increasing conversions with social media relevance.com Optimize your social media channels to create value through engagement.
|
|
- Maria Bridges
- 8 years ago
- Views:
Transcription
1 Optimize your social media channels to create value through engagement.
2
3 introduction Millions of potential customers are using social media to converse about their personal experiences with the products and services they use every day, yet many companies lack a solid strategy to engage people on these online channels. Social media represents a huge opportunity for brands to listen and engage with potential and current customers. What s Inside: An Introduction to Social Media Channels 04 Best Practices 07 Using Your Website to Boost Your Social Media Presence 12 Increasing Conversions 14 3
4 An Introduction to Social Media Channels Facebook With more than a billion global users, Facebook is the undisputed king of social. It s the place where we go online to connect with friends and family, find people who share our passions, and express our opinions on just about any subject under the sun. Few will deny that Facebook has had profound effects on modern society in recent years. We don t send as many letters as we used to, in large part because it s much more convenient to post that party invitation or reunion announcement on Facebook (and perhaps the remaining few who don t have an account). Their newest feature is Graph Search Facebook s version of long-tail search (for example, you can search my friends in Indianapolis who like the Patriots ). Twitter With more than 280 million active users, Twitter remains one of the top social networks in terms of global engagement. Twitter has become the go-to source for microblogging short bursts of rapid fire communication that allow us to connect with friends, colleagues and others. Twitter has seen tremendous growth in its nearly seven years of existence. The San Franciscobased company was created in March 2006 by entrepreneur and developer Jack Dorsey. Its allure is simple a broadcasting channel where you can communicate with text messages up to 140 characters known as tweets. Twitter also allows you to easily share media such as photos and videos. The format allows for anything from mindless chatter to political debates to discussions about the next big thing in business. Today the blue Twitter bird logo is among the most well-known among social networks (perhaps second only to Facebook). And the network is where many of us go to discuss just about anything in real time from the Super Bowl to the Grammys. Twitter allows you to follow people and businesses that interest you, and you in turn can be followed by anyone with an account (under the default privacy setting). Some of us love to use Twitter to communicate, while others would rather use Twitter mainly as a listening tool. If you re interested in monitoring a particular subject like SEO or marketing, you can create a customized Twitter list that allows you to follow up to 500 feeds that you select. 4
5 YouTube YouTube came from humble beginnings. The three cofounders registered the domain name in February 2005 and a 19-second clip titled Me at the Zoo became the first video on the site that April. Nike was one of the first companies to sense the site s appeal and had a soccer video about Brazilian soccer star Ronaldinho go viral that October. YouTube officially debuted that December and four months later venture capital firm Sequoia Capital injected some $8 million in funding; five months later Google acquired the site for $1.65 billion. Today YouTube is the undisputed king of video, and the world s appetite for the media whether on desktops, laptops or smartphones is insatiable. Some 800 million unique visitors come to the site each month and some 72 hours of video are uploaded to the site each minute. And YouTube is tightly integrated into Google s large swath of products. For example, when you sign in to your Google+ account, you see a YouTube tab at the top of your screen that allows you to visit your personalized home page in one click. GOOGLE+ In June 2011, Google introduced its latest attempt to take control of the social sphere Google+. Some 1 million business and brand pages were created in the first six months and the network boasts more than 400 million users. And Google+ recently passed Twitter to become the second largest social network. Google+ combines features that are similar to those of networks like Facebook, Twitter and Foursquare. It allows you to plus content that you like across the web the newer network s answer to the Facebook Like. Content that you plus appears under the +1s tab of your profile and we can often see content that our friends recommend as part of our Google search results. Your profile can include your photos, YouTube videos and posted updates with links and different types of media. And Google is constantly tweaking the social platform to make it more robust and user-friendly. 5
6 LinkedIn Launched back in 2003, LinkedIn has grown tremendously over the past decade. The network made its name as a site that professionals use to advance their careers by connecting with business colleagues and other professionals, and by accumulating professional recommendations. The wealth of professional data gathered by LinkedIn even serves those just joining the working world. For example, recent graduates can map their careers by exploring the careers, talents and connections of their school s alumni. However, LinkedIn has grown well beyond the business of brokering digital connections. Today the network has numerous features such as industry and topical groups, company pages, advanced search and a multitude of applications. At the center of LinkedIn s drive to become the premier destination for professional content is LinkedIn Today, where you can go to get the day s top news, tailored for you. You can access LinkedIn Today from your profile by clicking the link under your News tab at the top. LinkedIn Today customizes your news according to factors like the Industries that you follow (and it s not shy about suggesting additional Industries you should include). 6
7 Best Practices Here are some best practices to help you succeed on the most popular social networks: Facebook Pages: The home for your business or organization on Facebook is the Page. Your page should include a visually appealing cover photo and avatar, with a completely filled-out profile that includes relevant information about your business or organization. EdgeRank: The more people interact with your Facebook page, the higher the chance that your updates will show up in their specific results. This is called EdgeRank, and it s defined by level of engagement through actions like comments, shares and links. Be Visual: You can maximize engagement by having a great company Facebook page that shares great content in a visual manner. Studies show that photos and videos have a higher rate of engagement than text-based updates. Sharing links is okay, but try to engage your audience with non- salesy content. Facebook is a great way to show off the lighter side of your business share photos of fun things happening around your office or video of a company outing. No one wants to be sold to on Facebook! 7
8 Twitter Engage: Twitter is all about engagement. You must talk to your customers and encourage them to tell their individual stories. It s especially important to engage influential Twitter users (as shown by the quantity and quality of their followers). By spending some time with Twitter, you can quickly get a sense of the influential voices within your industry. Reaching out to them and having conversations with these thought leaders will help you increase your follower count which in turn increases your own influence and reach on Twitter. Brand mentions: Find conversations about your brand using the native search feature in Twitter, and schedule recurring reports on keywords and phrases through services like Twitter and Google Alerts. For example, we regularly monitor the phrase digitalrelevance since many Twitter users reference us without using our Get found: Maximize your exposure on Twitter by learning how to time your tweets for your target audience. Every market is different and you need to experiment with how to time your tweets for greatest effect. For example, if you re targeting a teenage audience, they probably won t be on Twitter until after school. But if you re targeting people in the tech industry, they ll probably be on Twitter more during the workday. Services like Crowdbooster will actually suggest the optimal times during the day in which to send a tweet based on your previous performance data. Bufferapp.com allows you to pre-schedule your tweets in accordance with your defined cadence. 8
9 YouTube Channel: Create a YouTube Channel and fill it with great video content about your company, its products and services, and your employees. Build playlists of videos about common topics, and take the time to customize the look and feel of your channel. Optimize: Optimize each video by completely filing out the video title, description and keyword tags. Add meta-data like recording data and recording location, and be sure to upload a transcript of every video you produce. Transcripts help search engines in attributing relevance to them. Speechpad is an excellent resource for transcription services. Every video should support a page or article on your website, so include a link within the video description that points back to your website. Remember: YouTube is a social network! Subscribe to other channels and interact with other videos by liking, commenting and sharing! 9
10 Google+ Pay Attention: Though it s often derided as the red-headed stepchild of the social media family, many brands are using Google+ effectively generating huge followings, discussions and shares. HARD FACT: Since Google+ is owned by Google, you should be paying attention to it. Data suggests that Google+ usage is tied directly to rankings. Build Your Page: Google+ Pages operate similarly to a Facebook Page. You ll want to fill out your profile completely, upload a cover photo and avatar, and begin sharing content. It s important that you differentiate between the content you share on Google+ and your other networks. Google+ has a specific user base, so keep those personas in mind as you share content. Test and tune different kinds of content to see what gains traction. Be sure to add users to Circles who have circled your page. (Note: you can only add users to Circles that have already added you but you can add other business/organization pages to Circles at any time). 10
11 LinkedIn Aside from individual users, companies can also create a presence on LinkedIn. LinkedIn Company Pages, which operate similarly to Facebook Pages, allow you to show off products/services and advertise open positions. There are three core components to a LinkedIn Company Page: Home: The Home tab of a LinkedIn Company Page is the landing page for all users interested in your company. Here, you can list basic information and post status updates it s a great place to share links about your company initiatives. Careers: The Careers tab is the hub of your LinkedIn recruiting efforts. Here, you can post job openings, display employee testimonials and list the benefits of working for your company. Products: The Products tab allows you to highlight different service offerings, display customer testimonials and solicit recommendations. With the amount of professional networking that occurs on LinkedIn, a robust LinkedIn page is absolutely critical. Remember: your employees profiles will direct other LinkedIn users to your Company Page, whether or not you have optimized it. You don t want those visits to see a naked page! 11
12 Using your website to boost your social media presence It may be prudent to encourage website visitors to visit your social media profiles; you can bolster your brand and send social signals to search engines by getting people to like you on Facebook or follow you on Twitter. Here are some tips on leveraging your website to boost your social presence. Social Share Buttons Your blog posts and landing pages should include social share buttons that allow website visitors to share your content with their networks without leaving your website. If you have website content that generates buzz, people will be more likely to promote this when they view the popularity of the post. Be cautious of adding static buttons that direct website visitors away from your site to your individual social profiles. You work so hard to get folks to your site why send them away? Instead of static buttons, consider adding Follow widgets that allow visitors to Like, Circle or Follow your social media accounts without leaving your website. 12
13 Facebook Integrate Facebook s Open Graph Protocol to ensure that your webpages display correctly when shared on Facebook. When someone clicks a Like button on a webpage or blog post, the Protocol will allow you to maintain control over how rich snippets thumbnail, page title and description are displayed on Facebook. YouTube Make the most of your video content by embedding your videos on appropriate pages or blog posts. A video is a great way to reinforce a text-based page. It can also be the focus of a page or blog posts. Either way, be sure to support it with written copy including the video transcript. Putting your transcript on-page not only makes your content accessible to visitors with hearing impairments, but also gives visitors the option of quickly scanning a transcription if they don t want to take the time to watch the video. If you find yourself including a lot of videos on your site, consider creating a video sitemap. This will tell search engines about the video content on your site, allowing them to index that content. Social Bookmarking Consider adding your website pages to social bookmarking services like StumbleUpon. This will expose your content to a network of over 25 million users. 13
14 Increasing Conversions Even though all details of social media ranking factors have not been disclosed, we do know that with a little effort, you can increase conversions. And who wouldn t want to do that? Social networks are no different than any other kind of online outlet in that you need to provide visitors with first-rate content. Don t skimp on anything when it comes to content; use superior content to differentiate yourself from your competitors. If you don t have the time to generate top-shelf content, then hire someone to do it for you. Think about it: your social media presence will likely produce early contact with potential customers. If they re not impressed by your social media presence, then they may never make it to your company website. Don t go for the hard sell. Think of it as you would an . Do you keep the s that resemble advertisements? Nope. You delete them. The s you keep are those that are informative and provide true value. Involvement is key. Be truly involved and engaged with your customers; it will be easy for them to tell if you aren t being genuine with your communication efforts. You should also get others involved. Think about your existing relationships in the real business world. Work with them on projects such as a co-branded contest that can generate social media buzz. Use multiple social networks in tandem to build anticipation as the event nears. Tweet about it on your Twitter account and post information and updates on your Facebook wall. Encourage employees to post updates on their personal LinkedIn accounts. Shoot a video of preparations and put it on your YouTube channel. Even if your event isn t a money-maker, it can generate all kinds of goodwill among your customers. Trust and loyalty can pay big dividends for you down the road. Provide value on each social media platform through incentives like coupons and special offers that are specific to that platform. You don t want to duplicate content across different platforms. However, it s important to be consistent in your branding across all the social sites. For example, you don t want your new logo on your Facebook site and your old logo on your Twitter feed. 14
15 Final Thoughts Don t forget to mention your social media presence in other marketing materials such as receipts, posters and direct mail. It can be something as simple as Make sure to connect with us on Facebook at swww.facebook.com/digitalrelevance and on Twitter By being active on social media, you can connect with people in entirely new ways and get them fired up about your brand. Make sure that your branding is consistent across all your marketing channels. Talking to your customers through social media platforms will provide you insight into how customers perceive your company and your brand. Once you get in the swing of things, these conversations should be fun. And all that research, content and involvement will start to pay off big time. About the authors Steven Shattuck is Senior Marketing Associate and Community Manager at Derek Smith is an Inbound Marketing Consultant at 15
16 Interested in more? Contact Steven Shattuck, Community Manager at digitalrelevance to discuss your social media campaigns. Office» Keystone Crossing, Suite 100 Indianapolis, IN toll-free local fax 2013 digitalrelevance. All rights reserved. v.1, April 2013
The Power of Social Media in Marketing
The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/
More informationDEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
More informationDigital Marketing Capabilities
Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning
More informationThe Definitive Guide to. Video SEO. i5 web works Email: info@i5ww.com Phone: 855-367-4599 Web: www.i5ww.com
The Definitive Guide to Video SEO i5 web works Email: info@i5ww.com Phone: 855-367-4599 Web: www.i5ww.com Incorporating Video SEO into your strategies Video represents a unique place in the SEO world.
More informationSocial Media Creating an Approach That Will Bring You More Business
2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications
More informationSocial Media Marketing for Small Business Demystified
Social Media Marketing for Small Business Demystified General Overview, Strategies and Tools for Small Business Marketing on Social Media [Learn How to Effectively Use the Social Media for Making Connections
More informationThe Social Media Guide For Small Businesses
The Social Media Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To Social Media
More informationHow to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com
USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the
More informationHow Free Newspapers Can Monetize Social Media
How Free Newspapers Can Monetize Social Media Presented at the 2014 Wisconsin Publishers Summit Presented by: Genia Stevens, MBA Genia Stevens & Associates www.geniastevens.com 608.466.5230 gks@geniastevens.com
More informationMark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots.
Local SEO Action Plan for Mark E. Pruzansky MD Action Plan generated on 5 May 2013 About your Local SEO Action Plan This report contains a number of recommendations for correcting the issues and taking
More informationVideo #3 Creating Google Accounts Free SEO Training Roadmap Video Training Series
Do you find yourself in the position of trying to play catch up by learning, understanding and perhaps integrating Google, Facebook and other online services into your business and feel a little bit overwhelmed?
More informationHOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine
HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content
More informationexperts in your field Get the profile: Managing your online reputation A Progressive Recruitment career guide Managing your online reputation
experts in your field Get the profile: A Progressive Recruitment career guide Contents Introduction... 2 Why you need an online reputation... 3 Monitoring your online reputation... 3 How to protect your
More informationUsing Twitter for Business
Using Twitter for Business The point is, Twitter can be a tremendously valuable marketing tool! In this section, we ll explain some specific usecases of Twitter for marketing. HOW TO USE TWITTER FOR MARKETING:
More informationDIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media
DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,
More informationSocial Media Glossary of Terms For Small Business Owners
Social Media Glossary of Terms For Small Business Owners Introduction As a small business, reaching your audience efficiently and cost-effectively way is critical to your success. Social media platforms
More informationFor More Free Marketing Information, Tips & Advice, visit www.lgx.im
For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.
More informationCompany Pages and Followers
Company Pages and Followers Relationships That Drive Results 5 steps to engaging followers on LinkedIn linkedin.com.companies 1 Table of contents Intro 03 03 Engage followers 07 01 Establish your presence
More information5 Point Social Media Action Plan.
5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There
More informationSocial Media Marketing
Social Media Marketing SEO and Social Media Social media sites show up in search results (Google Universal Search) Social Media activity is a signal to search engines Social media and content marketing
More informationBeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom.
BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing
More informationSocial Marketing & Reputation Management
Social Marketing & Reputation Management > TOUCH POINTS 1. 2. 3. Customer Behavior General Facts and Trends Value of each Platform & Opportunities > WHERE DO YOU BEGIN? > GET REAL ABOUT SOCIAL MEDIA Social
More informationHOW TO PROMOTE YOUR SMALL BUSINESS ONLINE
Table of Contents 1. Introduction 2. Your communication channels 3. Email 4. Social media 5. Mobile 6. How econnect can help 7. Setting up your own email campaigns 8. Incorporating social media HOW TO
More informationMarketing Online SEO Facebook Google Twitter YouTube
Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also
More informationDigital marketing strategy
Digital marketing strategy You don t need a digital strategy, you need a business strategy for the digital age Judy Goldberg, Sony Pictures #HRVision14 Branding goes Digital Understand your brand before
More informationVideo Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation
How financial advisors can use online video to attract prospects and enhance their reputation Hundreds of people visit your website long before they step foot in your office for this reason, it s important
More informationHOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements
HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements A good website will do incredible things for business to business (B2B) companies. Over the
More informationXplore.net Seminar Notes: Facebook
Why do I need to know about Facebook? Traditional push marketing mediums (such as TV, print, radio, static websites, etc) are drowning in the wake of pull marketing platforms (such as forums, blogs, social
More informationSocial Media Tips for ACCED-I Members
Social Media Tips for ACCED-I Members By Jason Walley Manager, Conference Services UCLA & Walt Martin Assistant Director of Conference and Event Services Rowan University Facebook, LinkedIn, Wordpress,
More informationSocial Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities
Social Media for Business and Professional Use An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Why Should My Company Care About Social Media? It s a global phenomenon:
More information1. Layout and Navigation
Success online whether measured in visits, ad revenue or ecommerce transactions requires compelling content and intuitive design. It all starts with the fundamentals: the key building blocks to create
More informationFACEBOOK FOR NONPROFITS
SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them
More informationIFF SOCIAL MEDIA GUIDE
IFF SOCIAL MEDIA GUIDE 2014 INTERNATIONAL Table of content Social Media in short:...2 Basic Social Media Guidelines...2 Social Media Use Policy in short...3 The Golden Rules of Social Marketing (Marketo)...4
More informationSocial Media Get Beyond the Hype and Find Out the True Business Value
Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 1 Webinar Audio Options Mic & Speakers
More informationSOCIAL MEDIA SUCCESS IN 14 STEPS
SOCIAL MEDIA SUCCESS IN 14 STEPS DELIVERING ENGAGING CONTENT ON SOCIAL MEDIA PLATFORMS IS AN EFFECTIVE WAY TO REACH A TARGET AUDIENCE. IN THE LAST FIVE YEARS, SOCIAL MEDIA MARKETING HAS GONE FROM EXPERIMENTATION
More informationBest Practices for Social Media
for Social Media Content Provided by Define Your Goals Your goals should say what you hope to accomplish. Example of goals include: Increase awareness with current customers Connect with new customers
More informationHow to Rank Your Company Video On the First Page of Google
How to Rank Your Company Video On the First Page of Google 2 This is a free ebook written and presented to you by Sean Marshall of Social Rocketship. YOU ARE FREE TO SHARE THIS EBOOK so long as the document
More information7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services
7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services Have you looked at how your competitors are going to market? Outlined below are 7 things that your competitors are doing
More information5 - Low Cost Ways to Increase Your
- 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital
More informationSOCIAL MEDIA: The Tailwind for SEO & Lead Generation
SOCIAL MEDIA: The Tailwind for SEO & Lead Generation 2 INTRODUCTION How can you translate followers into dollars and social media engagement into sales and deals? Search Engine Optimization (SEO) strategy
More informationGuide to Social Marketing for Tourist Destinations & Travel Agents Introduction
Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction There has been a dramatic increase in the number of people who are becoming self-reliant travelers; using online communities,
More informationMAXIMUM VIDEO TIPS. Video Keywords - keywords that have video results in google (SUPER Important)
MAXIMUM VIDEO TIPS The purpose of this information is to provide you actionable information. This cheat sheet is sure to help you quickly rank videos, but why the focus on videos? We all know how difficult
More informationThe Right Marketing Mix
a The Right Marketing Mix Guide to Creating the Right Marketing Mix for Your Business A brought to you by www.mumsinc.com How To Create the Right Marketing Mix for Your Business Introduction Marketing
More informationPlus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.
1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is
More informationsmart. uncommon. ideas.
smart. uncommon. ideas. Executive Overview Your brand needs friends with benefits. Content plus keywords equals more traffic. It s a widely recognized onsite formula to effectively boost your website s
More informationWHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper
WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy
More information[REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users
1 2 3 [REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users 4 [REFERENCES] https://about.twitter.com/company 5 [REFERENCES] https://press.linkedin.com/about-linkedin
More informationEssential Communication Methods for Today s Public Social Media 101. Presented by Tom D. Trimble, CIO Tulsa County Government
Essential Communication Methods for Today s Public Social Media 101 Presented by Tom D. Trimble, CIO Tulsa County Government What you will learn today Why Social Media is important to you Today s Social
More informationSEO, Search Engine and Online Reputation Management
SEO, Search Engine and Online Reputation Management Presented By: Kathleen Dorsey, Founder & CEO, Global Results & Inner Circle Member 1-800-408-0093 x 210 kdorsey@globalseoresults.com Today s Topics Overview
More informationADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.
ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 Who Can Join? Business Owners who want to attract more
More informationIncrease Sales by Optimizing Your Online Presence. Presented by NetSource Media Melissa Thrush & Jamie Embree
Increase Sales by Optimizing Your Online Presence Presented by NetSource Media Melissa Thrush & Jamie Embree Presenters Melissa Thrush Director of Customer Care Jamie Embree Creative Director Website Content
More informationSocial Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers
Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them
More informationSocial media importance in Businesses
Social media importance in Businesses Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media
More informationOverview. Here to serve, Cedarville University Marketing Department Tyler 212 Suite cedarville.edu/marketing
Social Media Policy Overview... 2 Using Social Media on Behalf of Cedarville University... 3 Content Management... 4 Best Practices... 4 Facebook... 5 Twitter... 5 Blogs... 6 Photos... 6 Video... 6 Comments
More informationIntroduction to Social Media Marketing. Using social media to promote your events.
Introduction to Social Media Marketing Using social media to promote your events. What is Social Media Marketing? Social media marketing is the process of gaining awareness, driving traffic and engaging
More informationOrchestra LLC: Success Using Social Media
Orchestra LLC: Success Using Social Media (Zhu, Jia Li Lily) June, 2010 Orchestra LLC: Success Using Social Media by Jia Li Lily Zhu at HubSpot is licensed under a Creative Commons Attribution-Share Alike
More informationSEO 2.0 ADVANCED SEO TIPS & TECHNIQUES ABSTRACT»
2.0 ADVANCED TIPS & TECHNIQUES ABSTRACT» Savvy online marketers know that their website is a great tool for branding, content promotion and demand generation. And they realize that search engine optimization
More informationSocial Media, How To Guide for American Express Merchants
Social Media, How To Guide for American Express Merchants americanexpress.com.au/merchant How to use Social Media successfully for small independent businesses 1 Contents Introduction - Page 3 1. What
More informationSocial Media Playbook
Social Media Playbook Personalized Experience Social technologies are changing the way we collaborate and communicate with each other. Many traditional forms of marketing and advertising have been replaced
More informationYoutube Search Engine Optimization (SEO) - How to Rank a Youtube Video:
Youtube Search Engine Optimization (SEO) - How to Rank a Youtube Video: Google s algorithm of 225+ factors takes into consideration many things, such as backlinks and social network signals, but when it
More informationMarketing and Promoting Your Cooperative Through Social Media. How social media can be a success for your housing cooperative
Marketing and Promoting Your Cooperative Through Social Media How social media can be a success for your housing cooperative The History of Social Media First email sent Geocities, first social network
More informationThe Mobile Marketer s Complete Guide to User Acquisition
The Mobile Marketer s Complete Guide to User Acquisition Appia Footer 320 Blackwell Street Durham, NC 27701 1.866.254.2483 user acquisition overview and best practices 2 Introduction User acquisition is
More informationMeasuring your Social Media Efforts
Measuring your Social Media Efforts Measuring your Social Media Efforts Author PR & Social Media Consultant, Sarah Michelle Willis (MCIPR), is a passionate senior strategic PR & Communications professional
More informationSocial Recruiting How to Effectively Use Social Networks to Recruit Talent
Social Recruiting How to Effectively Use Social Networks to Recruit Talent Introduction As a recruiter, you want to find the most qualified, talented, and largest pool of applicants. LinkedIn, Facebook,
More informationMarketing Analytics What needs to Be Measured
Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction
More informationOnline Reputation Management Services
Online Reputation Management Services Potential customers change purchase decisions when they see bad reviews, posts and comments online which can spread in various channels such as in search engine results
More informationEastern University Social Media Policy & Guidelines for Use
Eastern University Social Media Policy & Guidelines for Use Office of University Relations August 2015 Table of Contents Eastern University and Social Media Personal Social Media Use How to Get Started
More informationWSI White Paper. Prepared by: Francois Muscat Search Engine Optimization Expert, WSI
Make Sure Your Company is Visible on Google with Search Engine Optimization Your Guide to Lead Generation in Tough Economic Times WSI White Paper Prepared by: Francois Muscat Search Engine Optimization
More information03.02.29 CANADIAN INTERNATIONAL AUTOSHOW SOCIAL MEDIA REPORT
03.02.29 CANADIAN INTERNATIONAL AUTOSHOW SOCIAL MEDIA REPORT INDEX 1. Objectives 2. Fan page Culture Change 3. Gamification 4. Rewarding Loyalty 5. Crowd sourcing, Recruitment and Market Research 6. Cross-promotion
More informationDO YOU YOU HAVE THE. Our experts can get you there REPUTATION MANAGEMENT
DO YOU YOU HAVE THE Our experts can get you there SEARCH ENGINE OPTIMIZATION SEARCH ENGINE REPUTATION MANAGEMENT EMAIL SOCIAL MEDIA WEBSITE DESIGN Rise to the top of search engine results! We ll help you
More informationCASE STUDY: Grand Old Day 2011
CASE STUDY: Grand Old Day 2011 This year, SMCpros a Social Media agency, sponsored the Social Media initiative behind 2011 Grand Old Day the largest one day festival in the Midwest. SMCpros developed a
More informationIf you need to alter the sequence, that is okay. Just be sure to complete each point and don t stop until you have implemented them all.
Introduction This program is simple, but effective. You will have to DO things and they will require some attention and persistence, but overall it is a relatively easy process. Take time to read through
More informationA Quick Start Guide On How To Promote Your Site Using Do It Myself SEO
A Quick Start Guide On How To Promote Your Site Using Do It Myself SEO Introduction Welcome to Do It Myself SEO, a set of tools for SEO, Social Media Analytics and Competitive Analysis. This platform boasts
More informationUsing Social Media to Build Your Business. John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA
Using Social Media to Build Your Business John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA Overview Social & Mobile Media generate leads and build relationships What s new with
More informationMaster Paid Advertising in Social Media
Master Paid Advertising in Social Media Reach People Interested in Your Services Guide Introduction There is a plethora of marketing options within social media. Think your budget and business isn t big
More information(+2 bonus) TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI. 2015 FATHOM All rights reserved.
(+2 bonus) 21 TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI 2015 FATHOM All rights reserved. TIPS TO MAXIMIZE ROI AT MANUFACTURING TRADESHOWS A BRIEF INTRODUCTION Tradeshows are a popular sales, marketing
More informationSEO 360: The Essentials of Search Engine Optimization INTRODUCTION CONTENTS. By Chris Adams, Director of Online Marketing & Research
SEO 360: The Essentials of Search Engine Optimization By Chris Adams, Director of Online Marketing & Research INTRODUCTION Effective Search Engine Optimization is not a highly technical or complex task,
More informationPinterest has to be one of my favourite Social Media platforms and I m not alone!
Pinterest has to be one of my favourite Social Media platforms and I m not alone! With 79.3 million users, 50 billion pins and 1 billion boards it is host to an enormous amount of content. But many of
More information5 Tips to a Successful & Profitable ecommerce Website
5 Tips to a Successful & Profitable ecommerce Website 2011 Keystone Click LLC www.keystoneclick.com www.facebook.com/keystoneclick www.twitter.com/keystoneclick 414-810-6650 info@keystoneclick.com Congrats
More informationCEDIA WHITE PAPER. Inbound Marketing 2014 CEDIA
CEDIA WHITE PAPER Inbound Marketing 2014 CEDIA INTRODUCTION Surveys and testimonies of CEDIA Electronic Systems Contractor (ESC) Members show that the majority of ESC companies don t have a marketing/
More information10 Actionable SEO Tips for Small Businesses
10 Actionable SEO Tips for Small Businesses 1 2 10 Actionable SEO Tips for Small Businesses Copyright 2014 Mooloop Ltd All Rights Reserved You re welcome to email, tweet, blog, and pass this ebook around.
More informationIntroduction Email Marketing: Online Marketing:
Table of Contents Introduction... 3 Marketing Plan... 4 Advertising... 9 Social Media Marketing... 11 Online Marketing... 14 Coupons and Contests... 19 Email Marketing... 21 Quick Tips... 22 Introduction
More informationSocial Media Goals. Target Audience. Summary of Existing Social Media Presence
Social Media Plan Executive Summary Mission Point Health Partners (MPHP) sees Social Media as a business strategy to increasing members participation in their own health (activation level) and reduce healthcare
More informationVIRTUAL COLLEGE A Guide to Marketing your new Reseller Site
VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site Getting the Word Out Getting the news out to your existing customers is the easiest way to start to market the courses and if your customers
More informationA quick guide to setting up your new website
A quick guide to setting up your new website Hi there. Welcome to MrSite we re really happy you chose to build your brand new website with us and look forward to seeing what you create! We re sure you
More informationA Brief History About Social Media
Table Of Contents Executive Summary...3 A Brief History About Social Media...4 Evaluating Social Media Tools...5 Facebook...5 Twitter...6 MySpace...6 YouTube...7 Blogging...8 LinkedIn...8 Conclusion...10
More informationoneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty
oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty Social Media KPIs and You: A Love Story Establishing a social media measurement plan is a crucial
More informationInternet Marketing Basics
Is Your Website is Ready for the Internet? In this presentation we will share tips to market your business on the Internet Topics Include: Blogs E-Mail Marketing Search Engine Marketing Search Engine Optimization
More informationMarketing for Small Businesses on LinkedIn
Marketing for Small Businesses on LinkedIn HIRING BUILD YOUR PIPELINE 1 OF 5 Products covered in this playbook: Company Pages MARKETING Get your company s name out there, loud and clear. LinkedIn Groups
More informationWorksheet: Why your business needs a website
Worksheet: Why your business needs a website Recent research shows that nearly all online consumers 97% use online media when researching products and services, even if the purchase is made offline. 1)
More informationTurn Your Social Buzz into a Loud Roar
Turn Your Social Buzz into a Loud Roar 10 Strategies for Social Media Marketing Success 2011 Constant Contact, Inc. 11-2318 BEST PRACTICES Guide Social Media MARKETING In the evolving world of social media
More informationHow To Create A Page Post On Facebook
Page Post Ad Best Practices Guide Introduction and final checklist... 2 Page post (Video).... 3 Page post (Photo).... 4 Page post (Link)... 5 Page post (Question)... 6 Page post (Event).... 7 Page post
More informationOnline Marketing & Social Media for Best of British Parks
Online Marketing & Social Media for Best of British Parks David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars We would like to encourage our 51 members to get involved, or more involved
More informationGet the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015
Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,
More informationInbound Digital Marketing Proposal Webfactories
Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample
More informationStep One Create a featured listing landing page on your website. Step Two Name your photos of the listing with the full property address
OVERVIEW We have set in place a 10-Step Real Estate Marketing strategy at our associated brokerage, GoodLife Realty, because we want our website to be the authority on our listings. In order to compete
More informationSocial Media and how Parks can benefit from it
Social Media and how Parks can benefit from it David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins About Key Multimedia Founded in 2007 Based in Poundbury,
More informationMEMBER SOCIAL MEDIA SETUP GUIDEBOOK
MEMBER SOCIAL MEDIA SETUP GUIDEBOOK I n t r o d u c t i o n The use of social media to support Have the Talk of a Lifetime SM Social media has become a part of everyone s life and provides a powerful platform
More informationABOUT IMAGEWËRKS WHAT WE LL COVER. Improving Your Online Marketing Strategies to Boost Occupancy in Your Independent Living Building Session #201
Improving Your Online Marketing Strategies to Boost Occupancy in Your Independent Living Building Session #201 Amy Borrell and Katie Bromback SENIOR LIVING NOW! ABOUT IMAGEWËRKS Full service marketing
More informationHow to Use Facebook for Business
How to Use Facebook for Business A best practice guide Engage. Keep. Grow. Introduction About this Guide Want to use Facebook for your business, but not sure how to start? Already on Facebook, but not
More information