EXECUTIVE EDUCATION CREATING VALUE THROUGH STRATEGIC FINANCIAL MANAGEMENT

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1 EXECUTIVE EDUCATION CREATING VALUE THROUGH STRATEGIC FINANCIAL MANAGEMENT

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3 NATIONALITY 69 % Other American, Canadian, Qatari, Ivorian, Tunisian, Turkish 31 % European Belgian, Czech, Danish, Dutch, French, German, Spanish, Swedish CREATING VALUE THROUGH STRATEGIC FINANCIAL MANAGEMENT JOB TITLE RANKED BY THE FINANCIAL TIMES 35 % CEO /President/Director Worldwide for 15 % Executive Education in 2013 Manager /Controller/Consultant 50 % Vice President /General Manager SECTOR OF ACTIVITY 12 % Finance 38 % General Management Created for mid-to upper-level executives from a non-financial background, this program offers a broad perspective on finance as a strategic partner for creating value. Value creation is at the heart of corporate strategy, and gaining a well-grounded understanding of financial management is essential in today s competitive environment. It is the responsibility of every general manager to develop an understanding of the way a company s strategic decisions and operating activities affect its financial performance and its ultimate value. Linking strategy and financial performance has therefore become more crucial than ever. NATIONALITY WHO IS THE PROGRAM 69 % Other FOR? 23 % Marketing /Sales American, Canadian, Qatari, Ivorian, Tunisian, Turkish 27 % Experienced functional managers from Research 31 European /Development non-financial Belgian, Czech, Danish, backgrounds, e.g. marketing, Spanish, Swedish operations, corporate planning Dutch, French, German, and strategy, HR, etc. Participants typically have 10 years of work experience, with at least 5 years of management experience. Finance is too important to be left only to finance specialists! In any company, the most successful managers often are those who have acquired a strong appreciation and mastering of financial concepts. That is exactly what this program is about. Professor Marc Bertonèche ACADEMIC DIRECTOR SECTOR OF ACTIVITY JOB TITLE NATIONALITY 38 % General Management 12 % Finance 27 % Research / Development 35 % CEO /President/Director 15 % Manager /Controller /Consultant 69 % Other American, Canadian, Qatari, Ivorian, Tunisian, Turkish 31 % European Belgian, Czech, Danish, Dutch, French, German, Spanish, Swedish 23 % Marketing /Sales 50 % Vice President /General Manager JOB TITLE SECTOR OF ACTIVITY 35 % CEO /President/Director

4 PROGRAM BENEFITS Primarily designed from the perspective of general managers seeking to understand the link between strategy and finance in their quest to create value, the program will provide you with the concepts and tools to: judge the financial health of your firm, as reflected in financial statements, measure the financing needs associated with the value creation process, assess investors expectations and decision-making, understand the determinants of capital structure, evaluate all kinds of investment projects, identify and leverage value drivers as part of a Value-Based Management approach. FORMAT Building on the unique expertise of a top-notch faculty and leveraging the experience of a diverse group of international managers, the program will allow you to step back and re-examine your current practices. Extensive opportunities for exchange with faculty and fellow participants will turn your peer group into a true community of practice, giving you the means to unlock value for your company and assess the financial implications of your decisions. DISTANCE LEARNING HEC Paris provides the opportunity for online work which will enable you to: use selected pedagogical resources and gain access to further reference material, be supervised by the faculty, train online, using the CrossKnowledge self-training modules jointly developed with HEC professors. The Creating Value through Strategic Financial Management program was thoroughly beneficial. It enhanced my knowledge of financial strategic changes that can be undertaken to maximise the value of a business. The course professor s superior knowledge and communicative approach was excellent, very interactive and direct, and gave me a clearer understanding of areas for analysis. Suzana Delanghe-Lopes VP MARKETING & SALES, PEARSON ACADEMIC DIRECTOR Marc Bertonèche, Ph.D. is a distinguished visiting Professor at HEC Paris, a Professor at the University of Bordeaux, an Associate Fellow at Oxford University Saïd Business School, and a Visiting Professor at Harvard Business School. Professor Bertonèche s areas of interest include corporate and financial strategy, mergers and acquisitions, venture capital, financial markets, corporate ownership and governance, risk-management and international finance. He is the author or co-author of six books and more than fifty published articles on various financial topics. Professor Bertonèche received Harvard Business School s Faculty Award on three occasions. He is Director of the Board of several organizations in Europe, the US and Asia.

5 JOIN THE HEC COMMUNITY By attending this program, you will be entitled to join the network of HEC Paris Executive Education alumni. As such, you will receive HEC s latest news and information, be invited to events and be provided with extensive networking opportunities. TUITION FEES Tuition fees for this program are 3,600. This includes all tuition, educational materials, and refreshments. A full package for accommodation and meals, or for meals only, is available at the Château. Please contact your program advisor for details. HOW TO APPLY? Registration forms may be downloaded from our website: Terms and conditions are published on the registration form. Should you wish to get more information on the program, please contact Anders Gezelius (contact details overleaf). HEC PARIS Throughout its 130-year history, HEC Paris has earned international acclaim for its exceptional programs, groundbreaking research and outstanding student body. HEC offers a wide range of programs: MSc in Management, Masters in International Business, MBA programs, Specialized Masters, Ph.D. and Executive Education programs. HEC has been ranked the #1 European Business School since 2006 by the Financial Times. HEC EXECUTIVE EDUCATION For the last 40 years, HEC Executive Education has been helping senior executives to nurture and bring to maturity the learning potential of their organizations. Each year, HEC Executive Education trains more than 8,700 senior managers and executives of over 35 different nationalities. Its international outreach is also illustrated by the success of its TRIUM Global Executive MBA program, offered jointly with NYU Stern and LSE, and the development of top-level executive programs in Beijing, Doha, Shanghai or St Petersburg. HEC FACULTY The quality of HEC s range of programs is derived from a permanent faculty of more than 110 professors along with 90 visiting and affiliate professors from the most prestigious universities around the world and 750 lecturers and part-time teachers. In addition to their teaching responsibilities, HEC professors conduct a wide of range of activities, from first-rate consulting to world-class research. LOCATION The program will be held at HEC Le Château; where accommodation for participants is arranged. Located at the heart of a woodland park on the edge of the Vallée de la Bièvre, with a tranquil view of the lake, the Château is a beautiful setting for learning, exercising and relaxing. It provides an ideal environment for this program.

6 EXECUTIVE EDUCATION HEC EXECUTIVE EDUCATION 1, rue de la Libération JOUY-EN-JOSAS CEDEX FRANCE t. +33 (0) f. +33 (0) e. CONTACT Armelle Hellara +33 (0) Design: Photos: GETTY, J-M. BIAIS, V. Tessier