Marketing Past and Future COURSE OUTLINE

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1 COURSE OUTLINE JANUARY 28, 29 & 30, 2015

2 CONTENTS Course Description and Aims... 3 Learning Outcomes... 3 Teaching Staff... 3 Course Delivery... 4 Expectations and Workload... 4 Course Materials and Course Resources... 4 Blackboard... 5 Assessment... 5 Course Requirements... 5 Assessment Grid... 6 Safe Assign... 6 Dishonest Practice and Plagiarism... 7 Student Learning Centre... 7 Disability Information and Support... 8 STUDENT FEEDBACK... 8 Concerns about the Course... 8 Disclaimer

3 COURSE DESCRIPTION AND AIMS Marketing past and future aims to create awareness and understanding of the different theoretical foundations of marketing thereby broadening and deepening your knowledge and perspective of marketing as an academic discipline, its role in organisations, as well as its broader social and economic functions. LEARNING OUTCOMES Upon successful completion of this course, you should be able to: help integrate the different aspects of marketing learnt in previous marketing courses; provide an understanding of the historical development of marketing and investigate current issues and likely future developments in marketing; explore the multidisciplinary foundations of marketing and show how new developments in other subjects may impact on the future of marketing. TEACHING STAFF Lecturer Name: Dr. Ben Wooliscroft Office: CO Office Hours: Please refer to Blackboard For administrative enquiries about the course including class changes, to apply for an extension or letting us know if you are unable to attend a class, contact MBA Curriculum Delivery Manager, Olga Meglinskaya olga.meglinskaya@otago.ac.nz 3

4 COURSE DELIVERY The course will be taught over three consecutive days. The seminars will be supplemented by reading and individual study. Seminar sessions will be interactive discussion groups rather than lecture based. Students are expected to attend all classes to gain full benefit from the course EXPECTATIONS AND WORKLOAD Marketing Past and Future is a 10 point module. You can assume that you should expect to spend a total of 60 hours on this course. This includes seminars, course work and assessment. COURSE MATERIALS AND COURSE RESOURCES Recommended Readings: Sheth, Jagdish N., David M. Gardner & Dennis E. Garrett Marketing Theory: Evolution and Evaluation. New York: John Wiley & Sons. Hunt, Shelby D Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science. Cincinnati, Oh: South-Western Publishing Co. Baker, Michael and Saren, M Marketing Theory, London, Sage. Brownlie, D., Saren, M., Wensley, R. and R. Whittington Rethinking Marketing. Sage. Wooliscroft, Ben, Tamilia, Robert D. and Shapiro Stanley J A Twenty-first Century Guide to Aldersonian Marketing Thought. New York, Springer You are not required to purchase Sheth et al., as it is held on close reserve. It is, however, necessary to read it. In addition, particular attention should be directed to journal articles in the Journal of Marketing (JM), Marketing Letters, Marketing Theory and the Journal of Macromarketing. The Journal of Marketing, Fall 1983, contains a complete issue on marketing theory. To start you off a reading list will be handed out in the first seminar. Not all books and journals are available in the library. If you need to interloan an article or book, see Ben a reasonable time out from when you require it, he is likely to have the article or book in his library. The University Library provides online resources for students. These include subject guides, and other research resources, and citation styles. Check it out at 4

5 BLACKBOARD Blackboard provides you with access to course materials (note; seminar material is not available on Blackboard, you will need to take notes). Blackboard is used to the whole class so it is important that you check your student and Blackboard regularly, or use PIMS to redirect your s to your personal account. You will find helpful links to the Library referencing page, the Student Learning Centre, and writing resources in Blackboard. ASSESSMENT All material presented is examinable (except where stated otherwise) by assignments and the final examination. All important assessment information such as due dates and times, content, guidelines and so on will be discussed at lectures. 1. In class assessments 20% You will be required to prepare two one page (maximum) briefing papers on topics introduced in class. They will be due at the start of the next class. 2. Final exam take home 80% An examination containing one integrating essay topic. The paper must be submitted electronically. COURSE REQUIREMENTS Penalty for late assignments As with other Otago MBA courses, the penalty for late submission of an assignment is 5% off the original grade per day late. Late submissions (either without an extension or later than the extension agreed) will be marked as late. The submission will be marked on its merit alone and any penalty will clearly show: Original Mark Less Penalty Mark Awarded 5

6 ASSESSMENT GRID Topics Assessment Exam Total In class assessments (2 times 10%) 20% Final Exam take home 80% 3 weeks to complete. Total 100% The grading scheme used at Otago is: A C A C A C B D B E <40 B SAFE ASSIGN Please be aware that Safe Assign may be used for assessments in this paper. Safe Assign is a plagiarism detection tool which can report matches between sections of students work submitted to it and material on a comprehensive database to which Safe Assign has access. This includes material on the internet and other student s assignments which have previously been submitted to Safe Assign. Assignments will need to be submitted to the Final Version Assignment folder in the Blackboard course for this paper. You may submit your assignment to this folder only once. You also have the option of submitting one draft assignment to the Draft Safe Assignment folder. If you choose to utilise this option, you will receive the report generated which contains a percentage mark of the paper that matches other sources. Assignments submitted to the Draft Assignment folder will not be assessed; however the report will be available for the paper coordinator to view. You can find further information on Safe Assign and dishonest practice at: 6

7 DISHONEST PRACTICE AND PLAGIARISM Students should ensure that all submitted work is their own. Plagiarism is a form of dishonest practice (cheating). It is defined as copying or paraphrasing another s work and presenting it as one s own. Any student found responsible for dishonest practice in any piece of work submitted for assessment shall be subject to the University s dishonest practice regulations, which may result in serious penalties, including forfeiture of marks for the piece of work submitted, a zero grade for the paper, or in extreme cases, exclusion from the University. The Otago MBA is an active user of plagiarism detection software, SafeAssign. Students are advised to inform themselves about University policies concerning dishonest practice and take up opportunities to improve their academic and information literacy. If necessary, seek advice from academic staff or the Student Learning Centre. The guideline for students is available at this link: The Library resource on ethical use of information is available via this link: References and Citations: All sources must be acknowledged in short form within the text and in full bibliographical form under a heading such as References on a separate page at the end of each assignment. It may be helpful to make use of EndNote to organise your references. The Otago MBA citation style is APA, unless otherwise advised by the lecturer. STUDENT LEARNING CENTRE The Student Learning Centre, which is part of the Higher Education Development Centre, provides learning support, free of charge, to ALL enrolled students. Their services include: a workshop programme designed to help students to improve their learning strategies and their generic skills; individual assistance with learning issues; on-line study skills advice; conversational English groups for students from a non-english speaking background. The Centre also provides a very helpful study guide on Planning and Writing University Assignments: 7

8 DISABILITY INFORMATION AND SUPPORT Students are encouraged to seek support if they are having difficulty with their studies due to disability, temporary or permanent impairment, injury, or chronic illness. It is important to seek help early, through the MBA Curriculum Delivery Manager. STUDENT FEEDBACK We encourage your feedback. This can be in the form of contacting your lecturers, participating in course evaluation surveys, and communicating with MBA staff. Continual improvements will be made to this course based, in part, on student feedback. CONCERNS ABOUT THE COURSE We hope you will feel comfortable coming to talk to us if you have a concern about the course. The Lecturer will be happy to discuss any concerns you may have. Alternatively, you can discuss concerns with the MBA Curriculum Delivery Manager who will follow up with MBA staff. If, after making approaches via these channels, you do not feel that your concerns have been addressed, there are University channels that may aid resolution. For further advice or more information on these, contact the Director Executive Programmes. DISCLAIMER While every effort is made to ensure that the information contained in this document is accurate, it is subject to change. Changes will be notified in class and via Blackboard. You are encouraged to check Blackboard regularly, as it is the student s responsibility to be informed. 8