Lancaster University School of Management, Lancaster University. Visiting Professor Assistant Professor

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1 1 ACADEMIC APPOINTMENTS Stefano Puntoni Department of Marketing Management Rotterdam School of Management, Erasmus University Burg. Oudlaan 50, 3062 PA, Rotterdam, the Netherlands +31(0) , Rotterdam School of Management, Erasmus University Associate Professor Lancaster University School of Management, Lancaster University Visiting Professor Rotterdam, The Netherlands 2010-Present Lancaster, UK 2013-Present London Business School London, UK Visiting Professor Rotterdam School of Management, Erasmus University Rotterdam, The Netherlands Assistant Professor Bocconi University Milan, Italy Visiting Professor EDUCATION London Business School London, UK Ph.D. in Marketing 2005 University of Padova Padova, Italy B.Sc. (Hons) in Statistics and Economics 2000 HONORS AND GRANTS Marketing Science Institute s (MSI) Young Scholar. Awarded every two years to potential leaders of the next generation of marketing academics, 2011 ERIM Award for Outstanding Performance by a Young Researcher, 2010 Named Professor to Watch by the Financial Times, 2008 Marie Curie Fellowship, research grant from the European Commission ( ), 2006 EUR Fellowship, research grant from the Board of Erasmus University to most promising young faculty ( ), 2006 Emerald/EFMD Outstanding Doctoral Research Award for best Ph.D. thesis in consumer marketing, 2006 Ogilvy Foundation Research Grant, 2004 Research Studentship from the Economic and Social Research Council, 2001 Cum Laude honors from the University of Padova, Italy, 2000

2 2 RESEARCH Journal Articles Conference Presentations Lenoir, Anne-Sophie, Stefano Puntoni, Americus Reed, and Peeter Verlegh (2013), The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions, International Journal of Research in Marketing, 30, Reed, Americus, Mark Forehand. Stefano Puntoni, and Luk Warlop (2012), Identity-Based Consumer Behavior, International Journal of Research in Marketing, 29 (4), Puntoni, Stefano, Steven Sweldens, and Nader Tavassoli (2011), Gender Identity Salience and Perceived Vulnerability to Breast Cancer, Journal of Marketing Research, 48 (June), [Lead article] De Langhe, Bart, Stefano Puntoni, Daniel Fernandes, and Stijn van Osselaer (2011) The Anchor Contraction Effect in International Marketing Research, Journal of Marketing Research, 48 (April), Puntoni, Stefano, Joelle Vanhamme, and Ruben Visscher (2011) Two Birds and One Stone: Purposeful Polysemy in Minority Targeting and Advertising Evaluations, Journal of Advertising, 40 (1), Puntoni, Stefano, Jonathan Schroeder, and Mark Ritson (2010), Meaning Matters: Polysemy in Advertising, Journal of Advertising, 39 (2), Hamilton, Rebecca W., Stefano Puntoni, and Nader T. Tavassoli (2010), Categorization by Groups and Individuals, Organizational Behavior and Human Decision Processes, 112, Puntoni, Stefano, Bart de Langhe, and Stijn van Osselaer (2009), Bilingualism and the Emotional Intensity of Advertising Language, Journal of Consumer Research, 35 (April), Puntoni, Stefano and Nader T. Tavassoli (2007), Social Context and Advertising Memory, Journal of Marketing Research, 44 (May), Ambler, Tim, Flora Kokkinaki, and Stefano Puntoni (2004), Assessing Marketing Performance: Reasons for Metrics Selection, Journal of Marketing Management, 20 (3/4), Ambler, Tim and Stefano Puntoni (2003), Measuring Marketing Performance, in Marketing Changes, Susan Hart, ed. London: International Thompson Business Press, The Case for Branding, ITPreneurs Global Partner Summit, Rotterdam, The Netherlands, 2013 Identity and Likelihood Judgments, 9th Invitational Choice Symposium, Noordwijk, The Netherlands, 2013 Need for Speed, Association for Consumer Research Conference, Vancouver, Canada, 2012 Socially Desirable Responding in Comparative Optimism, Association for Consumer Research Conference, Memphis, USA, 2011

3 3 When the Personal Becomes Interpersonal: Public Posturing and Stigma Avoidance in Unrealistic Optimism, European Marketing Academy Conference, Ljubljana, Slovenia, 2011 Gender Identity Salience and Perceived Vulnerability to Breast Cancer, European Marketing Academy Conference, Ljubljana, Slovenia, Homo Socialis: Micro and Macro Perspectives on the Social Foundations of Consumption, MSI Young Scholars Conference, Park City, USA, 2011 The Anchor Contraction Effect in International Marketing Research, Marketing Science Conference, Cologne, Germany, 2010 Categorization by Groups, European Academy of Marketing Conference, Copenhagen, Denmark, 2010 Bilingualism and the Emotional Intensity of Advertising Language, Association for Consumer Research Conference, San Francisco, USA, 2008 Like Father, Like Son? Inter-Generational Differences in Response to Ethnic Cues and Targeted Communication, European Marketing Academy Conference, Brighton, UK, 2008 Advertising Language and Emotional Appraisal, European Marketing Academy Conference, Athens, Greece, 2006 The Influence of Identity Salience and Social Context on Advertising Reception, European Marketing Academy Conference, Milan, Italy, 2005 The Influence of Social Context on Advertising Reception, Association for Consumer Research Conference, Portland, USA, 2004 The Influence of Social Context on Advertising Reception, European Marketing Academy Conference, Murcia, Spain, 2004 The Influence of Social Context on Advertising Reception, European Conference of the Association for Consumer Research, Dublin, Ireland, 2003 The Multiple Meanings of a TV Ad, European Conference of the Association for Consumer Research, Dublin, Ireland, 2003 Thinking Machines and Pleasure Seekers: Marketing Implications of Reversal Theory, European Academy of Management Conference, Milan, Italy, 2003 Latitudes of Price Acceptance: Measurement and Implications, Marketing Science Conference, Edmonton, Canada, 2002 Self-Identity and Purchase Intention: An Extension of the Theory of Planned Behavior, European Conference of the Association for Consumer Research, Berlin, Germany, 2001 Invited Academic Seminars ESSEC, Paris, France, December 2013 Lancaster University, Lancaster, UK, June 2013 Stanford University, Palo Alto, USA, February 2013 University of California at Berkeley, Berkeley, USA, February 2013 University of Southern California, Los Angeles, USA, February 2013 Free University, Amsterdam, the Netherlands, July 2012

4 4 INSEAD, Fontainebleau, France, June Catholic University of Portugal, Lisbon, Portugal, April 2012 EDHEC, Lille, France, March 2012 University of Colorado at Boulder, Boulder, USA, February 2012 University of Lausanne, Lausanne, Switzerland, December 2011 Bocconi University, Milan, Italy, May 2011 HEC, Paris, France, April 2011 Ghent University, Ghent, Belgium, March 2011 MIT, Boston, USA, March 2011 University of Cambridge, Cambridge, UK, November 2010 LSE, London, UK, November 2010 Imperial College, London, UK, November 2010 London Business School, London, UK, May 2010 IESEG, Lille, France, February 2010 Tilburg University, The Netherlands, April 2009 City University, London, UK, March 2009 Maastricht University, Maastricht, The Netherlands, March 2009 University of Bologna, Bologna, Italy, October 2008 University of Groningen, Groningen, The Netherlands, April 2008 IESE, Barcelona, Spain, December 2006 ESMT, Berlin, Germany, November 2006 Tilburg University, The Netherlands, November 2006 Catholic University of Leuven, Leuven, Belgium, December 2005 ESSEC, Paris, France, December 2004 City University of New York, New York, USA, November 2004 Northwestern University, Chicago, USA, October 2004 HEC, Paris, France, September 2004 Erasmus University, Rotterdam, The Netherlands, September 2004 Stockholm School of Economics, Stockholm, Sweden, June 2004 Bocconi University, Milan, Italy, May 2004 University of Worcester, Worcester, UK, December 2003 Selected Media Coverage Harvard Business Review; Financial Times; Huffington Post; Wall Street Journal; The Times (London); APS Observer; Advertising Age; The Globe and Mail; NRC Handelsblad; Brand Republic

5 5 TEACHING Degree Programmes (RSM) Brand Management, Executive MBA, 2009-Present Marketing Strategy, MSc in Marketing Management, 2012-Present Topics in Consumer Behavior: Social Psychological Perspectives, PhD, 2010 Brand Management, International MBA, Brand Management, MSc in Marketing, Degree Programmes (other) Consumer Behavior, PhD, London Business School, 2010 Non-Degree Programmes Customized Programmes PhD Mentoring Advertising, BSc in Business Administration, Bocconi University, 2004 Brand Strategy, Teacher and Programme Director, RSM, 2012-Present Frontiers in Marketing, Programme Director, RSM, 2011-Present Essentials of Marketing Teacher, RSM, 2013-Present Brand Management and Customer Engagement, part of open programme on Strategic Marketing, RSM, 2012 Marketing Cultural Experience, part of open programme on Sustainable Cultural Entrepreneurship, RSM/Erasmus Academy, EDEN Doctoral Seminar on Consumer Behavior, Teacher, European Institute for Advanced Studies in Management, Brussels, Belgium, General Motors (automotive), Lexence (law), Etisalat (telecom), Nederlandse Vereniging voor Pharma Marketeers (pharma), Q8 (energy) Co-chair: Daniel Fernandes (defended in 2013; placement: Catholic University of Portugal), Anne-Sophie Lenoir (expected defense in 2015) Committee member: Steven Sweldens (placement: INSEAD), Bart De Langhe (placement: University of Colorado at Boulder), Mirre Stallen (placement: Radboud University Nijmegen), Ezgi Akpinar (placement: University of Amsterdam) Doctoral Colloquium Fellow: European Marketing Academy, 2010, 2013, 2014; American Marketing Association, 2013; Association for Consumer Research, 2007 (European Conference), 2012 (North American Conference) SERVICE Editorial Tasks Editorial Review Board: International Journal of Research in Marketing, Present; Journal of Marketing Behavior, 2013-Present Guest Associate Editor, International Journal of Research in Marketing, Editor, Special Issue on Consumer Identities, International Journal of Research in Marketing,

6 6 Conference Leadership Ad-Hoc Reviewer University Service PERSONALIA Track Chair, Advanced Consumer Behavior, Doctoral Colloquium, European Marketing Academy Conference, Associate Editor, Association for Consumer Research, North American Conference, Chicago, USA, 2013 Conference Chair, Society for Consumer Psychology, First International Conference, Florence (Italy), June 29 July 1, 2012 Track Chair, Advertising, Promotion and Marketing Communication, European Marketing Academy Conference, Consciousness & Cognition; Consumption, Markets & Culture; International Journal of Advertising; Israel Science Foundation; Journal of Advertising; Journal of Business Ethics; Journal of Consumer Research; Journal of Interactive Marketing; Journal of Marketing Research; Journal of Organizational Change Management; Journal of Retailing; Research Foundation Flanders; Journal of Public Policy and Marketing; Marketing Letters; National Agency for the Evaluation of Universities and Research Institutes (Italy); Social Sciences and Humanities Research Council of Canada; Swiss National Science Foundation PhD Coordinator, Marketing Track, Erasmus Research Institute of Management (ERIM), 2012-Present Board Member, Alumni Affinity Group Marketing, 2012-Present MSc Taskforce, 2012-Present Executive Education Taskforce, 2012 Academic Coach, MBA Marketing Career Board, Recruiting Coordinator, Marketing Department, 2010 Seminar Coordinator, ERIM Research Seminar Series in Marketing, Co-Architect and Supervisor, Erasmus University Research Opportunity (EURO), Erasmus University s paid subject pool, Supervisor, ERIM Research Participation System (ERPS), ERIM s subject pool, Architect and Founding Administrator, ERPS, Born on December 26, 1975, in Volterra, Pisa, Italy Married to Karolina Brodin, three children (Greta, b. 2005; Fabian, b. 2007; Alfred, b. 2009)