Energy Efficiency Rewards and Incentives
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1 Energy Efficiency Rewards and Incentives Energy Optimization Credits (EOCs) / White Tags For Electricity and Natural Gas Savings
2 Agenda White Tags Program Description Introduction to White Tags White Tags Measurement and Validation Contacts for more Information 2
3 Pilot Program Description DTE Energy and Sterling Planet have a two-year agreement ( ) Large C&I customers of DTE Energy are eligible to participate (except Self-Direct) Performance-based cash alternative to EO Rebate Program Measured C&I efficiency improvements to be purchased as White Tags White Tags are evidence of electricity or natural gas savings - 1 White Tag = 1 MWh of electricity savings or 1 MCF of natural gas savings Only a limited number of White Tags will be purchased in Pilot - 25,000 White Tags from electricity savings - 100,000 White Tags from natural gas savings 3
4 White Tags Program Benefits C&I Customer Financial compensation for measured energy savings Recurring, performance-based revenue potential Incentives for new efficiency projects Long-term energy savings Reduced carbon footprint Opportunity for positive marketing and public relations DTE Energy Potential to enhance C&I customer relationships White Tags to help meet Michigan efficiency mandates Lower customer bills Reduced energy demand in Michigan Environmental protection Opportunity for positive marketing and public relations 4
5 Introduction to Sterling Planet Pioneer in clean energy solutions Founded in 2000, incorporated in Georgia First nationwide offer of retail renewable energy certificates (RECs) One of first REC providers with Green-e Energy certification REC provider to 15 of top 30 U.S. renewable energy purchasers, including #1 Intel Twice named U.S. Department of Energy Renewable Energy Marketer of the Year Partnering agreements with 152 utilities nationwide Introduced White Tags energy efficiency certificates to U.S. in 2006 Owner of White Tag Pro patented software for measurement and validation Provider of U.S. and international carbon offsets 5
6 Agenda White Tags Program Description Introduction to White Tags White Tags Measurement and Validation Contacts for more Information 6
7 White Tags Definition Energy Optimization Credits = EOCs = White Tags the Currency of energy efficiency markets 1 Electric White Tag = 1 MWh conserved 1 Natural Gas White Tag = 1 MCF conserved Measured in megawatt-hours (MWh) for electricity Measured in thousand cubic feet (MCF) for natural gas Introduced by Sterling Planet to U.S. markets in 2006 Sterling Planet owns federally registered trademark Represent energy savings that have already occurred Performance-based and meter-measured Validated with Sterling Planet s White Tag Pro 7
8 White Tags Environmental Benefits Energy Efficiency results in environmental benefits, but in the DTE Energy Pilot Program, only the Energy Efficiency credits are being purchased 1 Electric White Tag = 1,800 CO 2 pounds avoided 1 Natural Gas White Tag = 120 CO 2 pounds avoided 8
9 White Tags Life Cycle Rewarding and promoting energy efficiency Lighting retrofit lowers electric use New revenue available for reinvestment in new efficiency projects Electric meter readings show energy savings White Tags created and sold White Tag Pro measures and validates energy savings 9
10 White Tags Buyers and Sellers Typical Buyer: Electric or gas utility, such as Detroit Edison and MichCon, needing White Tags to meet energy-efficiency mandates. White Tags offer a ready path to compliance. Typical Seller: A C&I customer that has made an energy efficiency improvement and can prove measured savings. Sample projects include HVAC upgrades and lighting retrofits. 10
11 White Tags Services Helping Detroit Edison, MichCon serve C&I customers Sterling Planet s services include: White Tags creation Measurement and validation with White Tag Pro software Ongoing White Tags creation and maintenance Financial compensation for C&I White Tags Banking of White Tags to support GHG goals Public policy and regulatory services Environmental benefits calculations Public relations and marketing support 11
12 White Tags Services Detroit Edison & MichCon C&I customers can receive EO Program Rebates OR sell White Tags, they cannot do BOTH for the same energy savings in the same project. 12
13 Agenda White Tags Program Description Introduction to White Tags White Tags Measurement and Validation Contacts for more Information 13
14 Measured Energy Savings Basis of White Tags creation 1. Establish baseline of historic energy use 2. C&I customer completes energy efficiency project: - process improvement - HVAC upgrade - new energy management system - lighting retrofit - or other energy-saving project 2. Post-project energy use is measured 3. Post-project use compared with baseline how much energy would have been used without project 4. Difference between baseline and post-project use determines how many White Tags are created 14
15 White Tag Pro Sterling Planet will work with each customer to establish a baseline energy usage and track reductions based on the requirements of each project. 15
16 Agenda White Tags Program Description Introduction to White Tags White Tags Measurement and Validation Contacts for more Information 16
17 Contact Information Alden Hathaway Senior Vice President, Business Development Sterling Planet Bob Fegan EO White Tag Pilot Program Manager DTE Energy DTEEnergy.com/saveenergy 17
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