Position Description: Community Manager - FebFast & Ride the Night

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1 Position Description: Community Manager - FebFast & Ride the Night FebFast vision: Ride the Night vision: YSAS values: Position & location: Period: Remuneration: Reports to: Direct reports: Responsibilities: To improve the personal health of all Australians, especially vulnerable and disadvantaged young people experiencing alcohol, drug and mental health issues. To become a marquee event on Melbourne's calendar, allowing event partners to accelerate the popularity of bike riding in Australia whilst promoting health, community and the environment, and to reduce the stigma surrounding drug addiction. At Youth Support + Advocacy Service (owner of FebFast & Ride the Night events), our values are enacted through our commitment to social justice and human rights, acceptance, integrity and authenticity, harm reduction, empowerment, learning and evolving. Community Manager - FebFast & Ride the Night, located at 131 Johnston Street, Fitzroy. Fulltime contract position from October 2014 to mid February 2015; 38 hours per week. Note: There is a requirement to work over the Jan 31 st & Feb 1 st 2015 weekend. Equivalent to $57,000 annual wage, plus 9.5% super and salary packaging. Marketing Manager NIL This role will work with two brands: FebFast (75%) and Ride the Night (25%) and is a key role working across customer service and social media.

2 About FebFast FebFast is the marquee fundraising event for YSAS and an annual health challenge for all Australians, to take a break from their creeping bad habits for the 28 days of February. Originally a break from alcohol, the campaign now includes four fasts : FebFast Alcohol, FebFast Sugar, FebFast Social Media and FebFast Junk Food. This short break is both a timely health kick at the start of the year and a vital community fundraiser: money raised helps programs for vulnerable families and young adults tackling serious alcohol and drug issues. To date, FebFast has raised over $6,600,000 inside 7 years and supported 45 programs across the country. About Ride the Night As the clock hits midnight on January 31, 2015, Melbourne will host Australia s first ever mass participation night-time bike ride. One thousand riders will participate in a cycling festival beginning at Alexandra Gardens and, over approximately 75 kilometres, cover many of the city s iconic locations. Along the route, fun rest points featuring local Melbourne DJs and baristas will entertain riders, while mini light shows will create an atmosphere of fun, excitement and energy that celebrates Melbourne. Ride the Night is an event run jointly by Youth Support + Advocacy Service (YSAS) and Bicycle Network, bringing together expertise in event delivery and event marketing. Funds raised from Ride the Night will support programs which work with young Victorians with serious drug and alcohol issues, helping break the cycle of youth addiction. About YSAS The Youth Support + Advocacy Service (YSAS), owner of FebFast and part-owner of Ride the Night, is a leading youth health not-for-profit agency that enables highly vulnerable and high risk young people, or those at risk of becoming so, with substance dependence and misuse, mental illness and social disconnection to take control of their health and wellbeing. Established in 1998, YSAS has now supported over 20,000 highly vulnerable young Victorians. Over half of the young people we supported in either ceased or significantly reduced their drug use. Due to both FebFast and Ride the Night being online fundraisers, leveraging the opportunities presented by various social media platforms (including, but not limited to, Facebook, Twitter, Instagram, LinkedIn and YouTube) are of key importance to the overall success of the campaigns. This newly created position is a wonderful opportunity for someone who is passionate about using social media to win hearts and minds, and excited by the potential for FebFast and Ride the Night to improve the health of Australians, especially those with serious drug and alcohol issues.

3 The role will work closely with the marketing team to create and execute social media strategies and respond to customer service enquiries during the key campaign periods (November-February). Key responsibilities: Position Overview: Key Experience: Key Attribute: Social media strategy development and execution; content calendar creation; social conversation monitoring & interaction; social media analytics and reporting; content production and customer service management To coordinate the FebFast and Ride the Night social media activity and provide customer service support to nurture and build our communities and ensure excellent timely support and assistance with a focus on growing both the reach of the events as well as fundraising revenue A proven track record working within a customer service role, across a broad range of social media platforms and in working both proactively and independently The ability to work across the full spectrum of social media management, from strategy and content development, to execution and measurement. FebFast & Ride the Night Key Responsibilities Social media strategy and execution Lead all elements of a FebFast social media campaign, from strategy to execution and measurement. Proactively identify main audiences and determine the best way to communicate with them to achieve brand and campaign objectives. Establish a content calendar, which both plans forthcoming activity and tracks the performance of past activity. Act as the key contact for all social media-related enquiries, responding quickly and consistently. Monitor online conversation and interact as necessary. Provide strategic input into aspects of the FebFast and Ride the Night marketing plans which involve social media activity Management of social media ad campaigns (Facebook, Twitter, YouTube) Manage and moderate any issues that arise online and within our community, dealing sensitively and with respect and hot issues and elevating issues as required Agreed Achievements Social media reach targets Social media budget management and ROI Consistent brand management Content calendar production Participant feedback and social conversation

4 Content (blog articles, video, infographics, social media shout-outs, imagery and any related relevant article) Work with the Marketing and Media Managers to develop social media-specific content, as necessary Develop content in sync with the SEO strategies Develop metrics and in-house capabilities to measure and optimise the impact of the content plan Proactively seed content across social media communities, with the aim of generating awareness among the events target audiences Customer Service Act as the key customer service representative for all FebFast and Ride the Night fundraising enquiries, both online and via , phone, to individuals, team leaders and corporate teams Offer first class customer service and support patiently solving people s requests in a fast, professional and friendly manner. Develop an in-depth understanding of the events fundraising and CRM platforms Maintain a record of enquiries received and responded to Delegate enquiries to relevant members of the FebFast team, as necessary Liase with our fundraising partners with customer service requests. Key Selection Criteria Content output and take-up Timely response to enquiries Understanding of event platforms We already assume that you are creative, flexible, and confident, that you love social media and have a natural attention to detail, with great time management and an ability to perform under pressure. We are also assume you re completely comfortable working with the public and fielding phone and questions with speed and good humour. We re also looking for someone who: Holds relevant training or tertiary qualifications (Communication, Marketing) along with a minimum of 2 years experience in a similar position; Has a proven and proud track record in achieving success across social media platforms; An intrinsic knowledge and confidence with all forms of social media; Experience in content planning, creation and sharing; Has exceptional verbal and written communication skills; Is excited by preventative health and the ability to create change; Customer service experience across online, and telephone.

5 Desirable but not a deal breaker: In Design and/or basic graphic design skills Passion for not-for-profit sector and alcohol and other drug issues in particular. Passion for cycling Note: The successful applicant will be required to undergo a National Police check and hold a current Working with Children Check prior to commencement of employment. I accept the position description as documented above and understand that the position description will be reviewed annually. I also understand that the position description may need to be amended periodically due to changes in responsibilities and organisational requirements. Changes to the position description will be consistent with the purpose for which the position was established. SIGNED Director Date: Community Manager Date: