (cannot be installed on Windows NT Terminal Server) Additional processors, faster processors, and more RAM will improve performance. Learn more about SPSS Contact your nearest SPSS office or visit us at SPSS Inc Toll-free SPSS Arentina SPSS Asia Pacific SPSS Australasia Toll-free SPSS Belium SPSS Benelux SPSS Brasil SPSS Czech Republic SPSS Danmark SPSS East Africa SPSS Federal Systems (U.S.) Toll-free SPSS Finland SPSS France SPSS Germany SPSS Hellas SPSS Hispanoportuuesa SPSS Hon Kon SPSS Ireland SPSS Israel SPSS Italia SPSS Japan SPSS Korea SPSS Latin America SPSS Malaysia SPSS Mexico SPSS Miami SPSS Norway SPSS Polska SPSS Russia About SPSS Inc. SPSS Inc., (Nasdaq: SPSS) headquartered in Chicao, IL, USA, is a worldwide provider of analytical technoloy for business, overnment, and hiher education. The company's solutions and products enable customers to make better decisions by learnin from the past, understandin the present and anticipatin the future. With this insiht, oranizations ain a true competitive advantae: the ability to manae the future. SPSS analytical technoloy is brouht to the market throuh five divisions: CustomerCentric Solutions (for interated analytical CRM solutions); SPSS BI (for data minin and statistical products and services used to solve business problems); ShowCase (for analytical products operatin on IBM iseries/as400 platform); SPSS MR (for analytical solutions in the market research industry); and SPSS Enablin Technoloies (for licensin SPSS technoloies for use in other analytical applications). For more information, visit SPSS San Bruno SPSS Schweiz SPSS Sinapore SPSS South Africa SPSS South Asia SPSS Sweden SPSS Taiwan SPSS Thailand SPSS UK In addition to these offices, SPSS has a worldwide network of distributors. Contact the SPSS office nearest you for assistance. SPSS is a reistered trademark and the other SPSS products named are trademarks of SPSS Inc. All other names are trademarks of their respective owners. Printed in the U.S.A. Copyriht 2001 SPSS Inc. SWAFBRO-0801W