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1 THINK. CLOUD VENDORS December 9 th 2014 Venue: Tele: Level39 One Canada Square Canary Wharf London E14 5AH

2 Day Summary 08:30-09:00 Coffee, Registration & Networking 09:00-09:05 Chair s Welcoming Remarks 09:05-09:30 Why G-Cloud needs you 09:30-10:05 G-Cloud rules of play 10:05 10:45 Cloud Computing: market opportunities across the public sector 10:45-11:15 Morning Refreshments & Networking 11:15 11:50 How do buyers buy? 11:50-12:25 Improving your G-Cloud offerings 12:25-13:00 Being heard above the roar how to make an impact 13:00-14:00 Lunch & Networking 14:00-14:05 Afternoon welcome from the Chair 14:05-14:35 Service design and integration how G-Cloud is enabling change and forcing SIaM 14:35-15:05 Making G-Cloud work for local government 15:05-15:35 Afternoon Refreshments & Networking 15:35 16:10 David or Goliath? Opening up the public sector market to SMEs 16:10-17:00 How we made G-Cloud work for us

3 Early Morning Sessions G-Cloud: Where it is now, how it works, the forward look 09:05-09:30 Why G-Cloud needs you Tony Singleton Director G-Cloud and Digital Commercial Programme GDS From the first purchase through the G-Cloud framework in early 2012, G-Cloud has proved itself as a game-changer for both buyers and vendors across the UK public sector ICT market. It has helped make the UK a market leader in the adoption of cloud computing, with G-Cloud becoming a globally recognised brand. In this opening session, we hear from the current head of the G-Cloud programme on the critical role played by G-Cloud vendors and why the present and future success depends on the continued breadth and quality of the services being offered. 09:30-10:05 G-Cloud rules of play Sarah Hurrell Why G-Cloud [context and drivers] and what has it achieved? What does the G-Cloud programme expect from vendors? How is G-Cloud evolving? Latest updates on current and future strategy What role must vendors play to ensure the future success of G-Cloud? Commercial Director Technology, CCS Providing services to the public sector is different, and it can be a difficult market to enter for vendors. Navigating the UK and EU procurement regulations that apply can be confusing, add additional barriers and lead to uncertainties about compliance. In this presentation, we provide essential facts and insights from the Crown Commercial Service about what vendors need to know to help them stay within the rules of play of G-Cloud. 10:05 10:45 Cloud Computing: market opportunities across the public sector Jessica Figueras Naureen Khan How and why is G-Cloud different? What services can be provided? How to get on and stay on the G-Cloud frameworks Learn the crucial principles that underpin G-Cloud, and why it s legal Some key do s and don ts to enable success Principal Analyst, Kable Head of Programme Public Sector, Tech UK With more than 30,000 organisations across the UK public sector eligible to use G-Cloud, and hundreds of thousands of potential buyers, there is huge growth potential for cloud computing vendors. How big could G-Cloud become? Is it a 1 billion per year market? In this market analysis session, we hear from one of the UK s foremost cloud computing industry analysts who will provide an insider view on the current and future potential. Who is buying what - a sector by sector analysis of trends and forecasts What is the total opportunity for public sector cloud commodity services? What are the implications for vendors? 10:45-11:15 Morning Refreshments & Networking

4 Late Morning Sessions Making G-Cloud work for you, your customers and their users 11:15 11:50 How do buyers buy? Jan Joubert Peter Middleton Director, Rainmaker Solutions Specialist Cloud Consultant, Cloudline How do you make G-Cloud work for you, your customers and their users? In the first of three workshop style sessions that address this key question, we hear valuable insights from G-Cloud experts about how to understand buying behaviours, who they are, what they want and how they buy. These sessions will help you develop and improve your G-Cloud offerings; to make it easier for potential buyers to understand what you offer and help you align your services to the buying process. 11:50-12:25 Improving your G-Cloud offerings Tony Richards Dave Denton How does the buying process work? Who are the buyers? What are they looking for? What do buyers expect from vendors to help make it easier for them? See a live demonstration on how the CloudStore / Digital Marketplace is used and the implications for vendors Head of Security and Accreditation, GDS Specialist Cloud Consultant, Denton IT With a market size across the public sector of more than 30,000 organisations, how should vendors approach the development and improvement of their G-Cloud portfolio of services? In this second session, we provide essential guidance and tips from G-Cloud experts on how to approach the development of a set of G-Cloud offerings that will enable vendors to maximise their core strengths, provide innovative services, deliver flexibility and value for customers, and services their users want to use. How to develop services customers will want to buy (what services? Which sector? Which customer?) How to partner to deliver additional value and capabilities How to be compliant with G-Cloud principles and the importance of competition Your G-Cloud service descriptions how to differentiate your offerings and what you should be doing to maximise the chances of success Security considerations: how G-Cloud is raising the bar whilst lowering the barriers for vendors 12:25-13:00 Being heard above the roar how to make an impact Chris Chant Mark Craddock Toby Gavin Director, Rainmaker Solutions Founder, What s your Thing MD of Mantis PR With more than 30,000 organisations across the UK public sector eligible to use G-Cloud, and hundreds of thousands of potential buyers, there is huge growth potential for cloud computing vendors. How big could G-Cloud become? Is it a 1 billion per year market? In this market analysis session, we hear from one of the UK s foremost cloud computing industry analysts who will provide an insider view on the current and future potential.

5 13:00-14:00 Lunch & Networking Who is buying what - a sector by sector analysis of trends and forecasts What is the total opportunity for public sector cloud commodity services? What are the implications for vendors? 14:00-14:05 Afternoon welcome from the Chair Early Afternoon Session G-Cloud the reality: buyers 14:05-14:35 Service design and integration how G-Cloud is enabling change and forcing SIaM John Caswell Contracted project manager - The Department of Energy and Climate Change You have heard the theory, but how does it work in practice? In the first of two interactive sessions focused on the reality of using G-Cloud services by buyers, you will hear about how the G-Cloud model and services are enabling and enforcing the transformation of service design and the provision of service integration (SIaM). The session will give valuable insights on the kinds of services both large and small that a central government department is looking to buy now and in the future. The approach taken and how G-Cloud is seen as an enabler Hear about some of the challenges and how DECC adjusted their approach What services will the department be looking to buy now and in the future? How can vendors help to reduce risk and solve key challenges? 14:35-15:05 Making G-Cloud work for local government James Mackenzie Chris Farthing Business Improvement Officer, East Hampshire District Council Directot AdviceCloud, Procurement lead for Brighton and Hove Council The public sector is much wider than central government, and covers many sectors, including, health, education, emergency services, local government to name a few. In this second session focused on buyers experiences, we hear from a local authority that has embraced the opportunities presented by G-Cloud to deliver against their objectives of improved services whilst delivering efficiencies. What do vendors need to know when working with local authorities? Anyone local? What can be the impact of a local authority on the local digital economy? The role G-Cloud can play in helping local authorities deliver more responsive and effective services

6 15:05-15:35 Afternoon Refreshments & Networking Late Afternoon Session G-Cloud the reality: vendors 15:35 16:10 David or Goliath? Opening up the public sector market to SMEs Stephen Allott Kate Craig-Wood John Glover SME Crown Representative, Cabinet Office Managing Director Memset Sales and Marketing Director Kahootz To round off the day, we turn our focus to the vendor experience, and how G-Cloud can help drive growth and opportunities. G-Cloud is acknowledged as a stand-up success story for SMEs, with over 85% of G-Cloud vendors classed as SMEs and more than 50% of sales made to SMEs in the two and half years since G-Cloud launched. This has levelled the playing field for smaller vendors and opened up opportunities and encouraged competition. In this first panel session, we hear from SMEs which have been able to win business as a result of their G-Cloud services. 16:10-17:00 How we made G-Cloud work for us Mark Jackson Simon Telfer Richard Clarke How easy has it been for SMEs to do business with the public sector? What was the experience of supplying through G-Cloud? How can SMEs partner to broaden capacity and capability? Director of Partners, Skyscape (plus guest) G-Cloud Programme Director CGI Head of Public Sector, Huddle G-Cloud can be as transformative for vendors as it is for customers. To realise the potential presented by G-Cloud, many vendors have had to completely re-think the way they operate, including their commercial models, and develop new services to meet potential customers needs. In this session, we hear from a vendor on their approach to G-Cloud and some of the challenges they have faced and overcome as they have approached this transformation and delivered value for their business and customers. Key learnings from individual suppliers. How partners can be brought in to help strengthen an offering. 17:00 Conference Close

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