PwC ITESM Master Class Series Knowledge and Innovation

Transcription

1 PwC ITESM Master Class Series Knowledge and Innovation A case study on the series of PwC-ITESM Master Classes. July 2014

2 Table of Contents Executive Summary 3 Introduction and background 4 Importance of innovation 4 The concept of Master Classes 4 Objectives 5 Knowledge Center Mexico 6 Biographies of the Presenters 7 Agenda for Master Classes 8 Promotion 9 Opening Speech by Carlos Méndez Unleashing the power of innovation 10 Keynote Speech by Bo Parker Ten tech trends that are redefining enterprise systems if the culture allows it! 12 Welcome Speech by Manuel Flores de Orta Knowledge as enabler of innovation 14 Keynote Speech by Saker Ghani PwC Global Innovation Program 15 Keynote Speech by Chris Benko Research & Analytics: How to deploy them to innovate and gain competitive advantage 17 Keynote Speech by Phill Barnett PwC-ITESM Innovation Challenge: How to innovate using Cyber Competitive Intelligence 19 Innovation Workshop 20 Recognition for participation 24 Annexes 25 Annex 1: Photos 25 Annex 2:Éxito PwC publication 28 Annex 3: VisionTec publication 31 Annex 4: Pasos PwC publication 32 Annex 5: ITESM blog 35 2

3 Executive Summary In 2013, Tecnológico de Monterrey (ITESM) celebrated the 70 th anniversary of the founding of the University. To commemorate this, the University invited Knowledge Center PwC Mexico to partner up and create the PwC-ITESM Master Class Series. The main purpose of the cooperation was to share the knowledge of PwC experts with ITESM students as PwC experts have elaborate experience from diverse fields of work, making them a perfect source for students to explore and gain knowledge from. This white paper will explain the concept of this collaboration and present the key points which were covered in each Master Class. Moreover, it will look into the 3-day innovation challenge, conducted in the last Master Class. Four Master Classes were held in a period of half a year, with topics ranging from top 10 tech trends, to PwC Global Innovation program, to Research & Analytics to PwC-ITESM Innovation Challenge. Each class had a format of main lecture and then a brief Q&A session, where students were able to ask questions regarding the topic. The last Master Class, during which the innovation challenge was held, had 3 teams from ITESM and 3 teams from PwC competing against each other. The teams had 3 days to develop their ideas, during which they were also given tools and methods to shape their ideas best. At the end of the challenge, the teams pitched their ideas to the judges panel. 3

4 Introduction and background Importance of innovation On a 2013 survey, conducted by PwC, the key findings revealed that the role of innovation is becoming more and more important for companies survival and success. 1 The changing business landscape is reflected in the evolving nature of innovation. Products remain a priority number one for the companies, but business models and customer experience are not far behind. The changing landscape can prove difficult to navigate for many. Therefore, students need insights from the experts in the subject to better understand ins and outs (i.e. the key ingredients) of innovation and how it can be applied in real-world settings when working for a company or running a company oneself. According to 246 CEOs surveyed, the most important ingredients for successful innovation in a company were: 57% said having the right culture to foster and support innovation 44% said strong visionary business leadership 37% the willingness to challenge organizational norms and take risks The concept of Master Classes An entrepreneurial collaboration between the Tecnológico de Monterrey Campus Santa Fe and PwC Mexico has led to a creation of PwC-ITESM Master Class Series. 2 The Master Class Series was structured into four classes, where the keynote speakers brought in by PwC Knowledge Center Mexico shared their insights and expertise on subjects like tech trends, research & analytics, competitive cyber intelligence, among others. The series were finalized by a PwC-ITESM innovation workshop, where several teams presented their ideas using the knowledge they gained during the Master Classes. In the end, there were two winning teams: one team representing ITESM and another one representing PwC. 1 Unleashing the power of innovation, 2013, PwC 2 Visión Tec, issue 202, 19 November

5 Objectives The main objective of the Master Class series was to introduce students to concepts from the fields of innovation and knowledge. When completing the classes, students should have been able to: Understand the concepts of innovation and knowledge; Recognize how emerging technologies impact products, services and markets and what opportunity their offer; Know how to use different tools, methods, and frameworks to get new or improve already existing products or services. The ITESM students were expected to make use of the reviewed tools and gained theoretical knowledge to support the preparation of the pitches for the Innovation Challenge, held at the end of the Master Class series. The idea in these Master Classes is to have keynote speakers that help you start digging into distinctive knowledge. If you know more about it, you can start connecting the dots and start seeing what the next big thing is. Manuel Flores De Orta, Sr. Specialist Manager Knowledge Center and KM Clients & Markets PwC Mexico 5

6 Knowledge Center Mexico Knowledge Center Mexico acts as a knowledge, innovation and best practices provider to PwC practitioners. This enables the practitioners to successfully identify new service offerings, approach the market and complete projects. The expert staff of Knowledge Center designs innovative solutions for PwC partners and managers. The Knowledge Center delivers knowledge and experience through: Provide consulting and training in the use of various Knowledge Management tools. Identify and apply tools to facilitate idea creation and the further development. Sharing relevant information from different industries with the students, so they could shape their ideas best to fit the industry needs. Assist participants of the Innovation Challenge with valuable insights on idea generation, development and realization. 6

7 Biographies of the Presenters Bo Parker Saker Ghani Managing Director from the Center for Technology & Innovation at PwC Bo Parker has been responsible for research and publications at the PwC Center for Technology and Innovation (16 years). He has been a Director for Core Financial Project (4 years) and also holds a position of Editor for PwC s Technology Forecast. Bo Parker delivered the first Master Class titled Ten tech trends that are redefining enterprise systems if the culture allows it! Global Innovation Program Director at PwC Saker Ghani has been responsible for the Innovation Program at PwC Global (4 years). He has also worked with product management at Yahoo! (2 years) and product engineering at Apple (8 years). Saker Ghani delivered the second Master Class titled PwC Global Innovation Program. Chris Benko Phil Barnett Managing Director at PwC Chris Benko is a PwC US Economist, providing the leaders of the firm with analysis and commentary. He is also a member of PwC US Strategy Committee. Chris is a frequent speaker at events and conferences and is often cited by numerous news agencies. Chris Benko delivered the third Master Class titled Research & Analytics: How to deploy them to innovate and gain competitive advantage. Managing Director at PwC/ Phil Barnett LLC Phil Barnett consults clients, helping them design and develop high impact organizations and processes that help companies grow customer impact and revenue. Phil supports PwC s US People & Change practices and consults with clients on a wide number of issues. Phil Barnett has delivered the fourth Master Class titled PwC-ITESM Innovation Challenge: How to innovate using Cyber Competitive Intelligence. 7

8 Agenda for Master Classes 1 Title: Ten tech trends that are redefining enterprise systems if the culture allows it! Time: Thursday, 31 st of October, 2013 Opening Speech: Carlos Méndez, Territory Senior Partner PwC México Keynote Speaker: Bo Parker, Managing Director from the Center of Technology & innovation at PwC 2 Title: PwC Global Innovation Program Time: Wednesday, 6 th of November, 2013 Welcome Speech: Manuel Flores De Orta, Sr. Specialist Manager Knowledge Management and Knowledge Center Clients & Markets PwC Mexico Keynote Speaker: Saker Ghani, Global Innovation Program Director at PwC 3 Title: Research & Analytics: How to deploy them to innovate and gain competitive advantage Time: Thursday, 30 th of January, 2014 Keynote Speaker: Chris Benko, Managing Director at PwC 4 Title: PwC-ITESM Innovation Challenge: How to innovate using Cyber Competitive Intelligence Time: from 25 th to 27 th of March, 2014 Closing Speech: Daniel Moska Arreola, Dean of ITESM Campus Santa Fe Keynote Speaker: Phil Barnett, Managing Director at PwC/ Phil Barnett LLC 8

9 Promotion The Maters Classes were actively promoted through various types of media. In social media, the event was promoted on Twitter and Facebook (see Picture 1) and ITESM blog (annex 5) Picture 1: An example of the tweet about PwC- ITESM Master Classes Apart from Twitter and Facebook, the event was promoted in the internal PwC social network, Spark, in a number of groups, to generate interest to the event. All of the Master Classes were streamed live, through the ITESM online channels, so that people that were not able to attend could see the event remotely and gain insights into the topics covered by the keynote speakers. Publicity The event has been covered by the internal publications of PwC and ITESM (see Picture 2, Picture 3 and Picture 4). The information about the Master Classes and the main highlights has been published in the ITESM site. For full description of the Master Classes publications see annexes 2, 3 and 4. Picture 2: An article in ITESM publication Visión Tec Picture 3: An article in PwC Mexico publication Pasos Picture 4: An article in PwC Mexico publication Éxito 9

10 Opening Speech by Carlos Méndez Unleashing the power of innovation The days when innovation was exclusively a domain of research and development, done outside the company, are gone. Nowadays, successful companies recognize that innovation is a standard process, bringing together the frontline teams, customers and various partners from outside the organization. 3 In his presentation Carlos Méndez, the Territory Senior Partner of PwC Mexico, noted that one of the key strengths of PwC is the ability to innovate the service offerings. This allows the company to adapt to business and economic changes, differentiate from its competitors, and ensure greater value creation for the customers. The 2013 PwC survey found out a growing appetite for innovation from the CEOs side. 51% of 246 CEOs said innovation is one of their priorities. Only 3% said that innovation is not a priority for the company because of the market it operates in (see Figure 1.) CEOs look for the right leadership and culture as these two factors make up the ingredients for successful implementation of innovation. Areas related to culture include creativity, willingness to work and willingness to challenge organizational norms as well as take risks. The students should also be expecting the increasing importance for innovation. From early steps in their career they should be familiar with principles of innovation and should know how to manage innovation best. Lessons learned Students should become more engaging and develop inquisitive nature, so they could contribute to company s service and/or product creation. According to the survey, 37% of CEOs agree that this is one of the key components for successful innovation at a company. See annex 1 for photos on the Master Class. Figure 1: Which of the following statements best describes your company s appetite for innovation? 3% 10% 36% 51% Innovation is not a priority for us in the markets in which we operate. Innovation is our primary focus. We are creative and regularly pioneer cutting edge ideas and approaches. We value innovation. We re good at recognizing new ideas and approaches and adopting them quickly. Innovation is one of our priorities. We are good at generating new ideas and approaches. 3 Presentation by Carlos Méndez, at ITESM, 31 st October

11 1 Highlights from Master Class Ten tech trends that are redefining enterprise systems if the culture allows it! Keynote Speech by Bo Parker Ten tech trends that are redefining enterprise systems if the culture allows it! 11

12 Keynote Speech by Bo Parker Ten tech trends that are redefining enterprise systems if the culture allows it! The first out of four classes was held by Bo Parker. He presented 10 disruptive technology trends that are changing the world. 4 These include: 1. Cloud computing 2. Mobile in the enterprise 3. Social computing 4. Big data 5. New analytics 6. Getting SMAC d 7. Gamification 8. Internet of Things 9. DevOps 10. Mindful Apps For more in-depth information on the tech trends, visit nology-forecast. These trends have a large influence on how things are, and will be done in the close future. They play a big role in transforming the way things are done both in companies and personal lives. The top 10 trends that are shaping the world today are briefly described below. 1. Cloud computing is beneficial for companies as it provides them with cheaper IT. Enterprise mobility is emerging fast, as more people have a mobile device and a tablet. Mobile devices have become networked knowledge systems. 2. The benefit of social computing in companies is that it creates a group brain effect more efficiently. The danger of social computing is failure to fully engage. 3. Big data allows tapping into underutilized less structured data which offers an integration and intelligence opportunity. Emerging tools allow handling of larger quantities of data. 4. The new analytics comes from more computing speed, storage and ability to scale, which results in more time and better tools, more data sources and better access to results. 5. The confluence of SMAC (Social, Mobile, Analytics, and Cloud) creates a shift in value drivers, as the value from bits (information content) grows faster than the value from atoms (the physical product) (see Figure 2). 6. Gamification is a set of techniques that aim at engaging and motivating individuals or groups to perform particular task. 5 Cloud Value Social Value from bits Time Analytics 7. Internet of Things enables the creation of new types of relationships and new business models. It is a collection of trends where everyday things are connected to the Internet and can send and receive data and actions. 8. Web scale companies redefine IT; this time with DevOps. DevOps enables better dynamism so that enterprises can respond to ever-changing markets. DevOps reduces the fragility of programs and apps developed. 9. The emergence of mindful apps is being led by the Webscale companies. Mobile is the key context driver that provides information and feedback in the moment. Lessons learned The first class provided the students with some insights into the tech trends shaping the world. It is essential to know what has or will have influence in the close future of your business and how best to utilize it for your benefit. See annex 1 for photos on the Master Class. Figure 2: Value drivers are shifting thanks to SMAC Value from atoms Mobile Atom: physical product or service Bits: information content 4 Presentation by Bo Parker at ITESM, 31 st October Tech Trends & Innovation in Mexico report, 2014, Knowledge Center 12

13 2 Highlights from Master Class PwC Global Innovation Program Welcome Speech by Manuel Flores De Orta Knowledge as enabler of innovation Keynote Speech by Saker Ghani PwC Global Innovation Program 13

14 Welcome Speech by Manuel Flores De Orta Knowledge as enabler of innovation Thanks to the advents of technology, it is much easier to find the information one is looking for nowadays. Even though the advancements of the tools have been great, there is still a huge area of knowledge [tacit knowledge] that can t be accessed through computers and can be shared only through face-to-face communication or shared experience. Students at ITESM have a number of sources they can use to gain information/knowledge in a field or subject they are interested, starting from the university databases to experts - the professors at ITESM or their classmates. Those that successfully extract information from different sources can get control over the situation in today s world. Even though, ITESM students are able to extract information from three types of sources (experts, online tools and personal networks), some information remains out of their reach (see Table 1). The current Master Class can help them to expand the range of information/knowledge sources. The types of information are: Personal networks students use this source of information/knowledge frequently. This is tacit knowledge, meaning it is difficult to transfer it from one person to another. Experts (professors) students use this information/knowledge source not often. Part of it is tacit, and part is codified, which enables information/knowledge sharing to more than one person. Online tools this includes online databases and other repositories that students don t visit. Knowledge, uploaded there, is codified which makes it easy to share. Unidentified experts are experts that students are not aware of or can t access. These experts have tacit knowledge making them very valuable. Undeveloped or underdeveloped knowledge knowledge that has not been developed fully yet and not available to general public, but can prove to be essential for students work. Lessons learned Students should use all the information/knowledge sources they have at their disposal to best prepare for the changes in the ever-changing business environment and make sure their start-ups succeed in the future. See annex 1 for photos on the Master Class. Table 1: Not all knowledge is accessible today, some remains tacit and inaccessible Personal networks Experts Online tools Unidentified experts Undeveloped and underdeveloped knowledge Primary form of knowledge Tacit Explicit/Codified and tacit (hybrid) Explicit /Codified Tacit Tacit Frequency of use Often Sometimes Seldom Never Never 14

15 Keynote Speech by Saker Ghani PwC Global Innovation Program The second class of PwC-ITESM Master Class was held by Saker Ghani, who began the presentation by introducing students to the innovation perspectives from the market place. 6 The three myths of innovation presented by Saker Ghani proved to the students of ITESM that being innovative is not that hard. Innovation is not all about genius, neither does it have to be disruptive or have to happen in cutting edge technology companies. There are different models to approach innovation. Crowdsourcing, for example, can provide one with ideas from other people or customers, who can help to improve products and/ or services with their input. Co-creation is a form of innovation where the company and the customer cooperate together to develop a product or service. Open innovation is a way to source ideas internally and externally. Research and development is treated as an open system. Service innovation happens in the concept itself. For this reason, PwC always tries to encourage innovation within the company. The annual Innovation Challenge enables idea and best practice sharing across PwC. PwC Innovation Challenge PwC annual challenge has received strong support from the company s leadership. More than 25 territories in PwC network are participating in the challenge on an annual basis. The goal is to receive a solution, which should fulfill the 3 Rs, that can be applied in all the territories across the PwC network (see Figure 3). Revenue impact Reduced time-tomarket PwC is a perfect example of how innovation in its different forms can be applied. Lessons learned 7 Guide innovation to generate change. Don t be afraid to innovate, the greatest inventions are the results of innovation and small ideas. Students should note that innovation is possible in service companies just as in the product intensive ones. See annex 1 for photos on the Master Class. Figure 3: PwC Global Innovation goals: The 3Rs Return on Innovation Innovation, at the end of the day, occurs at the intersection of people, of opportunities and of interests. Saker Ghani, Global Innovation Program Director 6 Presentation by Saker Ghani at ITESM, 6 th November Visióntec, issue 202, 19 November

16 3 Highlights from Master Class Research & Analytics: How to deploy them to innovate and gain competitive advantage Keynote Speech by Chris Benko Research & Analytics: How to deploy them to innovate and gain competitive advantage 16

17 Keynote Speech by Chris Benko Research & Analytics: How to deploy them to innovate and gain competitive advantage Figure 4: PwC research & analytics value curve The third class was held by Chris Benko, who introduced the students, the university staff and PwC representatives with new processes happening in Research & Analysis. 8 Chris Benko covered three important areas in research & innovation, showing the students how to drive innovation and competitive advantage for the company. These three areas are Research, Analysis and Analytics (see Figure 4). The first approach is research. PwC staff that manages knowledge has to be efficient gatherers. Almost the whole research process is automated, creating no touch between the person who requested the information and the information gatherer. The PwC s approach to research is a combination of selfservice research tools and assisted research from experienced research professionals. Self-service tools include company intranet, social network, mobile tools, among others. The assisted research includes a combination of public 8 Presentation by Chris Benko at ITESM, 30 th January 2014 information with researcher syntheses. The second approach Analysis is the more complex, as the type of knowledge gets more distinctive. The knowledge consultants are considered content creators and this involves a high level of interaction between the staff and the one requesting the information. The PwC s approach to analysis is a high-touch interactions embedded in the business as trusted advisors, focused on actionable insights and implications. This enables the researcher to provide objective, research-based analysis aligned with the strategy of PwC. The third one Analytics is characterized as having highly complex nature. The knowledge provided in the analysis is highly distinctive. The area approach in PwC is a well-defined process of developing hypotheses, understanding data, leveraging analytic techniques, and then implementing recommendations. This area provides the one requesting information with the practical and durable business insights, rapid delivery, and ability to implement analytics recommendations. Lessons learned Students might seek the information they need using one of the three approaches. Research will provide them with basic understanding with what is happening in the world. Analysis will enable objective analysis of as-is state, while analytics enable to predict the situation development i.e. to-be situation. The growth rates [for Analytics] are significant, where even within 2 years it s probably a 30 billion USD business. Chris Benko, Managing Director 17

18 4 Highlights from Master Class PwC- ITESM Innovation Challenge: How to innovate using Cyber Competitive Intelligence Keynote Speech by Phill Barnett PwC-ITESM Innovation Challenge: How to innovate using Cyber Competitive Intelligence 18

19 Keynote Speech by Phill Barnett PwC- ITESM Innovation Challenge: How to innovate using Cyber Competitive Intelligence The fourth master class was held by Phil Barnett who introduced students, the university staff and PwC representatives to innovation and competitive intelligence. 9 development, mergers & acquisitions (M&A) planning, best practice benchmarking, litigation or other reasons. One of the barriers for successful competitive intelligence is that competitive information is confidential. The one that is available could be too expensive, incomplete or stale. Lessons learned The competitive intelligence can help students developing their innovative ideas in a more structured way. Basic Principle of Intellectual Property During the three days, Phil Barnett delivered a short lecture about the essential components in the developing of concepts and ideas - that is the Intellectual Property (IP). In today s competitive business environment, companies and their stakeholders are sensitive to protecting their intellectual property. Knowing how to protect it, as well as how to manage it, is essential for survival. The lecture covered the basics of trademark, copyright, patent law and trade secrets. IP law grants exclusive rights to the owner of the invention, trademark, or work for a time period, when it expires, the protected IP rights are in public domain accessible to be used by anyone. Lessons learned Students were able to understand the types of intellectual property and get fluent in basic vocabulary, also able to identify IP in everyday business dealings and recognize basic legal concepts in intellectual property. See annex 1 for photos on the Master Class. According to Phil Barnett, competitive intelligence is the skilled use of research, analysis and analytics to drive decisions and performance, and help one to align the ideas to people, interests and opportunities. Companies manage innovation and innovation assets through 5 fundamental elements covered in PwC s Intellectual Asset Management (IAM) Model. The model helps to focus competitive intelligence research questions (see Figure 5). A successful competitive intelligence delivers trusted guidance and greater clarity to decision makers. The typical events that trigger competitive intelligence research projects are the new business Figure 5: PwC Intellectual Asset Management Model 9 Presentation by Phil Barnett at ITESM, 25 th -27 th March

20 Innovation Workshop Day 1 The Innovation Workshop Agenda DAY 1 PwC-ITESM Innovation Workshop: How to innovate using Competitive Intelligence 9:00-9:30 Introductions and Agenda Review 9:30-10:45 What is CI? What are the business plan components? Elements of CI that help build the business plan Using a technology development roadmap for business plan assembly identifying key unknowns Importance of a proposal to a successful Competitive Intelligence/Research study Developing an Innovation Research Proposal Organize small groups in order to develop a research proposal (12 teams of 5 persons) 10:45 11:00 Break 11:00 12:30 Literature and Online Information Sources Using the open literature and free search tools to refine the proposal developed Scoping the kind and level of information available 12:30 1:30 Lunch 1:30-3:30 Introducing some interesting websites for competitive intelligence/research Using the Internet to begin detailed information searching Demonstrating some tools by instructors; Students will have hands-on time with tools Teams will summarize their results of the open literature searching. Comparing to their Proposal. Testing some innovation concepts for CI, or continue literature searching 3:30-3:45 Break 3:45 6:00 High level view of subscription tools and portals (OneSource, ktmine, ThomsonInnovation) Demonstration: OneSource Global Business Browser A premier news aggregation portal Teams finalize their Innovation Research Proposal The summary of the day The Innovation workshop, facilitated by Phil Barnett, has taught the students and the PwC teams how to apply the tools they got introduced to in the previous and current Master Classes to a real life case. For full agenda on the event please see Annex During day 1, Phil Barnett revisited the theoretical tools and frameworks presented by the keynote speakers in the previous Master Classes, so that students would refresh their memories on the concepts they could use during the Innovation workshop. Small exercises were meant to spark the students innovativeness and creativity. In the first exercise, students and PwC teams had to interpret the Oil& Gas to PET value chain. What students learned was that innovation can enhance or even disrupt existing value chains. Mapping the value chain and understanding where costs and profits are, and how the innovation will affect the value chain, can help one identify where the competitive intelligence resources should be applied. After this exercise, the students got a chance to develop the innovation research proposal (IRP) for the innovation idea which they would be developing through a three day workshop. Once the IRPs, a basis for the concept development, were in place, the students and PwC teams got introduced to the competitive intelligence online tools. To make the concepts more understandable, Phil Barnett gave a short exercise to the students to compare search engine results for speed, accuracy and relevance. See annex 1 for photos on the Master Class. 10 Presentation by Phil Barnett at ITESM, 25 th -27 th March

21 Day 2 The Innovation Workshop Agenda DAY 2 9:00 9:30 Review of Day 1 and questions Review of Day 2 agenda Using online intellectual property data to extract insights 9:30-10:15 Development of basic searching strategy to provide information outlined in your proposal 10:15-10:30 Break 10:30-11:15 Demonstration: ThomsonInnovation - Basic Intellectual Property Analytics Introduction 11:15-12:00 Demonstration: ktmine Royalty Rate Research 12:00-1:00 Lunch 1:00 3:30 Quick review of intellectual property and introduction to intellectual property valuation Searching and answer development real time discovery and problem solving 3:30-3:45 Break 4:45 5:15 Searching and answer development real time discovery and problem solving 5:15 6:00 Structuring the elevator pitch for presentation to the class The summary of the day Phil Barnett started day 2 with a review of the intellectual property concept as intellectual property is considered to be a critical driver of technological innovation and economic competitiveness. Phil Barnett conducted a short exercise on how to search for patents and trademarks using the United States patent and Trademark Office search tool. The day was continued with Phil s presentation about methods for the Intellectual Property valuation. These include: Cost Method the method is applied to early stage and require additional development prior to commercial launch. Market Method the method develops a basis of comparables from transactions involving similar technologies. Income Method the method uses the cost/revenue/profit models over the selected number of periods. See annex 1 for photos on the Master Class. 21

22 Day 3 The Innovation Workshop Agenda DAY 3 9:00 9:30 Review of Day 1 and 2, questions 9:30 10:15 Preparing elevator pitch for presentation to audience 10:15-10:30 Break 10:30 - Preparing elevator pitch for presentation to audience 12:00-1:00 Lunch 1:00 3:00 Teams present their 10 minute elevator pitch to the audience, judges score presentations 3:00 3:15 Break 3:15 3:45 Innovation Competitions in PwC 3:45 4:15 Business plan competitions for university students 4:15 5:00 Judges Feedback and Presentation of Awards Close The summary of the day Phil started day 3 by looking back and reflecting on day 1 and 2. After the reflection on the theoretical and practical lessons learnt, the teams were given time to prepare their pitch presentations for the judges panel. In total, 5 teams presented their solutions, out of which, 2 were from ITESM and 3 from PwC. See the next page for the descriptions of their ideas. See annex 1 for photos on the Master Class. Three winning ideas were selected out of the 5 teams participating. To eliminate any bias that might occur during the evaluation, the groups, representing ITESM, were evaluated by the PwC judges while the PwC teams were evaluated by the ITESM judges. However, all judges were able to ask questions and provide any input to the judge panel for the evaluation. The ideas were evaluated based on certain criteria (see Figure 6 for more details). The score ranging from 0 points, meaning that the idea was unclear, to 4 points, meaning the idea was clear and left judges convinced about the innovation idea concept. Figure 6: Judges score card Elevator Pitch Feature Clarity of the idea and market value Clarity of the CI question and how its answer could advance the innovation Clarity of what CI tools were selected and why Trust in the findings and recommendation Quality of the motivation generated by the Elevator Pitch Score 22

23 Description of elevator pitches presented by the winning teams ITESM team There are more than 42 million Internet users today. 37% of the Mexican online traffic make an Internet purchase. Considering that Mexico has a total of 99.8% enterprises that are SME s but only the 10% of this SME s use e-commerce, it is clear that there is an exponential opportunity market. The idea of Alpha (the name of the team) is to approach regional suppliers and connect them to customers via a web portal. PwC team In a service industry like insurance, success depends on the ability to care about their customers. Thus, it's important to protect and provide effective and quick assistance to customers. Off-roadTM s proposals is a helpdesk service that provides post-collision assistance to customers, based on such technologies as GPS and sensors that will trigger an instant alerts an Insurance company, Emergency Services, among others. PwC México 23

24 Recognition for participation The winners of the innovation challenge received awards from Carlos Méndez, the Territory Senior Partner of PwC Mexico and Dr. Daniel Moska, dean for Campus Santa Fe, ITESM. The winners received diplomas with recognition for winning the challenge, signed by Carlos Méndez and Daniel Moska, and prizes from ITESM. The other teams competing in the Innovation Challenge received smaller prizes to commemorate their participation in the challenge, as well as a participation diploma. All the teams received feedback on their ideas by the judges panel, and were told what was good with their idea, what was not, and what could be a possible way to improve it. The teams were supported to continue developing their ideas and in a number of cases were offered support and mentoring for their ideas. Carlos Méndez Dr. Daniel Moska Territory Senior Partner PwC México Carlos Méndez had more than 36 years of professional experience working with national and international companies from various sectors of the industry: consumer products, finance, services and construction. In 2012, he has been elected as the new Territory Senior Partner of PwC Mexico. Dean for Campus Santa Fe, ITESM Daniel Moska has graduated in public accounting from Tecnológico de Monterrey, as well from Masters in Administrative Sciences. For two and a half years, he had a role of director of the Business School of ITESM Santa Fe, until 2011 when he assumed the role of dean of the ITESM Campus Santa Fe. PwC México 24

25 Annexes Annex 1: Photos PwC México 25

26 PwC México 26

27 aaaaaaaaaaaaaaaaaaaaaaa PwC México 27

28 Annex 2:Éxito PwC publication PwC México 28

29 PwC México 29

30 PwC México 30

31 Annex 3: Visión Tec publication PwC México 31

32 Annex 4: Pasos PwC publication PwC México 32

33 PwC México 33

34 PwC México 34

35 Annex 5: ITESM blog PwC México 35

36 PwC México 36

37 Reach us: José Antonio Quesada Partner Clients & Markets (+52 55) Manuel Flores De Orta Sr. Specialist Manager Knowledge Center and KM Clients & Markets (+52 55) Alexandra Mendes Consultant (+52 55) ext Ekaterina Ponkratova Consultant (+52 55) ext PwC Mexico. All rights reserved. PwC ( provides industry-focussed assurance, tax and advisory services to build public trust and enhance value for our clients and their stakeholders. More than 163,000 people in 151 countries across our network share their thinking, experience and solutions to develop fresh perspectives and practical advice. PwC refers to PwC Mexico which is a member firm of PricewaterhouseCoopers International Limited (PwCIL), each member firm of which is a separate legal entity and does not act as agent of PwCIL or any other member firm. No member firm is responsible or liable for the acts or omissions of any other member firm nor can it control the exercise of another member firm s professional judgement or bind another member firm or PwCIL in any way. PwC México 37