Social Innovation: Improving Effectiveness and Efficiency in Public Service Delivery through Co-design and Co-creation

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1 Seminar Social Innovation: Improving Effectiveness and Efficiency in Public Service Delivery through Co-design and Co-creation Maastricht (NL), October 2015 Implemented in cooperation with MindLab, Denmark European Institute of Public Administration Institut européen d administration publique Introduction Target group The seminar is of particular interest to public sector innovators and change agents involved in or aiming at public sector innovation and social innovation. This includes public officials from central, regional and local administrations engaged in public service delivery, as well as project managers and project developers who want to improve their knowledge and practical skills in relation to social innovation methodologies. Description The key question is, how can the public sector find radical new ways of delivering better services and outcomes at significantly lower costs? Social innovation has evolved as the core concept relevant for provision of alternative service delivery models, designed around the needs of service users, with a more strategic focus and reduced public spending as a result. Creating new solutions with people, and not for them, holds a significant potential to improve both effectiveness and efficiency in public service delivery. This seminar is implemented in cooperation with MindLab (DK), one of Europe s leading public cross-governmental innovation units, and will focus on co-creation and humancentred design approaches to put into effect improved public service delivery. MindLab assists decision-makers and public officials in viewing new policy measures and services from an outside-in perspective, and through their activities MindLab builds co-design and co-creation competencies as a key instrument for public sector innovation. In a first step, the seminar will set the context of social innovation in Europe illustrated by hands-on case studies and outlining how EU supports and promotes social innovation. During the second day, participants will actively apply co-creation tools in the public sector context, as well as benefiting directly from the interactive workshops led by MindLab. Learning methodology The seminar applies a practice-learning perspective and this benefits from a unique combination of European best practice examples to illustrate current social innovation trends, as well as interactive workshops in which participants will directly apply co-creation and design thinking tools. The best practice examples appear from editions of the European Public Sector Award ( managed by EIPA and will showcase cutting-edge examples of public sector innovation. Thus, participants will gain insights into how co-creating with citizens and stakeholders drives new public solutions, more specifically how co-creation: connects an outside-in perspective on current practices which renders the user experience more tangible and promotes creativity; increases value-creation for citizens, while utilising people s owns networks and resources; shows how design-driven ideation and testing of new solutions de-risks public innovation processes; demonstrates how co-creation of services with citizens leads to cost reduction. Objectives The objective is to enhance participants understanding of social innovation as a concept for more cost-efficient public service delivery and to equip them with concrete tools in relation to human-centred design approaches and cocreation practices, which they will be able to apply to their own national, regional or local contexts.

2 Programme WEDNESDAY 28 OCTOBER Welcome and registration of participants Discovering the next public governance model Innovation in the public sector current challenges and trends. Selected results from inspiring examples of EIPA s European Public Sector Award (EPSA) learning platform. Susanne M. Nielsen, Capacity Building Specialist and Manager of the European Public Sector Award, EIPA, Maastricht (NL) Public service delivery through social innovation Effectiveness and efficiency in public service delivery the golden formula. Presentation of concrete cases and results from inspiring examples of EIPA s European Public Sector Award (EPSA) learning platform. Lotte Nystrup Lund, Social Innovation Consultant, FUTU, Innovation Agency, (DK) Coffee break Embedding social innovation within public administrations Barriers for innovation in public administrations. Approaches for overcoming innovation barriers Lotte Nystrup Lund Exercise: Getting started with using social innovation Participants will, through a tailor-made exercise, identify how to start innovation processes and innovation thinking in the public administration. Lotte Nystrup Lund Lunch at Hotel Derlon Social policy innovation: meeting the needs of European citizens How the EU supports and promotes social policy innovation. Innovative social policy reforms in Member States. The EU s Social Innovation Guide. Aurelio Fernandez-Lopez, European Commission, DG EMPLOY, Unit for Social Policies, Innovation and Governance, (BE) Coffee break Behavioural Insights the building blocks of social innovation The 7E model a checklist for tools to act upon the human nature. Presentation of examples from innovation projects in the public sector. Fran Bambust, Behavioural and Communication Specialist, Egg of Wonder, Design Thinking company, (BE) End of the day Dinner at Restaurant Petit Bonheur THURSDAY 29 OCTOBER Recap of day one The innovation process and public service journeys Key methods and cases in co-design and co-creation: learning about the users, and public service journeys and how to increase public value at decreased costs., Programme Leader, MindLab (DK) Coffee break Exercise: Creation of a framework in the public sector for design-thinking How to apply design-thinking as a method for development of new solutions? Participants will, through a tailor-made exercise, be guided through the steps on how to create and manage experimental approaches to development of new public services delivery Lunch at Hotel Derlon Idea generation and prototyping of new service delivery solutions Idea generation and how to efficiently manage the process. Prototyping as a tool for risk minimising of innovation in the public sector. The prototyping phases and how to apply them in the development of new services. Practical examples of prototyping in the public sector Coffee break Exercise: Design-led methods in practice User-centred innovation approaches. Participants will, on the basis of tailor-made exercises, apply design-led methods on idea creation and test desktop prototyping of new solutions End of the seminar

3 Experts Susanne M. Nielsen, EIPA, Maastricht She is Capacity Building Specialist at EIPA Maastricht and holds a MA in Political Science from University of Aarhus (DK). She has more than 18 years of international experience in capacity building of public administrations both at local, regional and national level. She is managing the European Public Sector Award Scheme which is the European learning arena on innovation in the public sector ( She has vast experience in project design and stakeholder involvement and has provided training in funding of public sector innovation. Lotte Nystrup Lund, FUTU Innovation Agency, Denmark Lotte Nystrup Lund has as MA in History of Ideas and Cultural and Social Analysis, she is the owner of FUTU, a Danish innovation agency specialised in social innovation, strategy and design. Lund has through the past 12 years delivered assistance in strategic management to public administrations about social innovation and change management. She has conducted more than 80 change projects targeting strategic development and innovation in the public sector in Denmark, EU countries and beyond. She connects a strong focus on results and clearcut analytical flair with creates new solutions and the way to get there for public administrations. Runa Sabro, Mindlab, Denmark She is Project Manager at MindLab in Denmark and holds a MA Media Science. She has extensive experience designing and implementing public development projects. As project manager, she focuses on the interdisciplinary collaboration, and is particularly interested in using concrete cases or other formats that convey both insights and results, so they will be useful for decision-makers as well as users in the further work. She is a popular speaker, facilitator and teacher, both nationally and internationally. She has collaborated with UNDP, the European Commission, Reykjavik University and the Canadian Design School Institute without Boundaries, among others. Fran Bambust, Ovum Perplexicorum (Egg of Wonder), Belgium Fran Bambust is a behavioural and communication specialist on social themes and originated the 7E-model which she has designed at Change Designers, a handson method for building more effective public sector interventions, based on recent, scientific behavioural insights and best practices. She advises public administrations on user-centric approaches, projects and campaigns such as cancer programmes, mobility and environmental programmes.

4 General Information Programme The programme will commence on Wednesday at and will finish on Thursday at Seminar venue The seminar will take place at the European Institute of Public Administration, O.L. Vrouweplein 22, NL-6211 HE Maastricht, tel.: , fax: Working language The seminar will be conducted in English. Fee The participation fee is 950 and includes documentation, two lunches, one dinner and refreshments. Accommodation and travel costs are at the expense of the participants or their administration. EIPA offers its members a reduction of 10% off the registration fee. This reduction is available to all civil servants working for one of EIPA s member countries (i.e. AT, BE, BG, CY, CZ, DK, FI, FR, DE, GR, HU, IE, IT, LT, LU, MT, NL, PL, PT, ES, SE, UK) and civil servants working for an EU institution, body or agency. If you are eligible for a discount, please tick the box in the registration form. Please note that reductions cannot be accumulated. For more information, please visit EIPA s website: (FAQ - special discounts). Hotel reservations The European Institute of Public Administration has special price arrangements with a number of hotels. All hotels are within 10 minutes walking distance from EIPA. Should you wish to make use of this possibility, please book directly via the links below. Payment is to be made directly and personally to the hotel on checking out. At the time of booking, please mention in the requested field the EIPA project number Meals Lunches and dinner will be served at a restaurant in town. Should you require a special menu (e.g. vegetarian, diabetic), please inform the Programme Organiser so that this can be arranged. Registration Kindly complete the online registration form which can be found on EIPA s website before 9 October Your name and address will be part of EIPA s database for our mailing purpose only. If you do not want to be included in our mailing database, please tick the box on the registration form. Confirmation Confirmation of registration will be forwarded to participants on receipt of the completed registration form. Payment Prior payment is a condition for participation. Please indicate the method of payment on the registration form. For cancellations received within 15 days before the activity begins, we will have to charge an administration fee of 150 unless a replacement participant is found. Cancellation policy EIPA reserves the right to cancel the seminar up to two weeks before the starting date. EIPA accepts no responsibility for any costs incurred (travel, hotel, etc.). For EIPA s cancellation policy, please visit our website (FAQ - cancellation policy). Bastion Hotel Townhouse Hotel Hotel Derlon Designhotel Maastricht Hampshire Eden

5 Registration Form Social Innovation: Improving Effectiveness and Efficiency in Public Service Delivery through Co-design and Co-creation Maastricht (NL), October 2015 Surname:... Title:... M / F First name:... Organisation:... Department:... Current position:... Work address:... Postal code & Town:... Country:... Telephone number:... Fax number:... address:... Invoice information Organisation:... Department:... Address:... Postal code & Town:... Country:... VAT number:... Your reference number:... address:... Payment The fee includes participation in the seminar, documentation, two lunches, one dinner and beverages 950 Discount of 10% (Please check first the conditions at (FAQ - special discounts)) Method of payment Bank transfer Credit card American Express card Eurocard/Mastercard Visa card Card number:... Expiry date:... /... Name card holder:... (in case this differs from above) Address card holder:... (in case this differs from above) Postal code:... Country:... (in case this differs from above) Card Validation Code:... (the last three digits on the back of your card) Exempt from VAT by virtue of Article 11, Para. 1 (o), Sub-para. 2 of the Dutch Law on VAT of 1968 Meals Vegetarian Fish allowed Other dietary requirement:... As the number of places is limited, please return complete the online registration form at before 9 October Ms Nancy Vermeulen, European Institute of Public Administration, P.O. Box 1229, 6201 BE Maastricht, the Netherlands tel.: , fax: , n.vermeulen@eipa.eu Your name and address will be part of EIPA s database for our mailing purpose only. Please tick if you do not want to be included in our mailing database.