Getting Self-service Right IBM Corporation

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1 Getting Self-service Right 1

2 Session 1: Getting Self-Service Right With an ever empowered user community demanding freedom to work where, when, and how they want, how can you delight everyone without drowning in work? This session will discuss best practice to create a working framework to address a spectrum of self-service models from a managed analysis experience through complete self-sufficiency and demonstrate examples of each use case along the way. 2

3 Agenda The challenge with self-service Getting self-service right Use cases and demonstrations 3

4 The Challenge with Self-service Differing user requirements IT doesn t have the bandwidth to respond to each request The balance IT wants control and users want the freedom to do what they want Users can t afford to wait If IT doesn t respond, users take measures into their own hands 4

5 Solution: Get Self-service Right! Self-service isn't a thing, it's a spectrum of options that can be deployed at the right place and right time to enable faster and better decisions. 5

6 The Spectrum of Self-service Managed/Scripted Guided Independence 6

7 IBM Cognos Enterprise Supporting the Full Spectrum of Self-service All users Passive to active interactivity to satisfy the comfort level of any user Simple to sophisticated analysis to understand how the business is performing Flexible access for decisions at the point of impact Support where and how users choose to work Any data for a complete view of the information needed to make business decisions From personal, historical, real-time and predictive Enterprise-class platform to support self-service 7

8 IBM: Leader in the Forrester Wave - Self-Service BI Platforms Leaders Demonstrate Significant Capabilities And Good Balance. IBM (Cognos) offers the broadest and the most balanced set of self-service features. With the recent rollout of Cognos Insight, IBM is now front and center in the selfservice BI market. The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. Source: Forrester The Forrester Wave: Self-Service Business Intelligence Platforms, Q2 2012, Boris Evelson, Jun 12, Full report can be accessed at 8

9 Self-service Spectrum: Managed/Scripted Executives & Sales Managers Customers & Partners Professionally Authored Guided Navigation Summarized KPIs 9 Mobile & Disconnected Highly Visual & Interactive

10 Demo Managed Self-service 10

11 Self-service Spectrum Independent Analysts Line of Business Supporting IT Personal Data Sophisticated Analysis 11 Desktop Disconnected Patterns & Inconsistencies

12 Demo Independent Self-service 12

13 Reviewing the Roles 13

14 Self-service Spectrum Guided Line of Business Managers Business Users Assembly & Personalization Re-use of Existing BI Content 14 Search-driven Navigation Browser Based Microsoft Office Integration

15 Demo Guided Self-service 15

16 Reviewing the Roles 16

17 IBM s Platform to Support Self-service Responsive Scalable Secure Extensible Open data access Easy to administer 17

18 Cognos Enterprise: Your Choice for Self-service All users: Passive to active interactivity Simple to sophisticated analysis Flexible access Any data The right platform for self-service 18

19 IBM: Helping You Succeed Download IBM Cognos Enterprise White Paper from IBM Cognos Insight Personal Edition from IBM Cognos Mobile ipad Application from Apple s AppStore Get the training appropriate for your role Plan now to upgrade to IBM Cognos Enterprise V

20 Thank You! 20

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