IDA ANNUAL CONFERENCE & TRADESHOW MARKETING OPPORTUNITIES

Transcription

1 2016 IDA ANNUAL CONFERENCE & TRADESHOW MARKETING OPPORTUNITIES September 7-9, 2016 Westin Peachtree Plaza in Atlanta, Georgia Downtown management organizations such as Business Improvement Districts (BIDs) are at the forefront of thriving cities and are best positioned to manage successful development. The IDA Annual Conference & Tradeshow is designed to meet the needs of urban leaders from downtown organizations, city agencies, municipalities and private-sector companies. We invite you to highlight your solutions and join us for unparalleled networking as the most innovative ideas are shared to inspire vibrant, healthy downtowns across North America. This year s conference theme Progress through Partnership embodies Atlanta s approach to achieving impact, embracing trends, and solving problems that face downtowns and urban districts coast to coast and across the globe. From infrastructure and affordable housing to placemaking and public safety, the challenges faced by district management organizations demand innovative and collaborative solutions to getting the job done. Whether it is private businesses and governments, or not-for-profits and community organizations, successful partnerships lead to more sustainable and long-term solutions. Conference programming and events will seek to leverage Atlanta s partnership ethos and create a learning laboratory to inspire attendees to partner in their communities. By integrating best-in-class and how-to examples of successful partnerships with key industry subjects and trends, the 2016 Conference and Tradeshow will be the place for practitioners to gain the tactics and knowledge necessary to transform cities into healthy and vibrant urban places. WHAT RECENT SPONSORS ARE SAYING IDA is an invaluable resource and provides the perfect platform for establishing meaningful and lasting relationships. The majority of our annual corporate marketing and sponsorship budget is allocated exclusively to IDA and we have never questioned the investment. -Brad Segal, President of P.U.M.A. RECENT SPONSORS & EXHIBITORS ABM AlliedBarton Security Services American Express OPEN Block by Block Corbin Design Downtown Decorations, Inc. Downtown Diva Eco-Counter Eponic Geocentric GeoPal Solutions Google GoParkit Hitachi Data Systems ICSC Keystone Ridge Designs, Inc. JCDecaux Larisa Ortiz Associates MIG MJM Management Group Motionloft P.U.M.A. Saltwater Software Saris Cycling Group Sky-Packets Springboard Research, Ltd. Stantec Urban Places Group Streetplus Townsquared Universal Protection Service Urbanscape Self-Watering Planters Victor Stanley, Inc. Wells Fargo

2 URBAN CHAMPION - 25,000 Investment Your company will receive Annual Conference promotions including: o a senior company executive to present introductory remarks during a general session or as a session speaker to position your company as an industry leader (pre-approved) o distribution of corporate promotional material (flyer, brochure, catalog, publication, etc.) and a branded gift to attendees o two additional full-conference Registrations (4 total) and VIP Passes (4 total) to network with district leaders during the annual event o upgraded recognition on event signage and a direct link to your chosen webpage included on conference communications, event & post-conference resources webpages o a full-page, color advertisement in the program distributed to all attendees Lanyards SOLD to Stantec Badge Holders your company is spotlighted on all district leaders and recognized time after time as attendees meet during events Cocktail Reception invite urban leaders to wind down the first day of programming by rewarding them with a place to relax and enjoy a branded beverage (or other promotional opportunity highlighting your company). Attendee Notepads branded pads of paper given to each attendee so they can easily take notes and be reminded of your company after the event Lunch your company is prominently highlighted at a networking lunch and a senior representative welcomes attendees with brief remarks (2 available) Ambassadors smiling faces wearing shirts branded with your company logo (or handheld signs) will provide directions as attendees walk to offsite conference activities such as the opening or closing receptions Hotel Keycards SOLD to Block by Block Beyond the annual conference, IDA also provides year-round marketing benefits including: Right to reach district leaders with key messages through a one-time direct mail to the entire membership Two additional regional event registrations (4 total) with logo recognition on event marketing and webpages and access to the attendee mailing list Notice of RFPs, introductions and other pertinent business opportunity information Your company logo on the IDA homepage and recognition as an IDA Urban Champion on the Strategic Partner webpage with your linked logo, company description and contact information Two (2) articles highlighting your company in the IDAdvantage e-newsletter (pre-approved) Additional four month PEAK (member networking site) advertisement (6 month total) to be highlighted as members post questions and share information online 24/7 Upgrade of IDA logo usage rights to enhance credibility with city leaders on a year-round basis One (1) year IDA membership +All benefits provided at the District Advocate level 2

3 DISTRICT ADVOCATE - 10,000 Investment Your company will receive Annual Conference promotional benefits including: o a senior company executive to serve as a Moderator to a session that aligns with your interest and positions your company as an industry leader o recognition from the general session podium with a senior company representative on stage o ability to include a company brochure and promotional gift for distribution to attendees o upgrade to a double booth space with priority selection in the tradeshow which is the center of networking throughout the day & enjoy online/print highlights as an exhibitor o an additional full-conference Registration (2 total) and VIP Pass to the Board of Directors reception (2 total) o upgraded logo recognition on conference marketing, event webpage, signage and post-conference resources webpage and upgrade to a half-page program advertisement o Right to use the IDA logo to promote your involvement and enhance credibility with city leaders Welcome Desk where every attendee goes to obtain their badge for admittance, program and materials Schedule-at-a-Glance SOLD to PUMA Education Track highlights alongside education of topical interest and gain visibility as a leader in the industry For an upgrade fee of 3,000, choice of: Morning Coffee start your client s day off right with a hot cup of coffee in your branded cup (2 available) Networking Break welcome attendees by providing sweet treats and beverages with an opportunity to present brief remarks welcoming attendees during break time (4 available) Conference Program your company will be highlighted as the provider of the official program that all attendees will be using throughout the conference & enjoy an inside cover advertisement Conference Map this unique audience likes to get around downtown so be prominently highlighted on the map that will get them from activities to receptions For an upgrade fee of 5,000, choice of: VIP Board of Directors Event host IDA board members and select VIPs for this special closed reception e-registration Confirmations let attendees know you are looking forward to seeing them in Atlanta through a customized message on the electronic confirmation sent to each registrant Newcomer s Reception welcome first time attendees and new members by giving brief remarks and providing a branded promotion during this fun networking event Wi-Fi create awareness of your company products or services while providing a valuable service Hydration Stations have your message standout with custom signage at water stations Beyond the annual conference, IDA also provides year-round marketing benefits including: Logo recognition for an IDA webinar of topical interest and one webinar registration Two regional event registrations with logo recognition on event marketing and webpages Logo recognition as an IDA District Advocate on the Strategic Partner webpage Two month PEAK (member networking site) advertisement to be highlighted as members post questions and share information online 24/7 25% discount on IDA membership +All benefits provided at the Ambassador level 3

4 AMBASSADOR - 5,000 Investment Your company will receive Annual Conference promotional benefits including: o Promotional flyer distributed to all attendees o VIP Pass to the IDA Board of Directors evening reception o Ability to reach district leaders with key messages through a one-time direct mail (pre or post-event) o Your company name featured prominently on all conference marketing outreach and webpage; your company logo highlighted on the general session screen and event signage in prominent locations; quarterpage advertisement in the conference program o Complimentary full-conference registration o Your logo placed on the IDA website and company name featured prominently on conference resources webpage o 50% discount on exhibit space o Sponsor ribbon for recognition on your event badge Booth Space a dedicated space in a high traffic area to network, mingle and interact with city leaders and highlights as an exhibitor online and in print (based on availability) BID Exchange Area a central location where downtown executives exchange information about their organizations and learn about best practices from others Tour Board the popular place to go for information and updates on tours Local Information Desk information on nightly entertainment, attractions and dining options for those interested in a true Atlanta experience! Daily Schedule handy takeaways of daily events and conference updates CONTACT We are open to customizing a sponsorship based on your strategic objectives. Please feel free to contact Tracie to discuss a variety of marketing opportunities including year-round partnerships, event and webinar sponsorships, advertising and exhibit space. Tracie Clemmer Director of Corporate Relations Office: ; tclemmer@ida-downtown.org 4

5 2016 EXHIBITOR & SPONSOR APPLICATION Inform. Influence. Inspire. A. Exhibit 8 x 10 Member Booth x 1,700 each 8 x 20 Member Booth x 2,700 each Member Dues 8 x 10 Non-Member Booth x 2,200 each 8 x 20 Non-Member Booth x 3,500 each Additional Booth Staff x 100 each (note: one complimentary staff badge included with exhibition fee) 1. (comp) D. Sponsorship Package Name Package Fee E. Payment Information Payment must be submitted with application (U.S. funds). Payable to: International Downtown Association. Subtotal A + Subtotal B Check enclosed in the amount of. Subtotal D + = Total B. Official Program Advertisements Full-page ad Half-page ad Quarter-page ad Please contact me regarding e-newsletter ads. C. Contact Information Full Name Title Company Address x 1,000 each x 600 each x 300 each Please charge my Visa MasterCard AmEx in the amount of. / Card Number Exp. Date CVN Name (please print as it appears on card) Agreement and Payment Authorization I/we abide by all requirements, restrictions and obligations and accept the Terms & Conditions as posted on the IDA website, As benefits begin immediately, sponsorship cancellations are not permitted. Exhibit space is secured when payment is received with priority to sponsors and the previous year s exhibitors. Written cancellation of exhibit space prior to June 1, 2016, results in 50% return of the total fee. No paid fees are returned if cancelled on or after June 1, The exhibitor assumes the entire responsibility and liability for losses, damages, and claims arising out of exhibitor s activities on the Hotel premises and will indemnify, defend, and hold harmless the Hotel, its owner, and its management company, as well as their respective agents, servants, and employees from any and all such losses, damages and claims. City State/Province Postal Code Authorized Signature Date Country Address Company Website Telephone Submit Form & Payment Return completed application and payment to Tracie Clemmer, International Downtown Association 1025 Thomas Jefferson Street NW, Suite 500W Washington, DC 20007; by fax or by tclemmer@ida-downtown.org. Questions or want to learn about advertising opportunties and/or sponsorship benefits? Contact Tracie Clemmer. Tracie Clemmer tclemmer@ida-downtown.org ph: fax: